Hisense U7Q PRO vs Philips OLED820

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

When it comes to HDR quality, the Philips OLED820 uses the same class of WOLED panel found in its biggest rivals – the LG C5 and the Samsung S90F. This means we can expect really solid results. This year, mid-range OLED panels can exceed the threshold of a thousand nits, and the tested model reaches around 1300 nits in some films. This is an outstanding result, allowing the director's vision to be conveyed with incredible precision, as this is the brightness range in which modern productions are mastered. Of course, there are situations where even the OLED820 has to compromise. Full-screen scenes flooded with white, like those in the film The Meg, can drop brightness to 400–500 nits, which clearly diminishes the effect. This is a characteristic of OLED technology that has not yet been fully eliminated. Despite this limitation, it's hard not to appreciate the HDR in this model – high luminance and a wide coverage of the DCI-P3 colour palette at 99% make the image look simply fantastic.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

The colour reproduction in the factory settings really surprised us, and in a positive way. The Philips OLED820, switched to Filmmaker mode, immediately showed that it was quite well tuned in terms of colour. The white balance was relatively accurate, although there was a slight deficiency in the blue hue, which sometimes gave the image a slightly yellowish tint. However, this is not a drawback that particularly interferes with everyday viewing. A bigger problem arose with the brightness characteristics. The gamma chart clearly deviated from the ideal, as the line was below the expected values, causing the image to be excessively brightened, and the colours looked as if they were covered with a light milky filter. This effect was also noticeable in tests using the Colour Checker pattern, where more pronounced errors appeared.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

After calibration, both the Filmmaker mode and the gaming mode improved quite a bit. A slight adjustment of the white balance and enhancement of the brightness characteristics yielded excellent results with SDR content – the image looked nearly perfect, natural, and very close to the reference. For HDR material, the situation was similar; the colours looked fantastic, and it was hard to find fault with anything. However, we did notice a certain characteristic, which we had already pointed out when comparing scenes from the film Billy Lynn. The analysis of the EOTF curve showed that the TV has a slight tendency to dim details in the blacks, meaning that the darkest parts are not always displayed exactly as the director intended. Nevertheless, the effect after calibration is superb, and the OLED820 is emerging as one of the more interesting screens in its class. A little bit of fine-tuning is all that’s needed, and there’s really nothing to worry about.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

Fortunately, the earlier effects of the mentioned posterisation can be quite effectively mitigated. The "distortion reduction" feature set to medium handles unwanted colour banding well, improving the smoothness of tonal transitions. It does sometimes work a bit too aggressively and smooths out some details – such as the minor imperfections of the actors’ skin – but despite that, it can be considered worth using without major compromises. The upscaling in the OLED820 also performs well. The test image with the model is exceptionally soft, sometimes perhaps too much, although this can be remedied with a slight increase in sharpness in the picture menu – that's a matter of individual preference. The absence of overscan issues with very low-resolution content is also commendable, allowing us to not worry about the image being unnecessarily cropped.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

Motion fluidity is an area where OLEDs always shine, and the Philips OLED820 confirms this rule. The panel itself offers a refresh rate of 144 Hz, which will mainly benefit PC gamers, but even with standard TV sources or consoles, where it operates at 120 Hz, motion is fast, sharp, and simultaneously smooth, without any signs of smearing. This is thanks to the remarkable response time between pixels, which ensures the image maintains clarity in every dynamic scene. The manufacturer has also added their own smoothness enhancer called "Motion Style." In the menu, we find two sliders – the first, responsible for smoothness, allows for the adjustment of the number of artificially added frames in films. This way, we can choose a raw, cinematic character with clearly visible film frames or a more theatrical image with smooth motion. The second slider is for motion blur reduction, particularly useful in sports broadcasts. Here, we definitely recommend setting it to the maximum value, as the effect is truly excellent.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.

The Philips OLED820 is one of the most comprehensive TVs for gamers. Onboard, we find practically everything one could expect: two HDMI 2.1 ports with full bandwidth of 48 Gbps (shame there aren't four), Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), support for Dolby Vision in games, and a good implementation of the HGiG mode. The TV also handles lower resolutions at 120 Hz without issue, so you can count on great flexibility when choosing different picture modes on your console. Philips also adds a Game Bar – a panel that allows you to change picture modes, add a crosshair, or preview parameters. Although it looks a bit clunky and is less refined than its competitors, it gets the job done. In practice, therefore, the OLED820, in addition to a full set of four HDMI 2.1 connections, offers almost everything a gamer could need.