Hisense E7Q / E79Q vs Philips OLED811

Hisense E7Q / E79Q is a mid-brightness TV, with a peak luminance level of around 350-380 nits. This is the absolute minimum that allows viewing HDR content in a way that's close to the creators' intentions, though without a distinct "wow" effect. The results of synthetic tests on white test patterns were confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly even, but it's hard to talk about a true "burst of light" here. In everyday use, such as when watching Netflix or YouTube, the HDR effect is acceptable and is more than sufficient for most users. However, it must be said clearly – this is not the level of top-end screens, and one shouldn't expect that at this price. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to score quite a few points: it's a QLED panel of the PFS LED type, using an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is around 92%, which means that the colours in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price bracket.

Philips OLED811 uses the new generation WOLED EX panels, also found in models like the LG C6 and Samsung S90H. After calibration we measured about 1500 nits, which is a very good result for an OLED TV. You can see that clearly in films and series. Flashes of light have the right punch, especially when they appear on a dark background. In those scenes the OLED811 can deliver really impressive HDR. Of course this doesn't mean you'll see that level of brightness in every shot. When the screen is filled with a large area of white or a wide explosion, brightness falls to around 600 nits. That's still a good result, but such scenes don't have the same impact as small bright elements on a dark background. That's a known limitation of OLEDs and the OLED811 is no exception.

Colours

Aside from HDR brightness, colours also matter and here Philips also performs very well. It covers almost the entire DCI-P3 gamut, which contains most of the colours used in HDR films and series. So you get rich reds and lush greens, and while watching it's hard to fault it in that regard. It looks a bit worse with the much wider BT.2020 gamut — its most saturated shades are already beyond the reach of this panel. There's also the issue of the white subpixel that the WOLED panel uses to help boost brightness. With very bright colours you can see a certain "washout": the colour is bright but loses some of its intensity. It's in exactly these situations that Samsung Display's QD-OLED panels have the advantage. In most films and series, though, this won't be something that immediately jumps out at you.

In Filmmaker mode, the Hisense E7Q / E79Q television really managed to impress. After the first measurements, it turned out that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple hue, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained cohesive and pleasant to view. A much bigger issue was the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening contrast and taking away depth. Gamma values could drop from the reference 2.4 down to around 1.9, making the image look as though it was covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

The film mode on the Philips OLED811 is sensibly set up straight out of the box. Most colour errors remain minor in both SDR and HDR, so you can comfortably sit down to watch without adjusting the settings first. There are no large inaccuracies that would immediately distract from the film.

It’s not quite perfect, though. The white balance shows a slight lack of red relative to green, so whites and greys can have a faint greenish tint. It’s not a strong colour cast, but measurements clearly show it. There are also small luminance deviations in SDR: some parts of the image are slightly brightened, and the deepest tones aren’t always reproduced evenly. In HDR the TV stays much closer to the reference, although it occasionally lifts detail from the shadows. These are generally things that can be refined. The factory film mode provides a good starting point, and calibration will reveal how much more you can get out of it.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve almost perfect image quality – most of the errors in the Color Checker test dropped below a value of 3, and often even 2, which is a remarkable result for this class of equipment. The biggest improvement came from aligning the brightness characteristic (gamma), which made the image no longer look blown out and regained natural depth. In HDR content, it was also possible to improve the colours and eliminate the purple tint that we mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, overexposing some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained quite a bit after calibration. In everyday use, the television presents a coherent, natural, and pleasant-to-the-eye image, and the difference compared to the factory settings is indeed huge.

After calibration the Philips OLED811 delivers an image very close to the reference. We managed to even out the white balance and remove the slight colour cast visible in the factory settings. ColorChecker errors for SDR and HDR fell to around 1 to 2, with many samples even below 1. That's a level at which differences from the reference are hard to spot with the naked eye. We also improved the gamma, with only a slight lift remaining in the brightest whites. In HDR the EOTF curve also stays close to the reference, although the TV still tends to slightly boost the brightness of small details, such as stars or subtitles. That gives the picture a bit of extra brightness that shouldn't be there, but otherwise it's hard to find fault. It was already good out of the box, and calibration allowed us to iron out most of the remaining issues.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest points of this television. It is evident that the manufacturer has opted for simplicity rather than advanced image processing algorithms. The television does not offer any features that smooth tonal transitions or systems that enhance image clarity, which makes lower resolution materials look quite raw. Subtle compression edges can be seen on the screen, which better processors in other models can effectively hide.

During the testing of HD materials, we noticed that the E7Q tries to artificially boost detail, which sometimes works and other times has the opposite effect – the image becomes soft, slightly blurred, and at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also a lack of finesse in detail integration that better image processors provide.

The OLED811 handles processing lower-quality material reasonably well, though it's far from perfect. The "Banding reduction" function helps smooth tonal transitions and on the low setting gives a pretty good effect. It doesn't remove banding between shades as effectively as similar solutions from some competitors, but at least it doesn't introduce new artefacts. It's a sensible setting for everyday viewing. Still, there's a bit of a letdown, because the MediaTek Pentonic 800 chipset used here can, in other manufacturers' hands, deal with the effects of heavy compression more effectively even at similarly low settings. A lot therefore depends on how a given manufacturer uses its capabilities.

We have a few more comments about the upscaling to 4K. There's plenty of detail, but overall the image looks rather soft. Edges are heavily smoothed, so the picture lacks some sharpness and clarity. You can partially correct this with the sharpness slider in the menu, though that will be extra edge enhancement rather than recovering detail. On the plus side, there's no overscan, and even with an SD signal the TV doesn't crop the edges of the picture.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so sports fans in 4K may feel a slight disappointment – you simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the picture to their own preferences – more cinematic with visible frames or smoother, in a theatrical style.

In terms of motion handling the OLED811 performs superbly. At 120 Hz, which is useful for console gaming and watching sport, the image remains clear and moving objects don't leave noticeable trails. The OLED's fast pixel response helps here. You can see it clearly in the UFO test, even on a dark background. There are also controls for motion smoothing. In movies you can adjust the strength of smoothing to your taste, from preserving a cinematic feel to much smoother motion. A separate blur-reduction control is useful for fast-paced content like live sports broadcasts.

Hisense E7Q / E79Q is a really good TV for gamers, even though it doesn’t support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There's ALLM, which is auto-switching to low latency mode, allowing the TV to activate game mode with very low input lag automatically. We also have VRR, working up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most console games don’t exceed this limit anyway. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame counter, or even… an on-screen crosshair – in the Vidaa system amusingly called a “target point,” which is the result of a clumsy translation from the Chinese manufacturer.

Special praise should go to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. This means that if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q really performs well as a gaming TV – especially for those who aren’t looking for perfection but a solid and fast screen for everyday gaming.

The OLED811 has almost everything you’d expect from a TV for gaming. It supports 120 Hz at Full HD, 1440p and 4K, and when connected to a PC it can reach up to 165 Hz. It also offers VRR to help avoid screen tearing when frame rates fluctuate, and ALLM, which automatically switches to game mode. So you don’t have to go into the settings every time you start your console.

Another plus is the properly working HGiG, which ensures that once HDR is set on the console the TV doesn’t apply its own changes to image brightness. The Game Bar is also available, letting you check signal parameters and quickly change settings useful while gaming. The list even includes Dolby Vision for games, but there’s a significant catch here, which you’ll read about below.