Katarzyna Petru
LG is entering the game in the premium wireless audio segment. At CES 2026, the company showcased LG Sound Suite, its first ecosystem of speakers based on Dolby Atmos FlexConnect technology. This solution aims to combine the flexibility known from Sonos with full-fledged Dolby Atmos spatial sound – without cables and without the classic amplifier tangle.
What is Dolby Atmos FlexConnect
Dolby Atmos FlexConnect is a new audio platform where speakers connect wirelessly directly to the television or soundbar, and the system automatically calibrates itself to the room conditions. Thanks to active acoustic correction, speakers do not have to be in “ideal” locations – they can be on shelves, in corners, or behind the sofa.
As Dolby emphasises, it’s about maximum freedom of configuration without compromising sound quality. This element is expected to pose the greatest threat to Sonos, which has dominated the modular audio systems segment for years.
LG Sound Suite – system components
The new LG Sound Suite ecosystem consists of several components that can be combined in various configurations:
LG H7 – 3.1.2 soundbar with upward and side-firing speakers, the first soundbar on the market with Dolby Atmos FlexConnect
LG M5 – compact 2.1.2 speakers
LG M7 – larger 4.1.2 speakers
LG W7 – 8” subwoofer that can stand vertically or lie flat, with a claimed frequency response down to 25.9 Hz
All transducers are supplied by the Danish company Peerless Audio, and the H7 soundbar is powered by the Alpha 11 Gen 3 processor, known from LG's OLED TVs for 2026.
Soundbar is not mandatory
One of the more interesting elements of FlexConnect is that the soundbar is not always necessary. LG demonstrates configurations where four M7 speakers serve as front and rear channels, connecting directly to the LG TV from 2026. This approach is quite similar to Sony's Theatre Quad concept – only without a cable to the central unit.
Alternatively, the system can be built in a classic way: the H7 soundbar as the centre, along with M5 or M7 speakers as satellites and the W7 subwoofer. Importantly, the system can be expanded over time, just like in the Sonos ecosystem.
Up to 13.1.7 Dolby Atmos channels
LG declares that a configuration of up to 13.1.7 is currently possible, which means:
13 channels at ear level
1 subwoofer
7 height channels
In practice, the system supports:
up to 4 wireless speakers
1 subwoofer
direct connection to the TV or soundbar
Initially, 27 different configurations are available, and LG emphasises that this is more than what ChooseTV offers – especially in terms of speaker placement flexibility.
Limitations – like Sonos
Not everything looks perfect, however. Mixing speakers from different brands is still not possible, despite earlier suggestions during the first announcements of FlexConnect in 2023. In practice, this means a closed ecosystem – exactly like with Sonos.
A certain question mark remains over signal delay. Dolby admits that FlexConnect introduces latency, which can be compensated for when watching movies and series. LG has not yet confirmed whether the system will be fully usable for gaming on consoles in 2026.
Support for LG TVs
Dolby Atmos FlexConnect will be natively available on selected LG TVs from 2026, and the update will also be provided for models from 2025:
G5
C5
C5S
QNED9M
Sound Suite also supports music features, including AirPlay, Google Cast, and Spotify Connect, allowing it to function as a full-fledged audio system for music.
When and for how much
The market launch of the LG Sound Suite is scheduled for 2026. Prices have not been disclosed yet, but everything indicates that LG is targeting the premium segment – directly where Sonos has reigned for years. One thing is certain: Dolby Atmos FlexConnect is finally coming to a big player, and LG could be the first company to realistically threaten Sonos's dominance in the world of wireless home cinema.
