Hisense U7NQ vs Philips OLED769

The Hisense U7NQ 65 television showed impressive capabilities on the luminance chart, surpassing the 1000 nit barrier and achieving very high brightness scores effortlessly in the first, third, and fifth test scenes. However, just like before, in the second and fourth test scenes, such as from the film Sicario 2, there are significant issues with maintaining brightness, and results around 200 nits are very disappointing. Despite the large number of dimming zones, the algorithm in the television that controls these zones is unable to respond adequately — in this case, it strongly dims small elements like the moon or the light from a helicopter. Bright light that should dazzle us is too dim to be considered an HDR effect. Nevertheless, the television deserves praise for its high coverage of the DCI-P3 colour gamut, at 96%, which allows it to accurately render most film scenes.

Philips OLED769 performs quite well, especially in movie scenes with small light points. The television surprises with its brightness, reaching around 800 nits, which is an impressive result. This means that small light sources, like street lamps at night or stars in the sky, are vivid and full of detail. However, the biggest challenge for this model is the scene with a full-screen sun glare. In such moments, the brightness drops to around 250 nits, which isn’t very impressive. This is a typical issue with cheaper OLED displays, which struggle to maintain high brightness across the entire screen.

The Chinese manufacturer offers various picture settings in its televisions, but the best mode in this model is undeniably the Filmmaker Mode. Despite its name, this mode has its issues: the white balance, although roughly correct, is characterised by a strong dominance of warm tones due to the prominence of red hues, both in 4K and HD material. The Colour Checker test confirms these errors — deviations in samples can be seen in improper shades. As for brightness characteristics, the gamma responsible for HD material shows values below 2.4, which leads to some screen brightness. Meanwhile, the EOTF curve shows the television's problems with displaying small light elements, as confirmed by the previously described paragraphs.

The "Film" mode turned out to be the best factory setting in terms of fidelity to the original material, and it was on this setting that we based our tests. However, like other factory modes, it was not without its flaws. Let’s take a closer look at what exactly went wrong in the SDR and HDR materials.

In both cases, the white balance was disturbed by excessive dominance of green and red colours. This phenomenon created a yellowish tint that spilled over the entire image, leading to issues such as yellowed whites and unnatural skin tones. These problems were clearly highlighted on the "ColourChecker" palette, where each of the samples was shifted towards warmer shades.

As for contrast and brightness, in the Philips OLED769, we can look at two key graphs: Gamma for HD content and the EOTF curve for 4K HDR content. In the case of the first graph, the gamma value is below the optimal level of 2.4, resulting in the bright parts of the image being lightened. This means that bright elements may be somewhat overexposed, losing detail and depth. Meanwhile, the EOTF curve for 4K HDR content performs really well. The graph shows that the television effectively reproduces details in both the brightest and darkest parts of the image, translating to a realistic and dynamic representation of scenes.

Hisense TVs offer a range of image correction tools that allow you to adjust settings to your own preferences, which is why we decided to use these capabilities to bring the image quality closer to reference standards. In terms of white balance, we were able to eliminate the dominance of red, resulting in more neutral colours, which allowed for a more realistic image in both 4K and HD content. We noticed a similar improvement in brightness characteristics. The gamma, which previously led to excessive brightness on the screen, has been corrected, contributing to better detail reproduction in darker areas of the image while maintaining natural tonal balance.

However, the biggest challenge was calibrating the EOTF curve, which is responsible for brightness in 4K content. At first glance, the EOTF value looked almost perfect, but detailed tests revealed somewhat different results. When we looked closer — especially using the filter on the right side of the EOTF chart — we noticed how the TV manipulated 4K film content, often significantly boosting brightness. This effect was particularly noticeable in scenes from films like Pan and Billy Lynn, where the TV attempted to artificially increase the brightness of elements, impacting their naturalness. Despite these imperfections, the calibration yielded positive results, especially in terms of tonal improvement. For most users, the end result should be satisfying, particularly if they are looking to bring image quality closer to professional reference standards.

After professional calibration, Philips OLED769 truly shines in terms of colour accuracy. The television has been completely rid of any yellow tint in both HD and 4K content. The Colour Checker test confirms that deltaE errors are minimal, occasionally exceeding 2, which means we can talk about almost perfect renderings of the director's vision.

When it comes to contrast, the situation is equally impressive. For 4K materials, there wasn't much to improve from the start, while the gamma graph has been significantly enhanced. As a result, dark and bright parts of the image are represented with greater accuracy, leading to realistic and dynamic scene reproduction.

The calibration has unlocked the full potential of this television, both in terms of colour and contrast. Philips OLED769 now offers vivid, natural images of high quality that will delight any user, whether they're watching movies or using other multimedia.

When it comes to smoothing tonal transitions, despite the presence of the "Smooth and Gradient Image" feature in the test sequence, we did not notice that the feature added anything — we recommend turning it off. As for upscaling, the television handled our model quite well, and the branches in the background are not overly jagged — the image appears quite plasticky. However, it has been slightly cropped by the so-called overscan.

When it comes to lower quality materials, the distortion reduction in the Philips OLED769 does well at smoothing tonal transitions, especially at the minimum setting. It's worth noting that at this setting, film grain isn't blurred, which is a pleasant surprise, as such negative phenomena often occur with other manufacturers. Overall, it's quite a decent solution. However, it should be noted that this setting doesn't work in HDR mode, where gradation issues are much more pronounced. In HDR mode, the television struggles with smoothing tonal transitions and may present more noticeable distortions and noise, reducing image quality in dynamic scenes.

As for digital processing, the Philips OLED769 performs well. The model in the picture isn’t overly jagged, and the branches in the background lack the characteristic artifacts. The television achieves this effect by avoiding artificial sharpening, which may be an advantage for some users. However, others may find this less appealing, as they prefer a more vivid, sharper image rather than a subtle effect. This effect can be mitigated by using a higher setting for the "Sharpness" parameter.

Hisense U7NQ has a refresh rate of 144 Hz, which definitely enhances motion smoothness. For movie enthusiasts, there are two features available: judder reduction and motion blur reduction. The judder reduction function minimises the effect of so-called judder, that is, unpleasant image jumps, particularly noticeable at lower frame rates. Meanwhile, motion blur reduction helps to sharpen fast-moving objects, which is useful when watching dynamic action scenes.

When it comes to trailing, the television has a decent response time, which means excessive trailing is not visible, except in specific situations, such as the test with the alien on a dark background. In such cases, slight artifacts may appear, but overall the television handles dynamic images well, providing satisfying motion quality.

Philips OLED769 features a multi-level motion smoother called "Motion Style," which will please users who value the ability to adjust motion fluidity in films. With this function, the image can be set to appear more stuttery or fluid, reminiscent of a theatrical effect. It's a great solution for those who want to tailor the displayed content to their visual preferences. Gamers will also not be disappointed, as the television, like most OLEDs, is equipped with a 120Hz panel. This ensures extraordinary fluidity and dynamic imagery. Unfortunately, Philips OLED769 does not have the BFI (Black Frame Insertion) feature, which could further enhance the smoothness and clarity of motion. Despite this limitation, the television still offers excellent visual experiences for both cinema lovers and gamers. This is definitely one of its strong points.

Hisense U7NQ offers everything a gamer might need for comfortable gameplay. The TV supports a refresh rate of 144 Hz, providing an extremely smooth image, especially in dynamic action games. The VRR (variable refresh rate) feature ensures the image adapts to varying frames per second, eliminating stuttering and tearing. Additionally, there is an ALLM (automatic low latency mode) function that automatically switches the TV into game mode, minimising input lag.

The TV also supports Dolby Vision, which is particularly important for gamers who value high contrast and rich colours in games that support this format. The Hisense U7NQ also features a Game Bar, allowing quick access to key settings during gameplay, as well as support for G-Sync technology, further reducing image tearing.

Unfortunately, despite its wide range of features, it lacks support for the most popular HDR format in gaming — HGiG. This may be disappointing for gamers who expect optimal detail reproduction in HDR scenes. Nevertheless, the remaining features make the Hisense U7NQ a solid choice for any console gaming enthusiast.

Philips OLED769 has been designed with gamers in mind, offering full compatibility with consoles and the highest quality gameplay. The television received the maximum rating in this category, providing everything your heart desires. With HDMI 2.1 ports fully supporting ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), the TV ensures smooth and hassle-free gaming. ALLM automatically switches the television to low latency mode, and VRR eliminates stuttering and screen tearing, resulting in smoothness and stability in gameplay. The Dolby Vision feature for gamers is another advantage, although it only works at 60 Hz. Most casual gamers will probably not feel the lack of a higher refresh rate, however, more demanding users may have some reservations. It allows for enjoying a dynamic range of tones and realistic images, enhancing the gaming experience. PC gamers will also not be disappointed, as the Philips OLED769 offers full compatibility with Nvidia graphics cards, thanks to support for G-Sync. This technology synchronizes the TV's refresh rate with the graphics card, eliminating tearing and stuttering, leading to excellent image smoothness.

Philips OLED769 is a television that perfectly meets the needs of gamers, offering a wide range of advanced features and technologies that significantly enhance game quality and user comfort.