Compare: Hisense U7KQ vs Sony BRAVIA 7 II

Hisense U7KQ with a size of 100" is clearly a better television compared to the smaller variants. The proprietary VIDAA system has a similar interface to other TVs (e.g., with Google TV onboard). It operates quickly and smoothly. It doesn't freeze or contain errors. The built-in media player sometimes had difficulties functioning, though. It's worth looking at the app test, as not all of them were available at the time of writing this review. The TV's features are quite extensive, and nearly everything we tested was successful. During day use, the high brightness of the panel is commendable, handling even brightly lit rooms well. When watching in cinematic conditions, we can count on good blacks, thanks to the VA panel supported by multiple dimming zones. The screen handles low-quality content (e.g., SD channels or DVDs) reasonably well, but a downside is the lack of a function to reduce posterisation (which involves clearly defined tonal transitions). It looks much better with 4K HDR movies as we have a wide colour palette and strong light effects. Support for Dolby Vision and Dolby Atmos is another advantage, although the speakers built into the screen are rather average. Sports enthusiasts will be pleased with the 120Hz panel featuring motion smoothing. When connected to a console, gaming on the television is very good due to the low input lag. Motion blur is moderate, meaning that very rarely can slight "trails" be noticed when there is dynamic movement against a dark background. The lack of HGiG mode diminishes the visual quality of games in HDR format, while the absence of local dimming in VRR mode renders the latter feature useless. Overall, the picture quality can be described as good and appropriate for its price. There aren't any obvious flaws or unexpected advantages here, but the large size is a significant factor.

Sony Bravia 7 II is a TV that shows RGB Mini-LED doesn't have to be reserved only for the wealthiest buyers. And although in a few places it’s clear it sits below the Bravia 9 II, in everyday use it doesn't feel like a heavily stripped-down model. The biggest thing here is the combination of very good black levels, high brightness and Sony's excellent algorithms. That makes the picture dramatic, while still staying true to how a movie should look. HDR is particularly strong, with the Bravia able to deliver a lot of brightness without losing detail. The True RGB backlight also has its advantages. It gives the TV a wide colour gamut and improves viewing angles, which for a VA panel are really good. That doesn't mean RGB Mini-LED suddenly solves all the limitations of LCD TVs. You can still see haloing around small bright objects, and the backlight's colour capabilities aren't used fully in every scene. Even so, Sony manages all of this very well, and the way it controls the image is one of the Bravia 7 II's biggest strengths. Image processing remains a major advantage over many rivals. Upscaling, smoothing weaker tonal transitions and HDR mapping are among this model's strengths. Add Google TV, decent kit, very low input lag and a practically complete set of gaming features. But there are things that are hard to understand in a TV of this class. The most annoying is the presence of only two HDMI 2.1 ports, one of which doubles as eARC. Sony also sticks with 120 Hz, while competitors increasingly offer 144, 165 or 180 Hz. In the end, the Bravia 7 II mainly stands as a very complete TV. It doesn't try to win on a specs sheet and in some areas the competition will offer more. Sony makes up for that where specs don't tell the whole story, with image processing, very good HDR tuning, backlight control and overall picture quality for movies. That's what makes the Bravia 7 II one of the more interesting Mini-LEDs of 2026, especially for people after a bright, versatile TV for movies, TV, sport and gaming, but who don't necessarily want to go for an OLED.

The television is equipped with a VA panel, which has high contrast even without the support of local dimming technology. With the additional support of Mini-LED technology, the television is able to offer really good blacks, both in subdued, dark scenes and in mixed scenes where black is interspersed with bright elements. Suffice it to say that even in the most challenging test sequences, it achieved a result above 10,000:1. In a fully darkened room, zone dimming can sometimes be visible, appearing as a slight halo effect around text or bright areas lightening up when a bright object moves quickly across the screen. However, this is a normal phenomenon that isn't bothersome. The television, like most LCD screens with local dimming, has a moderate tendency to darken the image, particularly small light sources in dark scenes.

The Sony Bravia 7 II in the 65-inch variant we tested uses a VA panel and an RGB Mini-LED backlight split into 432 local dimming zones. That already provides a solid basis for achieving very good black levels, although one thing is worth noting. There are fewer zones here than in last year’s Bravia 7, which had 512 in the same size. Did this affect contrast? Interestingly, no. The Bravia 7 II handles blacks even better than its predecessor, and it clearly shows how much depends on the algorithms themselves. Sony controls the backlight very well and in many scenes can achieve genuinely deep blacks while still preserving detail in dark parts of the picture. So there aren’t situations where the TV tries to force perfect black at all costs, cutting away some details in the process.

The lower zone count only becomes noticeable in the most demanding scenes. A star-filled sky, text on a black background or lots of small bright elements displayed at once can already produce a halo effect. What’s interesting is how that halo looks. Thanks to the RGB backlight, the bloom can take on the colour of the displayed object. So if there’s a small red object on a black background, the glow around it will also have a red tint. It doesn’t disappear completely, but that makes it less visually separate from the object itself and the image looks more coherent than with traditional Mini-LEDs that use white backlighting.

Describing the HDR effect in the hundred-inch model Hisense U7KQ is not straightforward and requires a broader context. As can be seen, the results are highly variable, depending on the type of scene and the intensity of the bright effects that the television has to reproduce. In bright scenes, the device achieves over a thousand nits of brightness, translating to vivid and realistic images – these are exactly the effects we expect from equipment of this class. Unfortunately, the situation worsens in darker scenes. In mixed shots, such as those in the film "Gemini Man," the television still offers good brightness at around 700 nits, allowing for high-quality viewing. However, problems arise in very dark scenes where small light sources play a major role. The television does not fully utilise its capabilities here to avoid degrading the black levels in adjacent areas. As a result, there is no spectacular "WOW" effect, and such shots often do not give the impression of being realised in HDR technology.

Sony Bravia 7 II handles HDR very well and, above all, is simply a bright television. In the correct viewing mode for watching, Professional, we measured about 2,000 nits of peak brightness, so the panel’s capabilities are truly large. Of course, in Mini-LED sets a test-pattern result is only part of the story, because much still depends on how the TV controls the backlight in real scenes. Here Sony’s algorithms perform really well. Depending on the scene, the brightness we measured in films ranged from about 1,100 to as much as 1,700 nits. That’s a level at which HDR has proper punch and bright highlights can be genuinely impressive. It’s not perfect in every situation. With small bright elements on a very dark background, the Bravia 7 II clearly prioritises maintaining good black levels, so their brightness can fall to around 500 nits. It still looks good, but it’s clear the TV doesn’t always manage this without compromise.

Colours

The second thing that has a huge impact on HDR is, of course, colour. And this is where True RGB was meant to deliver one of the biggest changes. Looking at the panel’s capabilities alone, the Bravia 7 II performs very well. We measured roughly 98% DCI-P3 coverage and 88% BT.2020, so the potential for showing highly saturated colours is substantial. In RGB TVs the matter is a bit more complex. When we repeated the same measurements with a film-like background applied, gamut coverage dropped to about 92% DCI-P3 and 78% BT.2020. Those are still good numbers, especially for an RGB Mini-LED TV, but they show that the final result largely depends on how the algorithms drive the three backlight colours. In most scenes the Bravia 7 II handles this well and colours retain strong saturation. The biggest differences are visible in blue shades, where samples start to deviate more noticeably from the reference values and coverage is weaker than for the other primaries. True RGB therefore offers genuinely greater potential, but, as with brightness, a lot depends on what’s actually happening on screen.

The best factory mode we measured was “Filmmaker”. Despite this, its characteristics left a lot to be desired. Let’s take a look at the gamma chart, which is responsible for the depth and contrast of the image. First, we'll note the orange line running through the middle of the graph, starting at point 2.4. This is the reference value of the REC.709 standard. Now let’s look at the measured value, marked by a white, connected multi-point. Such a clear drop in gamma to a value of 2.0 meant a significant reduction in contrast, resulting in the image lacking appropriate depth, and the so-called “milk” effect was noticeable. The next thing we tested was the white balance. Though seemingly minor, if poorly adjusted, it can change the entire characteristic of the image. While the beginning of the chart looked quite promising, as we progressed further, the chart began to be dominated by two colours: red and blue. Due to the current state of affairs, all the materials we used for testing had an unpleasant tint in those colours. However, thanks to rich calibration tools, such as an advanced colour management system (CMS) and 2- and 20-point grey scale adjustments, we were able to significantly improve the display's performance in SDR materials, as confirmed by low deltaE errors and very well-modeled gamma and white balance.

To evaluate the factory colours we chose the Professional mode, because it performs best among the available presets. It's not perfect. In SDR the white balance is slightly biased toward magenta, so some scenes look a little warmer and less neutral than they should. A bigger issue is the gamma, which sits closer to 2.5 than 2.4. As a result the image is a bit too dark in places, especially in the mid-tones. In HDR the situation is better. As brightness increases there's a little too much red, but it isn't something that really jumps out while watching. Overall the Professional mode is a good starting point, though you can get a bit more out of it with calibration.

In SDR mode, after calibration, the Hisense 100U7KQ television performs excellently. There is nothing to fault in terms of colour reproduction - both pastel and deeply saturated hues are displayed according to the Rec. 709 standard. This ensures that the image looks natural and in line with the director's vision. As a result, viewers can enjoy an authentic visual experience, with colours and tonal subtleties faithfully represented.

In HDR mode, however, there is a noticeable boost in bright tones. The television tries to enhance the image, which can lead to artificial brightening. This phenomenon becomes even more apparent in real scenes, where bright parts of the image can be excessively amplified. Although colours in HDR are generally good, they are intentionally boosted too much by the manufacturer, which may affect their naturalness.

This manufacturer's approach to displaying images in HDR mode may not be to everyone's taste, especially those who value authenticity and fidelity to original colours. However, for those who prefer more dynamic and vivid images, this bright tone enhancement can be an appealing solution, adding extra sparkle and impact to scenes.

After calibration the Bravia 7 II can look significantly better. First and foremost, we managed to set the white balance very well in both SDR and HDR. Gamma can also be improved, and after correction it runs very close to the reference value. For most users those changes will have the biggest impact on the picture. There is, however, a limitation with the colours themselves. On the Bravia 7 II Sony does not provide access to a traditional CMS that would let us adjust individual hues separately. Much is left to the algorithms controlling the True RGB backlight. If the TV reproduces a specific colour inaccurately, we are not always able to do anything about it. In our measurements this is most apparent in parts of the reds and blues, where errors can still be quite large. That does not, however, undermine the value of calibration. Correctly setting the white point and gamma strongly affects the whole picture, so even without the ability to precisely correct every colour the difference from the factory settings is noticeable.

Tonal transitions on the tested television can be described in one word: perfect. Throughout the testing sequence, where we played back very dark gradients from the most challenging scenes we know, there was not a hint of discontinuity or layers distinguishing themselves from each other. These impressive results testify to the high quality of the panel and advanced image processing algorithms. Of course, the ideal experience is maintained as long as we watch the television straight on – at an angle, dark shades can become quite pronounced, which is discussed in detail in the dedicated paragraph. It’s also worth noting that such a problem can be observed with lower quality materials, but this is not the television’s fault; rather, it's the lower quality of the source itself.

Colour gradation on the Bravia 7 II is very good and there's little to criticise. Transitions between shades are smooth, both in bright and darker scenes. You can spot minor imperfections, but they're subtle enough that during normal viewing they won't draw attention. It looks a little worse with the same material when played back using Dolby Vision. In that mode the TV has more trouble keeping transitions equally smooth, especially in darker shades. Banding and unevenness are then slightly easier to notice, so Dolby Vision fares worse in this respect than standard HDR10.

Despite the television being equipped with a function to reduce posterisation called "Smooth Gradation", we did not notice a significant effect of its operation. Materials subjected to heavy compression, such as YouTube videos, still showed choppy, abrupt tonal transitions, which did not look particularly appealing. While this is due to the material itself and not the television, it would be good if there was a function to mask these issues, similar to those found in competing brands.

Image scaling, which is crucial when playing lower resolution content, we rate as average. Details are not overly blurry, and the image is not "smudged", however, there is noticeable jaggedness on the edges of objects, such as branches, and a halo effect around characters and text. While the television performs quite well, there is still room for improvement, especially in the context of displaying lower quality materials.

Scaling and digital processing are among the strongest points of the Bravia 7 II and one of Sony's biggest advantages over the competition. Sony has for years excelled at digital image processing, and it's clear here too. Above all, the 'Smooth Gradation' function works very well, smoothing weaker tonal transitions in poorer-quality content. The safest setting is low, but we'd comfortably recommend medium as well. The effect is stronger, and the TV still handles fine detail very delicately. Some minor details may be slightly smoothed, but Sony does it much more subtly than many other brands. Upscaling is also very good. Lower-resolution content is nicely upscaled to 4K; the image looks clean and retains a lot of detail. Of course the TV won't magically turn native HD into true 4K, but the Bravia 7 II does very well with what can be pulled from such a source.

The TV correctly receives a 4K signal up to 144 Hz, allowing for very smooth images in high resolution. When limited to Full HD resolution, the TV can handle even 240 Hz, but such a signal can only be obtained from a PC. Unfortunately, the use of this feature is limited by several factors.

Firstly, Full HD resolution on a large TV screen may seem insufficient, affecting image quality. Furthermore, the response time of the panel in this model is not short enough to fully utilise the refresh rate of 240 Hz. As a result, at such a high refresh rate, there is significant overdrive, which causes noticeable smearing and so-called "ghosting" behind moving objects.

It is also worth noting the motion smoothing feature in the TV, which operates up to 120 Hz. This is particularly useful when watching sports and movies, where motion smoothness is crucial. The TV offers stable operation of this feature, minimising the amount of generated artefacts. Motion smoothness can be adjusted using two sliders – one for smoothness in movies and the other for reducing smearing in sports content.

In summary, although the TV Hisense U7KQ offers impressive capabilities in image refresh rates, limitations related to the response time of the panel and appropriate resolution may affect the actual benefits of these features. Nevertheless, the motion smoothing function works very well, enhancing the experience of watching dynamic content.

The Bravia 7 II uses a 120 Hz panel, so in terms of motion handling it delivers everything you'd expect from a TV of this class. With sport or games at 120 fps the picture is suitably smooth, and for films Sony provides an advanced motion interpolation system. You can therefore adjust the level of interpolation separately and choose whether to retain a more cinematic motion or achieve noticeably greater smoothness. Motion blur itself is a bit worse. The VA panel used isn't among the fastest, and moving objects can show a slight trailing, especially against darker backgrounds. It's not at a level that will seriously disturb normal viewing, but last year's Bravia 7 was better in this regard and had a noticeably faster panel.

The Hisense U7KQ TV supports all the key features for gamers that users of Xbox or PlayStation consoles might expect. These features include support for high refresh rates, low input lag, and a game bar. Generally speaking, most of these features work well, providing a satisfying gaming experience.

However, the VRR (Variable Refresh Rate) technology does not function optimally. When VRR is activated, the TV disables local dimming, which significantly reduces image quality. In VRR mode, there is a lack of good contrast and high brightness in HDR mode, resulting in unsatisfactory image quality. In practice, this means that the VRR mode may be rarely used by gamers due to these limitations.

Additionally, the TV does not support the HGIG (HDR Gaming Interest Group) mode, which is designed to optimise HDR image quality in games. The absence of this mode leads to issues with double tone mapping—once in the TV and again in the console. As a result, the quality of HDR gaming is lower, which can affect the overall gaming experience.

In summary, while the Hisense U7KQ offers many features for gamers, certain key aspects, such as optimal VRR performance and support for HGIG, may not meet the expectations of more demanding users. Nevertheless, the TV still provides good support for most standard gaming features, making it a suitable choice for a wide range of gamers.

Bravia 7 II has pretty much everything you'd want from a good console TV today. It supports 4K at 120 Hz, VRR from 48 to 120 Hz and ALLM, so when you start a game the TV automatically switches to low-latency mode. HGiG works correctly, so once you configure HDR on the console the TV won't try to brighten the image on its own. Just remember to turn off tone mapping in the TV's menu. Another plus is Dolby Vision in game mode, which will be especially useful for Xbox owners. Sony also includes its own Game Menu, where you can quickly view key signal info, check VRR or change gaming settings without digging through the full TV menu. The only thing missing from the feature list is support for 1440p at 120 Hz. Our biggest complaint is not really about the features but the connectors. The Bravia 7 II has four HDMI ports, but only two of them support full HDMI 2.1 with 48 Gbps bandwidth. One of those is also the eARC port. So if you connect a soundbar or AV receiver via HDMI, in practice you only have one full HDMI 2.1 left for a console or PC. With a single console that's fine, but with a PS5, an Xbox and an audio setup it starts to feel cramped. That's hard to justify from Sony. In cheaper TVs two HDMI 2.1 ports can still be accepted, but in a model of this class, especially in 2026, we'd expect all four ports to be HDMI 2.1.

The Hisense U7KQ TV features very low input lag across all picture modes, which is crucial for gamers who require quick screen response. Regardless of the signal type – whether it's 4K, Full HD, 60 Hz, or 120 Hz – the lag remains below 20 ms. This result is excellent and ensures that even the most demanding gamers will not experience any delays while playing. As a result, this TV deserves the highest rating for gaming performance.

Input lag on the Bravia 7 II is excellent. With a 60 Hz signal we measured around 13 to 14 ms, while at 120 Hz the delay drops to just 8 to 9 ms. Those values are low enough that input response is practically instantaneous, and even the most demanding gamers shouldn't have anything to complain about. Dolby Vision also deserves praise. A few years ago Sony TVs had some issues with that format in games and turning it on could mean higher input lag. With the Bravia 7 II that problem is essentially gone. In Dolby Vision we measured 14 ms at 60 Hz and 8 ms at 120 Hz, which is virtually the same as with standard HDR.

The Hisense U7KQ television works excellently with a PC, thanks to several key features. First and foremost, it supports chroma 4:4:4, which is essential for displaying text and graphics in the highest quality without losing details. This ensures that images and texts are clear and sharp, which is particularly important for users who use the television as a monitor for work or gaming.

Additionally, the Hisense U7KQ features very low input lag in PC mode, meaning minimal delays between actions taken on the computer and the displayed image. This is crucial for gamers who need quick screen response to gain an edge in dynamic games. The low input lag ensures that every action is immediately reflected on the screen, enhancing the overall user experience.

Despite using a BGR pixel arrangement instead of the more traditional RGB layout, the readability of fonts on the screen is at a good level. BGR (Blue-Green-Red) is a configuration where the subpixels are arranged in a different order than in standard RGB. This can sometimes affect text quality, depending on the operating system settings.

In summary, the Hisense U7KQ is a good choice for PC users, offering support for chroma 4:4:4, low input lag, and good text readability, making it a versatile device for both work and entertainment.

The Bravia 7 II also works very well as a large computer monitor. The TV properly supports 4:4:4 chroma, and thanks to the classic RGB subpixel layout fonts are very legible and don’t have the typical coloured fringing. That makes it great for everyday work with the desktop, web browsing or documents.

PC gamers also get most of the features known from consoles, including VRR and low input lag. The only gripe is the maximum refresh rate of 120 Hz. A few years ago that would have been excellent, but today some competitors already offer 4K at 144, 165 or even 180 Hz, and at Full HD some can exceed 300 Hz. For most people 120 Hz is still more than enough, but owners of powerful PCs might reasonably expect a bit more.

The screen uses a VA panel, which unfortunately has its limitations in terms of viewing angles. Unlike some competing models, Hisense U7KQ does not have any coatings to improve this aspect, which means that image quality significantly decreases when viewed at an angle.

With even a slight deviation from the central axis, one can notice that the contrast of the image begins to deteriorate. Details in the dark areas of the image become overly pronounced, and colour saturation diminishes. These effects are typical of VA panels, and in practice, this means that the best viewing experience can only be obtained when sitting directly in front of the screen.

For users who plan to watch the television from different spots in the room, this can be a significant limitation. Reduced image quality at an angle may affect overall satisfaction with the product, especially when watching movies or shows with a larger group.

Viewing angles on the Bravia 7 II are really good, and the RGB Mini-LED backlight plays a big part in that. Unlike traditional VA-panel TVs with white/blue backlighting, the picture doesn't lose brightness and colour saturation as quickly when viewed off-axis. That's a noticeable improvement, because viewing angles are usually one of the bigger compromises of VA panels. It's still not at the level of the best IPS panels, let alone OLEDs, but the difference compared with a typical VA Mini-LED is clear. Even sitting a little to the side, the image still looks good and the colours don't immediately wash out.

Hisense U7KQ does not have the best reflection handling properties, as its panel is equipped with a satin finish, which is not as effective in reducing glare as the matte finishes used in some other TVs, nor does it maintain as deep a black as glossy panels. It is somewhere in between these two effects. Light reflections may be visible, especially in brightly lit rooms, which can affect viewing comfort.

However, the high peak brightness values that this model achieves effectively compensate for these limitations. Thanks to this brightness, the image remains clearly visible even in sunny rooms. This means the TV performs quite well in challenging lighting conditions where other models may struggle to provide adequate picture quality.

The Bravia 7 II also performs very well in a bright living room. Its high brightness is the main reason, reaching about 1250 nits in SDR. The TV therefore has enough power to keep the picture clear and punchy even when a lot of light enters the room. However, compared with the higher-positioned Bravia 9 II, there is one notable difference. The Bravia 7 II doesn't have a fully matt screen; it uses a more satin finish. It still handles reflections quite well, but reflections from windows or lamps are more noticeable. On the other hand, blacks hold up well during the day and don't go noticeably grey under light. Overall it's still a very good TV for bright rooms, though the Bravia 9 II has the edge when it comes to suppressing direct reflections.

Hisense uses the VIDAA operating system, which is a proprietary solution from this brand. Although it doesn't offer as much expansion and as many apps as the popular Android TV, it has its advantages. The VIDAA system runs quickly and stably, meaning that users don’t have to worry about freezes or long loading times for apps.

However, VIDAA does have some limitations. There are quite a few apps available, but unfortunately, it lacks music apps like Spotify or Tidal. Nevertheless, VIDAA supports most standard features that might be needed, such as screen mirroring, voice search in Polish, the ability to connect a keyboard and mouse, and Bluetooth headphones.

The television also supports many other features that are important to users, such as the ability to record programs to USB and schedule recordings. However, it lacks some specific functions like teletext or the "Audio Only" mode, which allows listening to audio with the screen off.

In summary, while the VIDAA system is lesser-known and has certain limitations compared to Android TV, it offers stable and fast performance and supports most features that users might need. It is a solid solution for those looking for a simple and effective operating system in a television.

Classic features

Sony in the Bravia 7 II still approaches the TV a bit more old-school than some competitors, and here that works to its advantage. This is not just a screen for streaming apps, because the manufacturer kept plenty of traditional features that many people still use every day. You can record programs to USB, schedule recordings, or use the TV with Bluetooth headphones without having to turn off its built-in speakers. Overall it feels like a refined device for normal TV watching, not just a "monitor with apps." The control setup is also worth praise. The package includes two remotes: one more modern and simplified, the other classic with more buttons. That way everyone can choose the control method they find most comfortable. The main remote uses RF, so you don't have to point it directly at the TV, and the backlit buttons are especially useful in the evening.

Google TV

Google TV handles the Smart features, and here the Bravia 7 II performs as you would expect from a TV of this class. The system runs fast, menus respond smoothly, and it doesn't feel like the unit needs a moment for every simple operation. The biggest advantage remains the vast selection of apps, so practically everything we use on TVs today is immediately at hand. Google TV also works well when the TV is meant to be part of a larger ecosystem. You can cast content from your phone or computer, use AirPlay and Miracast, and search for content by voice in your native language. In practice, the Bravia 7 II therefore gives a lot of freedom, and it's hard to encounter a situation where you're missing some basic Smart TV function.

The built-in media player on the Hisense U7KQ television handles most popular video formats well; however, there may occasionally be issues with loading subtitles, which can be frustrating for users who prefer watching films with text.

It is worth noting certain limitations regarding the support for less popular codecs, such as AV1 and H266. While these codecs are not yet widely used, their lack of support could pose a problem in the future when they become more common. Currently, however, most users will not feel their absence.

Strange behaviour has been observed when playing photos – some files in specific resolutions may not load correctly. This can be problematic for those wanting to browse their photographs directly from a USB stick. For this reason, viewing photos on this television may be limited, as some files may not load at all.

In summary, although the built-in media player on the Hisense U7KQ performs well with most standard video formats, users may encounter certain limitations related to loading subtitles and photos in specific resolutions. Issues with the support of less popular codecs are currently minimal but could become more significant in the future.

The built-in media player in the Bravia 7 II works well and handles most common content without major issues. The TV copes with the most frequently encountered video files and codecs, so when using a hard drive or USB stick you’re unlikely to run into significant limitations. What’s missing, above all, is broader support for subtitle formats and image files. For photos the TV opens JPEG and HEIC, but it doesn’t handle formats like PNG, WebP or TIFF. However, we wouldn’t consider this a serious flaw, since many of the unsupported formats are fairly niche. And if the built-in player proves insufficient, Google TV simply lets you install a third-party app and largely work around these limitations.

The Hisense U7KQ TV offers satisfactory sound quality, which is sufficient for most everyday uses. The sound system of this model features good volume and clarity, making dialogues and sound effects clear. However, the TV may not deliver the full audio experience that can be obtained from dedicated audio systems or soundbars. One of the main audio advantages of the U7KQ is its ability to reproduce sound with minimal distortion at higher volume levels reaching up to 83dB and support for Dolby Atmos and DTS.

Sony has changed the audio significantly in the new Bravia 7 II, and you can't say the TV lacks bass. There's a lot of it, and the whole setup can also play very loudly. In our measurement it reached about 94 dBC. However, in our view the low end is at times a bit excessive. The bass can mask the rest of the spectrum, causing dialogue and some sounds to lose a little clarity. So overall it sounds powerful and impressive, but it could do with a slightly more balanced tuning. On the plus side, audio format support is good. Sony supports both Dolby Atmos and DTS, so in that respect the Bravia 7 II doesn't impose significant limitations.

Hisense U7KQ vs Sony BRAVIA 7 II

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Colours

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

Daytime performance

Panel details

TV features

Classic features:

Smart features:

Sound connection options

Supported audio formats (external HDMI eARC audio):

Senior accessibility

Classic features

Google TV

Apps

Playing files from USB

Sound

Sound Quality Test

Acoustic Measurements