Paweł Koper
Just a year ago, Apple Immersive Video was merely a showcase of possibilities – available exclusively in a few original productions, on equipment that costs more than many televisions, consoles, and laptops combined. Now, everything is starting to change. During the WWDC 25 conference, specific declarations were made: Apple is opening its format to external creators. This means one thing: content will finally start to increase.
Vision Pro is just the beginning
If you haven't had the chance to test Apple Vision Pro with such material, it's worth checking out the Apple Store. The scene from the film Wild Life, where we come face to trunk with African elephants, is one of those moments when technology can truly impress. And I mean seriously.
Technology from Another Planet
There's no denying it – Immersive Video is not "just another format." Here, every frame is a massive dose of data: 8160 × 7200 pixels per eye, 90 frames per second, a full 180 degrees, all in 3D. The files weigh tons, and creating them requires a special camera Blackmagic URSA Cine Immersive. The cost of such a toy? 30 thousand dollars.
There will also be new support for dynamic aspect ratio changes – something that until now had been reserved for IMAX shows. Apple will allow films to seamlessly transition between formats, e.g., from 2.76:1 to 1.78:1, without the appearance of black bars. These minor adjustments may seem technical, but they make all the difference when the goal is total immersion in the story.
Canal+ enters the game
For now, we know one partner – Canal+ announced a documentary about Johann Zarco's victory in the French GP 2025. But looking at Apple's close ties with Disney, one can guess that this is just the beginning. Especially since in the latest version of visionOS 26, Apple announced broader support for spatial media – playback from Safari, AVKit, WebKit, or RealityKit will become everyday, rather than a curiosity for a few.
Is Apple Opening Up to the Future?
Is Apple planning to make its format available on other VR goggles? For now – no. Is that good? For Vision Pro users – definitely. For the whole industry? In an era when most platforms are struggling to recreate classic cinema in virtual form, Apple is attempting to create a completely new experience. The question is whether there will be creators who will truly take advantage of it.
Source: FlatpanelsHD, Apple WWDC 25
