Samsung QLED Q70D / Q74D / Q77D vs Sharp GP7

The brightness of the Samsung Q70D is fairly average, yet it delivers a noticeable HDR effect. With brightness exceeding 400 nits, the distinction between SDR and HDR materials becomes evident. As observed in the discussion about contrast and black levels, the TV's performance varies across different scenes. In a scene featuring a bright sun against a darker foreground, the measured luminance is lower. However, in a scene with a large, bright light source dominating the frame, the TV achieves its peak brightness, reaching nearly 500 nits—a commendable result for its price range and display class.

Despite these strengths, the relatively low coverage of the wide DCI-P3 color gamut occasionally results in less vivid color reproduction. Even so, the TV offers rich colors and precise shade reproduction, enhancing the movie-watching experience. Furthermore, the Q70D excels in motion blur elimination during dynamic scenes, making it a solid choice for enjoying sports broadcasts and gaming.

In terms of HDR, the Sharp GP7 can pleasantly surprise us. The maximum brightness around 500 nits is the threshold at which the real advantages of high dynamic range become visible. During our tests, we achieved stable values between 430 and 500 nits, which translated to clearer distinction of elements in both bright and slightly darker scenes. Additionally, there is a DCI-P3 color gamut coverage of around 95%, which allows for vibrant, visually pleasing colors. Of course, this is not the highest league, but for this price range – a big plus.

The best factory mode on the Samsung Q70D is "Filmmaker," and it is the one we used when conducting various tests. Before the calibration process, it had several flaws that effectively prevented the conveyance of the director's intentions. In both SDR and HDR materials, the white balance was dominated by red and green colors. As a result, there was a characteristic yellow tint on the image, causing whites to appear yellowed and creating issues with skin tones, which were noticeably too warm. The reduced gamma in the standard color gamut materials caused a significant drop in the already low contrast. This resulted in an emphasis on details in the blacks but also in blown-out images in brighter scenes. The EOTF curve, in this case, turned out to be much better and only lightened those scenes with relatively low luminance. This was clearly visible in the section where we measured the maximum brightness of the television in HDR materials. At that time, the frame from the movie "Billy Lynn" was unnaturally bright and lacking depth.

Upon taking it out of the box, in movie mode, the GP7 doesn’t perform badly at all. In HD materials, we noticed slight disturbances in white balance – drops in red and blue, which made the image have a slightly greenish tint. This is visible, for example, on the faces of characters, which become less three-dimensional. The gamma is somewhat brightened in places, resulting in less deep blacks. In 4K HDR content, a cooler, bluish tone additionally emerges, making colors appear less natural. On the other hand, looking from the "out of the box" perspective, these settings are not bad – just minor adjustments are needed, and we will try to improve them with special tools.

Fortunately, Samsung provides a wide range of calibration tools in all its televisions, where we can find 2-point and 20-point grayscale adjustments as well as advanced CMS. Thanks to this, we were able to significantly improve the quality of SDR and HDR materials. The vast majority of errors have been corrected, and the image that the Samsung Q70D now generates is definitely closer to the reference. Higher deltaE errors in the high dynamic range materials are primarily due to the display's insufficient luminance.

Calibration really makes a difference in GP7. After implementing the adjustments, we achieved a better white balance in HD content, and the colors started to look much more natural, with minimal deviations and without a clear dominance of individual colors. In 4K HDR, the change is not as spectacular, but still noticeable. The gamma has been brought to a more neutral level, although there is still a visible issue with a slight boost in the brightest details on the screen. The lack of control over dynamic tone mapping limits our maneuvering room, but nonetheless, this is a significant step forward compared to the factory settings.

The function responsible for improving gradation is named "Noise Reduction" in the menu. As we have confirmed, it is worth activating as it has a positive effect on tonal transitions. More importantly, it does not negatively affect film grain or fine details, which sometimes the competition "offers" us.

Image scaling in Samsung Q70D should be rated as average. The manufacturer aims not to artificially sharpen the image but to leave it naturally softened.

The TV can quite well scale lower quality content. Our test panels were well reproduced, and although there was minimal aliasing on small, delicate shapes (for example, thin branches), it still looked satisfactory. Additionally, the GP7 offers a "10-bit color reproduction" feature to smooth out tonal transitions in poor quality materials. It is useful, but at the expense of some details, which is why we recommend turning it on only when we are really watching something of poor quality.

The Samsung Q70D is the first model in the manufacturer's range to feature a 120Hz panel, resulting in more advanced motion smoothing capabilities compared to lower-category models. Within the menu, three functions are dedicated to improving motion fluidity: "Motion Blur Reduction," "Judder Reduction," and "Clear Motion (LED)." The third option will be discussed separately. The first function enhances sharpness during motion, while the second adjusts the degree of smoothing. The smoothness feature on the Samsung Q70D performs well, with each setting delivering a noticeable effect. This allows viewers to customise the level of fluidity, making it suitable for those who dislike the typical stuttering of films or enjoy watching sports. The accompanying picture illustrates a configuration with mild smoothing, avoiding the soap opera effect.

The panel employed in the Samsung Q70D offers a commendable response time for its class. While it won't deliver razor-sharp motion clarity, it is a strong choice for sports enthusiasts at this price point.

With a 60 Hz refresh rate and an average response time, it's hard to expect miraculous smoothness. In dynamic tests, like the one with the "little green man," it is evident that the image can blur and occasionally lose sharpness. For watching movies and series, this is acceptable, especially since one can use a motion smoother with three levels of adjustment. However, if we care about ultra-smooth sports broadcasts or super responsive gaming, we may feel underwhelmed.

The tested television, Samsung Q70D, has four HDMI 2.1 ports, all offering a bandwidth of 40 Gbps. Despite this, no negative effects were noticed during testing. More importantly, the TV supports all features associated with the HDMI 2.1 standard. This will certainly please gamers, as it ensures optimal gaming performance using a console or a PC. While HDR Dolby Vision is absent, the correct implementation of HGIG mode and the absence of any calibration checkerboard issues are noteworthy. Additionally, Samsung stands out by allowing gaming with the smoothness enhancer activated without significant performance degradation. This means that 30 fps titles are perceived similarly to those running at a native 60 frames per second.

Samsung was one of the first manufacturers to introduce the Game Bar, which has been consistently improved. It provides all necessary gameplay information and allows users to adjust "on the fly."

In summary, the Samsung Q70D performs excellently with both consoles and computers. All functions worked seamlessly, and there were no issues. The ability to activate the smoothness enhancer without a noticeable increase in input lag is a game-changing feature.

Let's not kid ourselves – the GP7 is not a television for the most demanding console gamers. Yes, it has ALLM that will automatically switch the TV to low latency mode, but it lacks VRR or G-Sync. There is also no advanced menu to facilitate the adjustment of settings during gameplay. Dolby Vision in games? Yes, but with such high input lag that it's hard to talk about comfort. If we play occasionally and do not aim for the highest standards, we can get by, but fans of technical innovations will be disappointed.