Hisense U7NQ vs Samsung Q8F

The Hisense U7NQ 65 television showed impressive capabilities on the luminance chart, surpassing the 1000 nit barrier and achieving very high brightness scores effortlessly in the first, third, and fifth test scenes. However, just like before, in the second and fourth test scenes, such as from the film Sicario 2, there are significant issues with maintaining brightness, and results around 200 nits are very disappointing. Despite the large number of dimming zones, the algorithm in the television that controls these zones is unable to respond adequately — in this case, it strongly dims small elements like the moon or the light from a helicopter. Bright light that should dazzle us is too dim to be considered an HDR effect. Nevertheless, the television deserves praise for its high coverage of the DCI-P3 colour gamut, at 96%, which allows it to accurately render most film scenes.

In terms of brightness, the Samsung Q8F performs surprisingly well for a TV without local dimming. It measures up to 500 nits, which in practice means that most movie and series scenes look pleasant, and it cannot be faulted for lacking the "HDR effect." In films like Life of Pi or The Meg, the screen can burst with bright light, delivering a level of lighting effect that is satisfying. It struggles more in challenging moments—such as dark scenes with single bright points. The global dimming used causes the TV to darken the image to maintain deep blacks, but at the expense of detail brightness. This is clearly visible in the scene from Sicario 2, where the brightness of the helicopter lights dropped to around 200 nits. This is a deliberate design choice that gives the impression of deeper blacks but takes some shine away from individual elements, and one should simply keep that in mind. Regarding colour reproduction, the Q8F uses quantum dot technology, which expands the colour gamut. A coverage of the DCI-P3 palette at 91% can be considered a decent result, although it is not a record-breaking figure compared to other QLEDs.

The Chinese manufacturer offers various picture settings in its televisions, but the best mode in this model is undeniably the Filmmaker Mode. Despite its name, this mode has its issues: the white balance, although roughly correct, is characterised by a strong dominance of warm tones due to the prominence of red hues, both in 4K and HD material. The Colour Checker test confirms these errors — deviations in samples can be seen in improper shades. As for brightness characteristics, the gamma responsible for HD material shows values below 2.4, which leads to some screen brightness. Meanwhile, the EOTF curve shows the television's problems with displaying small light elements, as confirmed by the previously described paragraphs.

We decided to check out the Filmmaker mode because right out of the box it gave us the best picture. However, that doesn't mean it was perfect. The white balance had too much of a blue and red tint, causing the whites to lean towards a slight purple-pink hue. Such imbalance affected the visibility of virtually all colours, which is clearly seen in the comparison photo below. The brightness characteristics in SDR content were quite well calibrated, although in HDR materials we noticed that the TV didn't always handle its global dimming well — at times the screen was too dim, while at other times it could suddenly brighten up. Fortunately, issues related to colours can be effectively corrected with calibration tools, so we decided to get to work.

Hisense TVs offer a range of image correction tools that allow you to adjust settings to your own preferences, which is why we decided to use these capabilities to bring the image quality closer to reference standards. In terms of white balance, we were able to eliminate the dominance of red, resulting in more neutral colours, which allowed for a more realistic image in both 4K and HD content. We noticed a similar improvement in brightness characteristics. The gamma, which previously led to excessive brightness on the screen, has been corrected, contributing to better detail reproduction in darker areas of the image while maintaining natural tonal balance.

However, the biggest challenge was calibrating the EOTF curve, which is responsible for brightness in 4K content. At first glance, the EOTF value looked almost perfect, but detailed tests revealed somewhat different results. When we looked closer — especially using the filter on the right side of the EOTF chart — we noticed how the TV manipulated 4K film content, often significantly boosting brightness. This effect was particularly noticeable in scenes from films like Pan and Billy Lynn, where the TV attempted to artificially increase the brightness of elements, impacting their naturalness. Despite these imperfections, the calibration yielded positive results, especially in terms of tonal improvement. For most users, the end result should be satisfying, particularly if they are looking to bring image quality closer to professional reference standards.

After calibration, we managed to correct the white balance to almost perfection. Older SDR content looks fantastic — most errors are within a value of 2, which is definitely below the threshold of human perceptibility. In HDR, we also brought the white balance to an acceptable level, but a different problem arises here. So why are there still relatively large errors in colour reproduction? This is mainly due to the limited colour palette and the way the television manages brightness. The global dimming technique used does not give the user control in the settings, so analysing the EOTF curve in HDR films, it's clear that the Q8F can modify luminance on its own. This can be seen as a limitation, but still, the image after calibration is much more enjoyable to watch than in the factory version.

When it comes to smoothing tonal transitions, despite the presence of the "Smooth and Gradient Image" feature in the test sequence, we did not notice that the feature added anything — we recommend turning it off. As for upscaling, the television handled our model quite well, and the branches in the background are not overly jagged — the image appears quite plasticky. However, it has been slightly cropped by the so-called overscan.

Let's see how the Q8F handles older content, which often has poor quality. Starting with the positives: the upscaling works really well. The TV performs nicely with both classic television and materials from YouTube, not giving the impression that we're dealing with something completely unattractive. It struggles more with content in very low resolutions, such as 576p — the image can be cropped, and unfortunately, the overscan phenomenon cannot be disabled. Moreover, the digital processing does not look great either. The noise reduction feature, instead of removing unwanted artefacts, smooths out almost everything: film grain (which many viewers desire) disappears along with the texture of the image, and actors' faces start to resemble characters from cheap Turkish soap operas. It's hard to consider this option useful — it's best left completely off. Perhaps Samsung will refine the function’s performance in updates, but for now, it’s difficult to view it as anything other than an unnecessary addition.

Hisense U7NQ has a refresh rate of 144 Hz, which definitely enhances motion smoothness. For movie enthusiasts, there are two features available: judder reduction and motion blur reduction. The judder reduction function minimises the effect of so-called judder, that is, unpleasant image jumps, particularly noticeable at lower frame rates. Meanwhile, motion blur reduction helps to sharpen fast-moving objects, which is useful when watching dynamic action scenes.

When it comes to trailing, the television has a decent response time, which means excessive trailing is not visible, except in specific situations, such as the test with the alien on a dark background. In such cases, slight artifacts may appear, but overall the television handles dynamic images well, providing satisfying motion quality.

Due to the applied 60 Hz panel, it's hard to call the Q8F a television made for gaming or watching sports. The panel isn't particularly fast, making motion blur clearly visible. If you were expecting a spectacular, almost 'stadium-like' experience during broadcasts, you might feel a bit disappointed. Fortunately, for movies and series, Samsung hasn't given up on the motion smoothing function. It's nothing more than a smoother that allows for improved fluidity of productions recorded at 24 or 30 frames per second. This way, you can decide for yourself whether you prefer a more fluid, 'television-like' image or to retain the cinematic character. It all depends on the viewer's preferences, and the ability to adjust this parameter is undoubtedly a plus.

Hisense U7NQ offers everything a gamer might need for comfortable gameplay. The TV supports a refresh rate of 144 Hz, providing an extremely smooth image, especially in dynamic action games. The VRR (variable refresh rate) feature ensures the image adapts to varying frames per second, eliminating stuttering and tearing. Additionally, there is an ALLM (automatic low latency mode) function that automatically switches the TV into game mode, minimising input lag.

The TV also supports Dolby Vision, which is particularly important for gamers who value high contrast and rich colours in games that support this format. The Hisense U7NQ also features a Game Bar, allowing quick access to key settings during gameplay, as well as support for G-Sync technology, further reducing image tearing.

Unfortunately, despite its wide range of features, it lacks support for the most popular HDR format in gaming — HGiG. This may be disappointing for gamers who expect optimal detail reproduction in HDR scenes. Nevertheless, the remaining features make the Hisense U7NQ a solid choice for any console gaming enthusiast.

It's not entirely clear what Samsung has messed up this year with its TVs, but the Q8F isn't free from all the confusion with updates and shortcomings. While its older cousin, the Q67D, could still be recommended with a clear conscience to casual gamers, it's hard to find a reason to do so here. Aside from the automatic game mode and the attractively designed Game Bar, we get practically nothing that could appeal to gamers. The lack of proper HGiG implementation is a major issue, especially since the feature simply disappeared after the 1126 update. The situation with VRR is even worse. Even though it appears in the manufacturer's brochures and shows up in the Game Bar, we couldn't get it to work. The Xbox Series X console wouldn't allow it to be activated at all, and the option remained greyed out and inactive. It's difficult to praise such a TV even to casual gamers, which is a shame because Samsung has had a strong selling point in the gaming segment for years.

[UPDATE] We have updated our 2025 Samsung TV reviews following the release of firmware version 1131, which officially restores the essential HGiG (HDR Gaming Interest Group) support.