Haier M90E vs Sony BRAVIA 7 II

Haier M90E is a television that doesn’t lack brightness. In most film scenes, peak luminance exceeds 1000 nits, which gives the image a distinct "punch" and high dynamics. This performs really well with typical bright HDR material. However, one must take into account the previously mentioned dimming algorithm. In scenes that are not evenly flooded with light – for example, when displaying individual stars on a black sky – the high brightness highlights the shortcomings of zone control. Instead of a precise light point, we often see a distinct halo effect around bright objects. Despite these drawbacks, the overall presentation of the image can be pleasing, thanks in large part to the colour reproduction. The manufacturer has applied a PFS phosphor coating, which allows for wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

Sony Bravia 7 II handles HDR very well and, above all, is simply a bright television. In the correct viewing mode for watching, Professional, we measured about 2,000 nits of peak brightness, so the panel’s capabilities are truly large. Of course, in Mini-LED sets a test-pattern result is only part of the story, because much still depends on how the TV controls the backlight in real scenes. Here Sony’s algorithms perform really well. Depending on the scene, the brightness we measured in films ranged from about 1,100 to as much as 1,700 nits. That’s a level at which HDR has proper punch and bright highlights can be genuinely impressive. It’s not perfect in every situation. With small bright elements on a very dark background, the Bravia 7 II clearly prioritises maintaining good black levels, so their brightness can fall to around 500 nits. It still looks good, but it’s clear the TV doesn’t always manage this without compromise.

Colours

The second thing that has a huge impact on HDR is, of course, colour. And this is where True RGB was meant to deliver one of the biggest changes. Looking at the panel’s capabilities alone, the Bravia 7 II performs very well. We measured roughly 98% DCI-P3 coverage and 88% BT.2020, so the potential for showing highly saturated colours is substantial. In RGB TVs the matter is a bit more complex. When we repeated the same measurements with a film-like background applied, gamut coverage dropped to about 92% DCI-P3 and 78% BT.2020. Those are still good numbers, especially for an RGB Mini-LED TV, but they show that the final result largely depends on how the algorithms drive the three backlight colours. In most scenes the Bravia 7 II handles this well and colours retain strong saturation. The biggest differences are visible in blue shades, where samples start to deviate more noticeably from the reference values and coverage is weaker than for the other primaries. True RGB therefore offers genuinely greater potential, but, as with brightness, a lot depends on what’s actually happening on screen.

For the measurements, we chose the Film mode, which is supposed to provide an image closest to the intentions of the creators. Unfortunately, in the case of the M90E, its characteristics – besides the reduced brightness – differ little from the Dynamic mode. In both SDR and HDR materials, the image is noticeably tinged with a cool blue hue. The white balance is heavily skewed towards blue, reminiscent of typical, aggressive "store" settings. This results in unnatural skin tone reproduction and makes the image tiring to the eyes during longer viewing sessions. The way brightness is managed also negatively impacts colour fidelity. The TV struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image become overexposed. These deviations in the brightness curve, combined with the cool white balance, lead to very large colour reproduction errors (DeltaE) in the factory settings.

To evaluate the factory colours we chose the Professional mode, because it performs best among the available presets. It's not perfect. In SDR the white balance is slightly biased toward magenta, so some scenes look a little warmer and less neutral than they should. A bigger issue is the gamma, which sits closer to 2.5 than 2.4. As a result the image is a bit too dark in places, especially in the mid-tones. In HDR the situation is better. As brightness increases there's a little too much red, but it isn't something that really jumps out while watching. Overall the Professional mode is a good starting point, though you can get a bit more out of it with calibration.

Haier M90E clearly improves after undergoing professional calibration, especially for SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to "tame" the white balance and eliminate the dominant blue glow. We also adjusted, albeit to a lesser extent, the gamma curve, which allowed us to recover some details in the shadows that were too heavily dimmed in the factory settings. The final effect in SDR is a significantly more natural and pleasing image. In HDR mode, the success is only partial. While we managed to improve the white balance here too, color reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) points to the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools to modify this curve. The source of high errors is not the calibration itself, but the specificity of the device – aggressive and imprecise zone dimming interferes with measurements and is "stiffly" embedded in the characteristics of this model.

After calibration the Bravia 7 II can look significantly better. First and foremost, we managed to set the white balance very well in both SDR and HDR. Gamma can also be improved, and after correction it runs very close to the reference value. For most users those changes will have the biggest impact on the picture. There is, however, a limitation with the colours themselves. On the Bravia 7 II Sony does not provide access to a traditional CMS that would let us adjust individual hues separately. Much is left to the algorithms controlling the True RGB backlight. If the TV reproduces a specific colour inaccurately, we are not always able to do anything about it. In our measurements this is most apparent in parts of the reds and blues, where errors can still be quite large. That does not, however, undermine the value of calibration. Correctly setting the white point and gamma strongly affects the whole picture, so even without the ability to precisely correct every colour the difference from the factory settings is noticeable.

The evaluation of the image processor must be divided into two distinct aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, which is the process of scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, making the final image relatively sharp, clear, and readable. In this respect, it’s hard to have major complaints about the device.

The situation is completely different with materials that have a high degree of compression, which we encounter in older recordings or on platforms like YouTube with a lower bitrate. Here, the processor struggles with smoothing tonal transitions and masking the imperfections of the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can certainly deter viewers from watching lower quality content on this screen.

Scaling and digital processing are among the strongest points of the Bravia 7 II and one of Sony's biggest advantages over the competition. Sony has for years excelled at digital image processing, and it's clear here too. Above all, the 'Smooth Gradation' function works very well, smoothing weaker tonal transitions in poorer-quality content. The safest setting is low, but we'd comfortably recommend medium as well. The effect is stronger, and the TV still handles fine detail very delicately. Some minor details may be slightly smoothed, but Sony does it much more subtly than many other brands. Upscaling is also very good. Lower-resolution content is nicely upscaled to 4K; the image looks clean and retains a lot of detail. Of course the TV won't magically turn native HD into true 4K, but the Bravia 7 II does very well with what can be pulled from such a source.

Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, users will find a three-level adjustment scale: low, medium, and high. This allows for adjusting the level of intervention in the image to personal preferences – from gentle smoothing of 24p films to maximum fluidity (soap opera effect). The system operates stably and fulfills its purpose in typical applications.

The Bravia 7 II uses a 120 Hz panel, so in terms of motion handling it delivers everything you'd expect from a TV of this class. With sport or games at 120 fps the picture is suitably smooth, and for films Sony provides an advanced motion interpolation system. You can therefore adjust the level of interpolation separately and choose whether to retain a more cinematic motion or achieve noticeably greater smoothness. Motion blur itself is a bit worse. The VA panel used isn't among the fastest, and moving objects can show a slight trailing, especially against darker backgrounds. It's not at a level that will seriously disturb normal viewing, but last year's Bravia 7 was better in this regard and had a noticeably faster panel.

From a hardware perspective, the Haier M90E is a solid offering. The television is equipped with two full-bandwidth HDMI 2.1 ports, which ensure support for key technologies: VRR (variable refresh rate) and ALLM (auto low latency mode). Another plus is the correct implementation of Dolby Vision for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television's processor. This prevents proper HDR calibration from the console using system panels (HGiG) – the television ignores source settings and processes the image in its own way. We also noted deficiencies in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Cooperation with Xbox consoles has also proven problematic with atypical parameters – the device struggles to properly display 1440p resolution at 120 Hz refresh rate. Despite the aforementioned software shortcomings, the Haier M90E remains a very attractive screen for gamers. The final reception is saved by a solid hardware foundation. Native refresh rate of 144 Hz and the presence of full-featured HDMI 2.1 ports are advantages that are crucial in everyday use. If we are looking for a television that provides high fluency and supports 4K signal, this model will do its job.

Bravia 7 II has pretty much everything you'd want from a good console TV today. It supports 4K at 120 Hz, VRR from 48 to 120 Hz and ALLM, so when you start a game the TV automatically switches to low-latency mode. HGiG works correctly, so once you configure HDR on the console the TV won't try to brighten the image on its own. Just remember to turn off tone mapping in the TV's menu. Another plus is Dolby Vision in game mode, which will be especially useful for Xbox owners. Sony also includes its own Game Menu, where you can quickly view key signal info, check VRR or change gaming settings without digging through the full TV menu. The only thing missing from the feature list is support for 1440p at 120 Hz. Our biggest complaint is not really about the features but the connectors. The Bravia 7 II has four HDMI ports, but only two of them support full HDMI 2.1 with 48 Gbps bandwidth. One of those is also the eARC port. So if you connect a soundbar or AV receiver via HDMI, in practice you only have one full HDMI 2.1 left for a console or PC. With a single console that's fine, but with a PS5, an Xbox and an audio setup it starts to feel cramped. That's hard to justify from Sony. In cheaper TVs two HDMI 2.1 ports can still be accepted, but in a model of this class, especially in 2026, we'd expect all four ports to be HDMI 2.1.