Haier M90E vs TCL C8L / QM8L

Haier M90E is a television that doesn’t lack brightness. In most film scenes, peak luminance exceeds 1000 nits, which gives the image a distinct "punch" and high dynamics. This performs really well with typical bright HDR material. However, one must take into account the previously mentioned dimming algorithm. In scenes that are not evenly flooded with light – for example, when displaying individual stars on a black sky – the high brightness highlights the shortcomings of zone control. Instead of a precise light point, we often see a distinct halo effect around bright objects. Despite these drawbacks, the overall presentation of the image can be pleasing, thanks in large part to the colour reproduction. The manufacturer has applied a PFS phosphor coating, which allows for wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

When it comes to HDR, the TCL C8L turns out to be a hellishly bright television – and I mean that literally. On a synthetic test pattern of 5%, our measuring equipment indicated a result exceeding 4500 nits. That's an almost cosmic result, considering that reference director's monitors, which we often refer to in our materials, usually operate around 4000 nits. Does this mean the C8L breaks barriers and climbs to the technological peak of Mini-LED? Not quite. Dry synthetic tests are one thing, and real film images are another. In real, varied scenes, the C8L hits around 1600 nits at its peak. That's still a very good result, ensuring a very high level of HDR dynamics, but it's clearly lower than what the manufacturer boasts in the specifications. The trouble begins with very small bursts of light – then the brightness can drastically drop to around 600 nits. The algorithm does everything it can to maintain deep blacks and minimise halo effect, but it does so at the cost of HDR impact. This is ideal evidence that laboratory test patterns rarely correlate with what we ultimately see on the screen.

Huge applause is due for colour reproduction, all thanks to the new generation of SQD (Super Quantum Dot) quantum dots. The coverage of the DCI-P3 palette reaches 97%, but the jaw-dropping measurements come from the notoriously demanding BT.2020 space. The C8L achieves an impressive 90% in this area, placing it alongside today’s top screens that feature RGB backlighting. Importantly, unlike some screens with Micro/Mini RGB backlighting, this effect is stable regardless of the scene being displayed. Of course, it’s important to remember that content mastered for such a wide gamut in films or series is still a rarity. However, the very fact that the panel has such a "reserve of colours" deserves huge admiration.

For the measurements, we chose the Film mode, which is supposed to provide an image closest to the intentions of the creators. Unfortunately, in the case of the M90E, its characteristics – besides the reduced brightness – differ little from the Dynamic mode. In both SDR and HDR materials, the image is noticeably tinged with a cool blue hue. The white balance is heavily skewed towards blue, reminiscent of typical, aggressive "store" settings. This results in unnatural skin tone reproduction and makes the image tiring to the eyes during longer viewing sessions. The way brightness is managed also negatively impacts colour fidelity. The TV struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image become overexposed. These deviations in the brightness curve, combined with the cool white balance, lead to very large colour reproduction errors (DeltaE) in the factory settings.

We tested the TCL C8L in the best factory mode available in the TV's menu for picture fidelity. I’m of course talking about Filmmaker Mode, which was introduced into this brand’s software relatively recently (a year ago in the K series). Thanks to it, the average user can get pretty good colour reproduction straight out of the box, although it’s certainly not perfectly tuned. Looking at the factory white balance of our unit, in both SDR and HDR content, there was a clear lack of the red component, which made the picture noticeably cooler and slightly shifted towards bluish‑green hues. The issue of brightness management is also ambiguous, as we mentioned earlier. While in SDR content the linearity of the gamma parameter is really good and consistently holds the reference value of 2.4, things are much worse in HDR. Tracking the EOTF curve clearly shows the TV’s brightness is considerably boosted across the range, which can make the final image overly bright and inconsistent with the creators’ intent, and that is in a mode that by definition should avoid this. Of course, like every unit in our lab, this one was also subjected to professional calibration, and you can find the results below.

Haier M90E clearly improves after undergoing professional calibration, especially for SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to "tame" the white balance and eliminate the dominant blue glow. We also adjusted, albeit to a lesser extent, the gamma curve, which allowed us to recover some details in the shadows that were too heavily dimmed in the factory settings. The final effect in SDR is a significantly more natural and pleasing image. In HDR mode, the success is only partial. While we managed to improve the white balance here too, color reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) points to the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools to modify this curve. The source of high errors is not the calibration itself, but the specificity of the device – aggressive and imprecise zone dimming interferes with measurements and is "stiffly" embedded in the characteristics of this model.

As you can see, the results of a professional calibration of the TCL C8L are genuinely promising, thanks to the extensive adjustment tools the manufacturer made available in the menu. Most importantly, we were able to fully correct the white balance, eliminating a lack of red so the image finally stopped drifting into unwanted, cool tones. After this step, errors in the ColorChecker test fell to near-reference values, regularly sitting below a Delta E threshold of 2, which is under the level noticeable to the human eye.

Since the test patterns look so perfect, you might ask: why then the lower final score in this category? The answer lies in the brightness management discussed earlier. Although the menu includes sliders that let you precisely straighten the EOTF curve on synthetic signals, when confronted with real film material (I recommend turning the EOTF filter on when watching films), it becomes clear that the TV in most scenarios still responds to HDR metadata in its own way. As a result, the image can be a touch too bright and not in line with the creators' intent, and it was precisely for this lack of repeatability with real-world films that we had to dock the C8L a few points.

The evaluation of the image processor must be divided into two distinct aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, which is the process of scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, making the final image relatively sharp, clear, and readable. In this respect, it’s hard to have major complaints about the device.

The situation is completely different with materials that have a high degree of compression, which we encounter in older recordings or on platforms like YouTube with a lower bitrate. Here, the processor struggles with smoothing tonal transitions and masking the imperfections of the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can certainly deter viewers from watching lower quality content on this screen.

This year the C8 series and the higher-end models have probably received the biggest and most eagerly awaited upgrade in TCL's history, and it's to do with digital image processing. The C8L is the entry-level model in the manufacturer's line-up to be fitted with the latest flagship MediaTek Pentonic 800 chipset (shown in the menu as MT9655). It is thanks to its processing power that the feature called "Gradual Smoothing" finally works the way it should. The algorithm effectively removes unwanted posterization (ugly tonal transitions / colour banding) from the picture, doing so intelligently enough that it does not degrade the sharpness of other details.

The processor also handles upscaling lower-resolution content to 4K very well. Although judging this element can be purely academic, because the differences between today's TVs in this class are very subtle. The most important point is that TCL finally has nothing to be ashamed of compared with the competition.

Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, users will find a three-level adjustment scale: low, medium, and high. This allows for adjusting the level of intervention in the image to personal preferences – from gentle smoothing of 24p films to maximum fluidity (soap opera effect). The system operates stably and fulfills its purpose in typical applications.

The TCL C8L is equipped with a fast panel with a native 144 Hz refresh rate. That spec will be most appreciated by demanding PC gamers, while most users, relying on consoles or TV broadcasts, will use a steady 120 Hz. And it is at 120 Hz that the motion-processing algorithms take care of image processing for films, series and sports. In the TV's menu you'll find a "Motion Clarity" option that lets you customise the motion smoothing to your preferences. The algorithms handle both cinematic productions at 24 or 30 frames per second and fast-paced sports broadcasts at 50 or 60 frames per second, maintaining the right level of smoothness.

From a hardware perspective, the Haier M90E is a solid offering. The television is equipped with two full-bandwidth HDMI 2.1 ports, which ensure support for key technologies: VRR (variable refresh rate) and ALLM (auto low latency mode). Another plus is the correct implementation of Dolby Vision for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television's processor. This prevents proper HDR calibration from the console using system panels (HGiG) – the television ignores source settings and processes the image in its own way. We also noted deficiencies in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Cooperation with Xbox consoles has also proven problematic with atypical parameters – the device struggles to properly display 1440p resolution at 120 Hz refresh rate. Despite the aforementioned software shortcomings, the Haier M90E remains a very attractive screen for gamers. The final reception is saved by a solid hardware foundation. Native refresh rate of 144 Hz and the presence of full-featured HDMI 2.1 ports are advantages that are crucial in everyday use. If we are looking for a television that provides high fluency and supports 4K signal, this model will do its job.

For gamers – especially for owners of powerful PCs and multiple consoles simultaneously – the TCL C8L is a true beast. This is the first model in this manufacturer's lineup that is equipped with four full HDMI 2.1 ports with a maximum bandwidth of 48 Gbps. This is directly due to the use of the new Pentonic 800 processor, which we've mentioned before. Additionally, the TV seamlessly supports practically every gaming feature. It has an automatic game mode (ALLM) that reduces latency to minimal levels, as well as full variable refresh rate (VRR) operating in an impressive range of up to 288 Hz. It also supports standards such as G-Sync and FreeSync from Nvidia and AMD. When it comes to image display standards, there are no compromises either: the C8L offers complete support for HDR formats in gaming, including gaming Dolby Vision and the HGiG profile. We can conveniently manage all these features from a very readable gamer bar (Game Bar), which we can customise according to our own preferences. From a purely gaming perspective, the C8L really has no flaws – well, maybe apart from the previously mentioned slight ghosting. But other than that? It’s a no-nonsense machine for gamers.