Hisense E7Q / E79Q vs LG OLED G6 (G64LW, G66LS)

Hisense E7Q / E79Q is a mid-brightness TV, with a peak luminance level of around 350-380 nits. This is the absolute minimum that allows viewing HDR content in a way that's close to the creators' intentions, though without a distinct "wow" effect. The results of synthetic tests on white test patterns were confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly even, but it's hard to talk about a true "burst of light" here. In everyday use, such as when watching Netflix or YouTube, the HDR effect is acceptable and is more than sufficient for most users. However, it must be said clearly – this is not the level of top-end screens, and one shouldn't expect that at this price. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to score quite a few points: it's a QLED panel of the PFS LED type, using an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is around 92%, which means that the colours in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price bracket.

The LG G6 is currently one of the brightest OLEDs on the market. Its peak brightness reaches nearly 2500 nits and, best of all, this translates directly to real movie scenes. The TV flawlessly extracts details in the bright areas of the image. And this is regardless of whether we are talking about very small points in the form of stars in the sky or slightly larger elements on the screen. Naturally, with full-screen, uniformly white scenes, the brightness of the G6 drops due to the panel protection system (ABL). However, in real, varied movie shots, this value still hovers around an impressive 2000 nits, which can be considered a remarkable result. The coverage of the color palette also deserves praise. The new 2nd generation Tandem OLED panel has brought about only a cosmetic change, but still an improvement. The coverage of the DCI-P3 color space reaches nearly 99.5%, while the ultra-wide BT.2020 is around 84%. These are very good results, although it's important to remember one thing: at extremely high brightness levels, the volume of colors will be lower than in QD-OLED panels from Samsung Display due to the use of white sub-pixels (WOLED). However, in everyday content and most films, capturing this difference will be very difficult.

In Filmmaker mode, the Hisense E7Q / E79Q television really managed to impress. After the first measurements, it turned out that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple hue, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained cohesive and pleasant to view. A much bigger issue was the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening contrast and taking away depth. Gamma values could drop from the reference 2.4 down to around 1.9, making the image look as though it was covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

We tested the LG G6 in the best factory mode for colour fidelity, which is FILMMAKER MODE. In the case of our test unit, this mode was reasonably well tuned straight out of the box. In SDR content, the only issue we noticed was the white balance, which leaned towards warmer tones. This made the image occasionally appear slightly yellowish, but overall, it wasn't a significant problem. The G6 performed a bit worse in HDR content. There, the white balance showed too much blue component. This caused the image to veer towards cooler shades, resulting in quite noticeable errors. As can be seen on our ColorChecker chart, the colours shifted towards these cooler registers. Nevertheless, considering the factory settings, the television presented a perfectly decent level. However, we know that OLED screens – particularly those from LG – respond exceptionally well to professional calibration, so we immediately proceeded to do just that.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve almost perfect image quality – most of the errors in the Color Checker test dropped below a value of 3, and often even 2, which is a remarkable result for this class of equipment. The biggest improvement came from aligning the brightness characteristic (gamma), which made the image no longer look blown out and regained natural depth. In HDR content, it was also possible to improve the colours and eliminate the purple tint that we mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, overexposing some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained quite a bit after calibration. In everyday use, the television presents a coherent, natural, and pleasant-to-the-eye image, and the difference compared to the factory settings is indeed huge.

After completing a professional calibration, we gained complete control over the panel, and we managed to align all parameters to nearly zero. We were able to tune the white balance perfectly, which removed the factory's cool and warm tints from the screen. The effects are visibly clear in the ColorChecker test – the average colour reproduction errors dropped below the critical value of 1-2. And what does this mean? PERFECT colours, without any distortion! However, as a reviewer’s duty, we must point out how the LG G6 arbitrarily manipulates brightness, which is due to the EOTF curve's behavior. When we look at the standard synthetic graph, it might seem that the line is quite straight. However, the situation changes when we turn on the measurement filter, which shows how the television interprets brightness in actual, moving film scenes (EOTF in MOVIES). Then, it is clear as day that some of the smallest fragments on the screen are slightly overly brightened by the algorithm. Of course, for the average viewer, such a deviation will practically go unnoticed, but in the test of such an expensive screen, it’s worth noting – especially since we are talking about a model that has huge aspirations for the title of the best television of the year.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest points of this television. It is evident that the manufacturer has opted for simplicity rather than advanced image processing algorithms. The television does not offer any features that smooth tonal transitions or systems that enhance image clarity, which makes lower resolution materials look quite raw. Subtle compression edges can be seen on the screen, which better processors in other models can effectively hide.

During the testing of HD materials, we noticed that the E7Q tries to artificially boost detail, which sometimes works and other times has the opposite effect – the image becomes soft, slightly blurred, and at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also a lack of finesse in detail integration that better image processors provide.

No matter what one might say about the G6's issues with near-black signal, it must be fairly acknowledged that it handles heavily compressed material and lower resolution content extremely well. All unwanted, ugly tonal transitions are effectively reduced here by the "Smooth Gradation" feature. At the "Low" setting, the algorithm works flawlessly – effectively masking the artifacts resulting from strong compression without destroying the sharpness and details in the frame. Higher levels of this feature do further smooth the image, but they start to blur the real texture elements of the objects, so we recommend keeping this slider at a low level. As for the actual upscaling to 4K, the processor does an excellent job – edge sharpness and detail reconstruction are at the highest level, and in this respect, the G6 is on par with the global leaders.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so sports fans in 4K may feel a slight disappointment – you simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the picture to their own preferences – more cinematic with visible frames or smoother, in a theatrical style.

The LG G6 is an OLED television, so in the category of motion fluidity, it traditionally deserves the highest marks. The TV supports very high refresh rates of up to 165 Hz in 4K resolution, but most importantly – there are absolutely no signs of blurring on the screen. The response time of the matrix is virtually instant, ensuring that dynamic images remain perfectly sharp.

Hisense E7Q / E79Q is a really good TV for gamers, even though it doesn’t support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There's ALLM, which is auto-switching to low latency mode, allowing the TV to activate game mode with very low input lag automatically. We also have VRR, working up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most console games don’t exceed this limit anyway. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame counter, or even… an on-screen crosshair – in the Vidaa system amusingly called a “target point,” which is the result of a clumsy translation from the Chinese manufacturer.

Special praise should go to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. This means that if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q really performs well as a gaming TV – especially for those who aren’t looking for perfection but a solid and fast screen for everyday gaming.

The LG G6 is a true beast for gamers and one of the best-equipped TVs on the market in this regard. The manufacturer didn't compromise and equipped this model with four full HDMI 2.1 ports with a maximum bandwidth of 48 Gbps. This means that no matter which port you plug in your PlayStation 5, Xbox Series X, or powerful PC, you'll get the absolute maximum performance out of them.

The TV supports a full suite of gaming technologies: from VRR (Variable Refresh Rate), to AMD FreeSync Premium Pro, and Nvidia G-Sync Compatible. Let's add to that a remarkably low, almost imperceptible input lag and an excellently functioning game panel (Game Optimizer), which allows you to constantly monitor signal parameters. Gaming on this screen, with the perfect black of OLED and powerful refresh rates, is pure pleasure.