Hisense A7NQ vs Samsung R85H / R86H

We checked how the Hisense A7NQ performs with HDR, and there's no surprise here. The luminance chart showed a maximum brightness of 370 nits. The result? Exactly what one could expect – average. At around 350 nits, HDR doesn’t stand out much compared to SDR. Sure, there’s a subtle difference in more brightly lit scenes, but it’s not a show-stopping effect. In terms of wide colour gamut coverage, the result was 92% for DCI-P3 and 70.2% for BT.2020. These are decent values for a TV in this class, which uses a PFS coating – the same one that’s sometimes promoted as QLED. The colours look alright, but don’t expect something that competes with the best screens on the market. HDR on the Hisense A7NQ is more of an add-on than a "game changer". For those looking for solid image quality on a moderate budget – it’s definitely acceptable. However, if we expect full HDR capabilities, it’s worth looking at models from the higher price range.

When it comes to brightness, the R85H performs quite well. In most of our test scenes the TV reaches around 800–900 nits, and with larger bright elements it can exceed 1000 nits. These aren't, of course, on the level of the most expensive Mini-LEDs, but they're more than enough for watching films and TV series in HDR and the effect can be quite noticeable. The problem reappears in more demanding scenes, where there's a small bright element on a very dark background. Here the TV can greatly reduce its brightness to avoid lighting up too much of the screen. In our measurements such small highlights fell as low as around 200–250 nits, so it's clear that a limited number of local dimming zones combined with the specific behaviour of the algorithm has consequences here. Fortunately, it doesn't affect viewing all the time. In typical, mixed HDR scenes the R85H looks good and can provide good image dynamics. It's just that with very small points of light you shouldn't expect as strong an effect as on TVs with a much larger number of zones or on OLEDs.

When testing the Hisense A7NQ in Filmmaker mode, we hoped for alignment with the manufacturer's intentions, but unfortunately, reality looks different. The main issue, as with most TVs, is the white balance. In the case of the A7NQ, we noticed a clear dominance of blue, which affected both lower-quality materials and 4K HDR content. The Color Checker test results confirm this, and the comparative images speak for themselves – the lead actress in "factory" mode looks cool and pale. It appears as though she has been stripped of life.

As for brightness characteristics, both gamma and the EOTF curve show that the image is overly bright. As a result, everything seems flat, lacking depth and contrast. This state of affairs certainly does not work in favour of the A7NQ and makes the image reception in factory mode leave much to be desired. If we expect natural colour reproduction and appropriate image depth, the A7NQ in Filmmaker mode is unlikely to impress us. It’s a TV that requires significant adjustment to bring out its potential.

In Filmmaker mode our R85H sample in SDR performed adequately, but a few issues immediately stood out in the measurements. In the white balance, as brightness increased more red was added while blue decreased. As a result, the brighter parts of the image had a slightly too-warm tint. Gamma only held the target value at the start. It then gradually fell, which left most of the image a little too bright. The combination of these two factors also affected the colours, with errors growing particularly in the brighter and more saturated samples. It did not look bad, but for Filmmaker mode we expected a bit more accuracy. Interestingly, our sample fared noticeably better in HDR. The white balance was much more even and the individual components stayed close to one another across most of the range. Only in the brightest parts did red start to be lacking, causing white to shift subtly. The EOTF curve looked very good, tracking the target luminance across almost the entire range. That does not mean HDR colours were perfect. The Colour Checker still shows some deviations, especially for some of the more saturated colours, but the errors are clearly smaller than in SDR.

Hisense A7NQ offers several tools that allow you to improve image quality, so we decided to take matters into our own hands and do some "digging" in the settings. Thanks to professional tools and measurements, we managed to correct the white balance, eliminating excessive dominance of blue in both HD and 4K content. This is a significant step forward, as in the Color Checker test, the errors in colour reproduction in lower-quality content dropped to a much more acceptable level. Unfortunately, 4K content still falls short of perfection – colour distortions are significant here and stem from the limitations of the television.

As for the gamma, we managed to set it at the correct level, which significantly reduced the excessive brightening of the image. However, the issue with the brightness characteristics in 4K content remains unresolved – the EOTF curve still shows excessive brightness across the entire screen. It's possible that a proper implementation of dynamic tone mapping could make a difference here, but as we mentioned earlier, this feature in Hisense A7NQ works rather poorly, instead of helping. Nevertheless, the calibration significantly improved the overall image perception. The director's vision is now much better represented than in the factory settings, which more demanding viewers will definitely appreciate.

After calibration the R85H shows it has really substantial colour reproduction capabilities. SDR performed best: white balance could be brought almost perfectly into line, and gamma stays very close to the target value across most of the range. That also translated into very low errors in the ColorChecker, so there's really little to criticise here. HDR also shows a clear improvement, although some issues can't be corrected as well. At the highest brightness levels the character of the backlight itself becomes apparent and the individual components of the white balance begin to diverge. The same applies to the most saturated colours, which don't always land exactly where they should. Despite these limitations the overall picture is considerably more accurate than factory settings, and the biggest difference is definitely visible in SDR. However, there is one thing calibration can't fix. With heavily saturated elements the colour can slightly bleed onto adjacent bright areas of the image. It's easiest to notice on white, which can pick up a faint tint of a neighbouring hue. It doesn't occur in every scene, but when the material is demanding the effect can be visible. This is more a feature of the way the RGB backlight operates than an issue with picture settings.

The Hisense A7NQ impresses with its smooth tonal transitions in 4K content, but unfortunately, we won't find any features here that improve this aspect in older, lower-quality materials. In such cases, colour transitions become more noticeable, which can slightly detract from the overall picture quality, especially in scenes with a lot of gradients.

When it comes to upscaling, the television performs surprisingly well. The image is clearly improved, though it comes with certain compromises. It can be seen that the TV adds a touch of artificial sharpness, and background elements, like branches, tend to exhibit slight "jaggies." However, these are details that will mainly catch the eye of those who pay attention to such nuances.

In the R85H, image processing is handled by the Micro RGB AI Processor. The name is new, but when it comes to upscaling lower-quality sources, the TV's behaviour is very similar to what Samsung has shown before. And that's not a bad thing, because Samsung has handled this aspect quite well for years. Lower-resolution material is displayed cleanly, edges don't become overly soft, and the TV doesn't try to artificially extract detail at all costs. The result is simply balanced, and for regular TV or older recordings the R85H performs as you'd expect from Samsung at this level. There's still a small downside: overscan, which can't be completely switched off at the lowest resolutions. Another matter is the extra processing applied to low-quality sources. The R85H can smooth posterization and tidy up heavily compressed footage, but it's worth emphasising that it does so relatively aggressively. At stronger noise reduction settings it starts removing not only compression artefacts but also fine detail and the natural film grain. So it's best to use it only when the source actually needs it.

The Hisense A7NQ is equipped with a 60 Hz panel, which means that dynamic scenes – for example in sports or gaming – come across as rather average here. This is standard in this class of equipment, but it's worth noting that watching more intense, fast-moving content can leave a lot to be desired. However, when it comes to movies, the TV offers a motion smoothing feature that works on a 10-point scale. The "judder reduction" option allows you to adjust the smoothness of the image to your own preferences. At the lowest setting, you get a natural film frame rate, which will appeal to cinema purists. Conversely, the maximum setting provides a very smooth, theatrical image, which may be appreciated by those who prefer a more "smeared" motion.

R85H has a 144 Hz panel, so motion handling is really good here. You should remember that the extra hertz above 120 will mainly be used when connected to a computer, so in this category we don't treat them as any particular advantage. For films and TV, what's more important is that the panel is fast enough to provide access to an advanced motion smoothing feature, "Motion Clarity", which lets us set motion from more film-like to very smooth. The panel's response time is a bit worse. Since it's a VA panel, fast-moving objects can leave a slight trail. On a bright background this isn't very noticeable, but the darker the scene, the more noticeable the smearing becomes. This is a typical characteristic of this type of panel and it's easiest to spot in dark scenes.

Hisense A7NQ is a piece of gear that may pleasantly surprise gamers, although it's not without its flaws. The fact that it has a 60 Hz panel immediately suggests that the TV is not designed for the most demanding gaming scenarios. The motion blur we mentioned earlier can also be a drawback, especially in fast-paced games.

However, there are a few things worth praising. The TV supports ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), which is not always standard in this price range. The biggest surprise, however, is that the A7NQ can display visuals at 120 Hz – albeit only in Full HD resolution, but it's still a significant nod to gamers. This provides the option to choose between smoothness and resolution, which is not obvious in TVs at this price.

A nice addition is the Game Bar, which is clear and practical – all the essential features are at hand without having to dig through the settings. However, it lacks support for HGiG, which could be a disappointment for gamers seeking perfect HDR in games.

Samsung has been steadily expanding its gamer features for several years, and the R85H really doesn't lack anything important. The TV supports 4K at 120 Hz, VRR and ALLM, so it can easily make full use of the PlayStation 5 or Xbox Series X. HGiG also works properly, so when HDR is set correctly on the console, games maintain their intended brightness and you don't unnecessarily lose detail in the brightest parts of the image. The only bigger omission is Dolby Vision Gaming, which Samsung doesn't support on any of its TVs.

The Game Bar is also very useful, a handy menu you can bring up without leaving the game. You can quickly check the frame rate, VRR status or change the key picture settings. Samsung also includes a few less obvious features, like the ability to change the aspect ratio or Game Motion Plus, which can further smooth games running at 30 or 60 fps. Of course this comes at the cost of higher input lag (around 55 ms), but for slower-paced titles it may be an interesting option for some.