Hisense U7Q PRO vs LG QNED80A6A (VA)

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

Let's talk now about how this TV shines. If you’re expecting dazzling light effects, we need to cool your enthusiasm. The LG QNED80A is a moderately bright television. Our measurements in most film scenes indicated values around 350-400 nits. That’s not enough to speak of a full, cinematic HDR experience and the feeling of that famous “high dynamic range” that flagship products offer. However, brightness is not everything. Although the QNED80A is not a “light monster,” it makes up for it in another key category: colours. This is where PFS technology comes into play, which LG marketers hide under the name QNED/NanoCell. With this trick, the TV offers a significantly wider colour palette than classic LCD constructions. In our tests, the coverage of the cinematic DCI-P3 palette reached a solid 93-94%. What does that mean for you? That even at lower brightness, when watching films in HDR, the colours will be vibrant, deep, and properly saturated. The image is not washed out but juicy, which is a significant advantage in this price range.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

It might seem that since the QNED80A is one model, it should offer the same picture regardless of the version. However, practice shows something completely different. Analyzing the variant with the VA panel in the best factory setting – that is, in Filmmaker Mode – we noticed a specific characteristic. This TV "out of the box" delivers a picture with a clear dominance of red and a deficiency of blue. Overall, it is very warm, almost hot. Many users might describe it as an "overly cinematic" picture, leaning towards sepia. Additionally, there is the issue of gamma curve – the TV has a tendency to slightly and artificially brighten scenes (gamma is too low), which causes the picture to lose some of its plasticity. The good news is that these are not panel errors, but merely software issues. As always in our tests, we performed professional calibration, which completely eliminated these drawbacks, restoring natural white balance and correct saturation.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

Was it worth spending time on calibration? Definitely yes. We managed to tame the initial, overly warm white balance and, most importantly, correct the gamma curve. The television stopped artificially brightening scenes, resulting in a deeper image. The biggest gains are visible in SDR content, such as when watching regular television, YouTube, or playing games without HDR. Here, the QNED80A shows its class – colour reproduction errors (DeltaE) fell below a value of 2. In technical terms, this means the errors are essentially invisible to the human eye. The image in everyday use has simply become very attractive, natural, and correct. The difficulties start with HDR content. Although we managed to improve the white balance, the EOTF curve (responsible for brightness at various levels) shows that the television still "interprets" the image in its own way. This results from the nature of the edge-lit backlighting with local dimming and the fact that LG gives the calibrator very little control over this parameter. In short: the television struggles to hide its hardware shortcomings, sometimes ignoring our commands. Nevertheless, the final image is significantly more accurate and pleasant to view than the factory settings, even if it still lacks a bit compared to studio perfection.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

In this category, the QNED80A turns out to be a true "dark horse". It's a fantastic, affordable television for those who often watch lower quality content – for example, from traditional cable TV. The processor used here handles upscaling incredibly well, enhancing low resolutions to native 4K. The image after processing is natural, smooth, and most importantly – it is not overly jagged or artificially sharpened. In the menu, we also find a dedicated option for smoothing tonal transitions in low-quality content. This feature works really effectively, eliminating the annoying "banding" of colours during heavy video compression. However, we must remain vigilant. Remember, we are not dealing with the top-tier processor known from flagship OLED models. In more challenging scenes, the system might struggle and introduce minor artefacts or distortions. Nevertheless, it's definitely worth giving this feature a chance, because in the majority of cases, the quality improvement is visible to the naked eye.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

We move on to a topic that may be crucial for many. Unfortunately, here we must point out the biggest "Achilles' heel" of the QNED80A model. This television is equipped with a panel that has a native refresh rate of 60Hz. There’s no denying it – at this price, we were hoping for more as we know that Chinese manufacturers can offer 120Hz screens for similar money. Due to this parameter, dynamic scenes in sports or fast-paced games are not the strongest point of this screen. Fortunately, LG has equipped the television with a proven smoothing system called TruMotion. It works quite well with film material (24 frames). We suggest playing around with the De-Judder slider – from our experience, setting it in the range of 2-4 provides the best compromise: motion becomes smoother, yet still looks natural, without the artificial "television theatre" effect.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.

Since we've already established that the QNED80A is a 60Hz TV, we must say it straight: we won't be gaming here at 120 frames per second at any resolution. Does this disqualify the device in the eyes of gamers? Not necessarily, especially for those "casual" players. LG decided to sweeten this technical limitation by packing in quite a few useful features. We have support for VRR (Variable Refresh Rate) in the range of 48-60Hz and an automatic game mode ALLM, which instantly reduces input lag upon detecting a console. We manage all of this via a very convenient, purple Game Optimizer menu (Player Panel), which has become LG's hallmark. The manufacturer deserves big points for consistency regarding HDR. Although the TV does not support Dolby Vision in games on Xbox consoles, LG adds a well-implemented HGiG standard. Thanks to this, even on a screen with moderate brightness, playing in HDR is clear, and the details in shadows and highlights are accurately rendered, rather than being "clipped".