Hisense S7NQ CanvasTV vs SAMSUNG S90F (WOLED)

When it comes to the brightness of the television and how it handles bright elements while watching films, it's just average – similar to the contrast. The average brightness level of the Hisense S7NQ is around 500 nits. This is a value that allows you to feel the hints of true HDR, but it's definitely not enough to speak of remarkable effects. However, the television should be praised for its colour gamut coverage – films look very colourful and vibrant. Thanks to the use of a PFS LED (QLED) coating, the device is able to cover more than 90% of the DCI-P3 colour gamut and over 72% of the wider BT.2020 palette. For a television of this class – these are really very good results.

Does the S90F handle not only blacks but also bright parts of the image? Definitely. The stories about OLEDs as "dark screens" can slowly be regarded as myth. The Samsung S90F, like the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value more than enough to enjoy impressive and dynamic HDR images – both in movies and series. Most of the scenes we tested look stunning, with well-defined highlights and high contrast. Of course, OLED technology still has its limitations – in very bright, full-screen sequences, such as the test card from the movie The Meg (photo 5), the television may noticeably dim the image. However, it should be emphasized that such scenes are rare. It can be said that the HDR effect is good enough that even mid-range OLED models like the S90F can provide a cinematic experience in the home living room.

Let's check how the Hisense S7NQ CanvasTV performs in terms of colour reproduction in its best factory mode, which is Filmmaker. Right from the start, it’s clear that it’s definitely better than in dynamic or standard mode, but there are still a few things to nitpick. In terms of image quality from HD signals, the colours are slightly skewed – there’s a dominance of cooler blue tones and a lack of red. This makes the image seem a bit too cool.

A similar effect is noticeable in 4K content, but it’s more pronounced there. The excessive exposure of blue tones and lack of red makes the image appear distinctly cold. However, the biggest issue with this TV isn’t the colours themselves but the way brightness is managed. The unit we tested slightly increased brightness compared to the reference value. The result of this is indeed better visibility of details, but at the cost of significantly lighter blacks – which makes the entire image seem more "flat."

A similar phenomenon was observed in the 4K signal – the slightly inflated curve at the beginning of the EOTF graph indicates that the TV has a tendency to overexpose certain scenes. Fortunately, this effect can be improved through professional calibration, which we will discuss in the next point.

Samsung S90F, like most modern televisions, offers many picture modes, but – following our testing tradition – we checked it out in the best one, which is the Filmmaker mode. Thanks to this, the image looks much more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially dimmed – simply closer to what one should see. Of course, “more accurate” doesn’t mean “perfect”. Unfortunately, our S90F had significant issues with white balance, particularly in the blue color range, resulting in a slightly yellowish filter being applied to most scenes. Someone might say it looks more “filmic” – because it’s warmer – but let’s not kid ourselves, George Lucas didn’t film Star Wars in sepia 😉 (you’ll find a comparison with the scene below as always).

Additionally, in HDR materials, there was an issue with brightness management. The EOTF curve showed a clear “spike” in brightness – the television brightened the image more than it should have, causing some effects to look too intense and deviating from the reference. Fortunately, some of these problems can be eliminated through professional calibration – you’ll read about its effects later in the review.

The results we achieved after calibrating the Hisense S7NQ are really very good. Thanks to the calibration, we managed to eliminate excessive blue tone exposure and deficiencies in red with HD signals. A similar, albeit slightly weaker effect was also achieved with 4K HDR content. Brightness management in HD materials has also improved – the television no longer struggles with brightening the image "overall".

However, there are things that cannot be circumvented. The character of the EOTF curve has hardly changed, and the lack of local dimming means that the smallest elements on the screen will always be slightly overexposed. You just have to come to terms with this when choosing a television with a similar type of backlighting. Nevertheless, the final effect is very good and should fully satisfy the vast majority of users.

After calibration, we managed to eliminate practically all the previously mentioned errors. Older movies in SDR quality finally look like they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics is back in place (no thanks needed, Star Wars fans), and the colours no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in almost a reference manner. Admittedly, the most demanding users may detect minimal deviations in brightness, but honestly – most viewers won't even notice that. And it's no surprise because the vast majority of errors fall below the ΔE 3 value, which is below the threshold of visibility. After calibration, the S90F (WOLED) becomes a truly excellent display – one on which you can enjoy nearly perfect image quality.

Equally important is how the television handles tonal transitions with a poorer signal – for example, in older films, on television, or on YouTube. Unfortunately, despite the presence of the “Smooth and Gradient Picture” feature, which was supposedly meant to improve this aspect, its functionality is really poor. It’s barely noticeable that it has any real impact on the visibility of colour transitions.

The image scaling is also disappointing. Yes, you can see that the television is trying to “pull up” the quality, but the end result is far from ideal. The image often appears slightly jagged, which is particularly noticeable in the example of tree branches in the background. Additionally, the Hisense S7NQ has a clear tendency to crop the image at lower resolutions, which could result in missing subtitles in the news or finer details in the image.

Digital Image Processing in S90F:

Fortunately, Samsung, like in most of its models, manages to effectively tackle the unwanted posterisation effect in the S90F. The function responsible for this element is noise reduction, which does a pretty good job of smoothing tonal transitions and eliminating unnatural colour blending – of course, within its capabilities. Unfortunately, it works quite aggressively, so using it comes with trade-offs. In addition to improving gradation, it can also remove film grain or slightly soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you care about preserving the original texture of the material.

Image Scaling in S90F:

In this year's model, Samsung has implemented its proprietary AI processor – NQ4 Gen3, which really handles upscaling quite well. In our test scenes, the TV effectively "pulled up" lower quality towards artificial 4K – the image was more enjoyable to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind all this AI marketing façade lies a certain shortcoming. The S90F struggles with overscan. If you reach for truly archival material – e.g. a VHS tape of your parents' wedding – you have to reckon with the fact that the lower part of the image may get cut off. The function to adapt the image to resolution simply does not work as it should here.

When it comes to motion fluidity, the television performs really well. Although the S7NQ was primarily designed for displaying static elements – such as images – the manufacturer has used a panel with a refresh rate of 144 Hz. As a result, sports or games look really good on it.

For content that is not recorded at a high frame rate, the manufacturer has provided two features that allow you to adjust the picture to your own preferences. “Motion blur reduction” and “blur” operate on a 10-point scale, enabling a choice between a more cinematic image – with characteristic frame jumps – and a smooth effect reminiscent of a “soap opera.” How to set this up? That’s a personal choice – we leave the decision to you.

S90F really handles motion excellently – after all, it’s an OLED with a 144 Hz panel, so sports and games look absolutely stunning on it. The image is smooth, clear, and there’s no room for ghosting or blurring, which can sometimes plague cheaper LCDs.

The TV also comes equipped with motion smoothness settings that allow you to customise everything to your liking. We have motion blur reduction and judder reduction – you can set it so that the image is super smooth (even to the point of looking a bit soap opera-like), or more cinematic, with the classic “jumpiness” of 24 frames. The choice is yours, Samsung imposes nothing.

Even though the S7NQ is an "image" type television, you can actually play games on it. Really. It has practically everything (except for HGiG mode) that a modern gaming television needs. The 144 Hz panel and two full HDMI 2.1 ports allow for seamless connection of two consoles, such as the PlayStation 5 or Xbox Series X/S.

The television supports Automatic Low Latency Mode (ALLM) and Variable Refresh Rate (VRR) without any stutters or issues. It also handles high frame rates at lower resolutions without any trouble. A shoutout to Hisense for the very attractive Game Bar – it displays all available image options, and additionally, we have the ability to enlarge the minimap or turn on the crosshair (because sometimes someone might actually want to "aim" 😉).

The only missing element – as we mentioned earlier – is the lack of proper implementation of HGiG mode. This is the feature responsible for automatically setting the image in games as the developers intended. It’s a shame because it's the only thing that separates the Hisense S7NQ from being a full-fledged gaming "monster".

When it comes to gaming features – the S90F has absolutely nothing to complain about. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The television operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. Onboard, we also find Game Bar – a practical tool that allows you to quickly preview picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus deserves special mention – Samsung's proprietary motion smoother that actually works sensibly in games. The image appears smoother, but without any artificial effects or slowdowns.

It's also worth mentioning the HGiG feature, which – and this may be a slight surprise – works correctly. We bring this up because Samsung clearly messed something up in one of the recent updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it up becomes almost impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it's worth keeping this in mind and regularly checking for new software versions and information from the manufacturer.