Hisense E7Q / E79Q vs Sony BRAVIA 2 II (S25M2)

Hisense E7Q / E79Q is a mid-brightness TV, with a peak luminance level of around 350-380 nits. This is the absolute minimum that allows viewing HDR content in a way that's close to the creators' intentions, though without a distinct "wow" effect. The results of synthetic tests on white test patterns were confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly even, but it's hard to talk about a true "burst of light" here. In everyday use, such as when watching Netflix or YouTube, the HDR effect is acceptable and is more than sufficient for most users. However, it must be said clearly – this is not the level of top-end screens, and one shouldn't expect that at this price. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to score quite a few points: it's a QLED panel of the PFS LED type, using an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is around 92%, which means that the colours in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price bracket.

Sony Bravia 2 II isn't a particularly bright TV and unfortunately that's immediately obvious in HDR. In our measurements brightness stayed around 300 to 330 nits, which is far too low for the brightest parts of the image to look truly impactful. In practice HDR here doesn't differ that much from regular SDR. Bright highlights, the sun or lamps are of course visible, but they lack the intensity you'd expect from HDR content. The Bravia 2 II is therefore much better suited to standard SDR material, where its limited brightness will be least noticeable.

Colour gamut coverage

The Sony Bravia 2 II also doesn't impress when it comes to colour. The TV doesn't use any extra gamut-expanding filter, such as the quantum dots found in QLED sets or a PFS phosphor layer. In our measurements it covered about 78% of the DCI-P3 gamut and roughly 57% of the very wide BT.2020. That's definitely too little to deliver truly saturated colours in HDR material. More intense reds, greens or turquoises will simply be less striking than on TVs with an expanded colour gamut. The Bravia 2 II is much better matched to the standard Rec.709 gamut used for films, series and SDR broadcast.

In Filmmaker mode, the Hisense E7Q / E79Q television really managed to impress. After the first measurements, it turned out that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple hue, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained cohesive and pleasant to view. A much bigger issue was the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening contrast and taking away depth. Gamma values could drop from the reference 2.4 down to around 1.9, making the image look as though it was covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

The out-of-the-box colour reproduction in Kino mode was really quite good, at least for ordinary SDR material. The Bravia 2 II had a slight tendency to boost reds, which made some colours lean a bit warmer, at times with a faint pinkish tint. That wasn't a major fault and during normal viewing the picture still looked fairly natural. There was a bit more going on with image brightness. Looking at the gamma curve, Sony doesn't stick perfectly to the reference value. The darkest areas are slightly lifted, while as brightness increases the gamma gradually rises and a large part of the image becomes darker than it should. However, the difference isn't big enough to seriously bother during everyday watching. Overall, SDR straight out of the box performs quite decently.

The situation is much worse in HDR. We've already mentioned the limited colour gamut, but on top of that the Bravia 2 II quite aggressively manipulates image brightness. The EOTF curve sits below the reference for much of the range, which means the TV renders most mid and brighter parts of the scene darker than the source material intends. Only towards the very end of the range does the curve flatten out, as the panel reaches the limits of its capabilities. Combined with a peak brightness of around 300 nits, this gives HDR that not only lacks much punch but can simply look too dark.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve almost perfect image quality – most of the errors in the Color Checker test dropped below a value of 3, and often even 2, which is a remarkable result for this class of equipment. The biggest improvement came from aligning the brightness characteristic (gamma), which made the image no longer look blown out and regained natural depth. In HDR content, it was also possible to improve the colours and eliminate the purple tint that we mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, overexposing some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained quite a bit after calibration. In everyday use, the television presents a coherent, natural, and pleasant-to-the-eye image, and the difference compared to the factory settings is indeed huge.

Calibration did a lot for the Bravia 2 II, especially with SDR content. Above all, we managed to even out the white balance and tidy up the gamma, which now stays much closer to the reference value. As a result, the image no longer has the earlier pink cast, and the brightness across different areas is much better organised. You can also see it in the colour errors, which after calibration dropped to a very low level (with only minor issues in the most saturated reds).

We also partly managed to rein in the Bravia 2 II in HDR, especially in the way the TV handles image brightness. However, there is one thing no calibration can fix: the panel's capabilities. A narrow colour gamut means the TV physically can't reproduce the most saturated colours recorded in HDR content. On top of that, the low contrast of the IPS panel causes darker scenes to be covered in a grey haze, which robs colours of some of their depth. So we can improve how the Bravia 2 II uses its capabilities, but we can't overcome the panel's inherent limitations.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest points of this television. It is evident that the manufacturer has opted for simplicity rather than advanced image processing algorithms. The television does not offer any features that smooth tonal transitions or systems that enhance image clarity, which makes lower resolution materials look quite raw. Subtle compression edges can be seen on the screen, which better processors in other models can effectively hide.

During the testing of HD materials, we noticed that the E7Q tries to artificially boost detail, which sometimes works and other times has the opposite effect – the image becomes soft, slightly blurred, and at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also a lack of finesse in detail integration that better image processors provide.

Upscaling on the Bravia 2 II performs quite well and the TV maintains the standard we've come to expect from Sony. Lower-resolution material is sensibly upscaled to 4K, and the image is slightly smoothed without excessive edge sharpening. It's less successful at dealing with content that shows visible compression artefacts. That's down to the "Digital Noise Reduction" function, which on the "High" setting can smooth some ugly banding. The problem is it does so quite aggressively and, along with the imperfections, removes a lot of fine detail, including natural film grain. What's more, when there's more motion on screen its effectiveness drops considerably and the improvement is minimal. For that reason we generally didn't use this feature for everyday viewing.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so sports fans in 4K may feel a slight disappointment – you simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the picture to their own preferences – more cinematic with visible frames or smoother, in a theatrical style.

Bravia 2 II uses a 60 Hz panel and, for what it is, handles motion quite well. However, bear in mind it’s an entry-level panel and its limitations are especially noticeable with sports. The TV can’t interpolate 50/60 fps material to a higher refresh rate, so it can’t further improve the sharpness of fast-moving objects. For films and series there’s a conventional motion-smoothing feature that can reduce the judder typical of 24 fps material.

Hisense E7Q / E79Q is a really good TV for gamers, even though it doesn’t support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There's ALLM, which is auto-switching to low latency mode, allowing the TV to activate game mode with very low input lag automatically. We also have VRR, working up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most console games don’t exceed this limit anyway. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame counter, or even… an on-screen crosshair – in the Vidaa system amusingly called a “target point,” which is the result of a clumsy translation from the Chinese manufacturer.

Special praise should go to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. This means that if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q really performs well as a gaming TV – especially for those who aren’t looking for perfection but a solid and fast screen for everyday gaming.

The Bravia 2 II isn’t a TV that’s particularly suited to gaming, and the feature list makes that clear pretty quickly. You basically only get automatic low-latency ALLM and a simple Game Bar where you can view basic signal info and change a few settings. That’s where the positives end. The TV doesn’t support VRR or 120 Hz (not even at lower resolutions) and on top of that it has problems correctly implementing HDR HGIG. It’s fine for occasional console play and, thanks to low input lag, the controls remain responsive, but if you’re after a TV primarily for gaming the Bravia 2 II is a significantly limited choice.