Hisense U7KQ with a size of 100" is clearly a better television compared to the smaller variants. The proprietary VIDAA system has a similar interface to other TVs (e.g., with Google TV onboard). It operates quickly and smoothly. It doesn't freeze or contain errors. The built-in media player sometimes had difficulties functioning, though. It's worth looking at the app test, as not all of them were available at the time of writing this review. The TV's features are quite extensive, and nearly everything we tested was successful. During day use, the high brightness of the panel is commendable, handling even brightly lit rooms well. When watching in cinematic conditions, we can count on good blacks, thanks to the VA panel supported by multiple dimming zones. The screen handles low-quality content (e.g., SD channels or DVDs) reasonably well, but a downside is the lack of a function to reduce posterisation (which involves clearly defined tonal transitions). It looks much better with 4K HDR movies as we have a wide colour palette and strong light effects. Support for Dolby Vision and Dolby Atmos is another advantage, although the speakers built into the screen are rather average. Sports enthusiasts will be pleased with the 120Hz panel featuring motion smoothing. When connected to a console, gaming on the television is very good due to the low input lag. Motion blur is moderate, meaning that very rarely can slight "trails" be noticed when there is dynamic movement against a dark background. The lack of HGiG mode diminishes the visual quality of games in HDR format, while the absence of local dimming in VRR mode renders the latter feature useless. Overall, the picture quality can be described as good and appropriate for its price. There aren't any obvious flaws or unexpected advantages here, but the large size is a significant factor.