Hisense U7Q PRO vs LG QNED93A / QNED90A

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

Although the number of local dimming zones in the LG QNED93A hasn’t directly translated to noticeably better contrast, it’s hard to deny this model one thing – it’s brighter than its predecessor. In synthetic tests, we recorded values around 1400-1500 nits, and more importantly, these results are reflected in real film scenes. In full-screen sequences flooded with whites or bright lights, the screen was able to maintain high luminance, providing a truly decent amazing HDR effect. Unfortunately, where the TV could show true class, that is in scenes requiring precision, all the magic dissipates. The dimming algorithms we mentioned earlier operate aggressively enough that small, bright objects – like distant lights, stars, or the moon – can almost completely disappear. Just look at the test scenes from the film Pan or Sicario 2 (screens 2 and 4) to see how subtle details are dimmed to the limits of their visibility. It’s a pity because a greater number of zones could theoretically translate to significantly better performance. Fortunately, there are also strong points. The QNED93A performs well in terms of colour gamut coverage, achieving around 96% of the DCI-P3 standard. As a result, colours in films look rich and full, and the image doesn’t lose intensity even in more demanding scenes. So, it can be said that the HDR in this model is solid, although the underdeveloped local dimming algorithms hinder its full potential.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

In film mode (more specifically Filmmaker), the colour reproduction in the QNED93A was relatively accurate, although there were some reservations. In SDR content, the white balance leaned towards warmer tones, resulting in a slight yellowing across the entire screen. Gamma, on the other hand, led to a slight lightening of the image, making it look a bit less natural, especially in scenes that required precise shading (this is evident in the comparison photo). This isn't a problem that immediately stands out to every viewer, but more discerning individuals may feel that the image deviates from the intended aesthetic of the filmmakers. In HDR materials, the situation looked a bit different. The white balance here was quite good, ensuring that whites did not take on pink or unwanted green hues. However, the brightness management turned out to be an issue. An analysis of the EOTF curve revealed that at certain moments, the television could be distinctly too dark where it shouldn't be, losing some details and lowering the realism of scenes. This detracted from the HDR effects, which were theoretically meant to be the most impressive. For this reason, we decided to conduct a calibration.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

After professional calibration, the Filmmaker mode in the QNED93A has improved primarily where it matters most in everyday use. We managed to straighten the white balance and eliminate the yellowish tint in SDR content, which is what we watch most often – television, streaming services, or standard quality movies. As a result, the colours look natural and pleasant, making the overall viewing experience significantly more comfortable. In HDR mode, we also made corrections, but here the biggest issue turned out to be the EOTF curve. Although LG provides some leeway in the settings, the television still controls brightness on its own terms. It's clear that the local dimming algorithms are not fully refined and can ruin the viewing experience by dimming parts of the picture at inappropriate moments. Nevertheless, it’s worth opting for calibration of this model, especially the mode intended for everyday viewing.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

The LG QNED93A turns out to be a very solid television for everyday use. Its image processor performs excellently with upscaling, making even older films or free-to-air television sharper and more detailed. During the screening of 'The Godfather,' it’s clearly visible how upscaling brings out additional details from the image – the characters’ faces and the texture of their clothing look significantly clearer than in the original material.

The digital image processing also deserves praise. The television is equipped with a function that reduces unwanted colour banding and screen irregularities. It works best in the 'Medium' setting – subtly smoothing tonal transitions without overly interfering with the image. This way, the natural film grain is preserved, and the screen does not appear artificially smooth. Perhaps in some scenes, slight colour banding can still be noticed, but in practice, the effect is more advantageous than with a stronger intervention from the algorithm.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

LG QNED93A has been equipped with a 144 Hz panel. This is primarily a nod to gamers, but the fact that higher refresh rates are increasingly appearing in televisions can be viewed positively. In everyday viewing, 120 Hz remains key, and in this regard, the QNED93A performs well. The manufacturer also provides the option to adjust the picture thanks to the TruMotion system – the De-Judder and De-Blur sliders allow you to choose between a cinematic motion feel with visible frames and full smoothing with theatrical motion.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.

LG QNED93A is a television that has undoubtedly been designed with gamers in mind. Right from the start, we get a complete package – all four HDMI ports operate in 2.1 standard, so whether we connect a console, a PC, or a receiver, we have full compatibility. This is important because many manufacturers still limit themselves to two ports, and here nothing stands in the way of having maximum capabilities for all the equipment. There’s also an automatic game mode (ALLM), which automatically switches the television to the appropriate settings when the console is turned on, as well as variable refresh rate (VRR). This means the image doesn’t stutter or glitch, even when the frame rate drops – whether in dynamic shooters or during races.

The 144 Hz panel gives an additional advantage in computer games. While 120 Hz is enough for consoles, the QNED93A allows PCs to push even more – every movement, every glance to the side is refreshed faster, which makes a difference especially in e-sports. The manufacturer also considered HDR in games – the television supports HGiG mode, which are guidelines intended to ensure that the lighting effects are exactly as the game developers intended. To top it off, we get Game Bar – a special information bar called up on the screen that shows parameters in real time. You can check the frame rate, active VRR functions, or input lag levels. This solution is useful not only for settings enthusiasts but for anyone who wants to quickly check what mode the television is operating in and whether everything is working as it should.