Haier M95E vs TCL C8L / QM8L

If there is one category where the Haier M95E absolutely shines, it is the HDR effect, powered by the raw power of the backlight. This television cannot be denied its reputation as a truly bright device. In both most film scenes and during our synthetic measurements, the panel easily reached, and often exceeded, the threshold of 1200-1500 nits. This directly translates to the viewing experience – the image has punch and truly allows one to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When particularly demanding shots filled with small but intense bright points appear on the screen, the M95E, while not losing its resonance and not dimming, pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is evident that the algorithms controlling dimming have been programmed to prioritise brightness and the visibility of the smallest details, even if this comes at the cost of perfect black levels. We are not entirely convinced that this is the healthiest approach; nonetheless, it must be admitted that the general capabilities of the M95E in this regard are indeed substantial. A huge positive is that we are dealing with a Mini LED QLED construction. The use of a quantum dot layer brings measurable benefits in the form of wide coverage of the colour palette, which in our tests reached nearly 96% of the DCI-P3 space. This guarantees that the television has full predispositions for displaying vibrant and appropriately saturated colours.

When it comes to HDR, the TCL C8L turns out to be a hellishly bright television – and I mean that literally. On a synthetic test pattern of 5%, our measuring equipment indicated a result exceeding 4500 nits. That's an almost cosmic result, considering that reference director's monitors, which we often refer to in our materials, usually operate around 4000 nits. Does this mean the C8L breaks barriers and climbs to the technological peak of Mini-LED? Not quite. Dry synthetic tests are one thing, and real film images are another. In real, varied scenes, the C8L hits around 1600 nits at its peak. That's still a very good result, ensuring a very high level of HDR dynamics, but it's clearly lower than what the manufacturer boasts in the specifications. The trouble begins with very small bursts of light – then the brightness can drastically drop to around 600 nits. The algorithm does everything it can to maintain deep blacks and minimise halo effect, but it does so at the cost of HDR impact. This is ideal evidence that laboratory test patterns rarely correlate with what we ultimately see on the screen.

Huge applause is due for colour reproduction, all thanks to the new generation of SQD (Super Quantum Dot) quantum dots. The coverage of the DCI-P3 palette reaches 97%, but the jaw-dropping measurements come from the notoriously demanding BT.2020 space. The C8L achieves an impressive 90% in this area, placing it alongside today’s top screens that feature RGB backlighting. Importantly, unlike some screens with Micro/Mini RGB backlighting, this effect is stable regardless of the scene being displayed. Of course, it’s important to remember that content mastered for such a wide gamut in films or series is still a rarity. However, the very fact that the panel has such a "reserve of colours" deserves huge admiration.

Each TV is evaluated primarily based on its default cinematic mode – in this case, "Movie" – which theoretically should be the "best" and most accurate straight out of the box. Unfortunately, with the Haier M95E, the word "best" is absolutely not synonymous with the word "good." Even during SDR viewing, the picture revealed evident issues: white balance skewed too far towards red, and excessive, unnatural colour saturation led to noticeable colour deviations. Worse still, the M95E also struggles with brightness management (gamma curve), excessively darkening the entire scene. Such behaviour is hard to commend, as it directly leads to the merging of details in shadows, which irretrievably disappear into a black void.

However, the real disaster arrived when switching to HDR content, still remaining in "Movie" mode. It's hard to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight by Haier's engineers during this stage – but instead of cinematic accuracy, the image started to resemble a vivid "Dynamic" mode. The white balance exposed significant issues with blue color, which in turn resulted in unnatural sharpness and artificial over-brightening of the entire scene. As if that wasn't enough, the EOTF curve's characteristics mercilessly revealed that the TV also had fundamental issues with managing the local dimming system in this setting. We haven’t calibrated many Haier TVs in our career, but we know for sure already that the M95E definitely needs it.

We tested the TCL C8L in the best factory mode available in the TV's menu for picture fidelity. I’m of course talking about Filmmaker Mode, which was introduced into this brand’s software relatively recently (a year ago in the K series). Thanks to it, the average user can get pretty good colour reproduction straight out of the box, although it’s certainly not perfectly tuned. Looking at the factory white balance of our unit, in both SDR and HDR content, there was a clear lack of the red component, which made the picture noticeably cooler and slightly shifted towards bluish‑green hues. The issue of brightness management is also ambiguous, as we mentioned earlier. While in SDR content the linearity of the gamma parameter is really good and consistently holds the reference value of 2.4, things are much worse in HDR. Tracking the EOTF curve clearly shows the TV’s brightness is considerably boosted across the range, which can make the final image overly bright and inconsistent with the creators’ intent, and that is in a mode that by definition should avoid this. Of course, like every unit in our lab, this one was also subjected to professional calibration, and you can find the results below.

The calibration process left us with extremely mixed feelings. On one hand, we noted considerable success in the area of colour. By using the options available in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content finally freed itself from the irritating red dominance, and the HDR image stopped resembling the vivid, retail demonstration mode. The entire colour palette and its saturation were also clearly corrected – maybe not perfectly, but to the extent that the software allowed, and the difference was visible to the naked eye.

And on this, unfortunately, our list of corrections pretty much ends, as M95E simply didn't allow for any more. As we signalled earlier, most settings related to the brightness of the image do not respond to our commands at all. This means that we were not able to control its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television still tends to darken details in SDR content, which was confirmed by the inflated gamma, merging details in the shadows. Meanwhile, the EOTF curve in HDR mode still mercilessly exposed all those previously mentioned problems with chaotic local dimming management. And although the calibration process itself achieved a lot, removing most of the colour issues, in the end, we had to capitulate.

As you can see, the results of a professional calibration of the TCL C8L are genuinely promising, thanks to the extensive adjustment tools the manufacturer made available in the menu. Most importantly, we were able to fully correct the white balance, eliminating a lack of red so the image finally stopped drifting into unwanted, cool tones. After this step, errors in the ColorChecker test fell to near-reference values, regularly sitting below a Delta E threshold of 2, which is under the level noticeable to the human eye.

Since the test patterns look so perfect, you might ask: why then the lower final score in this category? The answer lies in the brightness management discussed earlier. Although the menu includes sliders that let you precisely straighten the EOTF curve on synthetic signals, when confronted with real film material (I recommend turning the EOTF filter on when watching films), it becomes clear that the TV in most scenarios still responds to HDR metadata in its own way. As a result, the image can be a touch too bright and not in line with the creators' intent, and it was precisely for this lack of repeatability with real-world films that we had to dock the C8L a few points.

No worries, but what happens to those colour transitions when lower quality material with compression artifacts comes on screen? Unfortunately, we have some bad news for you. Even though in the menu we can find an option responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes an avalanche of additional, nasty artifacts, noticeably blurring the entire image, and ironically – it often doesn’t even remove those unwanted “jaggies” it was meant to tackle. This feature might as well not exist at all.

We can write many more warm words about the overall upscaling, which is the process of raising lower resolutions to the native 4K matrix. The image after upscaling looks really decent – it’s neither overly jagged nor artificially smoothed. In this particular area, the M95E really does the job.

This year the C8 series and the higher-end models have probably received the biggest and most eagerly awaited upgrade in TCL's history, and it's to do with digital image processing. The C8L is the entry-level model in the manufacturer's line-up to be fitted with the latest flagship MediaTek Pentonic 800 chipset (shown in the menu as MT9655). It is thanks to its processing power that the feature called "Gradual Smoothing" finally works the way it should. The algorithm effectively removes unwanted posterization (ugly tonal transitions / colour banding) from the picture, doing so intelligently enough that it does not degrade the sharpness of other details.

The processor also handles upscaling lower-resolution content to 4K very well. Although judging this element can be purely academic, because the differences between today's TVs in this class are very subtle. The most important point is that TCL finally has nothing to be ashamed of compared with the competition.

In terms of motion fluidity and blurring, our feelings are quite mixed because the M95E is a paradox television. Let's start with absolute admiration: the heart of the device is its 144Hz panel, but what really impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with complete certainty that Haier has equipped it with one of the best VA panels currently available on the market when it comes to minimising blurring. It is rare to encounter an LCD panel that offers such clear, sharp, and ghosting-free motion. In this regard, the M95E is simply phenomenal.

And that is why the unpleasant surprise waiting for us on the software side is so painful. It turns out that this fantastic hardware potential is completely underutilised because the TV virtually offers no functioning options for improving fluidity. The smoothing systems that should help with lower frame rate content can indeed be found in the menu, but they essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high fluidity materials, you must be sure that the source is broadcasting them in native 120. In every other case, you will have to come to terms with a rather harsh, stuttering image, as the M95E will not help smooth it out in any way.

The TCL C8L is equipped with a fast panel with a native 144 Hz refresh rate. That spec will be most appreciated by demanding PC gamers, while most users, relying on consoles or TV broadcasts, will use a steady 120 Hz. And it is at 120 Hz that the motion-processing algorithms take care of image processing for films, series and sports. In the TV's menu you'll find a "Motion Clarity" option that lets you customise the motion smoothing to your preferences. The algorithms handle both cinematic productions at 24 or 30 frames per second and fast-paced sports broadcasts at 50 or 60 frames per second, maintaining the right level of smoothness.

When it comes to features for gamers, the Haier M95E offers some strong arguments. First and foremost, it is fully prepared for the new generation of consoles and powerful gaming PCs. It comes equipped with two full-fledged HDMI 2.1 ports, which effortlessly handle 4K signals at 120Hz and even allow gaming at 144Hz. This is the foundation that guarantees us full utilisation of our available hardware. Furthermore, the key technologies work flawlessly here. The TV accurately detects the console and automatically switches to low-latency mode (ALLM), so we don’t have to fiddle with the settings. The frame syncing (VRR) also works efficiently, eliminating annoying tearing when the game’s smoothness slightly drops. Considering the exceptionally low motion blur of the panel, which we've already mentioned, the M95E creates a truly comfortable and responsive gaming environment. Of course, it's not a perfect package. A dedicated "Game Bar", which is a handy menu for gamers, would be useful, but that's really just a nice extra. A more serious omission is the lack of support for the HGiG standard, which impedes the perfect HDR configuration on consoles and can lead to overexposure. Despite these shortcomings, the core "gaming package" that the M95E offers is really solid and fully functional.

For gamers – especially for owners of powerful PCs and multiple consoles simultaneously – the TCL C8L is a true beast. This is the first model in this manufacturer's lineup that is equipped with four full HDMI 2.1 ports with a maximum bandwidth of 48 Gbps. This is directly due to the use of the new Pentonic 800 processor, which we've mentioned before. Additionally, the TV seamlessly supports practically every gaming feature. It has an automatic game mode (ALLM) that reduces latency to minimal levels, as well as full variable refresh rate (VRR) operating in an impressive range of up to 288 Hz. It also supports standards such as G-Sync and FreeSync from Nvidia and AMD. When it comes to image display standards, there are no compromises either: the C8L offers complete support for HDR formats in gaming, including gaming Dolby Vision and the HGiG profile. We can conveniently manage all these features from a very readable gamer bar (Game Bar), which we can customise according to our own preferences. From a purely gaming perspective, the C8L really has no flaws – well, maybe apart from the previously mentioned slight ghosting. But other than that? It’s a no-nonsense machine for gamers.