Hisense E7NQ PRO vs LG QNED80A6A (VA)

Based on the luminance chart, which indicates around 550 nits, it can be considered that Hisense E7NQ PRO theoretically has the potential to somewhat "enchant" us with its HDR image. Testing various scenes from movies, we noticed that the television continually tries to balance between maintaining appropriate brightness and preserving the deepest blacks. In favourable conditions – such as in a scene from “The Meg”, where the screen is flooded with bright light – this brightness can indeed impress us. At such moments, we feel that HDR actually adds that "something" to the image. Unfortunately, when difficult shots with fine, bright elements on a dark background appear on the screen, the situation looks much worse. Brightness then drops to 200-300 nits, which is definitely too little to really distinguish HDR from standard SDR.

It is clear that the television is trying, but the hardware limitations – mainly the small number of local dimming zones – prevent it from fully spreading its wings. The end result can therefore be quite inconsistent and as average as the contrast tests. On the plus side, it deserves credit for its impressive coverage of the DCI-P3 colour gamut at 97%. This allows the television to present a truly wide range of colours, which, in the right scenes, can give us at least a glimpse of the real HDR effect. It’s just a shame that the whole picture isn't complemented by better control of brightness and contrast.

Let's talk now about how this TV shines. If you’re expecting dazzling light effects, we need to cool your enthusiasm. The LG QNED80A is a moderately bright television. Our measurements in most film scenes indicated values around 350-400 nits. That’s not enough to speak of a full, cinematic HDR experience and the feeling of that famous “high dynamic range” that flagship products offer. However, brightness is not everything. Although the QNED80A is not a “light monster,” it makes up for it in another key category: colours. This is where PFS technology comes into play, which LG marketers hide under the name QNED/NanoCell. With this trick, the TV offers a significantly wider colour palette than classic LCD constructions. In our tests, the coverage of the cinematic DCI-P3 palette reached a solid 93-94%. What does that mean for you? That even at lower brightness, when watching films in HDR, the colours will be vibrant, deep, and properly saturated. The image is not washed out but juicy, which is a significant advantage in this price range.

When we took our copy of Hisense E7NQ PRO out of the box, we immediately started checking the available picture modes. Among them, the Filmmaker mode seemed the most promising, although it wasn't without its flaws. With standard SDR content, we noticed a clear tendency to overemphasise red, making the picture appear unnaturally warm. This was particularly evident in the comparison photo attached below. Conversely, when we switched to HDR content, the situation took a turn in the opposite direction. This time, blue was dominant, and there was hardly any red, resulting in a cool, at times almost "store-like" appearance — although not as drastic as in modes specifically designed for showcasing in displays. As a result, in our tests assessing colour reproduction, these disturbances in colour balance led to significant errors.

Additionally, the television had trouble reproducing brightness characteristics. At lower resolutions, it clearly brightened the darkest elements of the image, and with HDR content, the brightness curve (eotf) simply wouldn't align as it should. Initially, the television excessively darkened the smallest details, only to then over-brighten larger areas. Fortunately, the E7NQ PRO provides us with a lot of calibration tools, so knowing there was potential within it, we decided to take matters into our own hands and try to set it up to eliminate these issues.

It might seem that since the QNED80A is one model, it should offer the same picture regardless of the version. However, practice shows something completely different. Analyzing the variant with the VA panel in the best factory setting – that is, in Filmmaker Mode – we noticed a specific characteristic. This TV "out of the box" delivers a picture with a clear dominance of red and a deficiency of blue. Overall, it is very warm, almost hot. Many users might describe it as an "overly cinematic" picture, leaning towards sepia. Additionally, there is the issue of gamma curve – the TV has a tendency to slightly and artificially brighten scenes (gamma is too low), which causes the picture to lose some of its plasticity. The good news is that these are not panel errors, but merely software issues. As always in our tests, we performed professional calibration, which completely eliminated these drawbacks, restoring natural white balance and correct saturation.

Thanks to the tools available in E7NQ PRO, we've managed to squeeze a pretty decent image out of it, especially with lower quality content. After fine-tuning the white balance of the SDR materials, the colours look much more natural, and what we see on the screen seems closer to the vision the producer intended to present. Additionally, we've improved the brightness characteristics (Gamma), so the TV no longer tends to over-brighten, and everything looks noticeably better than before our intervention.

With HDR materials, we also achieved some improvements, although it's not as rosy here. Yes, the white balance has approached an acceptable level, but the problem lies elsewhere. It's about the EOTF curve, which is how the TV manages brightness and tonality of the image. At first glance, one might think that the biggest issue concerns only the mid-tones, which are overly brightened. However, after more detailed testing and activating the EOTF curve visualisation filters, it becomes clear that the receiver has a tendency to brighten the entire screen. This seems to be a limitation due to the small number of local dimming zones and generally modest brightness management capabilities. Such hardware limitations are simply insurmountable. Nonetheless, after our calibration, the image is noticeably better than at the start. One just needs to be aware that in terms of contrast and brightness management, this model has its limits, which even a good calibration cannot fully overcome.

Was it worth spending time on calibration? Definitely yes. We managed to tame the initial, overly warm white balance and, most importantly, correct the gamma curve. The television stopped artificially brightening scenes, resulting in a deeper image. The biggest gains are visible in SDR content, such as when watching regular television, YouTube, or playing games without HDR. Here, the QNED80A shows its class – colour reproduction errors (DeltaE) fell below a value of 2. In technical terms, this means the errors are essentially invisible to the human eye. The image in everyday use has simply become very attractive, natural, and correct. The difficulties start with HDR content. Although we managed to improve the white balance, the EOTF curve (responsible for brightness at various levels) shows that the television still "interprets" the image in its own way. This results from the nature of the edge-lit backlighting with local dimming and the fact that LG gives the calibrator very little control over this parameter. In short: the television struggles to hide its hardware shortcomings, sometimes ignoring our commands. Nevertheless, the final image is significantly more accurate and pleasant to view than the factory settings, even if it still lacks a bit compared to studio perfection.

When it comes to the tonal transition smoothing function in lower quality materials, the “smooth and gradient image” feature in Hisense E7NQ PRO unfortunately does not impress. At the lowest setting, the change is barely noticeable – it's more of a cosmetic improvement. Switching to “Medium” mode does produce a noticeable effect, but it's still nothing special, and the TV starts to excessively interfere with other elements of the image, which can look unnatural.

Image scaling is also rather average. On the test screen, where a portrait of a model and text are displayed, there are slight frays at the edges, making the overall presentation less smooth and aesthetic than we would expect in this class of device. It's just hard to talk about really effective improvement of lower resolution quality here.

In this category, the QNED80A turns out to be a true "dark horse". It's a fantastic, affordable television for those who often watch lower quality content – for example, from traditional cable TV. The processor used here handles upscaling incredibly well, enhancing low resolutions to native 4K. The image after processing is natural, smooth, and most importantly – it is not overly jagged or artificially sharpened. In the menu, we also find a dedicated option for smoothing tonal transitions in low-quality content. This feature works really effectively, eliminating the annoying "banding" of colours during heavy video compression. However, we must remain vigilant. Remember, we are not dealing with the top-tier processor known from flagship OLED models. In more challenging scenes, the system might struggle and introduce minor artefacts or distortions. Nevertheless, it's definitely worth giving this feature a chance, because in the majority of cases, the quality improvement is visible to the naked eye.

Thanks to the use of a 144 Hz panel, E7NQ PRO performs exceptionally well with almost any type of content. Whether we're watching fast-paced matches, dynamic games or action films – the fluidity of motion leaves a good impression. When it comes to movies, the manufacturer has equipped the TV with two key tools: “motion blur reduction” and “judder reduction.” Each of these functions can be adjusted on a scale from 1 to 10.

At lower values, the processing is subtle, barely noticeable, and gently smooths motion without ruining the cinematic character of the image. The higher we move up the scale, the more clearly the TV interferes with the presented material, smoothing motion more aggressively, thereby minimising any judders or micro-cuts. Conversely, the highest settings can resemble the so-called “soap opera effect,” which makes the image look overly smooth, slightly losing its cinematic atmosphere. Thanks to this scale, however, we can find a happy medium, adjusting motion fluidity to our own preferences.

We move on to a topic that may be crucial for many. Unfortunately, here we must point out the biggest "Achilles' heel" of the QNED80A model. This television is equipped with a panel that has a native refresh rate of 60Hz. There’s no denying it – at this price, we were hoping for more as we know that Chinese manufacturers can offer 120Hz screens for similar money. Due to this parameter, dynamic scenes in sports or fast-paced games are not the strongest point of this screen. Fortunately, LG has equipped the television with a proven smoothing system called TruMotion. It works quite well with film material (24 frames). We suggest playing around with the De-Judder slider – from our experience, setting it in the range of 2-4 provides the best compromise: motion becomes smoother, yet still looks natural, without the artificial "television theatre" effect.

If we sometimes like to turn on the console and immerse ourselves in the world of games for long hours, E7NQ PRO can make a really good impression. Thanks to the 144 Hz refresh rate, the gameplay is surprisingly smooth, and support for HDMI 2.1 and VRR ensures that the image doesn't "tear" even during the most dynamic actions. Additionally, there's ALLM, which automatically sets the lowest latency as soon as we switch to the console – so we don’t have to fiddle around in the options ourselves.

A big plus is also the ability to launch games in Dolby Vision, which makes colors and contrast simply look better. Hisense has also included a clear "gamebar," allowing us to continuously monitor the key parameters and change settings without leaving the game. The only thing we might slightly regret is the lack of HGIG support. It may not be a crucial element, but for some gamers, it can matter if they aim for the most faithful reproduction of the creators' vision. Nevertheless, in practice, the E7NQ PRO performs excellently and delivers truly enjoyable gaming experiences.

Since we've already established that the QNED80A is a 60Hz TV, we must say it straight: we won't be gaming here at 120 frames per second at any resolution. Does this disqualify the device in the eyes of gamers? Not necessarily, especially for those "casual" players. LG decided to sweeten this technical limitation by packing in quite a few useful features. We have support for VRR (Variable Refresh Rate) in the range of 48-60Hz and an automatic game mode ALLM, which instantly reduces input lag upon detecting a console. We manage all of this via a very convenient, purple Game Optimizer menu (Player Panel), which has become LG's hallmark. The manufacturer deserves big points for consistency regarding HDR. Although the TV does not support Dolby Vision in games on Xbox consoles, LG adds a well-implemented HGiG standard. Thanks to this, even on a screen with moderate brightness, playing in HDR is clear, and the details in shadows and highlights are accurately rendered, rather than being "clipped".