Hisense U7NQ vs Samsung OLED S90D / S94D (WRGB OLED)

The Hisense U7NQ 65 television showed impressive capabilities on the luminance chart, surpassing the 1000 nit barrier and achieving very high brightness scores effortlessly in the first, third, and fifth test scenes. However, just like before, in the second and fourth test scenes, such as from the film Sicario 2, there are significant issues with maintaining brightness, and results around 200 nits are very disappointing. Despite the large number of dimming zones, the algorithm in the television that controls these zones is unable to respond adequately — in this case, it strongly dims small elements like the moon or the light from a helicopter. Bright light that should dazzle us is too dim to be considered an HDR effect. Nevertheless, the television deserves praise for its high coverage of the DCI-P3 colour gamut, at 96%, which allows it to accurately render most film scenes.

In the tested film scenes, the Samsung S90D television achieves impressive brightness results, exceeding the 1000 nit barrier in the first four shots, which can be considered a remarkable outcome. In the case of the last shot, where a full-screen flash of sunlight is visible, the brightness drops to around 500 nit, but it still remains at a very good level. Additionally, the television impresses with a DCI-P3 colour space coverage value of 98%, which guarantees extraordinarily rich and realistic colour reproduction, further enhancing the image quality. This result makes the Samsung S90D an ideal choice for those expecting high-quality images in a variety of lighting conditions.

The Chinese manufacturer offers various picture settings in its televisions, but the best mode in this model is undeniably the Filmmaker Mode. Despite its name, this mode has its issues: the white balance, although roughly correct, is characterised by a strong dominance of warm tones due to the prominence of red hues, both in 4K and HD material. The Colour Checker test confirms these errors — deviations in samples can be seen in improper shades. As for brightness characteristics, the gamma responsible for HD material shows values below 2.4, which leads to some screen brightness. Meanwhile, the EOTF curve shows the television's problems with displaying small light elements, as confirmed by the previously described paragraphs.

The S90D television has been tested in Filmmaker mode, which offers good colour reproduction, although with some imperfections that may be noticeable to more discerning users. This mode may seem too warm, and users who have switched from Standard mode might experience a slight shock. It’s worth noting that this state of affairs is caused by poor settings, such as in the white balance, rather than the Filmmaker mode itself. In both SDR and HDR content, the device shows drops in blue, causing colours to appear warmer than they should. In practice, this means that certain shades, such as sky blue or skin tones, may appear less natural and more tinged with pink or yellow. The Colour Checker test confirms these deviations, showing shifts towards warmer tones. In SDR content, the gamma chart indicates slight fluctuations, which may result in the image being minimally darker, especially in the shadows. This can affect the clarity of details in darker scenes. Meanwhile, in 4K HDR materials, the EOTF curve is located above the recommended line, leading to some parts of the image being displayed too brightly, which can cause clipping in the brightest areas. Overall, Samsung S90D delivers a solid picture straight out of the box, but for the best results, especially with more demanding content, additional calibration is recommended.

Hisense TVs offer a range of image correction tools that allow you to adjust settings to your own preferences, which is why we decided to use these capabilities to bring the image quality closer to reference standards. In terms of white balance, we were able to eliminate the dominance of red, resulting in more neutral colours, which allowed for a more realistic image in both 4K and HD content. We noticed a similar improvement in brightness characteristics. The gamma, which previously led to excessive brightness on the screen, has been corrected, contributing to better detail reproduction in darker areas of the image while maintaining natural tonal balance.

However, the biggest challenge was calibrating the EOTF curve, which is responsible for brightness in 4K content. At first glance, the EOTF value looked almost perfect, but detailed tests revealed somewhat different results. When we looked closer — especially using the filter on the right side of the EOTF chart — we noticed how the TV manipulated 4K film content, often significantly boosting brightness. This effect was particularly noticeable in scenes from films like Pan and Billy Lynn, where the TV attempted to artificially increase the brightness of elements, impacting their naturalness. Despite these imperfections, the calibration yielded positive results, especially in terms of tonal improvement. For most users, the end result should be satisfying, particularly if they are looking to bring image quality closer to professional reference standards.

After calibration, the Samsung S90D TV in movie mode looks even better than one might expect. The white balance for both HD and 4K HDR content has been improved almost to perfection. Although minor errors can still be noticed, they are so minimal that they do not significantly affect the picture quality. Colours are more balanced, leading to a natural reproduction of details, especially in scenes that require a precise colour palette. It is worth noting that this model in this size is equipped with a WOLED panel, which has less coverage of a wide colour gamut and does not offer as rich colours as, for example, the 65-inch version, which is equipped with a QD-OLED panel.

The contrast has also seen a significant improvement. The gamma graph after calibration is much closer to the expected line, providing a better balance between bright and dark areas of the image. The EOTF curve, which showed problems with overexposed scenes before calibration, now demonstrates better results. This effect allows for greater detail to be preserved in the bright parts of the image, especially in HDR materials.

When it comes to smoothing tonal transitions, despite the presence of the "Smooth and Gradient Image" feature in the test sequence, we did not notice that the feature added anything — we recommend turning it off. As for upscaling, the television handled our model quite well, and the branches in the background are not overly jagged — the image appears quite plasticky. However, it has been slightly cropped by the so-called overscan.

Television S90D handles tonal transitions very well. Thanks to the technology used, transitions between colours are smoother and more natural. You can also use the noise reduction feature, which further smooths out tonal transitions, which can be useful in certain situations. However, it's worth remembering that turning on noise reduction can also lead to the smoothing out of desirable film grain, thereby reducing the cinematic feel of the image. For this reason, caution is advised when using this feature, as it’s better to leave the natural grain that adds character and authenticity to the content being viewed.

Samsung, as always, does not disappoint and excels in scaling images from lower resolutions. The S90D Samsung TV effectively processes lower resolutions, as seen in the visible image. The outline of the model is clear and accurate and, as a result, looks natural and detailed. Moreover, the branches of the trees are well-represented, showing no significant jaggedness that could degrade image quality. With effective scaling, even materials in lower resolution present attractively on the screen, satisfying users who prefer various sources of content such as regular antenna/cable television.

Hisense U7NQ has a refresh rate of 144 Hz, which definitely enhances motion smoothness. For movie enthusiasts, there are two features available: judder reduction and motion blur reduction. The judder reduction function minimises the effect of so-called judder, that is, unpleasant image jumps, particularly noticeable at lower frame rates. Meanwhile, motion blur reduction helps to sharpen fast-moving objects, which is useful when watching dynamic action scenes.

When it comes to trailing, the television has a decent response time, which means excessive trailing is not visible, except in specific situations, such as the test with the alien on a dark background. In such cases, slight artifacts may appear, but overall the television handles dynamic images well, providing satisfying motion quality.

Samsung S90D TV is equipped with a 120 Hz panel, with the ability to overclock to 144 Hz with the right PC configuration, providing exceptional motion smoothness. For years, Samsung has offered a variety of ten-point settings for image clarity, allowing users to adjust the display to their preferences. In the UFO test, thanks to the use of an OLED panel, there is no sign of any motion blur. The pixel response is instantaneous and perfectly captures dynamic movements. In this aspect, OLED technology is considered one of the best on the market. The image is incredibly sharp and detailed, even during fast action, making the S90D an ideal choice for gamers and sports enthusiasts.

Hisense U7NQ offers everything a gamer might need for comfortable gameplay. The TV supports a refresh rate of 144 Hz, providing an extremely smooth image, especially in dynamic action games. The VRR (variable refresh rate) feature ensures the image adapts to varying frames per second, eliminating stuttering and tearing. Additionally, there is an ALLM (automatic low latency mode) function that automatically switches the TV into game mode, minimising input lag.

The TV also supports Dolby Vision, which is particularly important for gamers who value high contrast and rich colours in games that support this format. The Hisense U7NQ also features a Game Bar, allowing quick access to key settings during gameplay, as well as support for G-Sync technology, further reducing image tearing.

Unfortunately, despite its wide range of features, it lacks support for the most popular HDR format in gaming — HGiG. This may be disappointing for gamers who expect optimal detail reproduction in HDR scenes. Nevertheless, the remaining features make the Hisense U7NQ a solid choice for any console gaming enthusiast.

The Samsung S90D television is perfectly adapted to the needs of gamers, offering four HDMI 2.1 ports that support key features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HDR Gaming Interest Group (HGIG). With these technologies, gamers can enjoy smoother and more responsive gameplay, significantly enhancing comfort and performance during intense gaming sessions. An additional advantage of the television is the special Game Bar, which allows for easy management of game settings. This functionality enables quick adjustments of parameters, such as changing the aspect ratio of the television screen, which can be useful in various games and types of gameplay. Users can easily customise their preferences, making the use of the television while gaming even more convenient and enjoyable. As for PC users, the television pleasantly surprises. When connecting a computer, the panel is able to achieve a refresh rate of 144Hz, and users of Nvidia or AMD graphics cards can enjoy features such as G-Sync and FreeSync. However, it should be noted that the television does not support Dolby Vision, which may be a downside – although it is worth considering that Dolby Vision is not as popular in the context of games as it is in films. Nevertheless, the S90D television still offers excellent features for gamers, making it a great choice for gaming enthusiasts looking for outstanding picture quality and modern technological solutions.