Haier M95E vs TCL RM7L

If there is one category where the Haier M95E absolutely shines, it is the HDR effect, powered by the raw power of the backlight. This television cannot be denied its reputation as a truly bright device. In both most film scenes and during our synthetic measurements, the panel easily reached, and often exceeded, the threshold of 1200-1500 nits. This directly translates to the viewing experience – the image has punch and truly allows one to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When particularly demanding shots filled with small but intense bright points appear on the screen, the M95E, while not losing its resonance and not dimming, pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is evident that the algorithms controlling dimming have been programmed to prioritise brightness and the visibility of the smallest details, even if this comes at the cost of perfect black levels. We are not entirely convinced that this is the healthiest approach; nonetheless, it must be admitted that the general capabilities of the M95E in this regard are indeed substantial. A huge positive is that we are dealing with a Mini LED QLED construction. The use of a quantum dot layer brings measurable benefits in the form of wide coverage of the colour palette, which in our tests reached nearly 96% of the DCI-P3 space. This guarantees that the television has full predispositions for displaying vibrant and appropriately saturated colours.

TCL RM7L is a bright TV. In our measurements its peak brightness hovered around 1600 nits. That’s noticeably less than the C7L, which can get close to 2600 nits, but in real-world film scenes the difference between the models isn’t that large. In less demanding shots, where plenty of bright elements appear on screen, the RM7L can sustain around 1000 nits, and sometimes even a bit more, approaching 1500 nits. It performs worse in dark scenes with small points of light; then their brightness can fall to about 500 nits. This behaviour isn’t random. The TV deliberately dims small elements to better control the backlight and preserve higher contrast. This comes at the expense of their intensity, but it’s typical for TVs with local dimming in a similar price range.

Colour gamut coverage

In HDR brightness isn’t the only thing that matters, colour does too. Here the RM7L has a lot to show. Colours are strongly saturated and the wide colour gamut is one of its main strengths. In our measurements it reached about 96% of DCI-P3 and around 83% of BT.2020. It’s worth remembering, though, that on a TV with this kind of backlight the result can vary depending on the scene. On test patterns colours look best, while in films their saturation can be a little lower than on SQD Mini LED or QD-OLED TVs. The backlight design itself is interesting. The RM7L doesn’t use the classic red, green and blue LED set. TCL used two green LEDs and one blue, with red produced via a PFS phosphor. You can see this in spectrometer measurements, but it doesn’t have a major impact on the picture. Colours are still rendered correctly.

Each TV is evaluated primarily based on its default cinematic mode – in this case, "Movie" – which theoretically should be the "best" and most accurate straight out of the box. Unfortunately, with the Haier M95E, the word "best" is absolutely not synonymous with the word "good." Even during SDR viewing, the picture revealed evident issues: white balance skewed too far towards red, and excessive, unnatural colour saturation led to noticeable colour deviations. Worse still, the M95E also struggles with brightness management (gamma curve), excessively darkening the entire scene. Such behaviour is hard to commend, as it directly leads to the merging of details in shadows, which irretrievably disappear into a black void.

However, the real disaster arrived when switching to HDR content, still remaining in "Movie" mode. It's hard to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight by Haier's engineers during this stage – but instead of cinematic accuracy, the image started to resemble a vivid "Dynamic" mode. The white balance exposed significant issues with blue color, which in turn resulted in unnatural sharpness and artificial over-brightening of the entire scene. As if that wasn't enough, the EOTF curve's characteristics mercilessly revealed that the TV also had fundamental issues with managing the local dimming system in this setting. We haven’t calibrated many Haier TVs in our career, but we know for sure already that the M95E definitely needs it.

Factory colours were checked in Filmmaker Mode, the best picture setting available to the user. TCL has been using it in its TVs for two years, and its purpose is to reproduce the image as faithfully as possible to the filmmakers' intent. On the RM7L it was indeed the best calibrated mode, though not without faults. The biggest issue was the white balance. An excess of red and blue made the image shift slightly toward pink tones. This was visible in both SDR and HDR. In addition, the brightness response was slightly boosted, so the picture looked a little brighter but at the same time less contrasty than it should.

The calibration process left us with extremely mixed feelings. On one hand, we noted considerable success in the area of colour. By using the options available in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content finally freed itself from the irritating red dominance, and the HDR image stopped resembling the vivid, retail demonstration mode. The entire colour palette and its saturation were also clearly corrected – maybe not perfectly, but to the extent that the software allowed, and the difference was visible to the naked eye.

And on this, unfortunately, our list of corrections pretty much ends, as M95E simply didn't allow for any more. As we signalled earlier, most settings related to the brightness of the image do not respond to our commands at all. This means that we were not able to control its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television still tends to darken details in SDR content, which was confirmed by the inflated gamma, merging details in the shadows. Meanwhile, the EOTF curve in HDR mode still mercilessly exposed all those previously mentioned problems with chaotic local dimming management. And although the calibration process itself achieved a lot, removing most of the colour issues, in the end, we had to capitulate.

Thanks to a fairly extensive calibration menu we managed to correct the vast majority of the issues described earlier. The biggest change was the white balance. After calibration it looks very good, so the image has lost its pinkish tint and become much more neutral. The luminance response has also improved. Both the SDR gamma and the HDR EOTF curve are now much closer to the reference values. The picture is no longer unnecessarily bright, and darker parts look more natural and have greater depth. Better luminance accuracy has also affected the colours, which after calibration are noticeably more accurate. Not everything could be set perfectly though. In HDR material the RM7L still interprets part of the signal in its own way and doesn’t always stick exactly to the reference curve. You can see this mainly in some darker scenes, where the TV can either slightly lift the shadows or darken them completely. That’s where the earlier impression of a slightly brightened, less contrasty image came from. Even so, the calibration delivers a very good result here. It removes the most visible errors and, above all, makes the picture much closer to how it should look.

No worries, but what happens to those colour transitions when lower quality material with compression artifacts comes on screen? Unfortunately, we have some bad news for you. Even though in the menu we can find an option responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes an avalanche of additional, nasty artifacts, noticeably blurring the entire image, and ironically – it often doesn’t even remove those unwanted “jaggies” it was meant to tackle. This feature might as well not exist at all.

We can write many more warm words about the overall upscaling, which is the process of raising lower resolutions to the native 4K matrix. The image after upscaling looks really decent – it’s neither overly jagged nor artificially smoothed. In this particular area, the M95E really does the job.

Upscaling and digital image processing are not the RM7L’s strong points. TCL has used a MediaTek Pentonic 700 chipset here, labelled MT5896, which isn’t among the best processors at handling lower-quality sources. The biggest issues appear with heavily compressed content from YouTube or regular broadcast TV. The processor can’t effectively hide posterisation and the characteristic banding between shades. The feature meant to smooth these issues does little to help and can also interfere with the picture too much, smoothing faces and fine textures, for example. For that reason it’s best not to use it.

Plain upscaling to 4K looks better. Lower-quality sources are reasonably sharp and retain a sufficient amount of detail. It’s not on a par with the best processors on the market, but for everyday viewing the result is perfectly acceptable.

In terms of motion fluidity and blurring, our feelings are quite mixed because the M95E is a paradox television. Let's start with absolute admiration: the heart of the device is its 144Hz panel, but what really impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with complete certainty that Haier has equipped it with one of the best VA panels currently available on the market when it comes to minimising blurring. It is rare to encounter an LCD panel that offers such clear, sharp, and ghosting-free motion. In this regard, the M95E is simply phenomenal.

And that is why the unpleasant surprise waiting for us on the software side is so painful. It turns out that this fantastic hardware potential is completely underutilised because the TV virtually offers no functioning options for improving fluidity. The smoothing systems that should help with lower frame rate content can indeed be found in the menu, but they essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high fluidity materials, you must be sure that the source is broadcasting them in native 120. In every other case, you will have to come to terms with a rather harsh, stuttering image, as the M95E will not help smooth it out in any way.

The RM7L uses a 144 Hz VA panel, so right from the start it's well prepared for sports, games and other dynamic content. The high refresh rate also gives the motion interpolation more room to work, so it can generate additional frames. On the RM7L it performs well and, when set correctly, can noticeably improve motion smoothness without producing an excessive soap opera effect.

When it comes to features for gamers, the Haier M95E offers some strong arguments. First and foremost, it is fully prepared for the new generation of consoles and powerful gaming PCs. It comes equipped with two full-fledged HDMI 2.1 ports, which effortlessly handle 4K signals at 120Hz and even allow gaming at 144Hz. This is the foundation that guarantees us full utilisation of our available hardware. Furthermore, the key technologies work flawlessly here. The TV accurately detects the console and automatically switches to low-latency mode (ALLM), so we don’t have to fiddle with the settings. The frame syncing (VRR) also works efficiently, eliminating annoying tearing when the game’s smoothness slightly drops. Considering the exceptionally low motion blur of the panel, which we've already mentioned, the M95E creates a truly comfortable and responsive gaming environment. Of course, it's not a perfect package. A dedicated "Game Bar", which is a handy menu for gamers, would be useful, but that's really just a nice extra. A more serious omission is the lack of support for the HGiG standard, which impedes the perfect HDR configuration on consoles and can lead to overexposure. Despite these shortcomings, the core "gaming package" that the M95E offers is really solid and fully functional.

When it comes to gamer-focused features, there's almost nothing but praise for the RM7L. The TV supports ALLM, VRR, Dolby Vision Gaming and works correctly with HGiG, so it's hard to point to any major gaps in that area. In practice that means automatic switching to a low-latency mode, smoother motion with variable frame rates and accurate brightness reproduction in HDR games. There's also a handy Game Bar. From it you can quickly check the frame rate, VRR status, signal format and aspect ratio, and change key settings without leaving the game. TCL has added a few extra options too, such as an on-screen reticle and brightening of dark areas, which can be useful in some titles. The biggest downside comes from using the Pentonic 700 processor. Only two of the four HDMI ports support the full HDMI 2.1 standard. With a single console that won't be a big issue, but if you hook up two consoles and a PC you might run out of ports, especially since one of those ports may also be needed for eARC and a soundbar.