Hisense E7Q / E79Q vs LG NANO81A / NANO80A

Hisense E7Q / E79Q is a mid-brightness TV, with a peak luminance level of around 350-380 nits. This is the absolute minimum that allows viewing HDR content in a way that's close to the creators' intentions, though without a distinct "wow" effect. The results of synthetic tests on white test patterns were confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly even, but it's hard to talk about a true "burst of light" here. In everyday use, such as when watching Netflix or YouTube, the HDR effect is acceptable and is more than sufficient for most users. However, it must be said clearly – this is not the level of top-end screens, and one shouldn't expect that at this price. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to score quite a few points: it's a QLED panel of the PFS LED type, using an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is around 92%, which means that the colours in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price bracket.

If you're hoping that HDR on the NANO81A will bring tears to your eyes, I have to disappoint you. This TV is just too dark to show what this format is really about. With a brightness of only 250 nits, HDR really only exists on paper here. In practice, during viewing, it's very hard to tell whether we're watching material in high dynamic range or regular SDR – it simply lacks that “punch” of light in the bright parts of the image. But, to balance out the criticism, we do have one light at the end of the tunnel – and quite a distinct one at that. It's about colour gamut coverage. Here, the NanoCell filter shows that it's not just marketing nonsense. Our measurements indicated that the coverage of the DCI-P3 space is around 88%. That's a really solid result, placing this model significantly above typical budget models based on regular white LEDs without any filters. Of course, it still lags a bit behind QLED TVs or advanced panels with PFS filters, but for this price range, the colours are surprisingly saturated and vibrant. It’s just a shame that this low brightness doesn't allow them to fully “spread their wings” with the Nano filter.

In Filmmaker mode, the Hisense E7Q / E79Q television really managed to impress. After the first measurements, it turned out that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple hue, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained cohesive and pleasant to view. A much bigger issue was the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening contrast and taking away depth. Gamma values could drop from the reference 2.4 down to around 1.9, making the image look as though it was covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

For every film fan, the natural choice in LG televisions is the Filmmaker Mode. It is designed to show the image as the director intended – without unnecessary "enhancements". Unfortunately, in the case of our test unit NANO81A, the factory settings left a bit to be desired. The main issue turned out to be the white balance. Measurements revealed a distinct deficiency of blue, which in practice meant that many scenes had a slightly yellowish, even "yellowed" tint. The white wasn’t perfectly clean, which took away the freshness of the image. Additionally, the brightness management wasn't perfect either – the factory-set gamma was too low. The image often appeared oversaturated, as if it had been pulled too much from the shadows, which detracted from its naturalness and depth. Fortunately, LG, even in this relatively low price range, does not block access to advanced settings. The calibration options for this model are extensive, which is a significant plus for those who enjoy "fiddling" in the menu. We decided to approach the matter our way and see how much we could squeeze out of this panel with professional calibration.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve almost perfect image quality – most of the errors in the Color Checker test dropped below a value of 3, and often even 2, which is a remarkable result for this class of equipment. The biggest improvement came from aligning the brightness characteristic (gamma), which made the image no longer look blown out and regained natural depth. In HDR content, it was also possible to improve the colours and eliminate the purple tint that we mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, overexposing some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained quite a bit after calibration. In everyday use, the television presents a coherent, natural, and pleasant-to-the-eye image, and the difference compared to the factory settings is indeed huge.

After calibration, the NANO81A is a completely different television. What LG offers in terms of image enhancement tools, even in such an affordable model, deserves major credit. We were able to completely eliminate that annoying yellowing of whites and make the colours natural, vibrant, and simply "real". In SDR content (i.e., regular television, YouTube, or older films), the picture now looks miles better – it’s clean, well-balanced, and no longer strains the eyes with strange hues. It’s clear that this panel has significant potential, which is simply wasted out of the box due to poor presets. However, we have one serious reservation that calibration cannot fully overcome – it's about brightness management in HDR mode. The LG algorithm in this model is very conservative. The TV deliberately dims the HDR image to avoid clipping the already weak blacks of the IPS panel. The developers faced a choice: either provide more light and accept that black would become light grey, or dial down the brightness to maintain any contrast. They chose the latter. Despite this, after our adjustments, watching anything on the NANO81 is considerably better.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest points of this television. It is evident that the manufacturer has opted for simplicity rather than advanced image processing algorithms. The television does not offer any features that smooth tonal transitions or systems that enhance image clarity, which makes lower resolution materials look quite raw. Subtle compression edges can be seen on the screen, which better processors in other models can effectively hide.

During the testing of HD materials, we noticed that the E7Q tries to artificially boost detail, which sometimes works and other times has the opposite effect – the image becomes soft, slightly blurred, and at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also a lack of finesse in detail integration that better image processors provide.

It often happens that cheap 4K panels ruthlessly expose all the "dirty laundry" and imperfections in lower resolution materials. However, with the LG NANO81A, the situation is completely different. It's a really solid performer when it comes to handling content that's far from ideal. The built-in processor does a great job with upscaling. Even older recordings look quite decent on this screen – the image is coherent, cleaned of digital noise, and simply pleasant to the eye. A big plus is the gradation reduction feature, which you can find in the settings. It is exceptionally effective in combating colour banding, which is a godsend when watching low bitrate materials, such as from some streaming services or older files from the web. However, it is worth maintaining a certain vigilance. Since we are dealing with a less powerful chip than in LG's top models, too aggressive a setting for this option can sometimes result in minor artifacts or slight blurring of details. Despite this risk, I definitely encourage experimentation with this feature – in many cases, it can save the viewing experience and make low-quality material fully watchable.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so sports fans in 4K may feel a slight disappointment – you simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the picture to their own preferences – more cinematic with visible frames or smoother, in a theatrical style.

In terms of motion fluidity, the NANO81A unfortunately has a bit of a hurdle. The television is based on a panel with a refresh rate of 60Hz. If you're looking for perfect sharpness in dynamic football matches or fast-paced action games, you might feel somewhat dissatisfied. With such a low native refresh rate, fast objects on the screen will always be a bit blurry.

Hisense E7Q / E79Q is a really good TV for gamers, even though it doesn’t support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There's ALLM, which is auto-switching to low latency mode, allowing the TV to activate game mode with very low input lag automatically. We also have VRR, working up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most console games don’t exceed this limit anyway. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame counter, or even… an on-screen crosshair – in the Vidaa system amusingly called a “target point,” which is the result of a clumsy translation from the Chinese manufacturer.

Special praise should go to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. This means that if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q really performs well as a gaming TV – especially for those who aren’t looking for perfection but a solid and fast screen for everyday gaming.

NANO81A is unfortunately not a device designed with esports in mind. The lack of 120 Hz signal support is a fact that users planning to purchase this model simply have to accept. Nevertheless, LG’s engineers have worked hard to squeeze the maximum potential from this 60 Hz panel, offering a set of features that genuinely improve gaming comfort. First and foremost, the television supports VRR technology (in the range of 48–60 Hz) and ALLM. This ensures that the image remains stable and does not "tear," and the device automatically switches to low latency mode as soon as it detects a signal from a console. Managing these settings is extremely simple thanks to a dedicated system overlay that allows for a quick preview of parameters without leaving the game. A very significant advantage is support for the HGiG format. This solution is crucial for owners of modern consoles, as it allows the television to correctly "understand" the intentions of game developers regarding HDR tone mapping. In practice, this helps avoid the effect of "blown-out" bright spots, such as clouds or light sources, which is unfortunately a common issue in budget LCD televisions.