Haier M90E vs LG OLED G6 (G64LW, G66LS)

Haier M90E is a television that doesn’t lack brightness. In most film scenes, peak luminance exceeds 1000 nits, which gives the image a distinct "punch" and high dynamics. This performs really well with typical bright HDR material. However, one must take into account the previously mentioned dimming algorithm. In scenes that are not evenly flooded with light – for example, when displaying individual stars on a black sky – the high brightness highlights the shortcomings of zone control. Instead of a precise light point, we often see a distinct halo effect around bright objects. Despite these drawbacks, the overall presentation of the image can be pleasing, thanks in large part to the colour reproduction. The manufacturer has applied a PFS phosphor coating, which allows for wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

The LG G6 is currently one of the brightest OLEDs on the market. Its peak brightness reaches nearly 2500 nits and, best of all, this translates directly to real movie scenes. The TV flawlessly extracts details in the bright areas of the image. And this is regardless of whether we are talking about very small points in the form of stars in the sky or slightly larger elements on the screen. Naturally, with full-screen, uniformly white scenes, the brightness of the G6 drops due to the panel protection system (ABL). However, in real, varied movie shots, this value still hovers around an impressive 2000 nits, which can be considered a remarkable result. The coverage of the color palette also deserves praise. The new 2nd generation Tandem OLED panel has brought about only a cosmetic change, but still an improvement. The coverage of the DCI-P3 color space reaches nearly 99.5%, while the ultra-wide BT.2020 is around 84%. These are very good results, although it's important to remember one thing: at extremely high brightness levels, the volume of colors will be lower than in QD-OLED panels from Samsung Display due to the use of white sub-pixels (WOLED). However, in everyday content and most films, capturing this difference will be very difficult.

For the measurements, we chose the Film mode, which is supposed to provide an image closest to the intentions of the creators. Unfortunately, in the case of the M90E, its characteristics – besides the reduced brightness – differ little from the Dynamic mode. In both SDR and HDR materials, the image is noticeably tinged with a cool blue hue. The white balance is heavily skewed towards blue, reminiscent of typical, aggressive "store" settings. This results in unnatural skin tone reproduction and makes the image tiring to the eyes during longer viewing sessions. The way brightness is managed also negatively impacts colour fidelity. The TV struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image become overexposed. These deviations in the brightness curve, combined with the cool white balance, lead to very large colour reproduction errors (DeltaE) in the factory settings.

We tested the LG G6 in the best factory mode for colour fidelity, which is FILMMAKER MODE. In the case of our test unit, this mode was reasonably well tuned straight out of the box. In SDR content, the only issue we noticed was the white balance, which leaned towards warmer tones. This made the image occasionally appear slightly yellowish, but overall, it wasn't a significant problem. The G6 performed a bit worse in HDR content. There, the white balance showed too much blue component. This caused the image to veer towards cooler shades, resulting in quite noticeable errors. As can be seen on our ColorChecker chart, the colours shifted towards these cooler registers. Nevertheless, considering the factory settings, the television presented a perfectly decent level. However, we know that OLED screens – particularly those from LG – respond exceptionally well to professional calibration, so we immediately proceeded to do just that.

Haier M90E clearly improves after undergoing professional calibration, especially for SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to "tame" the white balance and eliminate the dominant blue glow. We also adjusted, albeit to a lesser extent, the gamma curve, which allowed us to recover some details in the shadows that were too heavily dimmed in the factory settings. The final effect in SDR is a significantly more natural and pleasing image. In HDR mode, the success is only partial. While we managed to improve the white balance here too, color reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) points to the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools to modify this curve. The source of high errors is not the calibration itself, but the specificity of the device – aggressive and imprecise zone dimming interferes with measurements and is "stiffly" embedded in the characteristics of this model.

After completing a professional calibration, we gained complete control over the panel, and we managed to align all parameters to nearly zero. We were able to tune the white balance perfectly, which removed the factory's cool and warm tints from the screen. The effects are visibly clear in the ColorChecker test – the average colour reproduction errors dropped below the critical value of 1-2. And what does this mean? PERFECT colours, without any distortion! However, as a reviewer’s duty, we must point out how the LG G6 arbitrarily manipulates brightness, which is due to the EOTF curve's behavior. When we look at the standard synthetic graph, it might seem that the line is quite straight. However, the situation changes when we turn on the measurement filter, which shows how the television interprets brightness in actual, moving film scenes (EOTF in MOVIES). Then, it is clear as day that some of the smallest fragments on the screen are slightly overly brightened by the algorithm. Of course, for the average viewer, such a deviation will practically go unnoticed, but in the test of such an expensive screen, it’s worth noting – especially since we are talking about a model that has huge aspirations for the title of the best television of the year.

The evaluation of the image processor must be divided into two distinct aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, which is the process of scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, making the final image relatively sharp, clear, and readable. In this respect, it’s hard to have major complaints about the device.

The situation is completely different with materials that have a high degree of compression, which we encounter in older recordings or on platforms like YouTube with a lower bitrate. Here, the processor struggles with smoothing tonal transitions and masking the imperfections of the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can certainly deter viewers from watching lower quality content on this screen.

No matter what one might say about the G6's issues with near-black signal, it must be fairly acknowledged that it handles heavily compressed material and lower resolution content extremely well. All unwanted, ugly tonal transitions are effectively reduced here by the "Smooth Gradation" feature. At the "Low" setting, the algorithm works flawlessly – effectively masking the artifacts resulting from strong compression without destroying the sharpness and details in the frame. Higher levels of this feature do further smooth the image, but they start to blur the real texture elements of the objects, so we recommend keeping this slider at a low level. As for the actual upscaling to 4K, the processor does an excellent job – edge sharpness and detail reconstruction are at the highest level, and in this respect, the G6 is on par with the global leaders.

Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, users will find a three-level adjustment scale: low, medium, and high. This allows for adjusting the level of intervention in the image to personal preferences – from gentle smoothing of 24p films to maximum fluidity (soap opera effect). The system operates stably and fulfills its purpose in typical applications.

The LG G6 is an OLED television, so in the category of motion fluidity, it traditionally deserves the highest marks. The TV supports very high refresh rates of up to 165 Hz in 4K resolution, but most importantly – there are absolutely no signs of blurring on the screen. The response time of the matrix is virtually instant, ensuring that dynamic images remain perfectly sharp.

From a hardware perspective, the Haier M90E is a solid offering. The television is equipped with two full-bandwidth HDMI 2.1 ports, which ensure support for key technologies: VRR (variable refresh rate) and ALLM (auto low latency mode). Another plus is the correct implementation of Dolby Vision for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television's processor. This prevents proper HDR calibration from the console using system panels (HGiG) – the television ignores source settings and processes the image in its own way. We also noted deficiencies in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Cooperation with Xbox consoles has also proven problematic with atypical parameters – the device struggles to properly display 1440p resolution at 120 Hz refresh rate. Despite the aforementioned software shortcomings, the Haier M90E remains a very attractive screen for gamers. The final reception is saved by a solid hardware foundation. Native refresh rate of 144 Hz and the presence of full-featured HDMI 2.1 ports are advantages that are crucial in everyday use. If we are looking for a television that provides high fluency and supports 4K signal, this model will do its job.

The LG G6 is a true beast for gamers and one of the best-equipped TVs on the market in this regard. The manufacturer didn't compromise and equipped this model with four full HDMI 2.1 ports with a maximum bandwidth of 48 Gbps. This means that no matter which port you plug in your PlayStation 5, Xbox Series X, or powerful PC, you'll get the absolute maximum performance out of them.

The TV supports a full suite of gaming technologies: from VRR (Variable Refresh Rate), to AMD FreeSync Premium Pro, and Nvidia G-Sync Compatible. Let's add to that a remarkably low, almost imperceptible input lag and an excellently functioning game panel (Game Optimizer), which allows you to constantly monitor signal parameters. Gaming on this screen, with the perfect black of OLED and powerful refresh rates, is pure pleasure.