Samsung The Frame 2025 (LS03F) vs Samsung OLED S85F (QD-OLED)

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks solid on paper. But as we know, lab tests are one thing, and real movie scenes tell a completely different story. When watching HDR content in natural conditions, The Frame 2025 maintains very good results. In most film scenes, peak brightness remained at levels of 550–650 nits. This is enough to feel the difference between standard image quality and that of HDR – bright highlights, reflections on water, and moonlight appear clear and impressive.

It’s also worth noting that the LS03F is a QLED television, which translates to solid color saturation. The coverage of the DCI-P3 color space reaches about 92%, allowing for vibrant, intense colors in HDR content. It may not be at the level of top premium models, but for a lifestyle screen, the result truly deserves recognition.

As an OLED, the Samsung S85F can really shine – literally. Under favorable conditions, it can generate brightness exceeding 750 nits. This is hugely significant because most movies are created with displays around 1000 nits in mind. In practice, this means that in scenes with moderately large bright elements, the image can look simply fantastic. However, it's not always so rosy. When there is a massive amount of light on the screen – whether it's a vast bright background or an entire screen filled with white – the S85F must tone it down. The brightness can drop by even four times in such scenes. This limitation is known to basically every OLED in this price range, so we don't consider it a particular failing. However, something that deserves praise is what sets this model apart from the competition – color gamut coverage. Thanks to the QD-OLED panel, our colorimeter showed values exceeding 100% DCI-P3 coverage and as high as 86% for the ultra-wide BT.2020 palette. Such results are hard to find even in televisions that cost several times more.

When it comes to image quality right out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were issues. In both HD and 4K HDR content, we noticed noticeable deviations in white balance. The image was heavily skewed towards red and blue, giving the screen a characteristic rosy tint. This effect was most visible in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. In such moments, the screen clearly leaned towards pink tones, which can also be seen in the attached comparison photo. As for brightness characteristics – it wasn't as bad as one might expect given such color inaccuracies. Analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically affect the perception of the material.

Samsung, as befits a manufacturer with ambitions, equipped the S85F with a mode called Filmmaker. Its task is simple: to make the colors on the newly purchased television as true to what the director wanted us to see as possible. Sounds great… but, as often happens, a great-sounding theory doesn’t always translate into perfect practice.

In the tested unit, it quickly became apparent that the image – due to an excess of blue and red – looked as if someone had overdone the saturation a bit. As a result, quite significant color errors appeared, particularly in 4K content. To make matters worse, there was a brightness issue – the S85F could brighten most scenes more than it should, taking away their intended mood.

Fortunately, Samsung televisions, including the S85F, offer an impressive number of settings for advanced calibrators. This means we could check what this panel is truly capable of when it gets into the right hands.

After calibration, the movie mode gained a completely new quality. The issue of pink tint, which had previously been clearly visible, especially in bright scenes, was effectively eliminated. Colors began to look much more natural, and the white balance no longer dominated the rest of the image. It was no longer the same exaggerated “box picture” – everything gained coherence and a cinematic character. Additionally, the tendency of the television to slightly brighten scenes, previously visible in the EOTF curve analysis, was partially corrected. Of course, this was within the limits of what the design allows without local dimming – it’s hard to speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one would expect from a mode called Filmmaker.

Thanks to the vast number of settings in the menu, we managed to bring the S85F almost to perfection. White balance in SDR content? Literally perfect – deviations do not exceed a value of "1". Thus, it can be confidently said that in materials with not very high dynamics, we have an image close to reference.

In HDR content, minor issues did arise, but they are of little significance in practice – most errors fall below the threshold of perception, which is a value of "3". We also managed to tame the S85F regarding brightness management – the EOTF curve, even in films, adheres to an almost perfect line. This is one of those cases where after calibration, you can comfortably forget about the settings and simply enjoy movies and series at the highest level.

The LS03F is equipped with the NQ4 processor, which is responsible for improving image quality—especially in lower-quality materials. In practice, it works surprisingly well, particularly with older content and recordings with lower resolution. Activating the "noise reduction" feature yields noticeable effects. The television effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear improvement—previously, this feature often smoothed everything too much, including details that it shouldn't have removed. In this year's model, the smoothing still occurs, but it is done in a much more acceptable manner. Textures of materials, skin, or fabric details are no longer so heavily muted as before—the image retains more naturalness. However, this does not change the fact that film grain is still removed by the television, which may not be to everyone's liking. On the other hand, it is no longer as aggressive an intervention as in previous models. It is also worth mentioning that the LS03F may struggle with very weak signals—such as recordings from VHS tapes or video in low resolution. In such cases, we noticed slight clipping of the image at the edges—so-called overscan. This can lead to situations where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

The tone transition smoothing feature in the S85F works really well – it can completely eliminate the problem of visible bands in very poor quality materials, even from YouTube. Unfortunately, even the lowest level of this option comes with compromises. Noise reduction is aggressive enough that it can smooth out film grain, which many of us consider an element of the cinematic atmosphere. At the "Standard" level, we did not notice that this feature removed anything significant from the image, so we can recommend this setting. On the other hand, the "High" level is a different story – it can smooth not only noise but also fine, desirable details such as the texture of objects.

When it comes to image scaling, the S85F performs very well. The material looks sharp, and the only minor imperfection is slightly visible contour jaggedness. And there’s the ongoing issue with Samsung televisions – overscan. This can cause some scenes to have their frames slightly trimmed, which is worth keeping in mind when watching very old content.

A novelty in The Frame for 2025 is the panel with a refresh rate of 144 Hz. Yes – in a television primarily associated with displaying artwork, you can now not only watch Van Gogh but also comfortably play on a console or follow dynamic sports action. This is a definite step towards greater versatility. In the case of Samsung films, as usual in models with a 120 Hz panel and above, it allows you to adjust motion smoothness according to your own preferences. You can set a more cinematic representation while maintaining frame rate or opt for full motion smoothing. The range of options is wide, allowing you to tailor the effect to your taste – whether the viewing experience is meant to resemble classic cinema or a presentation on a modern theater panel.

*this part of the test refers to the model LS03FAU in sizes 55 and 65 inches, which is equipped with a 144Hz panel; the 43 and 50-inch sizes have 60Hz panels, and therefore perform much worse in terms of motion smoothness.

S85F is a hellishly fast television – and this is not just an empty catchphrase for effect. Thanks to the 120 Hz OLED panel, dynamic scenes, whether in games or while watching a live match, look exactly as they should – smoothly, sharply, and without the feeling that something is "escaping" from the frame. The lightning-fast pixel response time, typical of OLEDs, plays a crucial role here. Transitions between frames are practically instantaneous, and the image remains clear even during the fastest camera movements. A ball flying across half the field? A car racing in a chase scene? Everything here is clear and free of the characteristic "trail" found in LCDs.

This is exactly what we expect from a good OLED – zero compromises in motion fluidity. The S85F gives the feeling that regardless of the pace of the action, we can focus on what is happening on the screen, rather than on the imperfections of the image.

As we mentioned earlier – although The Frame likely displays images and works of art most of the time, Samsung has recognized that a Van Gogh enthusiast can just as easily be an avid gamer. And it must be admitted that The Frame 2025 has almost everything it needs to become a fully-fledged gaming television.

On board, we find support for ALLM (automatic game mode) and variable refresh rate (VRR) thanks to the implementation of one HDMI 2.1 port. The television handles lower resolutions at higher refresh rates without any issues and features an expanded Game Bar – already known from other Samsung models – which allows for quick previewing and changing of the most important gaming-related settings. For this, it earns additional points from us. The proprietary motion smoother Auto Motion Plus Game also deserves special mention, which – and it's worth emphasizing – works without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a practically noticeable way in terms of delays. The result? Much better fluidity in games, especially those that struggle to maintain stable 60 frames. This solution can realistically improve the gaming experience in more demanding titles – especially on consoles that don’t always manage full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already considered standard in Samsung televisions, so there's nothing to particularly complain about here. However, the problem is something entirely different. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it's not there. This is a significant setback when configuring a console for proper HDR content display in games. It’s hard to understand why such a decision was made, but one thing is certain – this should be fixed as soon as possible. We are talking about a brand that has set standards for gaming on televisions for years. If HGiG comes back – and we hope that it will – The Frame LS03F can confidently aspire to be a true gaming television. Not just as a decoration on the wall, but as equipment that really provides joy in gaming.

The S85F has practically everything it needs to become the dream screen for gaming. Four fully-fledged HDMI 2.1 ports with a bandwidth of 48 Gb/s, support for VRR, ALLM, a super-detailed Game Bar that clearly shows all parameters – and on top of that, a gem in the form of Game Motion Plus. This is a motion interpolator that makes animation in games more enjoyable, with only a slight increase in input lag. This is a rare combination, and Samsung deserves a big plus for it.

Now comes the moment where we have to complain a bit. The lack of Dolby Vision in Samsung TVs is already standard, so there's no point in hoping (unless something changes in a few years) – but the disappearance of HGiG after the software update is something that’s hard to explain. HGiG (which stands for HDR Gaming Interest Group) is a mode that allows for precise reproduction of brightness in HDR games, according to the creators' intention. Without it, HDR calibration on the console becomes less precise, so we might end up with an image that's too dark in the shadows or overly bright.

Perhaps Samsung will fix this in the next update – and we have high hopes for that. Because if HGiG returns, the S85F will become almost the perfect TV for gamers.