Haier K85F vs Haier M95E

Direct comparison

K85F / K85FUX

M95 / M95EUX

Available screen sizes: 55”65”75”

Available screen sizes: 65”

Panel type: LCD VA

Resolution: 3840x2160

System: Google TV

Model year: 2025

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Panel type: LCD VA

Resolution: 3840x2160

System: Google TV

Model year: 2025

Complete the survey to find out the result

Overall rating

5.4

7.1

  • Movies and series in UHD quality

    5.2

    6.9

  • Classic TV, YouTube

    5.2

    6.1

  • Sports broadcasts (TV and apps)

    4.6

    5.6

  • Gaming on console

    6.4

    7.8

  • TV as a computer monitor

    6.0

    6.6

  • Watching in bright light

    4.1

    8.5

  • Utility functions

    5.5

    3.6

  • Apps

    9.6

    9.6

  • Sound quality

    4.8

    9.2

Advantages

  • Low input lag, great for gaming

  • Surprisingly good file player from USB

  • High contrast and decent blacks (VA panel)

  • Good text readability in PC monitor mode

  • Presence of features for gamers: ALLM and VRR

  • Access to many apps thanks to GoogleTV

  • Phenomenal sound: Built-in audio system from Harman Kardon

  • Very high brightness: up to 1700 nits

  • Good panel for gaming and sports: 144Hz, low motion blur

  • Low input lag: below 10 ms (at 120Hz)

  • Complete gaming package: Two HDMI 2.1 ports, support for 4K@144Hz, VRR (G-Sync) and ALLM provide a solid foundation for consoles and PCs

  • Excellent tonal smoothness: The TV handles gradients and colour transitions beautifully

  • Wide colour gamut (QLED): 96% DCI-P3 coverage ensures vibrant and rich colours

  • Support for Dolby Vision and HDR10+

Disadvantages

No like
  • Catastrophic image quality in HDR mode

  • Low quality of workmanship and fit of materials

  • Slow, glitchy, and poorly translated Google TV system

  • Very poor sound quality from built-in speakers

  • Problematic remote (and no batteries included)

  • Poor viewing angles

  • Low brightness and weak anti-reflective coating

  • Low colour gamut coverage

  • Very underdeveloped dimming algorithms are the biggest drawback. The Mini LED zones "dance" on the screen.

  • Clunky functioning Google TV system: The entire interface operates slowly, has annoying stutters, and sometimes experiences errors.

  • Non-functioning motion smoothing in movies.

  • Average performance with PC: At 120Hz and 144Hz, the TV struggles with sharp font rendering.

  • Very high price for the current state of the product.

Our verdict

The debut of the Haier brand in the European television market with the K85F model feels quite rushed, and after thorough testing – almost unfinished. Analyzing this product leads to a fundamental conclusion: its biggest problem is not the quality of the panel used. Considering the price segment, it is simply average, with typical VA technology advantages such as high contrast and equally typical disadvantages like poor viewing angles. What truly disqualifies this model as a home entertainment centre is the glaring lack of engineering and, above all, software refinement. The list of shortcomings is long and starts with the first contact with the device. Shoddy assembly, which could have been avoided at the quality control stage, a terribly optimised and poorly translated Google TV system, or annoying issues with basic functions like pairing the remote – all contribute to an impression of a product that seems to have been launched without due diligence. Catastrophic picture quality in HDR mode, resulting not only from low brightness but also from a complete lack of smart adaptation to the signal, only adds to this disappointing picture. However, it turns out that this model has a surprising second face. Just looking at it not through the lens of a home television, but rather as a large and inexpensive display for special tasks, shifts its shortcomings to the background, bringing unexpected strengths to the forefront: a fantastically functioning media player with USB, excellent font readability from a PC, and access to a vast array of applications. In such a role – as a screen in a conference room, hotel lobby or a simple advertising player – the Haier K85F performs surprisingly well. For a typical user searching for a reliable and simply well-functioning television for the living room in 2025, however, the Haier K85F is a proposition that is extremely hard to recommend with a clear conscience. It is a product full of contradictions, which fails in too many areas in its primary, intended function as designed by the manufacturer.

Haier M95E is on paper a television that looks like the dream come true for every bargain hunter. When we look at the specifications – a Mini LED panel with hundreds of zones, a massive brightness exceeding 1500 nits, a QLED 144Hz matrix, phenomenally low input lag, and sound branded by Harman Kardon – everything screams "flagship!". So we are dealing with a device that theoretically should take on the most expensive players in the market. Unfortunately, if you read our review carefully, you'll need to pay close attention because you'll notice one word that repeats almost in every paragraph: "but...". And it is this word that perfectly sums up this model. M95E is a television of gigantic contradictions and wasted potential, where almost every advantage is brutally countered by a fundamental flaw in the software. So we have hundreds of dimming zones, but the algorithms controlling them create a distracting disco on the screen. We have phenomenal HDR brightness, but the television completely struggles with tone mapping and burns out details. We have an ultra-fast, non-tearing 144Hz matrix, but motion smoothness improvement systems for movies practically do not exist. We have an excellent package for gamers, but without HGiG and with font display issues. Finally, we have amazing sound, but packaged in a clunky and irritating Smart TV system. That is exactly why the Haier M95E is such a frustrating device. It’s a story about fantastic hardware that lacked the final, most important polish – refined software.

TV appearance

HDMI inputs
4 x HDMI 2.0, 0 x HDMI 2.1
2 x HDMI 2.0, 2 x HDMI 2.1
Other inputs
RCA (Chinch)
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
BuildQuality-Budget
BuildQuality-Good
Stand type
Legs
Central
Bezel color
Black
Silver
Stand
Fixed
Fixed
Accessories
Stand
Stand

Contrast and black detail

5.6/10

6.8/10

Local dimming function: No

Local dimming function: Yes, number of zones: 576 (24 x 24)

Contrast:

Review Haier K85F Contrast and black detail

Result

3,550:1

Review Haier K85F Contrast and black detail

Result

5,200:1

Review Haier K85F Contrast and black detail

Result

5,350:1

Review Haier K85F Contrast and black detail

Result

5,400:1

Review Haier K85F Contrast and black detail

Result

3,500:1

Review Haier M95E Contrast and black detail

Result

152,100:1

Review Haier M95E Contrast and black detail

Result

36,400:1

Review Haier M95E Contrast and black detail

Result

37,800:1

Review Haier M95E Contrast and black detail

Result

13,850:1

Review Haier M95E Contrast and black detail

Result

5,350:1

Halo effect and black detail visibility:

Review Haier K85F Contrast and black detail
Review Haier M95E Contrast and black detail
Review Haier K85F Contrast and black detail
Review Haier M95E Contrast and black detail

Alright, but let's get to the meat of it, that is, how the Haier K85F handles black and contrast. The key information is that the television uses a VA panel, which is crucial for image quality in dark scenes. Thanks to this, the contrast is really solid – our measurements indicated values around 5000:1, which is much better than popular IPS panels.

However, it is important to remember that we're discussing budget equipment. So, we shouldn't expect any advanced technologies like local dimming. The backlighting operates across the entire screen surface at all times. How did it look during viewing? We took the film "Oblivion" with its cosmic landscapes for a test, and we also checked classic black bars in other productions. The effect was quite decent. The black had good depth, but it wasn't perfectly inky – a slight blue glow could be noticed, indicating that the panel's backlighting was still active.

Getting to the point, which is the evaluation of black levels and contrast, we need to start with the specifications that truly impress on paper. The Haier M95E is a Mini LED design, armed with an impressive array of 576 independent dimming zones in its 65-inch version (a symmetrical layout of 24x24). When we combine this technology with a VA panel, known for its native deep blacks, our expectations for image quality immediately rise. And indeed, as long as we feed the TV with static test patterns, everything looks phenomenal. The contrast measurements are so remarkable that the M95E almost throws down the gauntlet to the most expensive players in the market. Unfortunately, this enthusiasm lasts only until we switch on the first random movie material.

As soon as motion appears on the screen – and we're not even talking about wild chases, but just ordinary dialogue or camera pans – a fundamental weakness of the unfinished backlighting algorithms becomes apparent. If you remember our tests of the Xiaomi S MINI-LED 2025 model, history is dangerously repeating itself. The dimming zones seem to have a life of their own, hosting a sort of "light disco." Chaotic flashes and visible pumping of the backlight are unfortunately very distracting and pull you out of the viewing experience, creating a massive HALO effect. Importantly, we conducted the tests on the "High" dimming setting. It turned out that in our unit, this was the only mode in which the zones actually performed sensibly with HDR content without causing a drastic drop in overall brightness. All of this leads to one conclusion: The M95E has enormous but completely untapped hardware potential. It clearly lacked hours spent fine-tuning the software, which forced us to lower the score in this crucial category.

HDR effect quality

3.4/10

6.8/10

Supported formats
HDR10
HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG
Color gamut coverage
DCI P3: 81.8%, Bt.2020: 61.4%
DCI P3: 95.9%, Bt.2020: 80.4%

Luminance measurements in HDR:

Review Haier K85F Brightness measurement

Result

217 nit

Review Haier K85F Brightness measurement

Result

212 nit

Review Haier K85F Brightness measurement

Result

278 nit

Review Haier K85F Brightness measurement

Result

250 nit

Review Haier K85F Brightness measurement

Result

273 nit

Review Haier M95E Brightness measurement

Result

1224 nit

Review Haier M95E Brightness measurement

Result

662 nit

Review Haier M95E Brightness measurement

Result

1143 nit

Review Haier M95E Brightness measurement

Result

568 nit

Review Haier M95E Brightness measurement

Result

898 nit

Scene from the movie “Pan” (about 2800 nits)

Review Haier K85F HDR effect quality
Review Haier M95E HDR effect quality

Scene from the movie “Billy Lynn” (about 1100 nits)

Review Haier K85F HDR effect quality
Review Haier M95E HDR effect quality

Static HDR10

Review Haier K85F HDR effect quality
Review Haier M95E HDR effect quality

HDR luminance chart:

Haier M95E

HDR luminance

Haier K85F

HDR luminance

Let’s now move on to one of the hottest topics in the world of televisions, which is the quality of HDR performance. In the case of the Haier K85F model, we unfortunately have to make it clear: if you’re looking for equipment to watch content in a wide dynamic range, you should steer clear of this model. The main issue is its very low peak brightness, which during our tests barely reached 250 nits. To give you a better idea of what that means – this level is fine for watching standard SDR content, but it’s absolutely insufficient to show any real benefits of HDR. The image simply doesn’t have the "power" to generate bright, striking highlights. All of our measurements and tests on specialised test patterns confirmed this. As if that wasn’t enough, the television also struggles with colour reproduction. In this budget build, there are no technologies that broaden the colour gamut, such as quantum dot layers (marketed as "QLED"). As a result, the coverage of the DCI-P3 colour space, which is crucial for HDR content, is only around 80%. In practice, this means that the image will not only be dark but also devoid of the vibrant, saturated colours that the director wanted to show us.

If there is one category where the Haier M95E absolutely shines, it is the HDR effect, powered by the raw power of the backlight. This television cannot be denied its reputation as a truly bright device. In both most film scenes and during our synthetic measurements, the panel easily reached, and often exceeded, the threshold of 1200-1500 nits. This directly translates to the viewing experience – the image has punch and truly allows one to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When particularly demanding shots filled with small but intense bright points appear on the screen, the M95E, while not losing its resonance and not dimming, pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is evident that the algorithms controlling dimming have been programmed to prioritise brightness and the visibility of the smallest details, even if this comes at the cost of perfect black levels. We are not entirely convinced that this is the healthiest approach; nonetheless, it must be admitted that the general capabilities of the M95E in this regard are indeed substantial. A huge positive is that we are dealing with a Mini LED QLED construction. The use of a quantum dot layer brings measurable benefits in the form of wide coverage of the colour palette, which in our tests reached nearly 96% of the DCI-P3 space. This guarantees that the television has full predispositions for displaying vibrant and appropriately saturated colours.

Factory color reproduction

3.8/10

4.6/10

Review Haier K85F Factory color reproduction
Review Haier M95E Factory color reproduction

Factory Mode

After calibration

Review Haier K85F Factory color reproduction
Review Haier M95E Factory color reproduction

Factory Mode

After calibration

Alright, how does the television handle colours straight out of the box, without any intervention from our side? The Haier K85F offers a whole range of picture modes, such as Dynamic or Eco, but for anyone wanting to watch films according to the creators' intentions, there's essentially only one that matters: Film mode. This is where we focused our tests, and unfortunately, its name has little to do with reality. The picture on factory settings is very far from what we could call cinematic fidelity and requires many adjustments. Let's start with the white balance, which has a clear deficiency of red colour. In practice, this means the entire image has a cool, bluish tint. Even worse is the issue of brightness management, that is, the gamma curves (for SDR) and EOTF (for HDR). Their graph resembles a true rollercoaster, which terribly impacts the viewing experience. This results in unnatural dimming of SDR content, causing details in the shadows to be lost, and in the case of HDR – an excessive brightening that further exacerbates the problem of clipping. Such a combination, which consists of too cool white combined with chaotic brightness and too much blue colour saturation, leads to enormous errors in colour reproduction. Our measurements on a specialist ColourChecker chart showed errors (Delta E) regularly reaching and exceeding values of 8-9. To put it simply: errors above the threshold of 3 are easily noticeable to the naked eye, so such a result means that the colours on the screen are simply heavily distorted.

Each TV is evaluated primarily based on its default cinematic mode – in this case, "Movie" – which theoretically should be the "best" and most accurate straight out of the box. Unfortunately, with the Haier M95E, the word "best" is absolutely not synonymous with the word "good." Even during SDR viewing, the picture revealed evident issues: white balance skewed too far towards red, and excessive, unnatural colour saturation led to noticeable colour deviations. Worse still, the M95E also struggles with brightness management (gamma curve), excessively darkening the entire scene. Such behaviour is hard to commend, as it directly leads to the merging of details in shadows, which irretrievably disappear into a black void.

However, the real disaster arrived when switching to HDR content, still remaining in "Movie" mode. It's hard to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight by Haier's engineers during this stage – but instead of cinematic accuracy, the image started to resemble a vivid "Dynamic" mode. The white balance exposed significant issues with blue color, which in turn resulted in unnatural sharpness and artificial over-brightening of the entire scene. As if that wasn't enough, the EOTF curve's characteristics mercilessly revealed that the TV also had fundamental issues with managing the local dimming system in this setting. We haven’t calibrated many Haier TVs in our career, but we know for sure already that the M95E definitely needs it.

Color reproduction after calibration

6.2/10

6/10

Review Haier K85F Color reproduction after calibration
Review Haier M95E Color reproduction after calibration
Review Haier K85F Color reproduction after calibration
Review Haier M95E Color reproduction after calibration

No good, but can anything be done about this picture? Is professional calibration able to save the situation? The answer is both yes and no. It needs to be said clearly that there are certain things we cannot overcome. The limitations of the construction itself, namely a poor panel and its narrow colour coverage, mean that you can forget about a sensible HDR effect – we won't be pulling the wool over your eyes on that. The biggest beneficiary of our adjustments is undoubtedly the SDR mode, and it is for watching such content, after calibration, that this television starts to make sense. We managed to tame the white balance in our own way. Although the television only offers basic, 2-point adjustment (rather than precise, 20-point), it's not perfect, but we successfully eliminated that unpleasant, cold "chill" in the picture. Above all, though, we noted a huge improvement in brightness management. The gamma curve, which previously resembled a rollercoaster, looks like an almost perfectly straight line after calibration. This is a sign that the television can finally display an image without artificially dimming or brightening it. The conclusion is simple: even with such a cheap television, professional setting correction can achieve a great deal and extract the maximum potential from it.

The calibration process left us with extremely mixed feelings. On one hand, we noted considerable success in the area of colour. By using the options available in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content finally freed itself from the irritating red dominance, and the HDR image stopped resembling the vivid, retail demonstration mode. The entire colour palette and its saturation were also clearly corrected – maybe not perfectly, but to the extent that the software allowed, and the difference was visible to the naked eye.

And on this, unfortunately, our list of corrections pretty much ends, as M95E simply didn't allow for any more. As we signalled earlier, most settings related to the brightness of the image do not respond to our commands at all. This means that we were not able to control its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television still tends to darken details in SDR content, which was confirmed by the inflated gamma, merging details in the shadows. Meanwhile, the EOTF curve in HDR mode still mercilessly exposed all those previously mentioned problems with chaotic local dimming management. And although the calibration process itself achieved a lot, removing most of the colour issues, in the end, we had to capitulate.

Smoothness of tonal transitions

7.6/10

9.4/10

Review Haier K85F Smoothness of tonal transitions
Review Haier M95E Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Haier M95E Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Haier M95E Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Haier M95E Smoothness of tonal transitions

It's time to address an issue that is often overlooked by many but can be quite irritating to the discerning (and not just discerning) eye. We're talking about the smoothness of tonal transitions, or how seamlessly the screen displays transitions between very similar shades of one colour – for instance, on a clear blue sky. We have to admit that in this category, the Haier K85F, considering its price, performs quite decently. In bright scenes, such as the aforementioned sky or expansive landscapes in the film "The Martian," there are no stark, contrasting bands. Yes, if we scrutinise closely, we can spot minimal imperfections, but generally, the effect is more than satisfactory. However, the situation changes when darker scenes make an appearance on the screen, such as gloomy corridors in games or nighttime landscapes. Here, banding, or the effect of posterization, becomes much more evident. Transitions in shadows and greys are no longer as smooth and can become quite bothersome to a more sensitive eye. It's not a level that would completely disqualify the television, but it is clear that this is an area where costs were saved.

We are now moving on to a category that has proven to be one of the strongest features of the model tested. The fluidity of tonal transitions, or the ability to smoothly blend similar shades, is at a very high level here. The Haier M95E excels at reproducing gradients, even in the most demanding dark scenes, where many televisions can already show unsightly banding (posterization). Although we did notice minimal shortcomings in very bright areas of the image, these are errors so minor that they do not spoil the overall excellent impression. In this particular competition, the M95E deserves one of the highest ratings on our portal.

Image scaling and smoothness of tonal transitions

4/10

5/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
No
OK

Smooth transition function

Review Haier K85F Image scaling and smoothness of tonal transitions
Review Haier M95E Image scaling and smoothness of tonal transitions

Image without overscan on the SD signal

Review Haier K85F Image scaling and smoothness of tonal transitions
Review Haier M95E Image scaling and smoothness of tonal transitions

Let’s move on to digital processing and image scaling, specifically how the Haier K85F handles lower resolution signals, such as from regular television. Right off the bat, we encounter an incredibly annoying and completely incomprehensible issue – the overscan is enabled by default. This means the television artificially enlarges the image, cutting off its edges on every source, even 1080p. To see the full frame, you have to dig into the screen settings each time and manually switch the format to "stretch to 16:9." It's a minor detail, but devilishly frustrating. The scaling of content to 4K resolution can be described in one word: acceptable. And that's about it. The image processor doesn't strip detail from the image, nor does it generate jagged edges or other artifacts. It simply does its job, without any bells and whistles. It’s alright, but nothing more. The most significant and noticeable shortcoming in the digital processing section is, however, the absence of a tone transition smoothing feature. This is an algorithm that could significantly reduce the annoying banding effect we mentioned earlier. Unfortunately, the manufacturer did not foresee such a solution, condemning us to watch the imperfections of the panel and low-quality material in all their glory.

No worries, but what happens to those colour transitions when lower quality material with compression artifacts comes on screen? Unfortunately, we have some bad news for you. Even though in the menu we can find an option responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes an avalanche of additional, nasty artifacts, noticeably blurring the entire image, and ironically – it often doesn’t even remove those unwanted “jaggies” it was meant to tackle. This feature might as well not exist at all.

We can write many more warm words about the overall upscaling, which is the process of raising lower resolutions to the native 4K matrix. The image after upscaling looks really decent – it’s neither overly jagged nor artificially smoothed. In this particular area, the M95E really does the job.

Blur and motion smoothness

4.5/10

6.5/10

Maximum refresh rate of the panel
60Hz
144Hz
Film motion smoothing option
OK
OK
Blur reduction option
No
No
BFI function 60Hz
-
No
BFI function 120Hz
-
No
Brightness drop with BFI
-%
-%

Blur (native resolution, maximum refresh rate):

Blur ():

Blur (4K@144Hz):

The panel in the K85F model operates at a native refresh rate of 60 Hz, which sets certain expectations for image smoothness right from the start. However, we must admit that we were very positively surprised when we found two separate motion control sliders in the settings menu: one labelled "Motion Blur Reduction" and the other "De-Judder." Such generosity in this price segment is an absolute rarity, as manufacturers usually offer at most one shared option. Unfortunately, our enthusiasm faded as quickly as it appeared. It soon became clear why Haier was so "generous" – the slider responsible for reducing motion blur is simply a decoy. Sliding it makes absolutely no visible difference on the screen, so only one of the two options works.

In terms of motion fluidity and blurring, our feelings are quite mixed because the M95E is a paradox television. Let's start with absolute admiration: the heart of the device is its 144Hz panel, but what really impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with complete certainty that Haier has equipped it with one of the best VA panels currently available on the market when it comes to minimising blurring. It is rare to encounter an LCD panel that offers such clear, sharp, and ghosting-free motion. In this regard, the M95E is simply phenomenal.

And that is why the unpleasant surprise waiting for us on the software side is so painful. It turns out that this fantastic hardware potential is completely underutilised because the TV virtually offers no functioning options for improving fluidity. The smoothing systems that should help with lower frame rate content can indeed be found in the menu, but they essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high fluidity materials, you must be sure that the source is broadcasting them in native 120. In every other case, you will have to come to terms with a rather harsh, stuttering image, as the M95E will not help smooth it out in any way.

Console compatibility and gaming features

4/10

7.5/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    48 - 60Hz
    48 - 144Hz
  • Dolby Vision Game Mode
    No
    Yes
  • Correct implementation of HGIG
    No
    No
  • 1080p@120Hz
    No
    Yes
  • 1440p@120Hz
    No
    No
  • 4K@120Hz
    No
    Yes
  • Game bar
    No
    No

Let’s move on to the features for gamers, although we must point out straight away that this is more of a proposal for the "occasional" ones. The manufacturer does boast in the specifications about having HDMI 2.1 ports, which looks impressive on paper, but in reality, it’s largely a marketing ploy. What good is a modern port when the heart of the television is a panel with a refresh rate of 60 Hz? It physically cannot display a signal at 120 frames per second, even at lower resolutions, which takes away HDMI 2.1’s key advantage. What a shame. (That’s why in our tests we note this as HDMI 2.0 ports). Another odd issue is the TV's response to an attempt to calibrate HDR from the console. Changes to brightness settings result in very unnatural image behaviour, which could suggest incorrect implementation of the HGiG standard. To be honest, one shouldn’t worry too much about this, as we have repeatedly mentioned, we simply do not recommend using any HDR content on this screen. However, to counterbalance the negatives, the Haier K85F does have two big and unexpected advantages. The first is the presence of ALLM, or automatic game mode, which switches the TV to low latency mode as soon as it detects a connected console. The second, even bigger surprise, is support for VRR, or variable refresh rate. While it operates within a very modest range of 48-60 Hz, its mere presence is commendable. Thanks to this, the image in games can “tear” less, which realistically improves the gaming experience.

When it comes to features for gamers, the Haier M95E offers some strong arguments. First and foremost, it is fully prepared for the new generation of consoles and powerful gaming PCs. It comes equipped with two full-fledged HDMI 2.1 ports, which effortlessly handle 4K signals at 120Hz and even allow gaming at 144Hz. This is the foundation that guarantees us full utilisation of our available hardware. Furthermore, the key technologies work flawlessly here. The TV accurately detects the console and automatically switches to low-latency mode (ALLM), so we don’t have to fiddle with the settings. The frame syncing (VRR) also works efficiently, eliminating annoying tearing when the game’s smoothness slightly drops. Considering the exceptionally low motion blur of the panel, which we've already mentioned, the M95E creates a truly comfortable and responsive gaming environment. Of course, it's not a perfect package. A dedicated "Game Bar", which is a handy menu for gamers, would be useful, but that's really just a nice extra. A more serious omission is the lack of support for the HGiG standard, which impedes the perfect HDR configuration on consoles and can lead to overexposure. Despite these shortcomings, the core "gaming package" that the M95E offers is really solid and fully functional.

Input lag

10/10

9.8/10

SDR

1080p60
13 ms
17 ms
1080p120
8 ms
2160p60
13 ms
16 ms
2160p120
8 ms

HDR

2160p60
13 ms
16 ms
2160p120
8 ms
4320p60

Dolby Vision

2160p60 DV
13 ms
20 ms
2160p120 DV
10 ms

We must give credit where it's due – there is one parameter where this television absolutely shines and puts to shame many more expensive models. We're talking about input lag, or signal delay. Our measurements showed a remarkably low result of just 13 ms. This is a huge plus that makes gaming control lightning-fast and incredibly responsive. In this regard, the K85F performs excellently.

The key parameter for any gamer, often more important than colours or contrast, is responsiveness. In this category, the Haier M95E absolutely takes no prisoners. The input lag, measured by us, for a 120Hz signal was below 10 milliseconds. This result is among the absolute market leaders, placing this model on par with dedicated gaming monitors. In practice, this means an immediate response to every movement of the controller, keyboard, or mouse.

Compatibility with PC

6/10

6.6/10

Chroma 444 (maximum resolution and refresh rate)
Yes
No
Font clarity
Very Good
Poor
Readability of dark text and shapes
Very Good
Average
Input lag in PC mode (4K, maximum refresh rate)
13ms
8ms
Matrix subpixel arrangement
BGR
BGR
Max refresh rate
60Hz
144Hz
G-Sync
No
Yes
Review Haier K85F Compatibility with PC
Review Haier M95E Compatibility with PC

And what if we tried using this Haier as a computer monitor? Here, what was a big surprise for us was that the television performs exceptionally well. For office work, it’s perfect. All thanks to the fact that it correctly handles the so-called 4:4:4 chroma sampling. To put it simply: every little letter on the screen is sharp, without annoying coloured edges or blurriness. Sure, let’s be frank – this is not equipment for PC gamers. 60 Hz is too low for them. But if you just need a big screen for text work, browsing the internet, coding or displaying presentations, the K85F excels in this role. This is one of its strongest and, let’s face it, most unexpected applications.

As a monitor for PC gaming, the M95E performs exceptionally well. We have full support for 144Hz, there’s VRR, and consequently, it also supports G-Sync. In this regard – it’s great. Perhaps that’s why you’re surprised by our “average” rating in this category. The reason is simple: while it excels at gaming, regular text work doesn’t fare as well. At the 120Hz or 144Hz setting, the TV’s ability to display fonts is, quite frankly, poor. The text is blurred, and the coloured letters become smeared due to the lack of full Chroma 4:4:4 support. Interestingly, there is a workaround – simply switch the computer to 60Hz mode, and everything returns to normal, with the fonts becoming sharp. The only downside is that this forces us to constantly juggle settings every time we want to stop gaming and do a bit of work.

Viewing angles

2.8/10

3.1/10

Brightness drop at an angle of 45 degrees
67%
76%

At nearly the very end of the evaluation of the panel itself, we left out the viewing angles, which unfortunately are one of its biggest weaknesses. It must be honestly admitted that this is not surprising – it is simply a natural and commonly known feature of VA-type panels. In the unit we tested, interestingly, the brightness of the image did not drop drastically when we moved away from the centre of the screen. However, the real problem lies with the colours, which instantly begin to fade. A slight change in position on the couch is enough for the hues to lose their saturation and become washed out. In this regard, the Haier K85F presents a very average, typical level for this technology.

The issue of viewing angles brings no surprises here – they are simply poor. Haier M95E uses a VA panel, so as you move away from the centre of the screen, the image quickly loses colour saturation, and contrast clearly fades. However, this is a typical and fully expected characteristic of this technology, so it's hard to consider it a significant drawback – this type of panel is just like that.

Daytime performance

4.1/10

8.5/10

Panel finish
Satin
Satin
Reflection suppression
Average
Decent
Black levels during daytime
Good
Good
Review Haier K85F Daytime performance
Review Haier M95E Daytime performance
Review Haier K85F Daytime performance
Review Haier M95E Daytime performance

Panel brightness

Average luminance SDR

Haier M95E: 1039 cd/m2

Haier K85F: 276 cd/m2

And how does the television perform in confrontation with daylight, for example in a brightly lit living room? Unfortunately, we don't have good news here. As we have established, it is a television with relatively low brightness, which becomes a serious drawback when faced with sunlight. The situation is further worsened by the screen coating used. Instead of effectively suppressing reflections, its satin structure tends to unfavourably scatter them. In practice, this means that the reflection of a window or lamp turns into a large, blurred, milky haze that degrades contrast and effectively hinders viewing. The conclusion is therefore clear: if the television is to be placed in a bright room, the K85F model will not be a good choice.

If you're looking for a TV for a bright living room, the Haier M95E is one of the stronger contenders. Its performance in daytime conditions is thanks primarily to its very high brightness. In SDR mode, the panel averages over 1000 nits, which is a result that easily allows it to 'cut through' the light coming into the room, even in very challenging conditions. And although the M95E doesn't have some revolutionary, super-matte anti-reflective coating, its raw backlight strength is more than enough to make it an excellent choice for daytime viewing.

Panel details

Backlight Type
White LED
Mini-LED QLED
Software version during testing
UKN2.241219.053
RTM9.241015.206
Image processor
mt5896
MT5889 2gb RAM

Subpixel Structure:

Panel uniformity and thermal imaging:

Review Haier K85F TV Panel details
Review Haier M95E TV Panel details

Haier K85F

Haier M95E

TV features

5.5/10

3.6/10

  • HDMI inputs
    4 x HDMI 2.0, 0 x HDMI 2.1
    2 x HDMI 2.0, 2 x HDMI 2.1
  • Other inputs
    RCA (Chinch)
    RCA (Chinch)
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    No
    No
  • Recording programming
    No
    No
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim at the screen)
    Yes
    Yes
  • Backlit remote control
    No
    No
  • Teletext
    Yes
    No
  • Audio only mode
    Yes
    No
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    No
    No

Smart features:

  • AirPlay
    No
    No
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Voice search
    Yes
    Yes
  • Voice search in native language
    Yes
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier M95E TV features
Review Haier M95E TV features
Review Haier M95E TV features
Review Haier M95E TV features
Review Haier M95E TV features
Review Haier M95E TV features

GoogleTV on Haier K85F

The heart of the television is the Google TV system, which in theory should be a huge advantage. Access to thousands of apps and a wealth of features are promises we are familiar with. Unfortunately, in Haier's execution, this is one of the worst implementations of this software we have encountered. The system operates painfully slowly, and the interface notoriously freezes. However, the real nightmare is the incorrect and often downright comical translations of some menu options, making it difficult to figure out what is being referred to at times. To make matters worse, during our testing, we couldn't get the AirPlay feature to work at all.

Classic Features on Haier K85F

Let's move on to the classic functions and ports, because the story here is even more interesting. A plus is definitely the rich array of ports, including four HDMI connections and the increasingly rare mini-jack headphone output. Unfortunately, the television does not offer either USB recording or Picture-in-Picture mode. However, the real ordeal begins with the remote. Our initial attempts to pair it via Bluetooth to activate radio (RF) control and voice functions ended in total failure. After dozens of attempts, we were convinced it was simply a manufacturing defect. And then the surprise: after a long struggle, we discovered that the remote can be paired, but it must be done from the native Google TV settings, completely bypassing Haier's dysfunctional system overlay. This is a perfect example of how terrible software can ruin basic functionality. Oh, and one more thing. In the box... there weren't even batteries for the remote.

Classic Features of M95E

When it comes to classic television features, the M95E falls, to put it mildly, short. The only plus in this category is that we actually get a remote in the package, although it has a rather awkward shape and isn't the most comfortable. The real trouble began when we tried to search for terrestrial TV channels – the receiver stubbornly refused to connect to any antenna throughout the testing period. To be sure, we checked the same setup on another television, where everything worked flawlessly, which eliminates any fault on our part. Generally, apart from the fact that it has Bluetooth and a physical mini-jack headphone output, it's hard to commend the M95E for anything here.

Operating System: Google TV

Well, you might ask, what about Smart features? After all, Google TV is a system that offers fantastic possibilities. That's true, generally it does. And indeed, the M95E features the same vast library of applications and access to a voice assistant as any other manufacturer. The downside is that these benefits end with this model's version of the system. On our unit, the software simply operated sluggishly. We encountered frustrating bugs, and the entire interface would regularly stutter at the most inappropriate moments, which effectively discouraged us from using it.

Playing files from USB

9.4/10

9.5/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
Yes
Yes
PNG
Yes
Yes
GIF
Yes
Yes
WebP
Yes
Yes
TIFF
No
No
BMP
Yes
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
Yes
12 Mpix
Yes
Yes
16 Mpix
Yes
Yes
20 Mpix
Yes
Yes
24 Mpix
Yes
Yes
28 Mpix
Yes
Yes
32 Mpix
Yes
Yes

After all our complaints about the unfinished software, the moment came when we were absolutely shocked. It turns out that within this buggy and slow-running system, there is a function that works almost perfectly and puts industry veterans to shame. We are talking about the built-in media player for USB drives. It is a true multimedia powerhouse that played practically every video format we threw at it without the slightest hiccup – from the most popular to the completely niche. Haier, a newcomer to the TV market, has achieved something that many manufacturers with decades of experience have struggled with for years. Who knows, perhaps it was originally intended as a reliable player for conference rooms? Regardless of its origins, the result is outstanding!

In such an underdeveloped and clunky system, we weren't expecting any positive surprises. Yet, the built-in USB file player turned out to be a real gem. To our surprise, the app operated smoothly and flawlessly handled playback of all the major formats we threw at it. It's one of the few elements of the M95E software that seems to work exactly as it should.

Apps

9.6/10

9.6/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link

Sound

4.8/10

9.2/10

  • Maximum volume
    83dB
    87dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    Yes
    No
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    No
    No
  • DTS:X in DTS-HD MA
    No
    No
  • DTS-HD Master Audio
    No
    No

When it comes to sound, the review will unfortunately be very short. The biggest advantage of the built-in speakers of the K85F is that they simply exist and produce sound. Other than that, the sound is completely flat, lacking any bass and just anemic. Yes, on the TV's box we will find the Dolby Atmos logo, but against the physical capabilities of these drivers, it is a feature that exists only on paper. Therefore, the verdict can only be one: when planning to purchase this TV, a soundbar should immediately be added to the budget.

After all this tally of shortcomings and wasted potential, we move on to a category that is like a breath of fresh air. The sound on the Haier M95E is simply phenomenal. We can confidently say that it's one of the best sounding TVs to grace our office this year. The integrated soundbar, proudly positioned at the front, plays really clearly and evenly, delivering us crisp dialogues and selective high tones. The real magic also comes from the back of the casing – that’s where two additional subwoofers are located, providing a surprisingly strong and pleasant bass. Of course, we will be realists. We are still talking about the capabilities of the speakers built into the TV and there’s no comparison with a decent external audio system. Nevertheless, as far as integrated solutions go, the M95E sounds really very good and leaves most of the competition far behind.

Sound Quality Test

Acoustic Measurements

83dBC (Max)

75dBC

87dBC (Max)

75dBC