Hisense U7Q PRO vs Philips OLED811

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

Philips OLED811 uses the new generation WOLED EX panels, also found in models like the LG C6 and Samsung S90H. After calibration we measured about 1500 nits, which is a very good result for an OLED TV. You can see that clearly in films and series. Flashes of light have the right punch, especially when they appear on a dark background. In those scenes the OLED811 can deliver really impressive HDR. Of course this doesn't mean you'll see that level of brightness in every shot. When the screen is filled with a large area of white or a wide explosion, brightness falls to around 600 nits. That's still a good result, but such scenes don't have the same impact as small bright elements on a dark background. That's a known limitation of OLEDs and the OLED811 is no exception.

Colours

Aside from HDR brightness, colours also matter and here Philips also performs very well. It covers almost the entire DCI-P3 gamut, which contains most of the colours used in HDR films and series. So you get rich reds and lush greens, and while watching it's hard to fault it in that regard. It looks a bit worse with the much wider BT.2020 gamut — its most saturated shades are already beyond the reach of this panel. There's also the issue of the white subpixel that the WOLED panel uses to help boost brightness. With very bright colours you can see a certain "washout": the colour is bright but loses some of its intensity. It's in exactly these situations that Samsung Display's QD-OLED panels have the advantage. In most films and series, though, this won't be something that immediately jumps out at you.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

The film mode on the Philips OLED811 is sensibly set up straight out of the box. Most colour errors remain minor in both SDR and HDR, so you can comfortably sit down to watch without adjusting the settings first. There are no large inaccuracies that would immediately distract from the film.

It’s not quite perfect, though. The white balance shows a slight lack of red relative to green, so whites and greys can have a faint greenish tint. It’s not a strong colour cast, but measurements clearly show it. There are also small luminance deviations in SDR: some parts of the image are slightly brightened, and the deepest tones aren’t always reproduced evenly. In HDR the TV stays much closer to the reference, although it occasionally lifts detail from the shadows. These are generally things that can be refined. The factory film mode provides a good starting point, and calibration will reveal how much more you can get out of it.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

After calibration the Philips OLED811 delivers an image very close to the reference. We managed to even out the white balance and remove the slight colour cast visible in the factory settings. ColorChecker errors for SDR and HDR fell to around 1 to 2, with many samples even below 1. That's a level at which differences from the reference are hard to spot with the naked eye. We also improved the gamma, with only a slight lift remaining in the brightest whites. In HDR the EOTF curve also stays close to the reference, although the TV still tends to slightly boost the brightness of small details, such as stars or subtitles. That gives the picture a bit of extra brightness that shouldn't be there, but otherwise it's hard to find fault. It was already good out of the box, and calibration allowed us to iron out most of the remaining issues.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

The OLED811 handles processing lower-quality material reasonably well, though it's far from perfect. The "Banding reduction" function helps smooth tonal transitions and on the low setting gives a pretty good effect. It doesn't remove banding between shades as effectively as similar solutions from some competitors, but at least it doesn't introduce new artefacts. It's a sensible setting for everyday viewing. Still, there's a bit of a letdown, because the MediaTek Pentonic 800 chipset used here can, in other manufacturers' hands, deal with the effects of heavy compression more effectively even at similarly low settings. A lot therefore depends on how a given manufacturer uses its capabilities.

We have a few more comments about the upscaling to 4K. There's plenty of detail, but overall the image looks rather soft. Edges are heavily smoothed, so the picture lacks some sharpness and clarity. You can partially correct this with the sharpness slider in the menu, though that will be extra edge enhancement rather than recovering detail. On the plus side, there's no overscan, and even with an SD signal the TV doesn't crop the edges of the picture.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

In terms of motion handling the OLED811 performs superbly. At 120 Hz, which is useful for console gaming and watching sport, the image remains clear and moving objects don't leave noticeable trails. The OLED's fast pixel response helps here. You can see it clearly in the UFO test, even on a dark background. There are also controls for motion smoothing. In movies you can adjust the strength of smoothing to your taste, from preserving a cinematic feel to much smoother motion. A separate blur-reduction control is useful for fast-paced content like live sports broadcasts.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.

The OLED811 has almost everything you’d expect from a TV for gaming. It supports 120 Hz at Full HD, 1440p and 4K, and when connected to a PC it can reach up to 165 Hz. It also offers VRR to help avoid screen tearing when frame rates fluctuate, and ALLM, which automatically switches to game mode. So you don’t have to go into the settings every time you start your console.

Another plus is the properly working HGiG, which ensures that once HDR is set on the console the TV doesn’t apply its own changes to image brightness. The Game Bar is also available, letting you check signal parameters and quickly change settings useful while gaming. The list even includes Dolby Vision for games, but there’s a significant catch here, which you’ll read about below.