Katarzyna Petru
After months of records, billions of queries, and endless buzz around artificial intelligence, the growth rate of ChatGPT is starting to slow down. Data from Apptopia shows that the OpenAI mobile app is entering a maturity phase – fewer new installations, shorter sessions, calmer charts.
ChatGPT slows down: fewer downloads and shorter sessions
In October 2025, the number of ChatGPT downloads worldwide dropped by over 8% compared to the previous month. In the USA, users are spending an average of 22.5% less time in the app than in July, and the daily number of active sessions has fallen by 21%.
This doesn’t mean that interest has vanished – ChatGPT still generates around 7 million new installations per month. The way it is used is just changing. Instead of exploring new features and experimenting, users are beginning to treat the app as a daily tool – opening it only when they really need it.
AI is no longer a novelty
Some experts are stating outright: the generative AI market has become saturated. After the launches of Gemini, Claude, and Perplexity AI, user attention has begun to wane. ChatGPT itself has ceased to be the "wow effect" – even the introduction of the GPT-5 model hasn't generated as much media buzz as previous versions.
It's a natural cycle – every groundbreaking technology moves from a phase of euphoria into a stage of stabilization.
Maturity phase, or time for a new strategy
The decline in growth rate doesn't have to be bad news. On the contrary – it may mean that ChatGPT is becoming a mature product, with a solid, loyal user base. Now the game is not about downloads, but about keeping attention. To spark another wave of interest, OpenAI will need to show something truly new – perhaps deeper integration with multimedia, perhaps voice, perhaps video.
Because even though the boom has passed, AI is not going anywhere. It’s simply entering a phase where the “wow” effect is not what matters, but daily usability.
