Hisense U7NQ vs Samsung S85D

The Hisense U7NQ 65 television showed impressive capabilities on the luminance chart, surpassing the 1000 nit barrier and achieving very high brightness scores effortlessly in the first, third, and fifth test scenes. However, just like before, in the second and fourth test scenes, such as from the film Sicario 2, there are significant issues with maintaining brightness, and results around 200 nits are very disappointing. Despite the large number of dimming zones, the algorithm in the television that controls these zones is unable to respond adequately — in this case, it strongly dims small elements like the moon or the light from a helicopter. Bright light that should dazzle us is too dim to be considered an HDR effect. Nevertheless, the television deserves praise for its high coverage of the DCI-P3 colour gamut, at 96%, which allows it to accurately render most film scenes.

Brightness is a key parameter in televisions, and the S85D Samsung model offers a level comparable to other OLEDs from a few years ago. Though it doesn't impress in this regard, its huge advantage is a very competitive price. A peak brightness of 600 nits provides good image quality in HDR conditions, giving users a taste of cinema-like experiences in the comfort of their home. However, as with many budget OLED models, the biggest problem is very bright, full-screen scenes – in such moments, like the final shot from the movie "The Meg," the television can lose as much as half of its brightness, which is noticeable compared to more expensive OLED models. Despite this, the television offers an impressive DCI-P3 colour gamut coverage of 99%, allowing for the display of vibrant and accurate colours.

The Chinese manufacturer offers various picture settings in its televisions, but the best mode in this model is undeniably the Filmmaker Mode. Despite its name, this mode has its issues: the white balance, although roughly correct, is characterised by a strong dominance of warm tones due to the prominence of red hues, both in 4K and HD material. The Colour Checker test confirms these errors — deviations in samples can be seen in improper shades. As for brightness characteristics, the gamma responsible for HD material shows values below 2.4, which leads to some screen brightness. Meanwhile, the EOTF curve shows the television's problems with displaying small light elements, as confirmed by the previously described paragraphs.

The Filmmaker mode on Samsung's S85D does indeed offer the best factory settings, but it is not without flaws, particularly evident in colour reproduction. The white balance graph for HD and HDR content shows clear issues – both red and blue colours are significantly weakened, leading to a dominance of green. The result is an unnatural yellowish tint that can affect the perception of realistic scenes. The Color Checker test clearly shows that the colour samples deviate from the expected values – for HD materials, the colours tend to be overly saturated, with a marked shift towards green, which is also evident in the white balance graph. Conversely, for 4K HDR content, the colours appear too dull and lacking in depth, causing the image to lose its appeal and naturalness. This effect is particularly noticeable in delicate scenes where colour precision plays a key role, which can be disappointing for discerning viewers who expect faithful reproduction of details and colour intensity.

When it comes to brightness, the gamma graph for HD content looks quite good; however, there is a clear spike at the end, exceeding the value of 2.4. Although this is not a major issue in most scenes, in more demanding sequences it can affect the clarity of bright details. For 4K content, the EOTF curve, responsible for rendering brightness, proves to be problematic. The initial part of the graph shows a slight spike. This phenomenon can result in excessive boosting of brightness in the brightest areas of the image, leading to a loss of detail in very bright scenes.

Although Samsung S85D offers quite decent factory settings, especially in Filmmaker mode, it is worth considering manual adjustment of settings to improve some imperfections, particularly in colour reproduction.

Hisense TVs offer a range of image correction tools that allow you to adjust settings to your own preferences, which is why we decided to use these capabilities to bring the image quality closer to reference standards. In terms of white balance, we were able to eliminate the dominance of red, resulting in more neutral colours, which allowed for a more realistic image in both 4K and HD content. We noticed a similar improvement in brightness characteristics. The gamma, which previously led to excessive brightness on the screen, has been corrected, contributing to better detail reproduction in darker areas of the image while maintaining natural tonal balance.

However, the biggest challenge was calibrating the EOTF curve, which is responsible for brightness in 4K content. At first glance, the EOTF value looked almost perfect, but detailed tests revealed somewhat different results. When we looked closer — especially using the filter on the right side of the EOTF chart — we noticed how the TV manipulated 4K film content, often significantly boosting brightness. This effect was particularly noticeable in scenes from films like Pan and Billy Lynn, where the TV attempted to artificially increase the brightness of elements, impacting their naturalness. Despite these imperfections, the calibration yielded positive results, especially in terms of tonal improvement. For most users, the end result should be satisfying, particularly if they are looking to bring image quality closer to professional reference standards.

After calibration, the Filmmaker mode on Samsung S85D really impressed. The white balance, regardless of the type of content, has improved significantly, resulting in more natural colours. The Color Checker test shows that colour reproduction errors are now minimal and rarely exceed acceptable values, which indicates precise colour reproduction. The factory colour representation left a lot to be desired, but now the situation has significantly improved – colours are natural, accurate, and look as if they have been precisely rendered according to the creators' intentions. This is a huge step forward compared to earlier generations, where colours were often distorted or too intense.

The brightness characteristics have also benefited from calibration – it's now more vivid and precise. The gamma, although reasonably good before, has become even more stable, providing a deeper, more natural image. The EOTF curve has been flattened, allowing details in dark areas to be more visible, and the contrast is better balanced. Thanks to all these improvements, the television delivers an image close to reference quality, which definitely enhances the enjoyment of watching films and HDR content.

When it comes to smoothing tonal transitions, despite the presence of the "Smooth and Gradient Image" feature in the test sequence, we did not notice that the feature added anything — we recommend turning it off. As for upscaling, the television handled our model quite well, and the branches in the background are not overly jagged — the image appears quite plasticky. However, it has been slightly cropped by the so-called overscan.

Samsung S85D does a great job of scaling images and smoothing tonal transitions. Like other Samsung models, the television offers three noise reduction modes: off, standard, and high. While it improves gradation well, it unfortunately also removes film grain, which many viewers desire to give the image a cinematic character. This grain often adds authenticity and a certain rawness to films that is lost once it is smoothed out. Removing the grain can make the image appear too sterile and smooth, which takes away some of the charm of the original film material. When it comes to image scaling, the Samsung S85D excels at displaying lower resolution content – the model in the photo and the branches in the background were shown correctly, without major issues with jagged edges. The only noticeable downside is the presence of overscan, which can sometimes cut off parts of the image, which may not appeal to everyone.

Hisense U7NQ has a refresh rate of 144 Hz, which definitely enhances motion smoothness. For movie enthusiasts, there are two features available: judder reduction and motion blur reduction. The judder reduction function minimises the effect of so-called judder, that is, unpleasant image jumps, particularly noticeable at lower frame rates. Meanwhile, motion blur reduction helps to sharpen fast-moving objects, which is useful when watching dynamic action scenes.

When it comes to trailing, the television has a decent response time, which means excessive trailing is not visible, except in specific situations, such as the test with the alien on a dark background. In such cases, slight artifacts may appear, but overall the television handles dynamic images well, providing satisfying motion quality.

As befits an OLED television, Samsung S85D offers excellent motion fluidity. Equipped with a 120 Hz panel and a fast response time, the TV delivers very smooth playback of dynamic scenes without visible blurring. For movie enthusiasts, there is a feature called "Picture Clarity Settings," which allows for adjusting the image smoothness to individual preferences on a 10-point scale. Motion blur reduction enhances the sharpness of fast-moving objects, while motion smoothing eliminates the "judder" effect for a smoother motion. This way, every user can set the appropriate level of clarity that best suits their taste, from a more cinematic effect to clearer, smoother movements.

Hisense U7NQ offers everything a gamer might need for comfortable gameplay. The TV supports a refresh rate of 144 Hz, providing an extremely smooth image, especially in dynamic action games. The VRR (variable refresh rate) feature ensures the image adapts to varying frames per second, eliminating stuttering and tearing. Additionally, there is an ALLM (automatic low latency mode) function that automatically switches the TV into game mode, minimising input lag.

The TV also supports Dolby Vision, which is particularly important for gamers who value high contrast and rich colours in games that support this format. The Hisense U7NQ also features a Game Bar, allowing quick access to key settings during gameplay, as well as support for G-Sync technology, further reducing image tearing.

Unfortunately, despite its wide range of features, it lacks support for the most popular HDR format in gaming — HGiG. This may be disappointing for gamers who expect optimal detail reproduction in HDR scenes. Nevertheless, the remaining features make the Hisense U7NQ a solid choice for any console gaming enthusiast.

Samsung S85D OLED is an excellent choice for gamers thanks to its many modern features that make gameplay easier and more enjoyable. The TV has four full-bandwidth HDMI 2.1 ports, allowing you to connect the latest consoles without worrying about limitations in image quality or frame rates. This means support for 4K resolution at 120 Hz, which is ideal for modern titles. Additionally, the Samsung S85D has an ALLM (Auto Low Latency Mode) feature that automatically activates low latency mode when it detects a gaming device. This means you don’t have to manually switch settings – the TV takes care of ensuring fast response times, which is crucial in games where every second counts.

The VRR (Variable Refresh Rate) feature and G-Sync support are additional elements that make gameplay smoother. VRR adjusts the refresh rate to match the frame rate generated by the console or computer, eliminating screen tearing and stuttering. This is especially useful in fast-paced games where the frame rate can fluctuate. Auto Motion Plus Game is a feature that Samsung introduced with gamers in mind, and it’s worth appreciating. It makes the picture in games smoother – 30 frames per second looks like 45, and 60 Hz gains in smoothness, giving an effect close to 90 Hz. At the same time, there’s no significant increase in input lag, which remains below 25 ms, making this feature stand out compared to others available on the market. Gamers can enjoy smoother visuals without worrying about reduced responsiveness.

Samsung has also thought of something extra – the TV has a built-in Xbox Game Pass app, which means you can game in the cloud without needing a console. It’s a great solution for those who want to enjoy gaming without investing in additional hardware. All you need is an internet connection, and you have a massive library of games at your fingertips. This makes Samsung S85D an excellent choice for both casual and more advanced gamers.