Samsung Neo QLED QN85D / QNX1D vs Panasonic W70A

The HDR performance of the Samsung QN85D is a mixed bag. While it excels in synthetic luminance tests, reaching up to 1000 nits, and delivers impressive results in scenes with full-screen brightness – like in The Meg or the opening of Life of Pi – the limitations become apparent when smaller bright elements are introduced. In these cases, the brightness level noticeably dips, weakening the HDR effect and reducing its impact. When brightness hovers around 200-300 nits, the immersive “wow factor” of HDR tends to diminish, and visuals lose some of their intended brilliance.

That said, the QN85D still manages to deliver decent colour quality, covering 95% of the DCI-P3 colour space, which, while respectable, doesn’t set it apart from its top competitors. Colours appear accurate and vibrant, but the HDR experience could be more compelling if the brightness was consistently well-balanced across various content types.

HDR on the Panasonic W70A unfortunately does not impress. Brightness at the level of 250–300 nits is simply too low to feel the true magic of cinematic effects in dynamic, bright scenes. Images that should "explode" with light appear rather flat, and fine details in bright areas often get lost in the average luminance of the panel. On the positive side, the HDR effect is at least stable. The TV does not suffer from excessive brightening nor does it lose details during sudden scene changes. Everything is predictable and calm, though unfortunately not very spectacular. Another issue is the color gamut coverage. The W70A is not equipped with an additional layer of quantum dots (often known as QLED), resulting in colors appearing rather mediocre. There is a lack of depth in reds, saturation in greens, and precision in rendering subtle shades.

The Samsung QN85D, when tested in Filmmaker Mode, falls short of expectations for film accuracy due to several notable issues in colour and brightness reproduction. In HD content, the white balance is skewed by an excess of red and blue, causing a pinkish tint across the image. This effect, confirmed by Colour Checker tests, impacts the realism of skin tones and other details, becoming particularly distracting in complex scenes.

For 4K HDR content, while the white balance intially appears accurate, there is a pronounced shift towards blue tones at the upper end of the spectrum. This deviation results in colours that lack natural appeal, subtly detracting from the viewing experience. The gamma, although close to the standard reference, slightly dips below the ideal 2.4 level, reducing shadow depth. Moreover, the EOTF curve for 4K content is noticeably elevated above the reference line, leading to excessive brightness in certain image areas. This undermines the cinematic look Filmmaker Mode aims to deliver, creating a visual experience that feels over-bright rather than authentically nuanced.

In summary, while Filmmaker Mode on the QN85D initially presents a cinematic effect, the inaccuracies in colour balance and brightness are too significant to achieve the true-to-source quality that the mode promises.

The Panasonic W70A was tested in movie mode, which theoretically should guarantee the most natural image reproduction. Unfortunately, as is often the case with budget televisions, the reality proved far from ideal.

In HD (SDR) content, the white balance was severely disrupted by an excess of red and a noticeable drop in blue tones. The result? The image had a distinctly warm, even yellowish tint, which is clearly visible in the comparison photo. In the case of 4K HDR materials, the situation reversed. Here, the image became excessively cold and bluish, causing scenes to lose their naturalness and depth. The differences are visible even to the naked eye, especially in the bright parts of the image. The Colour Checker palette test confirmed our observations. Most color samples did not hit their intended points, "running away" towards warmer shades in SDR and cooler ones in HDR. As for brightness characteristics, both gamma and the EOTF curve showed significant problems. The image tended to excessively brighten certain areas, disrupting the balance and leading to a loss of details in darker and brighter regions.

In summary – the factory color reproduction settings in the Panasonic W70A leave much to be desired. The image is far from neutral, and the errors in white balance and gamma mean that a solid calibration is needed to extract the full potential from this television.

After professional calibration of the Samsung QN85D’s Filmmaker Mode, there's a noticeable enhancement in HD/SDR content quality. The calibration eliminates major issues with white balance, and adjustments to the brightness characteristics result in a more natural and lifelike picture. Regular HD content, like television broadcasts and YouTube videos, now benefits from well-balanced colours, free from the distracting hues that previously impacted image quality.

However, challenges remain with 4K HDR content. Despite calibration, improvements in white balance for HDR are minor, and more cosmetic than transformative. The EOTF curve initially aligns with reference standards in test conditions, but the television struggles to maintain consistent brightness during film scenes. As a result, dark elements appear overly boosted in mixed scenes, creating excessive contrast. In fully dark scenes, the image often becomes too dim, obscuring finer details and diminishing the overall viewing experience. This inconsistency in brightness affects the depth and accuracy of HDR performance, especially in more challenging scenes.

The Panasonic W70A, despite its limitations, gave us a lot of room to maneuver during calibration. Thanks to well-developed tools, we were able to achieve significantly better white balance in both HD (SDR) and 4K HDR content. The issues with excess red in SDR and overly cool images in HDR have disappeared. The gamma brightness characteristic has also improved, maintaining stability and avoiding excessive brightness or loss of detail in darker areas.

So where is the problem? Unfortunately, there are barriers that even professional calibration cannot overcome. Poor coverage of a wide color gamut means that the TV cannot fully reproduce colors in HDR materials. There is a lack of saturation, and subtle color transitions still appear somewhat "flattened." Another limitation is brightness management, which results from the use of an IPS panel. In the comparative photo featuring the actress's face in colorful clothing, it is clearly visible how some shades are noticeably muted, and colors lose their depth and brightness.

The calibration extracted everything it could from the W70A. The image is now much more natural, and the errors in the factory settings have been effectively corrected. Unfortunately, hardware limitations in the form of poor color gamut coverage and an average panel prevent us from achieving spectacular results, especially in HDR content.

When assessing the fluidity of tonal transitions in low-resolution materials on the Samsung QN85D, it's important to consider the noise reduction feature, which significantly improves problematic tonal transitions. However, this feature also has its drawbacks – it removes film grain, a crucial element in many productions that adds authenticity, and it can also soften the image. While this may appeal to those who prefer a smoother image, film enthusiasts who favour the authentic look of films may want to use this feature sparingly.

In terms of image scaling, the television performs very well. The model's figure is presented correctly, without noticeable distortions, and the branches in the background do not suffer from excessive artificial sharpness, a common issue when scaling lower-resolution content. The high capabilities of the image processor are evident, as it effectively handles lower-quality materials, ensuring a high-quality final image.

We checked how the Panasonic W70A performs in improving content of lower quality than 4K, and it must be admitted that the television does quite well in this regard. The "Zeroing Counter" function is responsible for smoothing tonal transitions. The optimal setting turned out to be the Average option, which effectively smooths out color gradation issues while not ruining the film grain. This is the setting we recommend for most users, as it provides a balance between improving the fluidity of transitions and maintaining the naturalness of the image.

As for image scaling, the Panasonic W70A performed really well. The test pattern with the model was positively evaluated – details on her clothing were well reproduced, and the contours of her face retained sharpness. In the background, we noticed slight "jaggies" on thin branches, but these are details that only a very observant eye will catch. However, it is worth noting a certain flaw of this model – the television has a tendency to overscan, which means slight cropping of the image edges. This is not a very intense phenomenon and for most users it will be practically unnoticeable, but if we care about perfect framing, it is worth keeping this in mind.

The Samsung QN85D’s display boasts a 120 Hz refresh rate, which should satisfy both gamers and sports enthusiasts, providing a smooth and dynamic viewing experience. There are options for further improving fluidity, including a blur and judder reduction feature that allows precise adjustment of motion smoothness on a 10-point scale. Blur reduction enhances the sharpness of fast-moving objects, making action scenes clearer, while judder reduction smooths motion to eliminate the "stuttering" effect. Ghosting is generally well-controlled, although minor drawbacks may be noticeable in more demanding scenes, particularly when an object moves against a dark background. Additionally, the television features a BFI (Black Frame Insertion) option at a 60 Hz frequency, which can significantly enhance motion smoothness, although it comes with the potential downside of flicker, which may be bothersome for some viewers.

The Panasonic W70A is equipped with a 60 Hz panel, which immediately suggests that the television will perform best when watching movies, series, or everyday TV content. In more dynamic scenes, such as sports broadcasts or games, the panel's limitations become more noticeable. On the positive side, it is worth noting the presence of a motion smoother called "Effect," which offers three levels of adjustment - low, medium, and high.

Each of the settings allows you to adjust motion fluidity to your own preferences, minimizing motion blur and improving clarity in dynamic shots. In practice, the Medium setting seems to be the most versatile - it offers better fluidity without excessive "soap opera effect," which can look artificial in feature films. The High setting may work well for sports broadcasts, but in films, it can disrupt the natural character of movement.

The Samsung QN85D is an excellent choice for gamers, offering a wide range of features that elevate gameplay quality and make it even more immersive. With a 120 Hz refresh rate, the image remains incredibly smooth, crucial during fast-paced action scenes in games. The TV also boasts low input lag, making player responses to commands almost instantaneous, enhancing control over characters and events on screen. Additionally, the Samsung QN85D supports VRR (variable refresh rate) and ALLM (auto low latency mode) technologies, optimising image fluidity and reducing lag by automatically adjusting the TV to meet gamers' needs.

The Xbox app, which enables cloud gaming without requiring a console, is another significant advantage, offering a seamless gaming experience without the need for additional hardware – a feature that sets Samsung TVs apart. The Auto Motion Plus Game feature is another notable addition. This motion smoother simulates a higher frame rate, making 30 fps games appear smoother, akin to 45 fps, while games at 60 Hz are upgraded to a 90 Hz experience. Most importantly, this feature does not introduce significant lag, ensuring the comfort of gameplay remains intact. It allows gamers to enjoy a smoother image without compromising responsiveness.

The Panasonic W70A is a television that will be more suitable for occasional gamers than for avid players. The 60 Hz panel does not allow for full utilization of the potential of new generation consoles, especially in dynamic titles. The lack of HDMI 2.1 somewhat limits its capabilities, but fortunately, we find features such as ALLM, which is automatic switching to game mode, and VRR, which helps minimize screen tearing. It's also worth noting the support for Dolby Vision in games and HGiG, which makes HDR more predictable and looks solid. It's just a pity that the Game Bar is missing. This feature is already standard in many televisions and provides quick access to the most important settings for gamers. The W70A holds up when it comes to gaming, but it has its limitations. It works well with calmer titles, while more demanding players may feel unsatisfied.