Haier M95E vs LG OLED B6

If there is one category where the Haier M95E absolutely shines, it is the HDR effect, powered by the raw power of the backlight. This television cannot be denied its reputation as a truly bright device. In both most film scenes and during our synthetic measurements, the panel easily reached, and often exceeded, the threshold of 1200-1500 nits. This directly translates to the viewing experience – the image has punch and truly allows one to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When particularly demanding shots filled with small but intense bright points appear on the screen, the M95E, while not losing its resonance and not dimming, pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is evident that the algorithms controlling dimming have been programmed to prioritise brightness and the visibility of the smallest details, even if this comes at the cost of perfect black levels. We are not entirely convinced that this is the healthiest approach; nonetheless, it must be admitted that the general capabilities of the M95E in this regard are indeed substantial. A huge positive is that we are dealing with a Mini LED QLED construction. The use of a quantum dot layer brings measurable benefits in the form of wide coverage of the colour palette, which in our tests reached nearly 96% of the DCI-P3 space. This guarantees that the television has full predispositions for displaying vibrant and appropriately saturated colours.

LG B6 is a moderately bright OLED. After calibration it reaches around 800 nits, roughly 200 nits more than last year's B5. That's down to LG Display's new budget OLED SE panel. In practice this simply provides a bit more headroom and makes HDR look fuller in many scenes than on last year's lower-end OLEDs. That doesn't mean the B6 has no limitations. In very bright shots, when a large part of the screen is brightly lit, brightness can fall below 400 nits. This behaviour is typical of OLED TVs (especially in this segment), and it's then you see the biggest difference compared with pricier models. All the same, we rate the B6's results as really solid. It's still not a TV built to break brightness records, but the HDR effect is strong enough that films really feel like a step up from ordinary SDR picture.

Colour gamut

Using the OLED SE panel has had some impact on wide colour-gamut coverage. Compared with last year's model the figures have dropped by a few percentage points. DCI-P3 reaches about 96%, and BT.2020 around 71%. That doesn't mean the colours on the LG B6 are weak. In most films and TV series they look vivid, well saturated and simply pleasing to the eye. You only notice the difference in very bright, highly colourful scenes. Then colours lose some intensity compared with QD-OLED panels. This is due to the WOLED panel structure. In addition to the red, green and blue subpixels it also uses a white subpixel that helps boost brightness. This comes at a cost: at very high luminance some of the colour is effectively 'diluted' by the white light, so saturation of some hues can be slightly lower. Day-to-day it's not a big problem, but you can see it in the most demanding scenes.

Each TV is evaluated primarily based on its default cinematic mode – in this case, "Movie" – which theoretically should be the "best" and most accurate straight out of the box. Unfortunately, with the Haier M95E, the word "best" is absolutely not synonymous with the word "good." Even during SDR viewing, the picture revealed evident issues: white balance skewed too far towards red, and excessive, unnatural colour saturation led to noticeable colour deviations. Worse still, the M95E also struggles with brightness management (gamma curve), excessively darkening the entire scene. Such behaviour is hard to commend, as it directly leads to the merging of details in shadows, which irretrievably disappear into a black void.

However, the real disaster arrived when switching to HDR content, still remaining in "Movie" mode. It's hard to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight by Haier's engineers during this stage – but instead of cinematic accuracy, the image started to resemble a vivid "Dynamic" mode. The white balance exposed significant issues with blue color, which in turn resulted in unnatural sharpness and artificial over-brightening of the entire scene. As if that wasn't enough, the EOTF curve's characteristics mercilessly revealed that the TV also had fundamental issues with managing the local dimming system in this setting. We haven’t calibrated many Haier TVs in our career, but we know for sure already that the M95E definitely needs it.

We tested the LG B6 in Filmmaker Mode, the best picture setting available straight out of the box. ISF modes give very similar results, but in our tests we always stick to Filmmaker Mode for better comparison with other TVs. Each of them is a far better starting point than Vivid or Eco, where the picture is heavily boosted and noticeably less natural. For SDR content the factory settings perform really well. Colour errors are small, gamma behaves correctly, and the picture looks natural during regular viewing and does not seem overly enhanced.

It's a bit worse with HDR. Once you start playing that kind of content it's quickly apparent the white balance isn't perfectly set. Too much blue and red makes the image take on a slightly pink tint. Colour gamut measurements and the ColorChecker confirm this, with samples clearly shifting in that direction. It's not a defect that completely ruins the picture, but you can notice it with HDR films. So anyone who wants the most faithful image should consider calibration, which we cover later in the review.

The calibration process left us with extremely mixed feelings. On one hand, we noted considerable success in the area of colour. By using the options available in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content finally freed itself from the irritating red dominance, and the HDR image stopped resembling the vivid, retail demonstration mode. The entire colour palette and its saturation were also clearly corrected – maybe not perfectly, but to the extent that the software allowed, and the difference was visible to the naked eye.

And on this, unfortunately, our list of corrections pretty much ends, as M95E simply didn't allow for any more. As we signalled earlier, most settings related to the brightness of the image do not respond to our commands at all. This means that we were not able to control its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television still tends to darken details in SDR content, which was confirmed by the inflated gamma, merging details in the shadows. Meanwhile, the EOTF curve in HDR mode still mercilessly exposed all those previously mentioned problems with chaotic local dimming management. And although the calibration process itself achieved a lot, removing most of the colour issues, in the end, we had to capitulate.

During calibration we focused mainly on HDR material, because that’s where the factory settings needed the most correction. We didn’t neglect SDR, though. After tuning it was brought almost to perfection. Colours are very accurate and brightness is controlled as it should be. The biggest change in HDR came from improving the white balance. After removing excess red and blue the pinkish tint disappeared and the image became much more natural. Skin tones, whites and all colours that had previously leaned towards pink improved. After calibration most errors fell below Delta E 2-3, the threshold at which an average viewer stops noticing differences with the naked eye. So the LG B6 can produce a very accurate picture, especially for the manufacturer’s entry-level OLED model.

No worries, but what happens to those colour transitions when lower quality material with compression artifacts comes on screen? Unfortunately, we have some bad news for you. Even though in the menu we can find an option responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes an avalanche of additional, nasty artifacts, noticeably blurring the entire image, and ironically – it often doesn’t even remove those unwanted “jaggies” it was meant to tackle. This feature might as well not exist at all.

We can write many more warm words about the overall upscaling, which is the process of raising lower resolutions to the native 4K matrix. The image after upscaling looks really decent – it’s neither overly jagged nor artificially smoothed. In this particular area, the M95E really does the job.

LG B6 copes very well with lower-quality material. Much of that is down to effective digital image processing, which can mask some source imperfections without excessively smoothing the whole scene. The "Smooth Gradation" feature proves particularly useful. It lets you noticeably reduce posterization mentioned earlier, especially in dark parts of the image. The safest choice is to set it to Low or Medium. The feature still effectively smooths out harsh tonal transitions, but doesn't yet interfere too much with fine details. Die-hard purists can of course leave it off. Upscaling to 4K also performs very well. Full HD and 720p content retain a fair amount of detail, and the image is neither overly sharpened nor heavily blurred. Some limitations are only noticeable with very poor sources below 720p, where the smallest text and fine elements aren't always perfectly sharp, but this is true for almost every other TV on the market.

In terms of motion fluidity and blurring, our feelings are quite mixed because the M95E is a paradox television. Let's start with absolute admiration: the heart of the device is its 144Hz panel, but what really impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with complete certainty that Haier has equipped it with one of the best VA panels currently available on the market when it comes to minimising blurring. It is rare to encounter an LCD panel that offers such clear, sharp, and ghosting-free motion. In this regard, the M95E is simply phenomenal.

And that is why the unpleasant surprise waiting for us on the software side is so painful. It turns out that this fantastic hardware potential is completely underutilised because the TV virtually offers no functioning options for improving fluidity. The smoothing systems that should help with lower frame rate content can indeed be found in the menu, but they essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high fluidity materials, you must be sure that the source is broadcasting them in native 120. In every other case, you will have to come to terms with a rather harsh, stuttering image, as the M95E will not help smooth it out in any way.

One of the biggest advantages of OLED panels is their very fast pixel response time. That keeps the picture sharp and prevents visible smearing that often appears on LCD TVs. It does have a downside, though. During slow camera pans motion can look a bit choppier than on LCD screens, where the slower panel naturally masks some of that effect. Fortunately, on the LG B6 this is easy to tame with TruMotion. With the motion smoothing set correctly you can get smoother motion without giving the picture an exaggerated soap-opera effect.

When it comes to features for gamers, the Haier M95E offers some strong arguments. First and foremost, it is fully prepared for the new generation of consoles and powerful gaming PCs. It comes equipped with two full-fledged HDMI 2.1 ports, which effortlessly handle 4K signals at 120Hz and even allow gaming at 144Hz. This is the foundation that guarantees us full utilisation of our available hardware. Furthermore, the key technologies work flawlessly here. The TV accurately detects the console and automatically switches to low-latency mode (ALLM), so we don’t have to fiddle with the settings. The frame syncing (VRR) also works efficiently, eliminating annoying tearing when the game’s smoothness slightly drops. Considering the exceptionally low motion blur of the panel, which we've already mentioned, the M95E creates a truly comfortable and responsive gaming environment. Of course, it's not a perfect package. A dedicated "Game Bar", which is a handy menu for gamers, would be useful, but that's really just a nice extra. A more serious omission is the lack of support for the HGiG standard, which impedes the perfect HDR configuration on consoles and can lead to overexposure. Despite these shortcomings, the core "gaming package" that the M95E offers is really solid and fully functional.

LG OLED B6 has plenty going for gamers; it's a complete base for the PS5, Xbox Series X/S or a solid PC. It comes with four full-size HDMI 2.1 ports with 48 Gb/s bandwidth, so you can forget about annoying cable swapping when you want to connect several newer devices at once. We get a full package of sync technologies, from classic VRR to G-Sync and FreeSync. The panel effortlessly syncs its refresh rate to the frame pacing produced by your console or graphics card. Of course ALLM is present: the B6 automatically recognises when a game is running and immediately cuts latency to a minimum. HDR support is also excellent. The TV supports Dolby Vision, and a correctly implemented HGiG means that after an initial calibration in the console settings the picture won't suffer from blown-out whites or lost detail in bright areas. The icing on the cake is the Game Bar. Instead of digging through the full menu mid-game, a single click lets you correct shadow visibility, tweak chosen parameters or simply check the display's current mode. All of this makes the LG B6 a great choice for gamers.