The debut of the Haier brand in the European television market with the K85F model feels quite rushed, and after thorough testing – almost unfinished. Analyzing this product leads to a fundamental conclusion: its biggest problem is not the quality of the panel used. Considering the price segment, it is simply average, with typical VA technology advantages such as high contrast and equally typical disadvantages like poor viewing angles. What truly disqualifies this model as a home entertainment centre is the glaring lack of engineering and, above all, software refinement. The list of shortcomings is long and starts with the first contact with the device. Shoddy assembly, which could have been avoided at the quality control stage, a terribly optimised and poorly translated Google TV system, or annoying issues with basic functions like pairing the remote – all contribute to an impression of a product that seems to have been launched without due diligence. Catastrophic picture quality in HDR mode, resulting not only from low brightness but also from a complete lack of smart adaptation to the signal, only adds to this disappointing picture. However, it turns out that this model has a surprising second face. Just looking at it not through the lens of a home television, but rather as a large and inexpensive display for special tasks, shifts its shortcomings to the background, bringing unexpected strengths to the forefront: a fantastically functioning media player with USB, excellent font readability from a PC, and access to a vast array of applications. In such a role – as a screen in a conference room, hotel lobby or a simple advertising player – the Haier K85F performs surprisingly well. For a typical user searching for a reliable and simply well-functioning television for the living room in 2025, however, the Haier K85F is a proposition that is extremely hard to recommend with a clear conscience. It is a product full of contradictions, which fails in too many areas in its primary, intended function as designed by the manufacturer.