Philips OLED769 vs Hisense U7Q PRO

Direct compare

OLED769 / AMIBLIGHT TV

U7Q PRO / U78Q PRO

Info

Available screen sizes: 48”55”65”

Available screen sizes: 55”65”75”85”

Panel type: WRGB OLED

Resolution: 3840x2160

System: Titan OS

Model year: 2024

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Panel type: LCD VA

Resolution: 3840x2160

System: VIDAA

Model year: 2025

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Overall rating

7.3

7.4

  • Movies and series in UHD quality

    7.6

    7.2

  • Classic TV, YouTube

    8.4

    7.1

  • Sports broadcasts (TV and apps)

    8.3

    6.7

  • Gaming on console

    9.2

    8.3

  • TV as a computer monitor

    7.6

    8.2

  • Watching in bright light

    4.6

    6.2

  • Utility functions

    5.6

    9.4

  • Apps

    6.2

    7.7

  • Sound quality

    6.7

    7.8

Advantages

  • Great contrast

  • Ideal choice for gamers and sports - HDMI 2.1, 120Hz, low input lag

  • 3-sided Ambilight system

  • Exceptional color reproduction after calibration

  • Great contrast and blacks - true Mini-LED backlighting with a VA panel (65")

  • Very good motion smoothness - 4K@165 Hz panel

  • Very high HDR brightness - even above 1500 nits

  • Perfect for gaming - Low input lag, VRR, ALLM, 4x HDMI 2.1, 288Hz at 1080p.

  • The Vidaa operating system has many features, e.g. Airplay, USB recording

  • Outstanding quality of tonal transitions

Disadvantages

No like
  • Poorly developed operating system - TitanOS

  • Average brightness

  • No support for HGiG

  • Average viewing angles

  • Missing apps on the VIDAA platform

Our verdict

The Philips OLED769 is the entry-level OLED television from the Chinese-Dutch manufacturer for 2024. Designed to impress during movie nights or dynamic content, the OLED technology ensures excellent contrast, while carefully adjusted picture settings deliver vibrant and natural colours. Motion fluidity is another highlight, with an efficient motion smoother for films and a 120Hz panel that guarantees clarity and fluidity for gamers and sports enthusiasts.

Gamers will particularly appreciate the OLED769, which includes 4 HDMI 2.1 ports supporting features such as VRR and ALLM. Combined with a very fast response time, the TV ensures smooth, realistic action with exceptional precision and responsiveness. Another standout feature is Philips' proprietary Ambilight lighting system, which enhances the viewing experience with immersive ambient lighting, beloved by many loyal fans.

On the downside, the operating system may disappoint those familiar with older Philips TVs. The TitanOS platform, replacing previous open systems, feels somewhat limited, offering fewer user features and a smaller selection of apps. However, for users who rely on only the most essential streaming platforms, TitanOS should suffice.

Overall, the Philips OLED769 is a reliable choice for those seeking modern features, strong picture quality, and an enjoyable gaming or movie-watching experience, all at an accessible level.

The U7Q PRO is a television that, after just a few minutes, gives a clear signal: "speed matters here." Hisense surprised us with how much they managed to pack into a device that doesn’t cost a fortune. A refreshing rate of 165 Hz in 4K, and even 288 Hz in Full HD – not that long ago, such numbers were reserved exclusively for top gaming monitors. And here you go, we have a mid-range television with almost a full set of gaming features that confidently throws down the gauntlet to much more expensive competitors. However, it doesn't stop at speed-related qualities. The U7Q PRO also boasts a very bright screen, which peaks at even 1500 nits. Like every Mini-LED, it has its typical "moods" associated with this technology, sometimes slightly exaggerating the image, but the overall visual effect remains very positive – especially with HDR content. It's also worth mentioning the Vidaa operating system – fast, intuitive, and equipped with features such as AirPlay, a voice assistant, and a web browser. Although you won't find the full range of apps known from Android here, the system performs really well in everyday use. So why is it "almost" ideal for gamers? It’s just missing the HGiG feature, which allows for precise adjustment of brightness levels in HDR games. This is a minor flaw, but it may be significant for console purists. Nonetheless, the U7Q PRO remains a very solid offering – and at the same time proof that Chinese manufacturers have not only caught up with their competitors from Korea or Japan but have even begun to outpace them in some aspects.

TV appearance

HDMI inputs
0 x HDMI 2.0, 4 x HDMI 2.1 (48Gbps)
0 x HDMI 2.0, 4 x HDMI 2.1 (48Gbps)
Other inputs
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Good
Stand type
stand-type-
Central
Stand type
stand-type-
stand-type-Graphite
Stand
stand-Fixed
Accessories
accessories-Stand
accessories-Stand

Contrast and black detail

10/10

8/10

Local dimming function: Yes, number of zones: 560 (20 x 28)

Contrast:

Review Philips OLED769 Contrast and black detail

Result

:1

Review Philips OLED769 Contrast and black detail

Result

:1

Review Philips OLED769 Contrast and black detail

Result

:1

Review Philips OLED769 Contrast and black detail

Result

:1

Review Philips OLED769 Contrast and black detail

Result

:1

Review Hisense U7Q PRO Contrast and black detail

Result

340,000:1

Review Hisense U7Q PRO Contrast and black detail

Result

62,850:1

Review Hisense U7Q PRO Contrast and black detail

Result

42,000:1

Review Hisense U7Q PRO Contrast and black detail

Result

11,100:1

Review Hisense U7Q PRO Contrast and black detail

Result

7,500:1

Halo effect and black detail visibility:

The Philips OLED769 excels when it comes to black levels and contrast quality. Utilising OLED technology, each pixel is independently illuminated, allowing for complete deactivation of individual pixels. This results in perfectly black areas of the image and infinite contrast, delivering an incredibly realistic viewing experience with outstanding clarity and detail in darker scenes.

The OLED panel in the Philips OLED769 is produced by LG, known for its WOLED technology, ensuring exceptional black reproduction and reliability. As a result, the TV achieves a level of contrast that traditional LCD televisions and even the most advanced models cannot match.

The Hisense U7Q PRO is an mini-LED television with a VA panel and - in the 65-inch version we tested - 560 local dimming zones. It's worth noting that this number varies depending on the size - larger diagonals will have more zones, while smaller ones will have correspondingly fewer. But regardless of that, the dimming system itself works really solidly here.

The contrast performs really well, considering the price range this model falls into. Under the best conditions, the U7Q PRO can achieve results close to six-digit values, which until recently was reserved for much higher-end equipment. In practice - in scenes like the one from the movie Oblivion - the picture looks stunning. With a bit of light on in the room, it's hard at first glance to distinguish this television from organic screens. Of course, it's still an LCD with local dimming, so compromises are unavoidable. In more challenging scenes, where many small light sources appear, the U7Q PRO tends to dim too aggressively. Instead of a slight deterioration of black levels, some details that should be visible disappear. This is a side effect of the algorithm that strongly adheres to the principle of "black should be black," even at the cost of subtle image elements.

But all in all - contrast is one of the stronger points of this model.

HDR effect quality

6/10

6/10

Supported formats
HDR10, HDR10+, Dolby Vision, HLG
HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG
Color gamut coverage
DCI P3: 98.0%, Bt.2020: 73.0%
DCI P3: 94.3%, Bt.2020: 73.3%

Luminance measurements in HDR:

Review Philips OLED769 Brightness measurement

Result

609 nit

Review Philips OLED769 Brightness measurement

Result

707 nit

Review Philips OLED769 Brightness measurement

Result

801 nit

Review Philips OLED769 Brightness measurement

Result

775 nit

Review Philips OLED769 Brightness measurement

Result

261 nit

Review Hisense U7Q PRO Brightness measurement

Result

1129 nit

Review Hisense U7Q PRO Brightness measurement

Result

323 nit

Review Hisense U7Q PRO Brightness measurement

Result

721 nit

Review Hisense U7Q PRO Brightness measurement

Result

267 nit

Review Hisense U7Q PRO Brightness measurement

Result

736 nit

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

Static HDR10

Dynamic: Dolby Vision

Dynamic: Dolby Vision

HDR luminance chart:

Hisense U7Q PRO

Luminancja HDR

Luminance of RGB colors

Philips OLED769

Luminancja HDR

Luminance of RGB colors

The Philips OLED769 performs admirably in film scenes featuring small bright elements. With peak brightness reaching around 800 nits, the TV handles light sources like street lamps or stars with remarkable vividness and detail. However, its limitations become evident during scenes with full-screen brightness, such as sun glare, where brightness drops to approximately 250 nits. This is a common challenge for more affordable OLED models, which often struggle to sustain high brightness across the entire display.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for displaying HDR content as intended by creators, even in more demanding scenes with strong light. In practice, it can be very good, but not always perfect. In bright scenes with a large surface area – such as the test screen with intense sunlight from the movie "Pan" – U7Q PRO makes a huge impression. It can almost blind with light, which is definitely an advantage in the context of HDR content. Unfortunately, this is not always maintainable when a lot of small bright details appear on a dark background. In such moments, local dimming algorithms decide to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and U7Q PRO is no exception. However, with such a large number of dimming zones, one could expect a somewhat more mature algorithm responsible for controlling them. Fortunately, the overall reception of HDR content is very positive. U7Q PRO is not only bright but also colorful; thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 color palette is at 95%, and BT.2020 is around 73%.

Factory color reproduction

6.4/10

6.2/10

Factory Mode

After calibration

Factory Mode

After calibration

The "Film" mode on the Philips OLED769 proved to be the most faithful factory setting for preserving the source material, and it was the basis for our tests. However, like other factory presets, it has a few flaws. Let’s break down the key issues observed in SDR and HDR content.

In both formats, the white balance exhibited a noticeable dominance of green and red tones. This led to a yellowish tint across the image, resulting in yellowed whites and slightly unnatural skin tones. This was particularly evident in the "ColourChecker" palette, where colour samples leaned toward warmer shades.

In terms of contrast and brightness, two critical graphs tell the story: the Gamma curve for HD content and the EOTF curve for 4K HDR content. For SDR, the gamma value dips below the ideal 2.4 level, causing lighter parts of the image to appear overly bright. This overexposure reduces detail and depth in bright areas. In contrast, the EOTF curve for HDR content performed admirably, accurately maintaining details in both bright and dark regions. This ensures realistic, dynamic scene reproduction that enhances the overall viewing experience.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, it is this mode that performs best in terms of color reproduction. But that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooled tone. The white balance was shifted towards blue, which made the overall impression feel a bit "cooler." It's not glaring, but definitely noticeable – especially on white backgrounds that, instead of neutral, appeared slightly bluish. Additionally – as we mentioned earlier – the television tends to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration the image may seem a bit unnatural – too cool, with slightly exaggerated dynamics. That's why we decided to conduct our own calibration – and its effects and charts can be seen below.

Color reproduction after calibration

8.8/10

7.5/10

After professional calibration, the Philips OLED769 truly excels in colour accuracy. Any yellow tint previously seen in HD and 4K content is now eliminated. The Colour Checker test shows minimal deltaE errors, occasionally exceeding a value of 2, which indicates a nearly perfect representation of the director's intent.

When it comes to contrast, the results are equally impressive. For 4K materials, there was little room for improvement initially, but the gamma curve has been significantly refined. This leads to a more accurate rendering of dark and bright areas, resulting in a dynamic and realistic viewing experience.

Thanks to the calibration, the full potential of the television has been unlocked. The Philips OLED769 now delivers vibrant, natural, and high-quality images, making it an excellent choice for movie lovers and multimedia users.

Thanks to calibration, we managed to tame the white balance in both SDR and HDR content. For SDR materials, the effect is really very good – the image becomes neutral, consistent, and simply pleasant to view. Everything looks as it should.

The performance in HDR is a bit worse. Although the white balance looks correct and overall the image gains in naturalness, unfortunately, delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the U7Q PRO manages brightness in HDR mode. This is where the limitation appears. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a noticeable drop, meaning the television dims the smallest sections more than it should. On the other hand, the brightest elements can be illuminated a bit too much. As a result, some details are lost, others are too aggressive, and overall control over brightness does not always align with what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of color. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it its own way.

Smoothness of tonal transitions

5.9/10

9.5/10

The Philips OLED769 unfortunately struggles with banding in almost every scene of the test sequence. This issue is particularly noticeable with dark colours and areas close to black. In these regions, not only is there posterization, but the image also suffers from a significant amount of noise. The tonal transition problem isn’t limited to darker hues; it also occurs in brighter elements. For instance, in a scene from the movie Kingsman, noticeable colour banding appears around the sun. This phenomenon can severely affect the visual experience, especially in scenes where black and dark shades are prominent. These imperfections are difficult to ignore and can detract from the overall viewing experience, particularly for those prioritising exceptional image quality.

The U7Q PRO handles tonal transitions really well. Colors blend smoothly, without any banding, stripes, or strange artifacts. Even in more challenging scenes that usually bring out any imperfections—there was nothing to complain about here. The image simply looks clean. Gradients—both colorful and gray—are fluid, nothing tears, nothing distracts. It's one of those elements you don't notice while watching… certainly not in the case of the U7Q PRO.

Image scaling and smoothness of tonal transitions

7.2/10

7/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
OK
OK

Smooth transition function

Image without overscan on the SD signal

When it comes to lower-quality materials, the distortion reduction in the Philips OLED769 does well in smoothing tonal transitions, especially at the minimum setting. It's worth noting that film grain is not blurred, which is a positive surprise, as such negative phenomena often occur with other manufacturers. Overall, this is quite a decent solution. However, it should be pointed out that this setting does not work in HDR mode, where gradation issues are much more pronounced. In HDR mode, the TV struggles with smoothing tonal transitions and may exhibit more noticeable distortions and noise, reducing image quality in dynamic scenes.

As for digital processing, the Philips OLED769 performs well. The model in the photo is not overly jagged, and the branches in the background lack characteristic jagged edges. The TV achieves this effect thanks to the absence of artificial sharpness, which may be an advantage for some users. However, others may find this less attractive as they prefer a more pronounced, sharper image instead of a subtle effect. This effect can be mitigated using a higher setting for the "Sharpness" parameter.

If someone happens to come across older materials where the issue of color banding appears – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture." Set to the "Medium" level, it works really well – it eliminates most of the gradation issues while not smoothing out the entire image, like blur in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Kudos for the implementation!

As for scaling weaker materials, it’s just good. It’s not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some mild aliasing at very low resolutions, but that’s completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect; the image is not cropped or artificially stretched.

Blur and motion smoothness

8.3/10

7.5/10

Maximum refresh rate of the panel
120Hz
165Hz
Film motion smoothing option
OK
OK
Blur reduction option
OK
OK
BFI function 60Hz
Nie
Yes, 120Hz (double contours)
BFI function 120Hz
Nie
Yes, 240Hz (double contours)
Brightness drop with BFI
0%
60%

Blur (native resolution, maximum refresh rate):

Blur (BFI function enabled):

Smużenie ():

Smużenie (1080p 288Hz):

The Philips OLED769 features a multi-stage motion smoother called "Motion Style," which will satisfy users who value the ability to customize motion fluidity in movies. Thanks to this function, the image can be set to be more frame-like or fluid, resembling a theatrical effect. This is a great solution for those who want to match the displayed content to their visual preferences. Gamers will also be pleased, as the TV, like most OLEDs, is equipped with a 120Hz panel. This provides extraordinary fluidity and image dynamics. Unfortunately, the Philips OLED769 lacks BFI (Black Frame Insertion) functionality, which could further improve motion fluidity and sharpness. Despite this limitation, it offers excellent visual experiences for cinema and gaming enthusiasts, one of its main strengths.

“Speed” – this word was mentioned most frequently during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-price range. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it is evident that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of movies that are primarily shot in 24 frames. In the menu, there is a slider that allows you to adjust the effect to your preferences – from a more cinematic feel, with subtle motion, to stronger smoothing with the characteristic “soap opera effect.”

Console compatibility and gaming features

10/10

8.5/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    40 - 120Hz
    48 - 288Hz
  • Dolby Vision Game Mode
    Yes
    Yes
  • Correct implementation of HGIG
    Yes
    No
  • 1080p@120Hz
    Yes
    Yes
  • 1440p@120Hz
    Yes
    Yes
  • 4K@120Hz
    Yes
    Yes
  • Game bar
    Yes
    Yes

The Philips OLED769 was created with gamers in mind, offering full compatibility with consoles and the highest-quality gameplay. The television received the maximum rating in this category, providing everything one could desire. With HDMI 2.1 ports fully supporting ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), the television ensures smooth and hassle-free gaming. ALLM automatically switches the TV to low latency mode, and VRR eliminates stuttering and screen tearing, resulting in fluidity and stability in gameplay. The Dolby Vision feature for gamers is another advantage, though it only works at 60 Hz. Most casual gamers are unlikely to feel the lack of a higher frequency, but more demanding users may have some reservations. This allows for enjoying a dynamic range of tones and realistic images, enhancing the gaming experience. PC gamers will also not be disappointed, as the Philips OLED769 offers full compatibility with Nvidia graphics cards, thanks to support for G-Sync. This technology synchronizes the TV's refresh rate with the graphics card, eliminating tearing and stuttering, translating to excellent image smoothness.

The Philips OLED769 is a television that perfectly meets the needs of gamers, offering a wide range of advanced features and technologies that significantly improve game quality and user comfort.

The Hisense U7Q PRO is a television that seems almost designed for gamers. It has practically everything you could expect from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has yet to implement the HGiG feature, which is the system's limit on tone mapping on the TV's side. This means that when configuring HDR brightness on the console, we do it "by eye" or look for settings in online guides because the screen doesn't show the real range of its brightness. It's a pity - because HGiG makes it easier to match the console to the TV and helps avoid clipping or overly dark scenes in HDR games.

Fortunately, the other elements work very well. Signal delay (input lag) is low, responsiveness is excellent, and the handling of other functions is flawless. And although not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.

Input lag

9.8/10

9.8/10

SDR

1080p60
14 ms
18 ms
1080p120
5 ms
9 ms
2160p60
13 ms
18 ms
2160p120
5 ms
9 ms

HDR

2160p60
13 ms
18 ms
2160p120
5 ms
9 ms
4320p60

Dolby Vision

2160p60 DV
30 ms
18 ms
2160p120 DV
9 ms

The input lag in the Philips OLED769 is impressively low, offering exceptional performance for gamers. At 120Hz, the lag is around 5 ms, which is outstanding for fast-paced gaming. Even at 60Hz, the lag remains low at 13 ms, ensuring a quick response to player inputs. This makes the TV an excellent choice for those who prioritize smooth and responsive gameplay. However, the lack of Dolby Vision support for 120Hz content or games is a drawback, but this doesn't take away from the overall impressive performance and gaming experience the TV offers.

In terms of signal delay, the Hisense U7Q PRO performs really well. For 120 Hz content, the input lag stays below 10 ms, which translates into lightning-fast response – the screen reacts almost instantly to our movements, something that console and PC gamers will particularly appreciate. For 60 Hz content, the situation is slightly worse, as the response time doubles – this is natural and applies to almost all televisions. Nevertheless, it still remains below 20 ms, which can easily be considered a very good result, almost close to perfection – and in practice, it’s hard to feel this during gameplay.

Compatibility with PC

7.6/10

8.2/10

Chroma 444 (maximum resolution and refresh rate)
Yes
Yes
Font clarity
Very Good
Good
Readability of dark text and shapes
Very Good
Average
Input lag in PC mode (4K, maximum refresh rate)
5ms
9ms
Matrix subpixel arrangement
RWBG
BGR
Max refresh rate
120Hz
165Hz
G-Sync
Yes
Yes

The Philips OLED769 performs exceptionally well when used with PCs, earning high marks for its capabilities. One standout feature is the excellent readability of fonts, regardless of the background colour, making it ideal for productivity tasks. The support for chroma 4:4:4 further enhances image clarity, ensuring sharp and precise details. The model’s low response time ensures smooth and responsive performance, for work or gaming. These attributes make the Philips OLED769 an excellent choice for PC users seeking a large screen with outstanding image quality and top-notch performance.

Playing on a PC using the Hisense U7Q PRO is pure fun. Low input lag, full 165 Hz at 4K, and even 288 Hz at Full HD – these are numbers we wouldn't expect from a TV at this price. In this regard, it's really hard to complain about anything. If someone is looking for a large screen for gaming from a PC, the U7Q PRO can confidently serve as a monitor. It performs a bit worse for everyday work with text. Although chroma 4:4:4 is present, so theoretically everything should look good. But in practice, gray fonts on a dark background look strange – vertical lines are sharp, but horizontal ones can blur, disappear, or look slightly dimmed. However, it must be honestly added that if you use the TV as usual – that is, from a few meters away – you probably won't notice this. The problem only becomes apparent when someone places the U7Q PRO on a desk, a meter from their face, and starts working with text or spreadsheets. If you plan to use it this way – it's worth keeping this in mind.

Viewing angles

7.5/10

3/10

Brightness drop at an angle of 45 degrees
29%
70%

When it comes to viewing angles, the Philips OLED769 excels, as is typical for OLED televisions. The image remains sharp and vibrant, with no noticeable degradation in quality, even when viewed from the side or in unconventional positions in the room. While QD-OLED and OLED MLA panels offer slightly superior performance in this regard, the Philips OLED769 still far outperforms standard LCD televisions. This makes it an excellent choice for large spaces and family movie nights, where viewers might be seated at various angles.

In this regard, the U7Q PRO is average. The television is equipped with a VA panel, which is not known for its wide viewing angles. When we start to look at the screen from an angle, the image clearly loses brightness, and the colors begin to wash out. This is a completely normal phenomenon in VA panels without additional coatings to widen the angles – so if you plan to watch from the side or with a larger group, it's worth keeping this in mind. On the other hand, head-on – the image looks great, with deep blacks and very good contrast, much better than on IPS/ADS panels.

TV efficiency during daytime

4.6/10

6.2/10

Matrix coating
Satin
Satin
Reflection suppression
Average
Good
Black levels during daytime
Very Good
Very Good

Matrix brightness

Average luminance SDR

Hisense U7Q PRO: 472 cd/m2

Philips OLED769: 258 cd/m2

The daytime performance of the Philips OLED769 leaves room for improvement. While the satin panel moderately suppresses reflections, bright rooms can still pose a challenge. The television’s average brightness of 250 nits falls short, making it difficult to maintain optimal image quality in strong daylight. As a result, viewing in sunny conditions may be less comfortable, with image details harder to discern. This limitation makes the TV better suited for dimly lit environments.

As we mentioned earlier – the U7Q PRO is truly a bright television, especially when it comes to HDR content. In the case of SDR material, the television dims a bit, but an average brightness of around 500 nits is still a very solid result. This means that you can easily watch TV or movies even in a quite bright room. Only in very extreme lighting – for example, strong sunlight directly on the screen – visibility may suffer a bit. Fortunately, Hisense has applied a satin anti-reflective coating that effectively reduces glare, and blacks maintain their depth even during the day. This makes a difference and allows for comfortable use of the television in various lighting conditions.

Details about the matrix

Backlight Type
Mini-LED PFS LED
Software version during testing
TPN248E_V248.003.025.151
V0000.09.01T.P0528
Image processor

Subpixel Structure:

Panel uniformity:

Philips OLED769

Hisense U7Q PRO

TV features

5.6/10

9.4/10

  • HDMI inputs
    0 x HDMI 2.0, 4 x HDMI 2.1 48Gbps
    0 x HDMI 2.0, 4 x HDMI 2.1 48Gbps
  • Other inputs
    RCA (Chinch)
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    No
    Yes
  • Recording programming
    No
    Yes
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim at the screen)
    Infrared
    RF
  • Backlit remote control
    Yes
    Yes
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    Yes
  • Possibility to connect Bluetooth headphones to the TV
    Yes
    Yes
  • Possibility to simultaneously use Bluetooth headphones and the TV speaker
    No
    Yes

Smart features:

  • AirPlay
    No
    Yes
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Wyszukiwanie głosowe
    No
    Yes
  • Voice search in native language
    No
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes

The standout feature of the Philips OLED769 is undoubtedly the three-sided Ambilight system. This innovative technology expands the screen's visuals onto the surrounding walls, creating an immersive experience and giving the impression of a larger display. Whether watching movies, gaming, or streaming, Ambilight adds a unique and atmospheric touch to the viewing experience.

Another noteworthy element is the updated remote control, included with models running the TitanOS system. While the backlit keys make it convenient to use in low-light settings, the hybrid design of its wireless functionality can be frustrating. Certain buttons require precise aiming at the TV, while others do not, leading to inconsistent operation.

Philips has also introduced its proprietary TitanOS operating system this year, replacing the previously used GoogleTV platform. As with any new technology, TitanOS has some early limitations. The current app selection is basic, and the app store lacks variety, which could be disappointing for users expecting a rich library of options. Furthermore, the absence of AirPlay functionality and USB recording capability are notable drawbacks, potentially impacting the overall user experience.

Classic Features of U7Q PRO

If you plan to use the television in a more "classic" way, meaning for watching daily programs or connecting headphones, the Hisense U7Q PRO has almost everything you could expect. The TV supports USB recording without any issues, you can connect headphones via Bluetooth, and the remote control is backlit, which still isn't standard even in more expensive models. While many people today forego these classic features in favor of streaming applications, it's good to know that the U7Q PRO still does this properly and without compromises (aside from the lack of a PiP feature).

SmartTV System: Vidaa

As for smart features, in Europe, this model operates on the VIDAA system. The system works smoothly, has a built-in web browser, supports voice control (also in Polish), and AirPlay, which will please users of Apple devices. However, it should be noted that VIDAA is a closed system, so you won't find all the popular applications that Android TV or Google TV have accustomed us to. Before purchasing, it's worth checking if the apps you actually use are available.

Playing files from USB

8.2/10

8.2/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
No
No
PNG
Yes
Yes
GIF
Yes
Yes
WebP
No
Yes
TIFF
No
No
BMP
Yes
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
No
No
12 Mpix
No
No
16 Mpix
Yes
Yes
20 Mpix
No
No
24 Mpix
No
No
28 Mpix
No
No
32 Mpix
Yes
Yes

The built-in player in the Philips OLED769 offers solid performance and should meet the needs of most users. While it lacks support for some uncommon formats, which may be a drawback for specific use cases, the player handles standard formats effectively. The TitanOS system also allows font colour changes, making it more practical for everyday use. These features ensure a comfortable and versatile experience when playing files directly from USB.

The built-in media player in the VIDAA system worked very smoothly and without any issues on our U7Q PRO unit. The television effortlessly read external video and audio files, as well as subtitles, making it convenient to watch movies from a USB flash drive or external hard drive. Most popular formats worked flawlessly, so there was no need to convert anything. The only point of contention is a certain selectiveness in handling high-resolution images – not all of them opened. Therefore, you will find an exact list of supported image resolutions (Mpix) in our comparison chart.

Apps

6.2/10

7.7/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
No
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
No
Apple_TV_Plus
No
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
No
Apple_music
No
Eleven_sports
No
Xbox Game Pass
No
GeForce Now!
No
Amazon Luna
No
Boosteroid
No
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
No
Apple_music
No
Eleven_sports
No
Xbox Game Pass
No
GeForce Now!
No
Amazon Luna
OK
Boosteroid
No
Steam Link

Sound

6.7/10

7.8/10

  • Subjective sound quality:
    6.7/10
    7.8/10
  • Dolby Digital Plus 7.1:
    Yes
    Yes
  • Dolby True HD 7.1:
    Yes
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC):
    Yes
    Yes
  • Dolby Atmos in Dolby True HD:
    Yes
    No
  • DTS:X in DTS-HD MA:
    Yes
    Yes
  • DTS-HD Master Audio:
    Yes
    Yes

In the sound category, the Philips OLED769 delivers adequate performance with its 2x10W speakers, though it lacks the dynamism of more powerful audio systems. However, the television supports all Dolby and DTS audio formats, ensuring compatibility with high-quality sound standards. This allows users to enhance their audio experience by connecting external sound systems, making up for the limitations of the built-in speakers.

For the standards of built-in television speakers, the U7Q PRO sounds surprisingly good. The sound is clear, with distinct mid and high tones, and the bass – while obviously limited – does not completely disappear. One could say that for "TV speakers," the level is more than satisfactory. However, it’s worth noting that in our test model, we were unable to play DTS:X audio from local files – the television simply does not support it. This means that if you are counting on a cinematic spatial effect solely from its built-in speakers, there may be a bit of disappointment. Fortunately, the television seamlessly transmits DTS signal to an external amplifier, so if you have a home theater – just connect it, and everything works as it should.