Hisense U7KQ vs LG OLED G4

Direct compare

G45 / G42

Info

Available screen sizes: 100”

Available screen sizes: 55”65”77”83”97”

Panel type: LCD VA

Resolution: 3840x2160

System: VIDAA

Model year: 2023

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Panel type: WRGB OLED

Resolution: 3840x2160

System: WebOS

Model year: 2024

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Overall rating

7.6

8.6

  • Movies and series in UHD quality

    7.5

    8.5

  • Classic TV, YouTube

    7.3

    9.1

  • Sports broadcasts (TV and apps)

    6.6

    9.0

  • Gaming on console

    8.2

    9.5

  • TV as a computer monitor

    8.0

    8.6

  • Watching in bright light

    7.8

    6.0

  • Utility functions

    8.2

    9.5

  • Apps

    8.6

    9.7

  • Sound quality

    6.9

    8.6

Advantages

  • Very good black

  • High brightness of the panel

  • Stable and fast-operating system

  • Very good price-to-quality ratio in the 100" variant

  • Phenomenal image fidelity to the director's intent

  • Reference colour reproduction post-calibration

  • Very high brightness in HDR content

  • Outstanding compatibility with consoles and computers

  • The panel effectively suppresses light reflections

  • Perfect viewing angles

Disadvantages

No like
  • No music apps (Spotify, Tidal)

  • Poor HDR performance in dark scenes with small light sources

  • Average viewing angles

  • Visible tonal transitions

  • Sound of the built-in audio system - it could be better in this class of television

Our verdict

Hisense U7KQ with a size of 100" is clearly a better television compared to the smaller variants. The proprietary VIDAA system has a similar interface to other TVs (e.g., with Google TV onboard). It operates quickly and smoothly. It doesn't freeze or contain errors. The built-in media player sometimes had difficulties functioning, though. It's worth looking at the app test, as not all of them were available at the time of writing this review. The TV's features are quite extensive, and nearly everything we tested was successful. During day use, the high brightness of the panel is commendable, handling even brightly lit rooms well. When watching in cinematic conditions, we can count on good blacks, thanks to the VA panel supported by multiple dimming zones. The screen handles low-quality content (e.g., SD channels or DVDs) reasonably well, but a downside is the lack of a function to reduce posterisation (which involves clearly defined tonal transitions). It looks much better with 4K HDR movies as we have a wide colour palette and strong light effects. Support for Dolby Vision and Dolby Atmos is another advantage, although the speakers built into the screen are rather average. Sports enthusiasts will be pleased with the 120Hz panel featuring motion smoothing. When connected to a console, gaming on the television is very good due to the low input lag. Motion blur is moderate, meaning that very rarely can slight "trails" be noticed when there is dynamic movement against a dark background. The lack of HGiG mode diminishes the visual quality of games in HDR format, while the absence of local dimming in VRR mode renders the latter feature useless. Overall, the picture quality can be described as good and appropriate for its price. There aren't any obvious flaws or unexpected advantages here, but the large size is a significant factor.

LG G4 is a strong contender for being the best television of 2024. Thanks to the combination of OLED black and MLA technology, we will get an incredibly dynamic and vibrant image that will surely captivate us completely. LG G4 is also proof that televisions equipped with an OLED panel supported by MLA technology are indeed suitable for viewing in bright rooms. The operating system, while not as open as the competition, allows for many possibilities. Its greatest advantage is the well-known remote with a cursor, which makes controlling the unit (in our opinion) one of the most convenient on the market. Factory colour reproduction, although not at a high level, after undergoing calibration, can be considered almost reference-quality, providing a truly cinematic image. No wonder post-production studios choose televisions from this manufacturer. They uniquely offer such a deep capability to adjust the image, thanks to 3D LUT calibration. It seems that the biggest (and perhaps only) drawback of this television is the tonal transitions, which, while far from perfect, cannot be said to detract from the viewing experience. The remedy is provided by the manufacturer themselves, and enabling the "Smooth Gradation" function will remove the vast majority of any choppiness. LG G4 also performs exceptionally well when watching all kinds of sports or other dynamic scenes. The motion smoother is incredibly advanced and allows for adjustment of smoothness to suit individual needs. Thanks to HDMI 2.1 ports with full functionality and the manufacturer's attention, the tested television will find its place in the homes of many passionate gamers. Each of the essential features works flawlessly, and the low input lag in every mode is very pleasing. In summary, LG G4 is an incredibly versatile television, allowing for entertainment in excellent quality both at night and during the day.

TV appearance

HDMI inputs
2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
0 x HDMI 2.0, 4 x HDMI 2.1 (48Gbps)
Other inputs
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Network Interfaces
Wi-Fi 2.4GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps

Where to buy

No links

No links

Contrast and black detail

8/10

10/10

Local dimming function: Yes, number of zones: 1620 (30 x 54)

Contrast:

Review Hisense U7KQ Contrast and black detail

Result

124,650:1

Review Hisense U7KQ Contrast and black detail

Result

56,350:1

Review Hisense U7KQ Contrast and black detail

Result

24,550:1

Review Hisense U7KQ Contrast and black detail

Result

15,600:1

Review Hisense U7KQ Contrast and black detail

Result

12,600:1

Review LG OLED G4 Contrast and black detail

Result

:1

Review LG OLED G4 Contrast and black detail

Result

:1

Review LG OLED G4 Contrast and black detail

Result

:1

Review LG OLED G4 Contrast and black detail

Result

:1

Review LG OLED G4 Contrast and black detail

Result

:1

Halo effect and black detail visibility:

The television is equipped with a VA panel, which has high contrast even without the support of local dimming technology. With the additional support of Mini-LED technology, the television is able to offer really good blacks, both in subdued, dark scenes and in mixed scenes where black is interspersed with bright elements. Suffice it to say that even in the most challenging test sequences, it achieved a result above 10,000:1. In a fully darkened room, zone dimming can sometimes be visible, appearing as a slight halo effect around text or bright areas lightening up when a bright object moves quickly across the screen. However, this is a normal phenomenon that isn't bothersome. The television, like most LCD screens with local dimming, has a moderate tendency to darken the image, particularly small light sources in dark scenes.

LG G4, with its OLED panels produced for over 10 years, delivers perfect contrast, black levels, and detail reproduction in the darkest scenes. It's worth noting that the panel itself is equipped with MLA (Micro Lens Array) technology, which LG showcased just a year ago with the launch of its predecessor. The use of an organic panel not only allows for achieving pitch-black blacks but also provides extraordinary immersion and a three-dimensional effect in the image, which is hard to find even in the best Mini LED TVs. Such image quality is closely linked to OLED panel technology, as each pixel is controlled by an electrical impulse rather than shading filters on the panel. Therefore, if we want to achieve black, the pixel is simply turned off. This is very evident in test images, where the spotlight provides high brightness while being perfectly separated from each other. The situation remains unchanged in the challenging scene from "Sicario 2," where no imperfections from zone dimming can be seen, which we might encounter in LCD TVs.

HDR effect quality

6.1/10

7.8/10

Supported formats
HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG
HDR10, Dolby Vision, HLG
Color gamut coverage
DCI P3: 96.0%, Bt.2020: 76.0%
DCI P3: 98.3%, Bt.2020: 74.7%

Luminance measurements in HDR:

Review Hisense U7KQ Brightness measurement

Result

985 nit

Review Hisense U7KQ Brightness measurement

Result

343 nit

Review Hisense U7KQ Brightness measurement

Result

737 nit

Review Hisense U7KQ Brightness measurement

Result

298 nit

Review Hisense U7KQ Brightness measurement

Result

1170 nit

Review LG OLED G4 Brightness measurement

Result

1474 nit

Review LG OLED G4 Brightness measurement

Result

1467 nit

Review LG OLED G4 Brightness measurement

Result

1403 nit

Review LG OLED G4 Brightness measurement

Result

1441 nit

Review LG OLED G4 Brightness measurement

Result

850 nit

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

Static HDR10

Dynamic: Dolby Vision

Dynamic: Dolby Vision

HDR luminance chart:

LG OLED G4

Hisense U7KQ

Describing the HDR effect in the hundred-inch model Hisense U7KQ is not straightforward and requires a broader context. As can be seen, the results are highly variable, depending on the type of scene and the intensity of the bright effects that the television has to reproduce. In bright scenes, the device achieves over a thousand nits of brightness, translating to vivid and realistic images – these are exactly the effects we expect from equipment of this class. Unfortunately, the situation worsens in darker scenes. In mixed shots, such as those in the film "Gemini Man," the television still offers good brightness at around 700 nits, allowing for high-quality viewing. However, problems arise in very dark scenes where small light sources play a major role. The television does not fully utilise its capabilities here to avoid degrading the black levels in adjacent areas. As a result, there is no spectacular "WOW" effect, and such shots often do not give the impression of being realised in HDR technology.

LG G4 guarantees an incredibly vibrant HDR effect, placing the television firmly at the top of the rankings. The highest model in the manufacturer's 2024 portfolio, equipped with the second generation of microlens technology (MLA), has achieved a maximum brightness level of 1474 nits in real scenes. The only area where the product of the Korean manufacturer may fall short compared to LCD televisions with Mini LED backlighting is during a full-screen scene featuring a lot of white. If we were to disregard the latter scene, the average result would be even higher. It's also worth mentioning scenes with very fine details, where each one shone at full intensity, which is not as evident in non-OLED televisions. The combination of such brightness and wide coverage of the DCI-P3 color space ensures that HDR materials are more engaging than ever before.

Factory color reproduction

5.5/10

8.4/10

Factory Mode

After calibration

Factory Mode

After calibration

The best factory mode we measured was “Filmmaker”. Despite this, its characteristics left a lot to be desired. Let’s take a look at the gamma chart, which is responsible for the depth and contrast of the image. First, we'll note the orange line running through the middle of the graph, starting at point 2.4. This is the reference value of the REC.709 standard. Now let’s look at the measured value, marked by a white, connected multi-point. Such a clear drop in gamma to a value of 2.0 meant a significant reduction in contrast, resulting in the image lacking appropriate depth, and the so-called “milk” effect was noticeable. The next thing we tested was the white balance. Though seemingly minor, if poorly adjusted, it can change the entire characteristic of the image. While the beginning of the chart looked quite promising, as we progressed further, the chart began to be dominated by two colours: red and blue. Due to the current state of affairs, all the materials we used for testing had an unpleasant tint in those colours. However, thanks to rich calibration tools, such as an advanced colour management system (CMS) and 2- and 20-point grey scale adjustments, we were able to significantly improve the display's performance in SDR materials, as confirmed by low deltaE errors and very well-modeled gamma and white balance.

The best factory mode in terms of colour reproduction was "Filmmaker". This is the one we used during our tests. Let's check how its characteristics looked before the calibration process. Taking a closer look at the white balance first, we can notice a significant dominance of red and green colour. As a result, the image had a warm yellow tint. This is the kind of characteristic we usually observe in "Cinema", "Filmmaker", or similarly named modes. The effect of such a colour balance was clearly visible in both SDR and HDR content, which, after switching from "Standard" mode, was distinctly yellowed. Now let's move on to two graphs that are responsible for brightness characteristics, and consequently, image contrast. The first one (Gamma), representing materials with a standard colour palette, performed decently. For most of the time, the midtones and bright whites were represented very accurately, however, it noticeably lost the darkest details which blended into a black patch. On the other hand, HDR materials, represented by the EOTF curve graph, exhibited a significant drop in contrast due to a strong boost in brightness. There was also an issue with the colours themselves as seen on the "ColorChecker" graph since they were noticeably undersaturated.

Color reproduction after calibration

7.8/10

9.5/10

In SDR mode, after calibration, the Hisense 100U7KQ television performs excellently. There is nothing to fault in terms of colour reproduction - both pastel and deeply saturated hues are displayed according to the Rec. 709 standard. This ensures that the image looks natural and in line with the director's vision. As a result, viewers can enjoy an authentic visual experience, with colours and tonal subtleties faithfully represented.

In HDR mode, however, there is a noticeable boost in bright tones. The television tries to enhance the image, which can lead to artificial brightening. This phenomenon becomes even more apparent in real scenes, where bright parts of the image can be excessively amplified. Although colours in HDR are generally good, they are intentionally boosted too much by the manufacturer, which may affect their naturalness.

This manufacturer's approach to displaying images in HDR mode may not be to everyone's taste, especially those who value authenticity and fidelity to original colours. However, for those who prefer more dynamic and vivid images, this bright tone enhancement can be an appealing solution, adding extra sparkle and impact to scenes.

The manufacturer has been implementing extensive support for the calibration process in their LG televisions for many years. Therefore, we used 2- and 20-point grey scale adjustments along with an advanced CMS (Color Management System) and got to work. As you can see, thanks to the procedure carried out, each of the parameters has significantly improved. The use of tools has resulted in extremely beneficial effects, which include: studio colour reproduction, recovery of details in dark areas of the image, appropriate brightness characteristics, and proper colour saturation. Thus, we have maximised our approach to the reference image, or the one that the film director saw on the preview monitor. It is worth noting that the LG G4 televisions are the only ones that allow for even deeper intervention in image quality due to the capability to calibrate with 3D LUT matrices. However, this solution is recommended only for post-production or graphic studios.

Smoothness of tonal transitions

10/10

6.2/10

Tonal transitions on the tested television can be described in one word: perfect. Throughout the testing sequence, where we played back very dark gradients from the most challenging scenes we know, there was not a hint of discontinuity or layers distinguishing themselves from each other. These impressive results testify to the high quality of the panel and advanced image processing algorithms. Of course, the ideal experience is maintained as long as we watch the television straight on – at an angle, dark shades can become quite pronounced, which is discussed in detail in the dedicated paragraph. It’s also worth noting that such a problem can be observed with lower quality materials, but this is not the television’s fault; rather, it's the lower quality of the source itself.

The tonal transitions presented on LG G4 are not among the top performers. Each scene played from a BluRay disc with 10-bit HDR exhibited noticeable choppiness in the colour transitions. This was particularly evident in the case of the film "The Green Knight," where issues related to posterisation were especially pronounced. This effect could also be observed in films with moderate to high brightness, such as "The Martian" or "Kingsman," which is rarely seen in televisions (especially of this class), which took us by surprise. Such results suggest that in scenes with low luminance and a lot of black, this issue will be troublesome, even for a layman.

Image scaling and smoothness of tonal transitions

6/10

8.2/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
No
OK

Smooth transition function

Image without overscan on the SD signal

Despite the television being equipped with a function to reduce posterisation called "Smooth Gradation", we did not notice a significant effect of its operation. Materials subjected to heavy compression, such as YouTube videos, still showed choppy, abrupt tonal transitions, which did not look particularly appealing. While this is due to the material itself and not the television, it would be good if there was a function to mask these issues, similar to those found in competing brands.

Image scaling, which is crucial when playing lower resolution content, we rate as average. Details are not overly blurry, and the image is not "smudged", however, there is noticeable jaggedness on the edges of objects, such as branches, and a halo effect around characters and text. While the television performs quite well, there is still room for improvement, especially in the context of displaying lower quality materials.

The tested television did not perform well with content rich in tonal transitions, resulting in a strong posterisation effect. However, there is a partial remedy for this ailment. The manufacturer has equipped the LG G4 with a smoothing system called "Gentle Gradation," which we can apply at three levels: Low, Medium, and High. Each of these options guarantees quite high smoothing effectiveness on bright colours, though low on darker ones. We recommend primarily using the first one due to the fact that the other two interfere with directorial intentions, removing film grain.

When watching lower-quality content, the efficiency of the television during upscaling is extremely important. The image from the tested television is sharp and clear. However, attention should be paid to the jagged edges of fine details and minor issues around characters, such as the creation of a halo effect, which occurs due to the sharpening imposed by the LG G4 even when the slider is set to the lowest value, which is 0. It is worth noting that this is a change in relation to the LG G3, which did not impose such strong image sharpening, even when the appropriate slider was set to position 0.

Blur and motion smoothness

7/10

8.5/10

Maximum refresh rate of the panel
240Hz
144Hz
Film motion smoothing option
OK
OK
Blur reduction option
OK
OK
BFI function 60Hz
Nie
Yes, 60Hz (image flickers)
BFI function 120Hz
Nie
Nie
Brightness drop with BFI
-%
50%

Blur (native resolution, maximum refresh rate):

Blur (BFI function enabled):

Image flickers in this mode

The TV correctly receives a 4K signal up to 144 Hz, allowing for very smooth images in high resolution. When limited to Full HD resolution, the TV can handle even 240 Hz, but such a signal can only be obtained from a PC. Unfortunately, the use of this feature is limited by several factors.

Firstly, Full HD resolution on a large TV screen may seem insufficient, affecting image quality. Furthermore, the response time of the panel in this model is not short enough to fully utilise the refresh rate of 240 Hz. As a result, at such a high refresh rate, there is significant overdrive, which causes noticeable smearing and so-called "ghosting" behind moving objects.

It is also worth noting the motion smoothing feature in the TV, which operates up to 120 Hz. This is particularly useful when watching sports and movies, where motion smoothness is crucial. The TV offers stable operation of this feature, minimising the amount of generated artefacts. Motion smoothness can be adjusted using two sliders – one for smoothness in movies and the other for reducing smearing in sports content.

In summary, although the TV Hisense U7KQ offers impressive capabilities in image refresh rates, limitations related to the response time of the panel and appropriate resolution may affect the actual benefits of these features. Nevertheless, the motion smoothing function works very well, enhancing the experience of watching dynamic content.

The maximum refresh rate that we can set on the LG G4 is 144 Hz. Naturally, this is only possible by connecting the LG G4 to a very powerful PC. Otherwise, we will be operating at a maximum refresh rate of 120 Hz, which is recommended if we primarily want to watch sports or content with high motion dynamics. For those who require high fluidity of image, the manufacturer has implemented a multi-level motion smoother called "TrueMotion". It has been divided into two separate sliders that adjust the sharpness of moving images (De-Blur) and judder (De-Judder). Both sliders can be set in the range from 0 to 10, with each increment affecting the degree of smoothing, so everyone can find their sweet spot.

The LG OLED G4 panel features an average response time of 0.78 ms (which directly results from our measurements), allowing for an incredibly clear image, unattainable by LCD televisions, which have response times of even several milliseconds. This is clearly visible in the "UFO Test" images, showing the absence of any trailing blur behind the object. Furthermore, the LG OLED G4 test showed that the television offers the ability to precisely adjust motion smoothing functionality, allowing users to choose the ideal level of image interpolation. We particularly appreciated this during fast-paced action in video games, where the LG G4 performed exceptionally well, minimising any blurriness. Thanks to OLED technology, this model eliminates so-called ghosting, ensuring that the image remains sharp even in the most dynamic sports or movie scenes.

Console compatibility and gaming features

8.5/10

10/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    48 - 144Hz
    40 - 144Hz
  • Dolby Vision Game Mode
    Yes
    Yes
  • Correct implementation of HGIG
    No
    Yes
  • 1080p@120Hz
    Yes
    Yes
  • 1440p@120Hz
    Yes
    Yes
  • 4K@120Hz
    Yes
    Yes
  • Game bar
    Yes
    Yes

The Hisense U7KQ TV supports all the key features for gamers that users of Xbox or PlayStation consoles might expect. These features include support for high refresh rates, low input lag, and a game bar. Generally speaking, most of these features work well, providing a satisfying gaming experience.

However, the VRR (Variable Refresh Rate) technology does not function optimally. When VRR is activated, the TV disables local dimming, which significantly reduces image quality. In VRR mode, there is a lack of good contrast and high brightness in HDR mode, resulting in unsatisfactory image quality. In practice, this means that the VRR mode may be rarely used by gamers due to these limitations.

Additionally, the TV does not support the HGIG (HDR Gaming Interest Group) mode, which is designed to optimise HDR image quality in games. The absence of this mode leads to issues with double tone mapping—once in the TV and again in the console. As a result, the quality of HDR gaming is lower, which can affect the overall gaming experience.

In summary, while the Hisense U7KQ offers many features for gamers, certain key aspects, such as optimal VRR performance and support for HGIG, may not meet the expectations of more demanding users. Nevertheless, the TV still provides good support for most standard gaming features, making it a suitable choice for a wide range of gamers.

The LG G4 television supports all features that make up the HDMI 2.1 standard. During testing, each feature activated without any issues, which allows us to consider the television as designed for gaming. Its performance will certainly be appreciated by both console users and those connecting the LG G4 to a computer. It’s also worth mentioning the proper implementation of the HGIG (HDR Gaming Interest Group) mode, which ensures that games mastered to brightness levels beyond the maximum luminance of the LG G4 will correctly map tones, keeping the game image true to the original.

A nice touch is the presence of a special GameBar that we can bring up at any moment to check game parameters, but most importantly, to change them quickly. More importantly, turning on VRR technology does not degrade contrast, which is often a problem in televisions with local dimming or Mini LED backlighting. Of course, this is thanks to the OLED panel itself, characterised by pixel self-emissiveness. As a journalistic note, we will only mention a slight grey flicker, which, however, is somewhat normal when VRR is enabled.

In summary, the LG G4, like practically all OLED televisions, is an ideal product for all kinds of gaming and online competitions. With full HDMI 2.1 ports with a complete bandwidth of 48 Gbit, features such as VRR, ALLM, G-Sync, FreeSync, or HDR Dolby Vision gameplay will bring a lot of joy.

Input lag

9.8/10

10/10

SDR

1080p60
16 ms
14 ms
1080p120
8 ms
5 ms
2160p60
16 ms
14 ms
2160p120
7 ms
5 ms

HDR

2160p60
16 ms
13 ms
2160p120
8 ms
5 ms
4320p60

Dolby Vision

2160p60 DV
16 ms
13 ms
2160p120 DV
8 ms
5 ms

The Hisense U7KQ TV features very low input lag across all picture modes, which is crucial for gamers who require quick screen response. Regardless of the signal type – whether it's 4K, Full HD, 60 Hz, or 120 Hz – the lag remains below 20 ms. This result is excellent and ensures that even the most demanding gamers will not experience any delays while playing. As a result, this TV deserves the highest rating for gaming performance.

The input lag of the LG G4 is impressively low in every scenario. Even the most dedicated gamers will surely appreciate the very low input lag at demanding 4K 120 Hz settings with HDR, which is just 5 ms. It's also worth noting that the lag at the same settings, but with Dolby Vision HDR enabled, remains unchanged, which is not as obvious with the competition. Therefore, it deserves the highest rating and recommendation.

Compatibility with PC

8/10

8.6/10

Chroma 444 (maximum resolution and refresh rate)
Yes
Yes
Font clarity
Good
Very Good
Readability of dark text and shapes
Good
Very Good
Input lag in PC mode (4K, maximum refresh rate)
16ms
5ms
Matrix subpixel arrangement
BGR
RWBG
Max refresh rate
240Hz
144Hz
G-Sync
Yes
Yes

The Hisense U7KQ television works excellently with a PC, thanks to several key features. First and foremost, it supports chroma 4:4:4, which is essential for displaying text and graphics in the highest quality without losing details. This ensures that images and texts are clear and sharp, which is particularly important for users who use the television as a monitor for work or gaming.

Additionally, the Hisense U7KQ features very low input lag in PC mode, meaning minimal delays between actions taken on the computer and the displayed image. This is crucial for gamers who need quick screen response to gain an edge in dynamic games. The low input lag ensures that every action is immediately reflected on the screen, enhancing the overall user experience.

Despite using a BGR pixel arrangement instead of the more traditional RGB layout, the readability of fonts on the screen is at a good level. BGR (Blue-Green-Red) is a configuration where the subpixels are arranged in a different order than in standard RGB. This can sometimes affect text quality, depending on the operating system settings.

In summary, the Hisense U7KQ is a good choice for PC users, offering support for chroma 4:4:4, low input lag, and good text readability, making it a versatile device for both work and entertainment.

LG G4 paired with a PC performs excellently, thanks to an incredibly low latency of just 5 ms, which is practically instantaneous response between the mouse, eye, and screen. A crucial aspect while working on the screen is the readability of text, which is very good in the case of the tested television.

The RWBG pixel arrangement has no significant impact on the display of fonts or letters, which is a considerable advantage over Samsung's QD-OLED matrices. Users of both Windows-based PCs and macOS will surely be pleased with the performance on the tested LG G4 television.

Viewing angles

4/10

9.7/10

Brightness drop at an angle of 45 degrees
71%
9%

The screen uses a VA panel, which unfortunately has its limitations in terms of viewing angles. Unlike some competing models, Hisense U7KQ does not have any coatings to improve this aspect, which means that image quality significantly decreases when viewed at an angle.

With even a slight deviation from the central axis, one can notice that the contrast of the image begins to deteriorate. Details in the dark areas of the image become overly pronounced, and colour saturation diminishes. These effects are typical of VA panels, and in practice, this means that the best viewing experience can only be obtained when sitting directly in front of the screen.

For users who plan to watch the television from different spots in the room, this can be a significant limitation. Reduced image quality at an angle may affect overall satisfaction with the product, especially when watching movies or shows with a larger group.

The undisputed advantage of OLED screens equipped with MLA technology is their performance when viewing from various angles. To the naked eye, there are no noticeable changes, regardless of where we are watching from. This type of screen maintains consistent brightness, saturation, and white hue, unlike LCD matrices or OLEDs without micro-lens technology (MLA). The only matrices that can match them are those produced by Samsung Displays, using quantum dots, namely QD-OLED.

TV efficiency during daytime

7.8/10

6/10

Matrix coating
Matte
Glare
Reflection suppression
Average
Good
Black levels during daytime
Good
Average

Matrix brightness

Average luminance SDR

LG OLED G4: 482 cd/m2

Hisense U7KQ: 966 cd/m2

Hisense U7KQ does not have the best reflection handling properties, as its panel is equipped with a satin finish, which is not as effective in reducing glare as the matte finishes used in some other TVs, nor does it maintain as deep a black as glossy panels. It is somewhere in between these two effects. Light reflections may be visible, especially in brightly lit rooms, which can affect viewing comfort.

However, the high peak brightness values that this model achieves effectively compensate for these limitations. Thanks to this brightness, the image remains clearly visible even in sunny rooms. This means the TV performs quite well in challenging lighting conditions where other models may struggle to provide adequate picture quality.

The glossy coating of the display in LG G4, although it may sound like a downside, is actually quite the opposite. Thanks to it, the LG G4 television maintains very high efficiency and effectively suppresses all reflections, "holding" them only at their source. It's also worth mentioning the quality of black during the day, which in the case of WRGB displays produced by LG Displays is outstanding. OLED MLA displays, despite their many advantages, are somewhat inferior in this case, but still better in the context of competition from Samsung, whose QD-OLED displays fade under light. The combination of brightness at around 500 nits and the glossy coating allows for daytime viewing of the television, unless the user has a living room with large glazing.

Details about the matrix

Backlight Type
PFS LED
Software version during testing
V0000.07.50T.N1222
03.10.85
Image processor

Subpixel Structure:

Panel uniformity:

Hisense U7KQ

LG OLED G4

TV features

8.2/10

9.5/10

  • System
    VIDAA
    WebOS
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
  • Recording to USB (terrestrial TV)
    Yes
    Yes
  • Recording programming
    Yes
    Yes
  • Picture in Picture (PiP)
    No
    Yes
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • AirPlay
    Yes
    Yes
  • Voice search in native language
    Yes
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
  • Possibility to connect Bluetooth headphones to the TV
    Yes
    Yes
  • Possibility to simultaneously use Bluetooth headphones and the TV speaker
    Yes
    Yes
  • Audio only mode
    No
    Yes
  • RF remote control (no need to aim at the screen)
    RF
    RF
  • Backlit remote control
    No
    No
  • Teletext
    No
    Yes

Hisense uses the VIDAA operating system, which is a proprietary solution from this brand. Although it doesn't offer as much expansion and as many apps as the popular Android TV, it has its advantages. The VIDAA system runs quickly and stably, meaning that users don’t have to worry about freezes or long loading times for apps.

However, VIDAA does have some limitations. There are quite a few apps available, but unfortunately, it lacks music apps like Spotify or Tidal. Nevertheless, VIDAA supports most standard features that might be needed, such as screen mirroring, voice search in Polish, the ability to connect a keyboard and mouse, and Bluetooth headphones.

The television also supports many other features that are important to users, such as the ability to record programs to USB and schedule recordings. However, it lacks some specific functions like teletext or the "Audio Only" mode, which allows listening to audio with the screen off.

In summary, while the VIDAA system is lesser-known and has certain limitations compared to Android TV, it offers stable and fast performance and supports most features that users might need. It is a solid solution for those looking for a simple and effective operating system in a television.

LG uses the well-known proprietary system WebOS, which has been around for many years. The system offers virtually all the essential applications, and those that are missing can be counted on one hand, such as CDA or KODI.

WebOS also provides the highly valued ability to perform operations using a cursor that appears when the remote control is moved. The convenience of such a feature is invaluable when entering queries or passwords for portals. WebOS, like most systems, also supports functions such as screen mirroring, AirPlay, voice search in Polish, and the ability to connect headphones via Bluetooth. On a more practical note, WebOS allows us to use both headphones and the TV speaker LG G4 simultaneously, which will certainly be a significant advantage for those with hearing disabilities. Among the more interesting features, particularly appreciated by sports fans, is the option to enable an alert for upcoming matches, ensuring that we never miss a broadcast. The home panel also deserves praise, allowing for control of all smart devices connected to the home network. For example, the end of a laundry cycle will be signalled by a notification in the top right corner.

In summary, the WebOS system, although less known and with some limitations compared to Android TV, offers stable and fast operation and supports most features that users might need. It is a solid solution for those looking for a simple and effective operating system in a television.

Playing files from USB

8.1/10

8.5/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
No
No
PNG
Yes
Yes
GIF
Yes
No
WebP
No
No
TIFF
No
No
BMP
Yes
No
SVG
No
No

Maximum photo resolution:

4 Mpix
No
Yes
6 Mpix
No
Yes
8 Mpix
Yes
Yes
10 Mpix
No
Yes
12 Mpix
No
Yes
16 Mpix
Yes
Yes
20 Mpix
No
No
24 Mpix
No
No
28 Mpix
No
No
32 Mpix
No
Yes

The built-in media player on the Hisense U7KQ television handles most popular video formats well; however, there may occasionally be issues with loading subtitles, which can be frustrating for users who prefer watching films with text.

It is worth noting certain limitations regarding the support for less popular codecs, such as AV1 and H266. While these codecs are not yet widely used, their lack of support could pose a problem in the future when they become more common. Currently, however, most users will not feel their absence.

Strange behaviour has been observed when playing photos – some files in specific resolutions may not load correctly. This can be problematic for those wanting to browse their photographs directly from a USB stick. For this reason, viewing photos on this television may be limited, as some files may not load at all.

In summary, although the built-in media player on the Hisense U7KQ performs well with most standard video formats, users may encounter certain limitations related to loading subtitles and photos in specific resolutions. Issues with the support of less popular codecs are currently minimal but could become more significant in the future.

The default file player on the LG G4 performs quite well with most photos, although it's surprising to find a lack of several equally popular ones. It can successfully play videos recorded in virtually all the most popular formats, including Dolby Vision. The only codec that the G4 cannot play is H.266 VVC, although this is currently quite rarely used. However, it's important to note the supported photo formats, of which there are only two: JPEG and PNG. Users of Apple phones may feel disappointed by the lack of support for the HEIC format, which is the default format when taking photos. The remedy for this is to use the built-in AirPlay feature. Lastly, we should also mention the lack of support for TXT subtitles.

Apps

8.6/10

9.7/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Viaplay
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
MAX
No
Kodi
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Viaplay
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
MAX
No
Kodi

Sound

6.9/10

8.6/10

  • Subjective sound quality:
    6.9/10
    8.6/10
  • Dolby Digital Plus 7.1:
    Yes
    Yes
  • Dolby True HD 7.1:
    Yes
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC):
    Yes
    Yes
  • Dolby Atmos in Dolby True HD:
    Yes
    Yes
  • DTS:X in DTS-HD MA:
    Yes
    Yes
  • DTS-HD Master Audio:
    Yes
    Yes

The Hisense U7KQ TV offers satisfactory sound quality, which is sufficient for most everyday uses. The sound system of this model features good volume and clarity, making dialogues and sound effects clear. However, the TV may not deliver the full audio experience that can be obtained from dedicated audio systems or soundbars. One of the main audio advantages of the U7KQ is its ability to reproduce sound with minimal distortion at higher volume levels reaching up to 83dB and support for Dolby Atmos and DTS.

The assessment of sound quality is always subjective. However, we must give credit to LG G4 for maintaining a fairly good level of sound clarity. The biggest drawback of the built-in audio system in the television is the low bass range. However, it’s important to look at this from a different perspective — anyone opting for this television will likely have a home theatre system. The key in this case will be broad support for audio codecs, including DTS-HD Master Audio and Dolby Atmos.