Haier M95E vs Samsung The Frame Pro 2026 (LS03HW)

If there is one category where the Haier M95E absolutely shines, it is the HDR effect, powered by the raw power of the backlight. This television cannot be denied its reputation as a truly bright device. In both most film scenes and during our synthetic measurements, the panel easily reached, and often exceeded, the threshold of 1200-1500 nits. This directly translates to the viewing experience – the image has punch and truly allows one to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When particularly demanding shots filled with small but intense bright points appear on the screen, the M95E, while not losing its resonance and not dimming, pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is evident that the algorithms controlling dimming have been programmed to prioritise brightness and the visibility of the smallest details, even if this comes at the cost of perfect black levels. We are not entirely convinced that this is the healthiest approach; nonetheless, it must be admitted that the general capabilities of the M95E in this regard are indeed substantial. A huge positive is that we are dealing with a Mini LED QLED construction. The use of a quantum dot layer brings measurable benefits in the form of wide coverage of the colour palette, which in our tests reached nearly 96% of the DCI-P3 space. This guarantees that the television has full predispositions for displaying vibrant and appropriately saturated colours.

You can't fault The Frame Pro for one thing: brightness. At peak we measured about 850-900 nits, so the TV has plenty of power to make many HDR scenes look really impressive. Bright, full-screen shots and more colourful frames perform best. In those scenes The Frame Pro can make a good impression — the image is bright, punchy and has the effect we expect from HDR. In our measurements some scenes reached over 800 nits, and even in tougher passages the TV maintained a fairly respectable brightness level.

The problem starts when HDR depends on small bright elements shown against a dark background. Single lamps, stars or reflections can be bright, but very often the black level across a larger part of the image also rises. As a result the bright point itself can look good, but the whole frame loses a lot of quality. That means The Frame Pro shows HDR best in scenes that are simply full-screen. If a film or series contains many such shots, the effect can be genuinely enjoyable. In darker material the limits of local dimming become much more noticeable.

Colours

The Frame Pro deserves praise for its colour gamut coverage. The TV uses quantum dots, the solution known as QLED, so it can deliver really well-saturated colours. In our measurements coverage of the important DCI-P3 palette was around 94.5%, while the more demanding BT.2020 was about 72%.

Those are very solid results that in most scenes produce pleasant, saturated colours. Of course they are not as eye-catching as the values from the latest panels using RGB backlights, but The Frame Pro makes up for that in another way — colour stability. Regardless of the scene, colour saturation remains fairly consistent and there aren't situations where the TV loses colour badly in more demanding frames.

Each TV is evaluated primarily based on its default cinematic mode – in this case, "Movie" – which theoretically should be the "best" and most accurate straight out of the box. Unfortunately, with the Haier M95E, the word "best" is absolutely not synonymous with the word "good." Even during SDR viewing, the picture revealed evident issues: white balance skewed too far towards red, and excessive, unnatural colour saturation led to noticeable colour deviations. Worse still, the M95E also struggles with brightness management (gamma curve), excessively darkening the entire scene. Such behaviour is hard to commend, as it directly leads to the merging of details in shadows, which irretrievably disappear into a black void.

However, the real disaster arrived when switching to HDR content, still remaining in "Movie" mode. It's hard to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight by Haier's engineers during this stage – but instead of cinematic accuracy, the image started to resemble a vivid "Dynamic" mode. The white balance exposed significant issues with blue color, which in turn resulted in unnatural sharpness and artificial over-brightening of the entire scene. As if that wasn't enough, the EOTF curve's characteristics mercilessly revealed that the TV also had fundamental issues with managing the local dimming system in this setting. We haven’t calibrated many Haier TVs in our career, but we know for sure already that the M95E definitely needs it.

In SDR material The Frame Pro in Filmmaker mode performs quite well, though it falls short of perfect. White balance is relatively even, but as brightness increases the blue component diminishes, so brighter parts of the image can have a slightly warmer tint. A bigger difference is visible in the gamma, i.e. the screen’s brightness handling. Across most of the range it runs below our reference point, which means the TV brightens the midtones a little. As a result, the image can appear a little brighter and less contrasty than it should. The colour errors themselves aren’t huge, but they’re noticeable enough that calibration can still make a significant improvement.

In HDR content the white balance looks similar, being fairly even across much of the range, with larger deviations appearing only at higher brightness. The EOTF curve, however, is more revealing. The Frame Pro holds up fairly well against the reference values in the brighter parts of the image, but clearly lifts the darkest parts. This is primarily due to the TV’s backlight design. This also affects the colours. With less saturated colours the errors are still moderate, but they become significantly larger as saturation increases. In Colour Checker measurements many samples already show high error values. So the out-of-the-box HDR can be considered decent, but it’s definitely not an image we’d call very accurate.

The calibration process left us with extremely mixed feelings. On one hand, we noted considerable success in the area of colour. By using the options available in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content finally freed itself from the irritating red dominance, and the HDR image stopped resembling the vivid, retail demonstration mode. The entire colour palette and its saturation were also clearly corrected – maybe not perfectly, but to the extent that the software allowed, and the difference was visible to the naked eye.

And on this, unfortunately, our list of corrections pretty much ends, as M95E simply didn't allow for any more. As we signalled earlier, most settings related to the brightness of the image do not respond to our commands at all. This means that we were not able to control its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television still tends to darken details in SDR content, which was confirmed by the inflated gamma, merging details in the shadows. Meanwhile, the EOTF curve in HDR mode still mercilessly exposed all those previously mentioned problems with chaotic local dimming management. And although the calibration process itself achieved a lot, removing most of the colour issues, in the end, we had to capitulate.

After calibration, the biggest improvements are seen mainly in SDR material. We managed to even out the white balance, but an even more important change was the gamma correction, which before calibration had the greatest effect on the picture's character. After the adjustments the gamma curve is now very close to the reference, so the image is not as bright in the mid-tones and simply looks more natural. Colour errors have also been noticeably reduced, so the effect of calibration in SDR is clearly visible.

In HDR the situation is a bit more complex. White balance was improved and in some ranges the TV tracks the reference much better, but at higher brightness levels deviations still appear. The same goes for colour reproduction; some errors can be corrected, but not all stem from the settings themselves. This reveals the limitations of the TV's design and the way its backlight and local dimming affect the HDR image. So with The Frame Pro, calibration makes the biggest difference to everyday content. Regular TV, YouTube and films and series in SDR (mainly those from cheaper streaming service tiers) can look noticeably better afterwards.

No worries, but what happens to those colour transitions when lower quality material with compression artifacts comes on screen? Unfortunately, we have some bad news for you. Even though in the menu we can find an option responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes an avalanche of additional, nasty artifacts, noticeably blurring the entire image, and ironically – it often doesn’t even remove those unwanted “jaggies” it was meant to tackle. This feature might as well not exist at all.

We can write many more warm words about the overall upscaling, which is the process of raising lower resolutions to the native 4K matrix. The image after upscaling looks really decent – it’s neither overly jagged nor artificially smoothed. In this particular area, the M95E really does the job.

The Frame Pro uses the NQ4 AI Gen3 processor, so in terms of image processing it behaves very similarly to other recent Samsung TVs. Upscaling works really well, with lower-resolution material being sensibly sharpened and the picture remaining readable without over-emphasising edges. With regular TV broadcasts or lower-quality YouTube content this can deliver a noticeable improvement, although viewers watching even older sources, such as VHS tapes, may notice a slight cropping on the left side (overscan).

It’s a different story for heavily compressed footage and the reduction of noise and posterization artefacts. The "Noise Reduction" feature can improve poorer material, but it fairly quickly starts to interfere with the picture and removes fine detail and film grain. So it’s best used sparingly and mainly when the source genuinely needs it.

In terms of motion fluidity and blurring, our feelings are quite mixed because the M95E is a paradox television. Let's start with absolute admiration: the heart of the device is its 144Hz panel, but what really impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with complete certainty that Haier has equipped it with one of the best VA panels currently available on the market when it comes to minimising blurring. It is rare to encounter an LCD panel that offers such clear, sharp, and ghosting-free motion. In this regard, the M95E is simply phenomenal.

And that is why the unpleasant surprise waiting for us on the software side is so painful. It turns out that this fantastic hardware potential is completely underutilised because the TV virtually offers no functioning options for improving fluidity. The smoothing systems that should help with lower frame rate content can indeed be found in the menu, but they essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high fluidity materials, you must be sure that the source is broadcasting them in native 120. In every other case, you will have to come to terms with a rather harsh, stuttering image, as the M95E will not help smooth it out in any way.

The Frame Pro is equipped with a 144 Hz panel and, when connected to a PC, also supports 240 Hz at Full HD. That's mainly a feature aimed at PC gamers, but the TV also handles the standard 120 Hz refresh rate used for watching sport or gaming on consoles very well. A major plus is the low smearing. For a VA panel, The Frame Pro performs really well in this regard. You don't see the strong, dark trails behind moving objects that are fairly common on TVs with this type of panel. That keeps fast sport and dynamic games clear in motion. There's also a motion smoothing feature with adjustable strength, so for films and sports broadcasts you can tailor the motion to your preferences. You can find our recommended settings in the photo.

When it comes to features for gamers, the Haier M95E offers some strong arguments. First and foremost, it is fully prepared for the new generation of consoles and powerful gaming PCs. It comes equipped with two full-fledged HDMI 2.1 ports, which effortlessly handle 4K signals at 120Hz and even allow gaming at 144Hz. This is the foundation that guarantees us full utilisation of our available hardware. Furthermore, the key technologies work flawlessly here. The TV accurately detects the console and automatically switches to low-latency mode (ALLM), so we don’t have to fiddle with the settings. The frame syncing (VRR) also works efficiently, eliminating annoying tearing when the game’s smoothness slightly drops. Considering the exceptionally low motion blur of the panel, which we've already mentioned, the M95E creates a truly comfortable and responsive gaming environment. Of course, it's not a perfect package. A dedicated "Game Bar", which is a handy menu for gamers, would be useful, but that's really just a nice extra. A more serious omission is the lack of support for the HGiG standard, which impedes the perfect HDR configuration on consoles and can lead to overexposure. Despite these shortcomings, the core "gaming package" that the M95E offers is really solid and fully functional.

For gamers, The Frame Pro has a lot to offer. The TV supports 4K at 120 Hz, VRR, ALLM and a correctly implemented HGiG. When connected to a PC you can also run 144 Hz at 4K, and even 240 Hz if you drop to Full HD. Samsung also bundles its usual set of gamer extras: an expanded Game Bar that lets you quickly view and change the key settings, and Game Motion Plus to improve smoothness for games running at 30 or 60 fps. There’s also the Gaming Hub and the ability to play in the cloud without needing to connect a console. The only real omission is Dolby Vision Gaming, which Samsung doesn’t support. Aside from that, The Frame Pro offers pretty much everything you’d expect from a well-equipped gaming TV today.