Hisense A6Q vs Philips OLED950

Unfortunately, the Hisense A6Q is hard to recommend for watching HDR content. The main issue remains the low brightness and quite modest coverage of a wide colour gamut. A measured brightness of about 300 nits simply isn't enough for HDR materials to look impressive. In practice, the image often resembles standard SDR rather than true HDR with clear differences in brightness and dynamics. Additionally, colours in such content do not appear as they should. The TV does not utilise additional filters like QLED or PFS LED, and a DCI-P3 coverage of around 80% makes some colours look just too pale. As a result, some scenes in HDR materials lose intensity and spectacle, making it hard to talk about a proper HDR experience.

OLED950 is a phenomenal TV for consuming content in HDR format, primarily thanks to the use of innovative Tandem OLED technology. With this technology, the screen can generate astronomical brightness levels, reaching over 2000 nits in movie scenes (on test patterns). This is an outstanding result that places the OLED950 model among the elite displays available on the market. However, it is worth noting a specific aspect of this solution – at moments when full-screen flashes of light appear, brightness can drop by as much as half. Nonetheless, it is important to highlight that levels above 1000 nits on a full screen are still an outstanding result. This allows HDR content to be displayed exactly as filmmakers intended, maintaining the dynamics and impact of bright scenes.

The use of Tandem OLED technology also brought tangible benefits in terms of colour reproduction, improving elements that traditional WOLED panels had issues with compared to QD-OLED competition. In the case of the OLED950, the colour gamut coverage is wider than in classic WOLED panels, reaching nearly 100% of the DCI-P3 colour space and a solid 82% of the demanding BT.2020 palette. While these results still do not match the highly refined achievements of QD-OLED panels, the difference becomes less noticeable during real-world use. We cannot deny that in the vast majority of films, colours look simply fantastic on this model – they are saturated, vibrant, and full of depth.

We conducted the tests in the best available mode, which is Filmmaker, however – as is often the case – this does not mean the image is perfect straight out of the box. In the case of Hisense A6Q, this mode clearly “swallowed” too much blue in everyday SDR content. In practice, this led to an image with yellowed whites, particularly noticeable on large, bright surfaces. This does not result from poor assumptions of the Filmmaker mode itself or from the vision of filmmakers, but from factory settings that require adjustment.
Additionally, looking at the saturation characteristics and gamma curve in SDR, as well as EOTF in HDR content, there is a slight tendency to brighten most scenes. As a result, the image often appears brighter than it should, losing a bit of its naturalness. For this reason, we decided to perform a professional calibration to restore the proper colour balance and a more accurate brightness characteristic.

We tested the OLED950 model in Film mode. Although it is intended to be the best and most accurate preset on this television, in practice, it proved to be not without flaws. Interestingly, in the specimen we tested, the biggest challenge was not the white balance itself – although it did show a slight tendency to give the image a pinkish tint. The main issue lay in the way the television managed brightness, both in everyday SDR content and in demanding HDR scenes. Analysis of the gamma chart and the EOTF curve leads to one key conclusion: the television excessively exposes brightness in the lower registers. This results in the image appearing less contrasty than what the panel technology allows. Details in dark areas, which should remain perfectly dimmed (the characteristic "OLED black"), are simply unnecessarily highlighted and brightened. Fortunately, these errors can be corrected using the appropriate tools, so – as always – we proceeded with professional calibration.

Colours after calibration on the Hisense A6Q need to be evaluated in two ways, as everything depends on the type of content. In the case of SDR materials, the effect is really quite good. In daily programs, series, and movies, it’s hard to find any serious issues with colours. The yellow tint has been effectively removed, and the television has also stopped washing out the entire image. As a result, the ColorChecker test showed errors below a Delta 2 value, which are already outstanding results, allowing for a discussion of very high picture quality in standard content. Unfortunately, the situation looks much worse for HDR materials. Yes, the white balance has been corrected and the EOTF curve has been improved, but the limitations of the panel itself remain insurmountable. The lack of support for a wide colour gamut means that the television still generates quite significant colour errors. Parts of the colours simply cannot be displayed by the screen, making them look less saturated than they should. It’s a pity because even a simple PFS or QLED filter would have resulted in a significantly better end effect. The conclusion is therefore simple – for SDR content, the A6Q after calibration works really very well, while viewing HDR content on it should still be approached with caution.

As you can see, the OLED950, after a professional calibration process, becomes an absolutely phenomenal display that, without a shadow of a doubt, can be placed alongside the best televisions currently available in the world. This equipment needed only a professional touch to showcase its full potential and eliminate factory shortcomings. The residual errors in the Color Checker tests and the fidelity of the colour palette speak for themselves. We are dealing with an almost perfect device here. A true window to the world, offering image quality of the highest order.

Upscaling on the Hisense A6Q works really well for a TV in this price range. Lower resolution materials are correctly “upscaled” to higher resolutions, and the image remains clear without any artificial edge sharpening or the typical "over-sharpening" found in cheap models. Unfortunately, the digital processing is significantly poorer. In practice, it’s hard to talk about any advanced artifact smoothing or masking of problematic tonal transitions. In heavily compressed films—especially those from YouTube—the TV struggles with reducing compression blocks and unwanted banding, making the material's imperfections clearly visible. The A6Q scales the image well, but when it comes to digital processing, it leaves the user alone with the source quality.

Upscaling

In terms of the scaling of the image, the proprietary P5 processor performs just as well as in most of the manufacturer's models. Lower resolution content gains a very soft and plastic character. This presentation will certainly appeal to many people. However, if you prefer sharper contours, you can gently enhance them using the appropriate slider in the TV menu. In this aspect, it's really hard to nitpick. The image simply looks very good and additionally, there are no issues with overscan.

Smoothing and Distortion Reduction

The smoothing of tonal transitions performs somewhat worse. In the settings, we find an option called "Distortion Reduction." This allows for a three-level adjustment of the processor's intervention. Unfortunately, the Minimum setting works poorly and the smoothing effects are minimal. The Medium level gives a decent result, but it also begins to smooth out the details of the actors' skin. On the other hand, the Maximum setting works too aggressively. It removes far too many details from the face and background elements or can even eliminate film grain. To achieve the optimal effect, it's worth playing around with these settings at home and adjusting them to your liking. It might seem that the Medium option represents the best compromise here.

The fluidity of motion on the Hisense A6Q is... well, quite average. It's a TV with a native refresh rate of 60 Hz in 4K, which means the movement of objects on the screen doesn't always look perfectly smooth. In dynamic scenes in films or sports, it's evident that this is not the strongest point of this model. The situation looks much better with 1080p content when connecting a console or computer, as the A6Q can then operate at up to 120 Hz. That's a big plus, especially for gamers. However, the sharpness of motion still leaves a lot to be desired, with noticeable ghosting, and the response time of the panel shows that it isn't one of the TV's strong suits.

The motion reproduction on the OLED950 model is simply perfect. This is typical for screens of this kind (OLED 120Hz+), as the panel shows no motion blur at all. This allows us to enjoy perfect sharpness in practically any conditions. A significant part of this is due not only to the nature of organic technology itself. Equally important work is done here by the smoothing systems employed by the manufacturer.

For such an inexpensive television, the Hisense A6Q really can surprise with what it offers gamers. It operates in 4K only at 60 Hz, but when the game switches to performance mode and drops to 1080p, the panel can work at even 120 Hz. In this price range, that's a big plus, as most titles on consoles don’t deliver a stable 4K at 120 frames. In practice, we are realistically gaming in 1080p, and here the A6Q provides a very enjoyable gaming experience. Additionally, it has a few features that are usually found in more expensive models: ALLM, VRR, and Dolby Vision Gaming for Xbox Series X/S. Everything is gathered in one place, in a simple and convenient Game Bar, so you don't need to dig through the entire menu. For such an affordable piece of equipment, it's really a solid setup for gamers — maybe not for the most demanding, but definitely spot on for occasional gaming.

OLED950 is almost the perfect television for gamers. This is due not only to the unique atmosphere created by the Ambilight system during gameplay. The most important aspect here is the solid hardware support. We literally have everything you would expect from a modern gaming display. The manufacturer has implemented two HDMI 2.1 ports with full bandwidth of 48 Gb/s. This gives us access to gaming in 4K resolution at 120 frames per second. There is, of course, support for VRR technology and the automatic game mode ALLM. The device handles any HDR signal with ease, whether we’re using Dolby Vision or the HGiG standard.

We have access to all settings from one place thanks to the special Game Bar overlay. While this interface may not be the most graphically attractive on the market, it fully accomplishes its task. It displays all the important signal parameters and offers useful additions. Gamers can take advantage of the minimap zoom function or add a fixed crosshair on the screen, which can be seen as a small aid in online competition. The adjustment of contrast range also proves to be useful. It allows you to brighten shadows and achieve better visibility of enemies hiding in dark corners of the map.