Hisense U7Q PRO vs Hisense UR8S

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

UR8S is a higher-end Mini-LED, so you could expect plenty of brightness. Indeed, on a synthetic test pattern peak brightness reached about 2200 nits. That’s a very good result, but as always what the TV does in normal film scenes matters much more. Here the results are a bit more mixed. In bright scenes with lots of light on screen, the UR8S can deliver very strong HDR. Brightness then gets up to around 1500 nits, so the image is very intense and has a lot of punch. It’s worse with small bright elements on a dark background. The TV noticeably dims them to preserve deep blacks and avoid excessive blooming. As a result, things like single stars or small specular highlights can be only around 200 nits. And here HDR is no longer as impressive. So the local dimming algorithm works effectively, but it comes at a cost — sometimes it sacrifices the brightness of small details too much in favour of contrast.

Colours

For RGB Mini-LED TVs, colours should be evaluated a little differently than usual. If we look only at the panel’s capabilities, the UR8S performs excellently. We measured about 94% coverage of BT.2020 and virtually full DCI-P3. Those are among the highest figures currently seen in LCD TVs, and this is where the potential of the RGB backlight is most apparent. The problem is that this potential isn’t always used in real scenes. When we ran the same measurements on patterns overlaid with a film-like background, saturation of some colours started to fall noticeably. Individual zones can’t always control the three RGB components with the same precision when the scene becomes more complex. It’s most noticeable with blue and magenta. On simple test patches they can look very strong, but in tougher scenes samples of those colours clearly shrink. In other words, the UR8S has huge potential, but the TV can’t always take full advantage of it in every scene.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

For evaluating the factory colours we used Filmmaker mode, which is supposed to show the image as close as possible to how the content was prepared. And if you look at the white balance alone, the UR8S performs quite well. There’s no strong tint that immediately jumps out, although as brightness increases a bit too much blue and red start to appear, with a corresponding lack of green. Colour errors are therefore visible in measurements, but the image itself doesn’t look bad.

We have much bigger reservations about how the UR8S manages image brightness. In SDR the gamma stays around 1.9–2.0 for most of the range instead of the target 2.4. In practice this simply means the image is too bright, especially in the midtones. Shadows are lifted too much, so the picture loses some depth. A similar tendency is visible in HDR. The EOTF curve sits above the reference value for a large part of the range, so the UR8S again brightens the image more than it should. This isn’t a case of the TV lacking brightness, because it has plenty, but of how it manages that brightness. As a result, HDR material can look very striking, but not always exactly as it should.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

Hisense offers quite a lot of calibration options, and in SDR you can achieve a really good result with them. After adjustment the white balance is practically even across the whole range, and colour errors fall to very low values. The UR8S can be set very precisely here. HDR looks a little different. The white balance can also be noticeably improved, although at the highest brightness levels larger deviations start to appear. Most interesting, however, is the behaviour of the EOTF curve. Even after correctly setting it on test patterns, the UR8S can still interpret brightness in its own way when watching films. Depending on the scene, parts of the picture are slightly brightened and others darkened compared with how they should look. This shows that the algorithms controlling the backlight have quite a large influence on the final image. Calibration therefore allows colours to be improved very well, but we are not able to completely 'turn off' the way the UR8S manages brightness in HDR.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

The big plus of the UR8S is its use of the MediaTek Pentonic 800 processor, and digital image processing is one of this model’s stronger points. The TV handles smoothing tonal transitions very well, especially with poorer-quality material. The feature responsible for this effect works effectively without overprocessing the picture. Even on a medium setting it can noticeably reduce visible banding and artefacts without heavily blurring details. Upscaling itself also performs very well. Lower-resolution content is displayed cleanly, edges look natural, and the image isn’t over-sharpened. The UR8S simply copes very well with weaker signals, and in that respect it’s one of its clear strengths.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

The UR8S is equipped with a panel that has a native 180 Hz refresh rate, so right away it offers very strong potential for smooth motion. The panel itself performs really well, although some limitations typical of VA panels are still visible. Smearing is relatively low for this type of screen, but during faster motion, especially on darker backgrounds, it can still be noticed, particularly if you compare the same image to OLED TVs.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.

In terms of gamer features the UR8S stacks up really well. The TV supports virtually everything you'd expect from a modern console or PC display. It has ALLM, VRR, and 4K at 120 Hz. There's also Dolby Vision in game mode, so when using, for example, an Xbox Series X you don't have to give up that HDR format. PC gamers get even more options. The panel can run at 4K and 180 Hz, and dropping to Full HD can push the refresh rate as high as 330 Hz. There's also a Game Bar that lets you quickly view key info and change gaming-related settings. The only real shortcoming is a proper implementation of HGiG. When enabled, the TV still interferes with HDR brightness mapping, so we don't get the effect intended by that standard. Apart from that, the UR8S is very well equipped for both consoles and a powerful PC.