Hisense E7NQ PRO vs Sony BRAVIA 7 II

Based on the luminance chart, which indicates around 550 nits, it can be considered that Hisense E7NQ PRO theoretically has the potential to somewhat "enchant" us with its HDR image. Testing various scenes from movies, we noticed that the television continually tries to balance between maintaining appropriate brightness and preserving the deepest blacks. In favourable conditions – such as in a scene from “The Meg”, where the screen is flooded with bright light – this brightness can indeed impress us. At such moments, we feel that HDR actually adds that "something" to the image. Unfortunately, when difficult shots with fine, bright elements on a dark background appear on the screen, the situation looks much worse. Brightness then drops to 200-300 nits, which is definitely too little to really distinguish HDR from standard SDR.

It is clear that the television is trying, but the hardware limitations – mainly the small number of local dimming zones – prevent it from fully spreading its wings. The end result can therefore be quite inconsistent and as average as the contrast tests. On the plus side, it deserves credit for its impressive coverage of the DCI-P3 colour gamut at 97%. This allows the television to present a truly wide range of colours, which, in the right scenes, can give us at least a glimpse of the real HDR effect. It’s just a shame that the whole picture isn't complemented by better control of brightness and contrast.

Sony Bravia 7 II handles HDR very well and, above all, is simply a bright television. In the correct viewing mode for watching, Professional, we measured about 2,000 nits of peak brightness, so the panel’s capabilities are truly large. Of course, in Mini-LED sets a test-pattern result is only part of the story, because much still depends on how the TV controls the backlight in real scenes. Here Sony’s algorithms perform really well. Depending on the scene, the brightness we measured in films ranged from about 1,100 to as much as 1,700 nits. That’s a level at which HDR has proper punch and bright highlights can be genuinely impressive. It’s not perfect in every situation. With small bright elements on a very dark background, the Bravia 7 II clearly prioritises maintaining good black levels, so their brightness can fall to around 500 nits. It still looks good, but it’s clear the TV doesn’t always manage this without compromise.

Colours

The second thing that has a huge impact on HDR is, of course, colour. And this is where True RGB was meant to deliver one of the biggest changes. Looking at the panel’s capabilities alone, the Bravia 7 II performs very well. We measured roughly 98% DCI-P3 coverage and 88% BT.2020, so the potential for showing highly saturated colours is substantial. In RGB TVs the matter is a bit more complex. When we repeated the same measurements with a film-like background applied, gamut coverage dropped to about 92% DCI-P3 and 78% BT.2020. Those are still good numbers, especially for an RGB Mini-LED TV, but they show that the final result largely depends on how the algorithms drive the three backlight colours. In most scenes the Bravia 7 II handles this well and colours retain strong saturation. The biggest differences are visible in blue shades, where samples start to deviate more noticeably from the reference values and coverage is weaker than for the other primaries. True RGB therefore offers genuinely greater potential, but, as with brightness, a lot depends on what’s actually happening on screen.

When we took our copy of Hisense E7NQ PRO out of the box, we immediately started checking the available picture modes. Among them, the Filmmaker mode seemed the most promising, although it wasn't without its flaws. With standard SDR content, we noticed a clear tendency to overemphasise red, making the picture appear unnaturally warm. This was particularly evident in the comparison photo attached below. Conversely, when we switched to HDR content, the situation took a turn in the opposite direction. This time, blue was dominant, and there was hardly any red, resulting in a cool, at times almost "store-like" appearance — although not as drastic as in modes specifically designed for showcasing in displays. As a result, in our tests assessing colour reproduction, these disturbances in colour balance led to significant errors.

Additionally, the television had trouble reproducing brightness characteristics. At lower resolutions, it clearly brightened the darkest elements of the image, and with HDR content, the brightness curve (eotf) simply wouldn't align as it should. Initially, the television excessively darkened the smallest details, only to then over-brighten larger areas. Fortunately, the E7NQ PRO provides us with a lot of calibration tools, so knowing there was potential within it, we decided to take matters into our own hands and try to set it up to eliminate these issues.

To evaluate the factory colours we chose the Professional mode, because it performs best among the available presets. It's not perfect. In SDR the white balance is slightly biased toward magenta, so some scenes look a little warmer and less neutral than they should. A bigger issue is the gamma, which sits closer to 2.5 than 2.4. As a result the image is a bit too dark in places, especially in the mid-tones. In HDR the situation is better. As brightness increases there's a little too much red, but it isn't something that really jumps out while watching. Overall the Professional mode is a good starting point, though you can get a bit more out of it with calibration.

Thanks to the tools available in E7NQ PRO, we've managed to squeeze a pretty decent image out of it, especially with lower quality content. After fine-tuning the white balance of the SDR materials, the colours look much more natural, and what we see on the screen seems closer to the vision the producer intended to present. Additionally, we've improved the brightness characteristics (Gamma), so the TV no longer tends to over-brighten, and everything looks noticeably better than before our intervention.

With HDR materials, we also achieved some improvements, although it's not as rosy here. Yes, the white balance has approached an acceptable level, but the problem lies elsewhere. It's about the EOTF curve, which is how the TV manages brightness and tonality of the image. At first glance, one might think that the biggest issue concerns only the mid-tones, which are overly brightened. However, after more detailed testing and activating the EOTF curve visualisation filters, it becomes clear that the receiver has a tendency to brighten the entire screen. This seems to be a limitation due to the small number of local dimming zones and generally modest brightness management capabilities. Such hardware limitations are simply insurmountable. Nonetheless, after our calibration, the image is noticeably better than at the start. One just needs to be aware that in terms of contrast and brightness management, this model has its limits, which even a good calibration cannot fully overcome.

After calibration the Bravia 7 II can look significantly better. First and foremost, we managed to set the white balance very well in both SDR and HDR. Gamma can also be improved, and after correction it runs very close to the reference value. For most users those changes will have the biggest impact on the picture. There is, however, a limitation with the colours themselves. On the Bravia 7 II Sony does not provide access to a traditional CMS that would let us adjust individual hues separately. Much is left to the algorithms controlling the True RGB backlight. If the TV reproduces a specific colour inaccurately, we are not always able to do anything about it. In our measurements this is most apparent in parts of the reds and blues, where errors can still be quite large. That does not, however, undermine the value of calibration. Correctly setting the white point and gamma strongly affects the whole picture, so even without the ability to precisely correct every colour the difference from the factory settings is noticeable.

When it comes to the tonal transition smoothing function in lower quality materials, the “smooth and gradient image” feature in Hisense E7NQ PRO unfortunately does not impress. At the lowest setting, the change is barely noticeable – it's more of a cosmetic improvement. Switching to “Medium” mode does produce a noticeable effect, but it's still nothing special, and the TV starts to excessively interfere with other elements of the image, which can look unnatural.

Image scaling is also rather average. On the test screen, where a portrait of a model and text are displayed, there are slight frays at the edges, making the overall presentation less smooth and aesthetic than we would expect in this class of device. It's just hard to talk about really effective improvement of lower resolution quality here.

Scaling and digital processing are among the strongest points of the Bravia 7 II and one of Sony's biggest advantages over the competition. Sony has for years excelled at digital image processing, and it's clear here too. Above all, the 'Smooth Gradation' function works very well, smoothing weaker tonal transitions in poorer-quality content. The safest setting is low, but we'd comfortably recommend medium as well. The effect is stronger, and the TV still handles fine detail very delicately. Some minor details may be slightly smoothed, but Sony does it much more subtly than many other brands. Upscaling is also very good. Lower-resolution content is nicely upscaled to 4K; the image looks clean and retains a lot of detail. Of course the TV won't magically turn native HD into true 4K, but the Bravia 7 II does very well with what can be pulled from such a source.

Thanks to the use of a 144 Hz panel, E7NQ PRO performs exceptionally well with almost any type of content. Whether we're watching fast-paced matches, dynamic games or action films – the fluidity of motion leaves a good impression. When it comes to movies, the manufacturer has equipped the TV with two key tools: “motion blur reduction” and “judder reduction.” Each of these functions can be adjusted on a scale from 1 to 10.

At lower values, the processing is subtle, barely noticeable, and gently smooths motion without ruining the cinematic character of the image. The higher we move up the scale, the more clearly the TV interferes with the presented material, smoothing motion more aggressively, thereby minimising any judders or micro-cuts. Conversely, the highest settings can resemble the so-called “soap opera effect,” which makes the image look overly smooth, slightly losing its cinematic atmosphere. Thanks to this scale, however, we can find a happy medium, adjusting motion fluidity to our own preferences.

The Bravia 7 II uses a 120 Hz panel, so in terms of motion handling it delivers everything you'd expect from a TV of this class. With sport or games at 120 fps the picture is suitably smooth, and for films Sony provides an advanced motion interpolation system. You can therefore adjust the level of interpolation separately and choose whether to retain a more cinematic motion or achieve noticeably greater smoothness. Motion blur itself is a bit worse. The VA panel used isn't among the fastest, and moving objects can show a slight trailing, especially against darker backgrounds. It's not at a level that will seriously disturb normal viewing, but last year's Bravia 7 was better in this regard and had a noticeably faster panel.

If we sometimes like to turn on the console and immerse ourselves in the world of games for long hours, E7NQ PRO can make a really good impression. Thanks to the 144 Hz refresh rate, the gameplay is surprisingly smooth, and support for HDMI 2.1 and VRR ensures that the image doesn't "tear" even during the most dynamic actions. Additionally, there's ALLM, which automatically sets the lowest latency as soon as we switch to the console – so we don’t have to fiddle around in the options ourselves.

A big plus is also the ability to launch games in Dolby Vision, which makes colors and contrast simply look better. Hisense has also included a clear "gamebar," allowing us to continuously monitor the key parameters and change settings without leaving the game. The only thing we might slightly regret is the lack of HGIG support. It may not be a crucial element, but for some gamers, it can matter if they aim for the most faithful reproduction of the creators' vision. Nevertheless, in practice, the E7NQ PRO performs excellently and delivers truly enjoyable gaming experiences.

Bravia 7 II has pretty much everything you'd want from a good console TV today. It supports 4K at 120 Hz, VRR from 48 to 120 Hz and ALLM, so when you start a game the TV automatically switches to low-latency mode. HGiG works correctly, so once you configure HDR on the console the TV won't try to brighten the image on its own. Just remember to turn off tone mapping in the TV's menu. Another plus is Dolby Vision in game mode, which will be especially useful for Xbox owners. Sony also includes its own Game Menu, where you can quickly view key signal info, check VRR or change gaming settings without digging through the full TV menu. The only thing missing from the feature list is support for 1440p at 120 Hz. Our biggest complaint is not really about the features but the connectors. The Bravia 7 II has four HDMI ports, but only two of them support full HDMI 2.1 with 48 Gbps bandwidth. One of those is also the eARC port. So if you connect a soundbar or AV receiver via HDMI, in practice you only have one full HDMI 2.1 left for a console or PC. With a single console that's fine, but with a PS5, an Xbox and an audio setup it starts to feel cramped. That's hard to justify from Sony. In cheaper TVs two HDMI 2.1 ports can still be accepted, but in a model of this class, especially in 2026, we'd expect all four ports to be HDMI 2.1.