Haier M90E vs Samsung QN80H

Haier M90E is a television that doesn’t lack brightness. In most film scenes, peak luminance exceeds 1000 nits, which gives the image a distinct "punch" and high dynamics. This performs really well with typical bright HDR material. However, one must take into account the previously mentioned dimming algorithm. In scenes that are not evenly flooded with light – for example, when displaying individual stars on a black sky – the high brightness highlights the shortcomings of zone control. Instead of a precise light point, we often see a distinct halo effect around bright objects. Despite these drawbacks, the overall presentation of the image can be pleasing, thanks in large part to the colour reproduction. The manufacturer has applied a PFS phosphor coating, which allows for wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

The Samsung QN80H is undoubtedly a bright TV. In synthetic tests it exceeds the 1000‑nit mark, which on paper already promises a solid HDR effect. In practice the screen really shows its stuff, although it can't always fully spread its wings (or its backlight 🤔). The best impression comes from bright, wide shots. Sunlit landscapes or heavily lit scenes look really good on it. Brightness then sits around 700 nits, which delivers a noticeable step up compared with standard SDR. Problems start in dark scenes with small, pinpoint highlights. The QN80H tends to dim those aggressively to protect black depth at all costs. On one hand you get better contrast, on the other... you lose dynamics and the sparkle of fine HDR detail. The TV therefore has plenty of potential, but the local‑dimming algorithm can be too restrictive.

Colour‑gamut coverage

Colour-wise it’s also good. The QN80H uses quantum‑dot technology, and in our measurements it covered 93% of the DCI‑P3 colour space and about 70% of BT.2020. Those results won't drop anyone's jaw today, but in real‑world use they’re more than enough to deliver a vivid and natural picture for most films and series. Colours are suitably saturated and, after proper tuning, they don't look artificial or overly aggressive.

For the measurements, we chose the Film mode, which is supposed to provide an image closest to the intentions of the creators. Unfortunately, in the case of the M90E, its characteristics – besides the reduced brightness – differ little from the Dynamic mode. In both SDR and HDR materials, the image is noticeably tinged with a cool blue hue. The white balance is heavily skewed towards blue, reminiscent of typical, aggressive "store" settings. This results in unnatural skin tone reproduction and makes the image tiring to the eyes during longer viewing sessions. The way brightness is managed also negatively impacts colour fidelity. The TV struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image become overexposed. These deviations in the brightness curve, combined with the cool white balance, lead to very large colour reproduction errors (DeltaE) in the factory settings.

The QN80H’s factory settings performed really well, especially compared with most TVs that come through our tests. Of course we took measurements in Filmmaker Mode, and that’s the mode we recommend switching on right after the initial setup. For SDR content our sample was set up surprisingly well. The white balance was very even, colours looked natural, and errors were so small they were hard to spot without test equipment. The only weaker point was the gamma. In brighter parts of the picture the TV brightened them a little too much, so the image sometimes lost some depth. Even so, we wish most TVs looked this good straight out of the box.

It was a bit worse in HDR. The white balance was still set correctly, so the issue wasn’t colour but the way the QN80H managed image brightness. You could see that straight away on the EOTF chart. The TV brightened large parts of scenes too much, causing the brightest elements to blow out. Interestingly, very small highlights were often dimmed too much at the same time. As a result some fine details simply disappeared. The factory Filmmaker mode in HDR isn’t bad, but it’s definitely not as well tuned as it is in SDR.

Haier M90E clearly improves after undergoing professional calibration, especially for SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to "tame" the white balance and eliminate the dominant blue glow. We also adjusted, albeit to a lesser extent, the gamma curve, which allowed us to recover some details in the shadows that were too heavily dimmed in the factory settings. The final effect in SDR is a significantly more natural and pleasing image. In HDR mode, the success is only partial. While we managed to improve the white balance here too, color reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) points to the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools to modify this curve. The source of high errors is not the calibration itself, but the specificity of the device – aggressive and imprecise zone dimming interferes with measurements and is "stiffly" embedded in the characteristics of this model.

The biggest difference after calibration was in HDR Filmmaker mode. SDR was already very good out of the box, so we didn't have much work to do there. In HDR, however, we were able to rein in how the QN80H handled brightness; it had been making most scenes too bright. After calibration the picture is calmer, more natural and much closer to a faithful reproduction.

The evaluation of the image processor must be divided into two distinct aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, which is the process of scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, making the final image relatively sharp, clear, and readable. In this respect, it’s hard to have major complaints about the device.

The situation is completely different with materials that have a high degree of compression, which we encounter in older recordings or on platforms like YouTube with a lower bitrate. Here, the processor struggles with smoothing tonal transitions and masking the imperfections of the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can certainly deter viewers from watching lower quality content on this screen.

The digital image processing in the Samsung QN80H is handled by the second-generation NQ4 AI processor. It's a chip we've already seen in previous Samsung models and it still performs very well, especially with lower-resolution content. The image is effectively upscaled to 4K, but without excessive sharpening and without making it feel like the TV is trying to forcibly enhance the source material.

The "Noise Reduction" feature also proves useful. It can noticeably reduce posterisation and visible banding in lower-quality material, especially in low-bitrate streaming. However, you should remember it doesn't work without side effects. It can remove some film grain and slightly smooth the picture. So with a good-quality source we'd leave this feature turned off. If, however, banding and uneven tonal transitions bother you more than the loss of some grain, "Noise Reduction" can be a really useful addition.

Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, users will find a three-level adjustment scale: low, medium, and high. This allows for adjusting the level of intervention in the image to personal preferences – from gentle smoothing of 24p films to maximum fluidity (soap opera effect). The system operates stably and fulfills its purpose in typical applications.

Motion blur and motion handling on the QN80H are really good, mainly thanks to the fast panel. In 4K the screen refreshes the image at up to 144 Hz, and when switched to Full HD and connected to a PC it can reach up to 240 Hz. That's new for Samsung TVs and a handy extra for people who want to use the TV for PC gaming. We were more interested, though, in how the QN80H performs at 120 Hz, because consoles use that refresh rate. It does very well. The panel doesn't suffer much from the smearing typical of VA panels; faint trails behind moving objects are mostly visible on dark backgrounds. That's not something that would interfere with normal sports watching or gaming. The TV also has a motion smoothing system that Samsung calls "Picture Clarity". You can set judder reduction and blur reduction separately, so it's easy to tune it for films, sport or your own preferences.

From a hardware perspective, the Haier M90E is a solid offering. The television is equipped with two full-bandwidth HDMI 2.1 ports, which ensure support for key technologies: VRR (variable refresh rate) and ALLM (auto low latency mode). Another plus is the correct implementation of Dolby Vision for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television's processor. This prevents proper HDR calibration from the console using system panels (HGiG) – the television ignores source settings and processes the image in its own way. We also noted deficiencies in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Cooperation with Xbox consoles has also proven problematic with atypical parameters – the device struggles to properly display 1440p resolution at 120 Hz refresh rate. Despite the aforementioned software shortcomings, the Haier M90E remains a very attractive screen for gamers. The final reception is saved by a solid hardware foundation. Native refresh rate of 144 Hz and the presence of full-featured HDMI 2.1 ports are advantages that are crucial in everyday use. If we are looking for a television that provides high fluency and supports 4K signal, this model will do its job.

The Samsung QN80H is a TV that performs very strongly when it comes to gamer-focused features. The biggest new feature for 2026 is DLG mode, which allows refresh rates up to 240 Hz when the image is switched to Full HD. It's an option aimed mainly at PC users, but it also shows that Samsung is still investing heavily in the gaming side of its TVs. The list of advantages doesn't end there. The QN80H has four full HDMI 2.1 ports, which at this price point still isn't standard. So you can connect multiple consoles, a PC or a soundbar at once and not worry about which port supports the full video capabilities. The TV also supports VRR, ALLM and HGiG, so it's hard to fault its basic feature set.

A downside is the lack of Dolby Vision, which could matter especially for Xbox Series X owners. However, this isn't a flaw that rules the QN80H out as a gaming TV. Samsung does have a feature that most manufacturers still lack, namely its proprietary motion smoothing, Game Motion Plus. This motion smoother also works in game mode, improving the smoothness of titles running at 30 or 60 frames per second without a drastic increase in input lag. In practice, Game Motion Plus can make a much bigger difference than Dolby's codec, especially in more demanding games that don't offer a 60 fps mode. The image becomes noticeably smoother, while controls remain sufficiently responsive. So despite the lack of Dolby Vision, the QN80H is still one of the best-equipped gaming TVs in its class.