Haier M95E vs TCL C69K / Q6C

If there is one category where the Haier M95E absolutely shines, it is the HDR effect, powered by the raw power of the backlight. This television cannot be denied its reputation as a truly bright device. In both most film scenes and during our synthetic measurements, the panel easily reached, and often exceeded, the threshold of 1200-1500 nits. This directly translates to the viewing experience – the image has punch and truly allows one to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When particularly demanding shots filled with small but intense bright points appear on the screen, the M95E, while not losing its resonance and not dimming, pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is evident that the algorithms controlling dimming have been programmed to prioritise brightness and the visibility of the smallest details, even if this comes at the cost of perfect black levels. We are not entirely convinced that this is the healthiest approach; nonetheless, it must be admitted that the general capabilities of the M95E in this regard are indeed substantial. A huge positive is that we are dealing with a Mini LED QLED construction. The use of a quantum dot layer brings measurable benefits in the form of wide coverage of the colour palette, which in our tests reached nearly 96% of the DCI-P3 space. This guarantees that the television has full predispositions for displaying vibrant and appropriately saturated colours.

In terms of brightness, TCL C69K / Q6C is a moderate model. In optimal movie conditions, it shows its full potential, reaching a maximum of around 600 nits. In scenes with large, intense light sources, the HDR effect can be truly satisfying, giving a cinematic glow. However, it's important to keep in mind that when managing the backlight zones, there are situations where parts of the image are dimmed, and at times become barely visible. This suggests that there is still a lack of proper optimization of the algorithms, although considering the technical parameters in this price range, the overall construction still looks very good.

Each TV is evaluated primarily based on its default cinematic mode – in this case, "Movie" – which theoretically should be the "best" and most accurate straight out of the box. Unfortunately, with the Haier M95E, the word "best" is absolutely not synonymous with the word "good." Even during SDR viewing, the picture revealed evident issues: white balance skewed too far towards red, and excessive, unnatural colour saturation led to noticeable colour deviations. Worse still, the M95E also struggles with brightness management (gamma curve), excessively darkening the entire scene. Such behaviour is hard to commend, as it directly leads to the merging of details in shadows, which irretrievably disappear into a black void.

However, the real disaster arrived when switching to HDR content, still remaining in "Movie" mode. It's hard to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight by Haier's engineers during this stage – but instead of cinematic accuracy, the image started to resemble a vivid "Dynamic" mode. The white balance exposed significant issues with blue color, which in turn resulted in unnatural sharpness and artificial over-brightening of the entire scene. As if that wasn't enough, the EOTF curve's characteristics mercilessly revealed that the TV also had fundamental issues with managing the local dimming system in this setting. We haven’t calibrated many Haier TVs in our career, but we know for sure already that the M95E definitely needs it.

The Filmmaker Mode, which has been introduced in this year's TCL TVs (including the C69K / Q6C), is definitely the best choice "to start with". This is the mode we recommend for everyday movie and series viewing. Unfortunately, as is often the case, best does not mean perfect. In SDR materials, the image turned out to be too warm, with a strong red tint in the white balance. The opposite impression was had with HDR content – here the image became cooler than it should have been, due to an excess of blue. Additionally, there is the brightness characteristic, which at times resulted in overexposures. In practice, this translated to fairly noticeable errors in color tests, which is difficult to accept in a mode branded as "by the creators".

The calibration process left us with extremely mixed feelings. On one hand, we noted considerable success in the area of colour. By using the options available in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content finally freed itself from the irritating red dominance, and the HDR image stopped resembling the vivid, retail demonstration mode. The entire colour palette and its saturation were also clearly corrected – maybe not perfectly, but to the extent that the software allowed, and the difference was visible to the naked eye.

And on this, unfortunately, our list of corrections pretty much ends, as M95E simply didn't allow for any more. As we signalled earlier, most settings related to the brightness of the image do not respond to our commands at all. This means that we were not able to control its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television still tends to darken details in SDR content, which was confirmed by the inflated gamma, merging details in the shadows. Meanwhile, the EOTF curve in HDR mode still mercilessly exposed all those previously mentioned problems with chaotic local dimming management. And although the calibration process itself achieved a lot, removing most of the colour issues, in the end, we had to capitulate.

Through white balance adjustment, we were able to significantly reduce the tendency of ChooseTV C69K / Q6C to distort colours, which resulted in a very good final outcome. After calibration, the problem of excessive warming of scenes in SDR and over-cooling of the image in HDR disappeared. However, it's worth analysing the brightness characteristics more closely. While in SDR content there are few complaints – the picture looks really good, especially in older films, TV programmes, or on YouTube – it performs much worse with HDR content. Analysis of the EOTF curve suggests that everything is fine, but in practice (EOTF in films), the limitations of the actual construction become evident. This model tends to excessively brighten small parts of the frame, while in other situations, it darkens the entire scene too much. The effect of calibration is therefore undeniable, and in terms of colourimetry, ChooseTV C69K / Q6C gains a lot. Unfortunately, certain limitations arising from local dimming management simply cannot be bypassed.

No worries, but what happens to those colour transitions when lower quality material with compression artifacts comes on screen? Unfortunately, we have some bad news for you. Even though in the menu we can find an option responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes an avalanche of additional, nasty artifacts, noticeably blurring the entire image, and ironically – it often doesn’t even remove those unwanted “jaggies” it was meant to tackle. This feature might as well not exist at all.

We can write many more warm words about the overall upscaling, which is the process of raising lower resolutions to the native 4K matrix. The image after upscaling looks really decent – it’s neither overly jagged nor artificially smoothed. In this particular area, the M95E really does the job.

In terms of image scaling, TCL C69K / Q6C performs quite well. Lower quality content is presented acceptably, and due to the lack of overscan issues, the image is displayed in full without any cropping. However, don’t expect miracles – materials of very low quality won’t gain a second life here, as the image processor has its limitations.

On thin lines and details, there is noticeable jaggedness, which reveals the lack of more advanced image enhancement algorithms. It's also a shame that the C69K / Q6C lacks a feature for smoothing tonal transitions. As a result, in older films or video materials, color banding can be visible and may become distracting during extended viewing.

In terms of motion fluidity and blurring, our feelings are quite mixed because the M95E is a paradox television. Let's start with absolute admiration: the heart of the device is its 144Hz panel, but what really impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with complete certainty that Haier has equipped it with one of the best VA panels currently available on the market when it comes to minimising blurring. It is rare to encounter an LCD panel that offers such clear, sharp, and ghosting-free motion. In this regard, the M95E is simply phenomenal.

And that is why the unpleasant surprise waiting for us on the software side is so painful. It turns out that this fantastic hardware potential is completely underutilised because the TV virtually offers no functioning options for improving fluidity. The smoothing systems that should help with lower frame rate content can indeed be found in the menu, but they essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high fluidity materials, you must be sure that the source is broadcasting them in native 120. In every other case, you will have to come to terms with a rather harsh, stuttering image, as the M95E will not help smooth it out in any way.

The use of a 144 Hz panel in TCL C69K / Q6C is a significant advantage in this price range. This represents an important step forward compared to its predecessor (C655 PRO), which only offered 60 Hz at 4K. The difference is particularly noticeable when watching sports or gaming – the ball, players, and dynamic action in games are displayed more clearly and without losing detail. An interesting feature is also the panel's ability to operate at 240 Hz (which the manufacturer does not officially mention) – we will revisit this topic in relation to the PC gaming mode. TCL has also added a feature for movie fans: “Motion Clarity.” This allows users to adjust the picture to their own preferences using two simple sliders. We can either leave the visible film frame or opt for a very smooth one, "

When it comes to features for gamers, the Haier M95E offers some strong arguments. First and foremost, it is fully prepared for the new generation of consoles and powerful gaming PCs. It comes equipped with two full-fledged HDMI 2.1 ports, which effortlessly handle 4K signals at 120Hz and even allow gaming at 144Hz. This is the foundation that guarantees us full utilisation of our available hardware. Furthermore, the key technologies work flawlessly here. The TV accurately detects the console and automatically switches to low-latency mode (ALLM), so we don’t have to fiddle with the settings. The frame syncing (VRR) also works efficiently, eliminating annoying tearing when the game’s smoothness slightly drops. Considering the exceptionally low motion blur of the panel, which we've already mentioned, the M95E creates a truly comfortable and responsive gaming environment. Of course, it's not a perfect package. A dedicated "Game Bar", which is a handy menu for gamers, would be useful, but that's really just a nice extra. A more serious omission is the lack of support for the HGiG standard, which impedes the perfect HDR configuration on consoles and can lead to overexposure. Despite these shortcomings, the core "gaming package" that the M95E offers is really solid and fully functional.

TCL C69K / Q6C is a television that can confidently be called equipment designed for gamers. Here we have 4K at 144 Hz, VRR support, automatic game mode (ALLM), and Dolby Vision Gaming. Additionally, there's a practical Game Bar, which is a panel with the most important settings within easy reach – handy when we want to change something quickly during gameplay (e.g., aspect ratio: Yes, it can be done!). The wide range of VRR, reaching up to 240 Hz, is noteworthy. However, this option is mainly for PC gamers looking to go below native 4K resolution. In this case, the television can spread its wings and show additional smoothness, particularly in fast e-sport titles. For consoles, we stick to the standard limit of 120 Hz, but even so, the possibilities are truly extensive. The only minor criticism is slight ghosting that can sometimes be seen in dynamic scenes. Other than that, C69K / Q6C offers everything gamers expect from a television.