Katarzyna Petru
LONDON, 17 September 2025 – LG Electronics has announced a new, multi-year partnership with one of the world's most important cultural institutions – the London National Gallery. The Korean company becomes the official partner of the Modern and Contemporary Art gallery located at Trafalgar Square.
Classical Art in Dialogue with Modernity
As a partner, LG will support current and upcoming artistic projects – from artist residencies to conversations and debates, as well as new commissions for works. The National Gallery has aimed for years to present contemporary art in the context of its historical collection, and OLED technology is set to play a significant role in this process.
LG OLED ART – technology in the service of culture
The new collaboration continues LG's efforts in the world of art. For four years, the company has been a global partner of the Frieze fairs in Los Angeles, London, New York, and Seoul. This year, the audience had the opportunity to admire the works of Park Seo-Bo in Seoul and Suh Do-ho in London, among others.
– “We are proud to support the National Gallery at a time when modern and contemporary art meets the digital future. Thanks to OLED technology, we can collaborate with visionary artists and redefine the gallery experience for future generations” – emphasises Kate Oh, head of experience marketing at LG.
Sir Gabriele Finaldi, director of the National Gallery, adds: – “Collaborating with LG opens up new possibilities. Innovative technologies will allow for a fresh perspective on our masterpieces and revive the dialogue between the past and the present. We are excited to inspire the audience together for new discoveries.”
LG Gallery+ – art in your living room
In September, LG also unveiled a new service LG Gallery+, a curatorial platform that brings art and images into home spaces. The collection includes over 4,000 carefully selected graphics, photographs, film scenes, and works inspired by games. With personalisation and intelligent adaptive features, each user can create their own ambient gallery on their television screen.
Among the available works, we also find classics from the National Gallery, such as Wheat Field with Crows by Vincent van Gogh and Bathers at Asnières by Georges Seurat. This is a step towards making art more accessible – not just in museums, but also in everyday life.
