Haier M95E vs TCL A400 PRO

If there is one category where the Haier M95E absolutely shines, it is the HDR effect, powered by the raw power of the backlight. This television cannot be denied its reputation as a truly bright device. In both most film scenes and during our synthetic measurements, the panel easily reached, and often exceeded, the threshold of 1200-1500 nits. This directly translates to the viewing experience – the image has punch and truly allows one to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When particularly demanding shots filled with small but intense bright points appear on the screen, the M95E, while not losing its resonance and not dimming, pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is evident that the algorithms controlling dimming have been programmed to prioritise brightness and the visibility of the smallest details, even if this comes at the cost of perfect black levels. We are not entirely convinced that this is the healthiest approach; nonetheless, it must be admitted that the general capabilities of the M95E in this regard are indeed substantial. A huge positive is that we are dealing with a Mini LED QLED construction. The use of a quantum dot layer brings measurable benefits in the form of wide coverage of the colour palette, which in our tests reached nearly 96% of the DCI-P3 space. This guarantees that the television has full predispositions for displaying vibrant and appropriately saturated colours.

The TCL A400 Pro is a moderately bright TV. Its peak brightness reaches around 600 nits. That level already allows for a real HDR effect and in many films it does deliver a noticeably more appealing picture than in SDR. However, it’s not a level that dazzles by brightness alone. The A400 Pro is not one of those TVs that bombard the viewer with a powerful flash in every dramatic scene. The biggest limitation is visible with small bright elements on a dark background. Because of fairly aggressive zone control, the TV can significantly reduce their brightness, in extreme cases down to around 100 nits. That means small lights, sparks, stars or single highlights can be much less visible than they should be. It should be added, though, that this isn’t done without reason. The A400 Pro does this to keep black levels as deep as possible and to limit the halo effect around bright objects. It’s a deliberate compromise: the TV more often opts for deeper blacks rather than maximising point highlights. On the one hand this is understandable, especially given a limited number of dimming zones, but on the other you should be aware that the HDR effect won’t always be as strong as the peak brightness alone might suggest.

On the plus side, the colours are a strength. The PFS LED filter used here, marketed by the manufacturer as QLED, delivers suitably saturated colours. Our measurements showed about 94% coverage of the DCI-P3 gamut and around 74% of BT.2020, which is a solid result for this class.

Each TV is evaluated primarily based on its default cinematic mode – in this case, "Movie" – which theoretically should be the "best" and most accurate straight out of the box. Unfortunately, with the Haier M95E, the word "best" is absolutely not synonymous with the word "good." Even during SDR viewing, the picture revealed evident issues: white balance skewed too far towards red, and excessive, unnatural colour saturation led to noticeable colour deviations. Worse still, the M95E also struggles with brightness management (gamma curve), excessively darkening the entire scene. Such behaviour is hard to commend, as it directly leads to the merging of details in shadows, which irretrievably disappear into a black void.

However, the real disaster arrived when switching to HDR content, still remaining in "Movie" mode. It's hard to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight by Haier's engineers during this stage – but instead of cinematic accuracy, the image started to resemble a vivid "Dynamic" mode. The white balance exposed significant issues with blue color, which in turn resulted in unnatural sharpness and artificial over-brightening of the entire scene. As if that wasn't enough, the EOTF curve's characteristics mercilessly revealed that the TV also had fundamental issues with managing the local dimming system in this setting. We haven’t calibrated many Haier TVs in our career, but we know for sure already that the M95E definitely needs it.

As usual, we carried out colour measurements in the best‑tuned picture mode, Filmmaker Mode, the one intended to be closest to the creators’ intentions. The A400 Pro, of course, also offers other picture modes, but in practice they show much larger colour errors and interfere more with the image character. So we won’t cover them in detail in this part of the review. How does the factory colour reproduction fare? In short: really very well. In fact, looking at our measurements, it’s excellent. Both the white balance and the luminance response were set surprisingly precisely. The errors were so small that during the measurements we genuinely rubbed our eyes in surprise. Such good factory settings don’t happen often, even in televisions running Filmmaker Mode. All the more reason to praise TCL, because the A400 Pro straight out of the box can produce an image very close to how the source material should look. The results were so good you could easily think someone had already given this unit extra attention and tried to calibrate it. Our one bit of nitpicking comes down to a single issue. In SDR material the image was slightly brighter than the reference for a dark room, because the factory gamma was set closer to 2.3 than 2.4. It’s not a large error and most viewers probably won’t even notice it. We should note, however, that we are talking about our specific test unit. There can always be some variation in factory colour between individual units, production batches or screen sizes. We do not assume every A400 Pro will look identical straight out of the box.

The calibration process left us with extremely mixed feelings. On one hand, we noted considerable success in the area of colour. By using the options available in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content finally freed itself from the irritating red dominance, and the HDR image stopped resembling the vivid, retail demonstration mode. The entire colour palette and its saturation were also clearly corrected – maybe not perfectly, but to the extent that the software allowed, and the difference was visible to the naked eye.

And on this, unfortunately, our list of corrections pretty much ends, as M95E simply didn't allow for any more. As we signalled earlier, most settings related to the brightness of the image do not respond to our commands at all. This means that we were not able to control its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television still tends to darken details in SDR content, which was confirmed by the inflated gamma, merging details in the shadows. Meanwhile, the EOTF curve in HDR mode still mercilessly exposed all those previously mentioned problems with chaotic local dimming management. And although the calibration process itself achieved a lot, removing most of the colour issues, in the end, we had to capitulate.

Despite the outstanding factory tuning, we couldn't resist checking how the TCL A400 Pro would respond to professional calibration. With such a strong starting point, we were especially curious whether we could squeeze even more from this TV. And here we have to boast: we managed to bring our sample to absurdly low colour errors. Results below 1 are something you don't see every day, even on very good TVs. Such outcomes are more often associated with professional reference monitors than with a lifestyle TV for the living room. In terms of white balance and colour reproduction, the A400 Pro after calibration simply excelled. The only thing we can pick on after closer analysis concerns the brightness response. The TV can vary the luminance level depending on the content being displayed, and quite often the picture is a little darker than it should be according to the reference. This most likely stems from the way the Mini-LED backlight and the local dimming algorithms work in this model. That said, it doesn't ruin the overall impression, because in terms of colour precision the A400 Pro after calibration reached a level that was genuinely hard to expect.

No worries, but what happens to those colour transitions when lower quality material with compression artifacts comes on screen? Unfortunately, we have some bad news for you. Even though in the menu we can find an option responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes an avalanche of additional, nasty artifacts, noticeably blurring the entire image, and ironically – it often doesn’t even remove those unwanted “jaggies” it was meant to tackle. This feature might as well not exist at all.

We can write many more warm words about the overall upscaling, which is the process of raising lower resolutions to the native 4K matrix. The image after upscaling looks really decent – it’s neither overly jagged nor artificially smoothed. In this particular area, the M95E really does the job.

Digital image processing is unfortunately one of the weaker points of the TCL A400 Pro. That does not mean the TV performs badly, but it’s hard to call it anything clearly above standard. The upscaling itself is acceptable: edges are fairly well smoothed, the picture does not look overly sharp or “pixelated”, and lower-quality material can be watched without major discomfort. At the same time the overall image has a slightly soft character and you don’t see the kind of precision that the best image processors in more expensive TVs can offer.

Handling of tonal transitions caused by heavy compression is much worse. TCL equipped the A400 Pro with a “Gradual Smoothing” feature that in theory should reduce visible colour banding and artefacts in lower-quality material. In practice, however, its effectiveness is very limited. It does not improve tonal transitions in any noticeable way, and at higher settings it can further smooth image detail, giving it an artificial, slightly blurred character. For that reason we think it’s best to leave this feature off. The A400 Pro copes decently with basic image scaling, but if you often watch heavily compressed material with visible posterisation, this model will not be one of the best choices.

In terms of motion fluidity and blurring, our feelings are quite mixed because the M95E is a paradox television. Let's start with absolute admiration: the heart of the device is its 144Hz panel, but what really impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with complete certainty that Haier has equipped it with one of the best VA panels currently available on the market when it comes to minimising blurring. It is rare to encounter an LCD panel that offers such clear, sharp, and ghosting-free motion. In this regard, the M95E is simply phenomenal.

And that is why the unpleasant surprise waiting for us on the software side is so painful. It turns out that this fantastic hardware potential is completely underutilised because the TV virtually offers no functioning options for improving fluidity. The smoothing systems that should help with lower frame rate content can indeed be found in the menu, but they essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high fluidity materials, you must be sure that the source is broadcasting them in native 120. In every other case, you will have to come to terms with a rather harsh, stuttering image, as the M95E will not help smooth it out in any way.

The TCL A400 Pro is equipped with a 144 Hz panel, but in practice we're most interested in how it performs at 120 Hz. That's the refresh rate most consoles, as well as many sports broadcasts and high-motion sources, are limited to today. In that range the TV performs quite well. Motion clarity is really good, especially after properly configuring the motion smoothing. The 'Motion Clarity' function improves smoothness. Its settings include two sliders that let you tailor the motion smoothing to your preferences, separately for low-frame-rate and high-frame-rate content. This allows you to achieve either a more cinematic look or a noticeably smoother image. If you don't want to fiddle with manual configuration, you can use built-in presets such as Low, Medium, High, Cinema or Nature.

When it comes to features for gamers, the Haier M95E offers some strong arguments. First and foremost, it is fully prepared for the new generation of consoles and powerful gaming PCs. It comes equipped with two full-fledged HDMI 2.1 ports, which effortlessly handle 4K signals at 120Hz and even allow gaming at 144Hz. This is the foundation that guarantees us full utilisation of our available hardware. Furthermore, the key technologies work flawlessly here. The TV accurately detects the console and automatically switches to low-latency mode (ALLM), so we don’t have to fiddle with the settings. The frame syncing (VRR) also works efficiently, eliminating annoying tearing when the game’s smoothness slightly drops. Considering the exceptionally low motion blur of the panel, which we've already mentioned, the M95E creates a truly comfortable and responsive gaming environment. Of course, it's not a perfect package. A dedicated "Game Bar", which is a handy menu for gamers, would be useful, but that's really just a nice extra. A more serious omission is the lack of support for the HGiG standard, which impedes the perfect HDR configuration on consoles and can lead to overexposure. Despite these shortcomings, the core "gaming package" that the M95E offers is really solid and fully functional.

In terms of gaming features the TCL A400 Pro performs brilliantly. The TV has practically everything you’d expect from a gaming TV today: support for 4K at high refresh rates, VRR, ALLM, correct implementation of HDR formats in games, including Dolby Vision, and HGiG. That means it works well with both next‑gen consoles and PCs. Another plus is the inclusion of a Game Bar, a dedicated panel with the most important settings for gamers. From it you can quickly check basic information about the signal, refresh rate or active features, and customise the appearance and behaviour of some settings to your preferences. It’s a solution that may not change picture quality by itself, but it greatly improves the convenience of using the TV while gaming. The only thing to criticise is the number of full HDMI 2.1 ports. The A400 Pro has only two such ports out of four, and one of them also serves as eARC. In practice this means that if you want to connect two next‑gen consoles and a soundbar you may run into some limitations. In that scenario you’ll need to either swap devices or use extra equipment, such as an AV receiver or a soundbar with HDMI inputs. Even so, it’s hard not to rate the A400 Pro very highly as a gaming TV. The gaming feature set here is genuinely powerful.