Hisense U7Q PRO vs Panasonic W95B

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

The Panasonic W95B is truly a bright screen, capable of achieving peak luminance levels of around 1400 nits. In brighter, well-lit movie scenes, this value translates into spectacular HDR effects that can leave a big impression. However, knowing our test setup, you probably see that in very demanding shots – such as the moon in the distance or the lights of a helicopter in a scene from Sicario 2 – the television doesn’t impress. In such situations, brightness drops to around 200 nits, making the HDR effect much less noticeable. This happens because Panasonic focuses on maintaining deep blacks, not illuminating the background – which shouldn’t be a concern for many users. However, it’s important to remember that in such moments, the picture starts to resemble SDR content. The coverage of the colour palette also deserves praise, as it reaches around 93% of the DCI-P3 space thanks to the use of the PFS filter (also known from QLED technology). This means that most films look very good in terms of saturation and colours, maintaining a cinematic quality to the image.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

In Filmmaker mode, the Panasonic W95B offers an image with quite accurate colour reproduction, although it is not without minor imperfections. The white balance slightly leans towards red, which can cause a subtle warm tint to the image, and the gamma curve is slightly elevated, making the screen appear a bit brighter. It's good that the manufacturer has included this mode – even in its factory configuration, it provides a fairly natural look for films. However, knowing how susceptible Panasonic televisions are to calibration, we decided to check how much the image could be improved after professional tuning.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

After professional calibration, the Panasonic W95B shows what it’s really capable of. Colour errors have mostly dropped below values of 2–3, making them practically invisible to the human eye. The excess red in the white balance has also been corrected, which means the image is no longer slightly tinted pink, and details in dark areas no longer get lost due to excessive dimming in the gamma. The improvement in HDR content is also noticeable – colour saturation is now more stable and doesn’t lean towards blue as distinctly as it did before. It’s truly a fantastic television for watching movies and series in the highest possible quality. While we know that Mini LED screens are not always perfectly suited for this, the W95B is a prime example that with proper tuning, a result close to OLEDs can be achieved.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

In terms of image processing, the Panasonic W95B performs exceptionally well. The proprietary processor responsible for digital image processing effectively upscales lower resolution content to 4K, maintaining a high level of detail and a natural look to contours. The end result is impressive – the upscaling is truly top-notch, and Full HD content can look surprisingly good. Also noteworthy is how the TV smooths tonal transitions in low-quality materials. The algorithm doesn’t operate as aggressively as in some competing models, which helps avoid the loss of detail or the blurring of film grain.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

The 144 Hz panel used in the Panasonic W95B offers excellent smoothness, although in practice, given how television content looks or how new-generation consoles are limited, it’s worth looking at its performance when refreshing at 120 Hz. In this mode, the television performs exceptionally well – despite being a VA panel, which is not known for the fastest pixel response times, motion blur is minimal and difficult to detect with the naked eye.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.

Aside from the previously mentioned issue related to VRR mode, where local dimming does not work, the Panasonic W95B is a true gaming beast. The TV offers practically everything that gamers could expect – perhaps apart from four HDMI 2.1 ports, as there are only two available. On board, we find automatic low latency mode (ALLM), correctly implemented HDR modes for gamers, including HGiG, as well as support for Dolby Vision in games. The whole package is complemented by an interestingly designed Game Bar, presented in the form of circles. It may not be the most visually attractive, but it fulfills its purpose – allowing quick access to key game parameters and adjusting settings without diving into the system menu.