Philips OLED769 vs Hisense E8Q

The Philips OLED769 performs admirably in film scenes featuring small bright elements. With peak brightness reaching around 800 nits, the TV handles light sources like street lamps or stars with remarkable vividness and detail. However, its limitations become evident during scenes with full-screen brightness, such as sun glare, where brightness drops to approximately 250 nits. This is a common challenge for more affordable OLED models, which often struggle to sustain high brightness across the entire display.

Since the E8Q is a twin of the U7Q, it’s no surprise that the quality of the HDR effect is almost identical. On paper, it looks promising – a peak brightness of 800 nits can impress in many scenes. Fragments like the flashes of light in “The Meg” or shots of the sun in “Life of Pi” can indeed evoke a “wow” effect. But the longer we watch, the more we notice the limitations. The problem arises when small, bright details are supposed to be displayed on a dark background. In such situations, the dimming algorithms try to preserve contrast but end up dimming what should shine the brightest. Instead of dazzling details, we get almost invisible points of light. This is typical for Mini-LED in this price segment and is not surprising – but it’s worth knowing that the HDR effect won't always be fully preserved. Fortunately, the color reproduction offers reasons to be satisfied. A coverage of the DCI-P3 color gamut at around 94% is a very good result, and the applied quantum dot layer (more specifically, PFS) does its job – colors are saturated and vibrant, especially with 4K content.

The "Film" mode on the Philips OLED769 proved to be the most faithful factory setting for preserving the source material, and it was the basis for our tests. However, like other factory presets, it has a few flaws. Let’s break down the key issues observed in SDR and HDR content.

In both formats, the white balance exhibited a noticeable dominance of green and red tones. This led to a yellowish tint across the image, resulting in yellowed whites and slightly unnatural skin tones. This was particularly evident in the "ColourChecker" palette, where colour samples leaned toward warmer shades.

In terms of contrast and brightness, two critical graphs tell the story: the Gamma curve for HD content and the EOTF curve for 4K HDR content. For SDR, the gamma value dips below the ideal 2.4 level, causing lighter parts of the image to appear overly bright. This overexposure reduces detail and depth in bright areas. In contrast, the EOTF curve for HDR content performed admirably, accurately maintaining details in both bright and dark regions. This ensures realistic, dynamic scene reproduction that enhances the overall viewing experience.

Testing the Hisense E8Q in Filmmaker mode, we were hoping for a neutral image close to the director's vision. Unfortunately - although on paper it doesn't look bad (the color reproduction errors are not significant), in practice the image feels somewhat unnatural. The reason? Too strong an increase in blue and a lack of red in the white balance. The effect? The scenes look cool, and the white appears slightly bluish. Alongside the U7Q model, we also noticed a specific approach to brightness management here. The brightness reproduction curve for HDR content (EOTF) shows that the TV can significantly dim small, bright elements of the screen to maintain contrast - but sometimes it goes too far. On the other hand, it can excessively brighten larger, very bright parts, which disrupts tonal balance. This is a compromise that may not suit everyone – especially if you want an as faithful image as possible right out of the box.

After professional calibration, the Philips OLED769 truly excels in colour accuracy. Any yellow tint previously seen in HD and 4K content is now eliminated. The Colour Checker test shows minimal deltaE errors, occasionally exceeding a value of 2, which indicates a nearly perfect representation of the director's intent.

When it comes to contrast, the results are equally impressive. For 4K materials, there was little room for improvement initially, but the gamma curve has been significantly refined. This leads to a more accurate rendering of dark and bright areas, resulting in a dynamic and realistic viewing experience.

Thanks to the calibration, the full potential of the television has been unlocked. The Philips OLED769 now delivers vibrant, natural, and high-quality images, making it an excellent choice for movie lovers and multimedia users.

The calibration of the Movie mode brought really good results, especially regarding SDR content. The white balance was successfully adjusted, which gave the image a natural look – it appeared almost reference-level. The colors were well-saturated, and the overall perception of the content improved significantly. Unfortunately, when we moved to HDR materials, the well-known problems from the U7Q model returned. The TV still tends to “do things its own way,” which is evident from the analysis of the EOTF brightness characteristic – despite calibration, the E8Q still dimmed small details in the shadows, while the bright areas of the screen could sometimes be excessively boosted. In practice, this means that in darker scenes, some of the tiniest details could simply disappear. Although it must be admitted that the entire calibration process brought a lot of good, not everything can be circumvented – even with the use of professional tools. The E8Q can impress with its picture, but in HDR content, its design limitations become noticeable, and it is worth keeping this in mind.

When it comes to lower-quality materials, the distortion reduction in the Philips OLED769 does well in smoothing tonal transitions, especially at the minimum setting. It's worth noting that film grain is not blurred, which is a positive surprise, as such negative phenomena often occur with other manufacturers. Overall, this is quite a decent solution. However, it should be pointed out that this setting does not work in HDR mode, where gradation issues are much more pronounced. In HDR mode, the TV struggles with smoothing tonal transitions and may exhibit more noticeable distortions and noise, reducing image quality in dynamic scenes.

As for digital processing, the Philips OLED769 performs well. The model in the photo is not overly jagged, and the branches in the background lack characteristic jagged edges. The TV achieves this effect thanks to the absence of artificial sharpness, which may be an advantage for some users. However, others may find this less attractive as they prefer a more pronounced, sharper image instead of a subtle effect. This effect can be mitigated using a higher setting for the "Sharpness" parameter.

In the case of older materials with lower quality, a gentle smoothing of tonal transitions is often useful. The Hisense E8Q, like the U7Q, has the "Smooth and Gradient Picture" feature, but unfortunately, its effectiveness leaves much to be desired. The “Low” setting is almost imperceptible in operation, while higher settings simply blur details instead of improving transitions. The good news is that the feature does not compromise the film grain, which allows it to maintain the image structure. On the plus side, the scaling is commendable. The television can fairly sensibly transform older content to a higher resolution—without artificially emphasizing contours or excessive sharpening. Though it does not match the best models in this category, it performs quite well for its class.

The Philips OLED769 features a multi-stage motion smoother called "Motion Style," which will satisfy users who value the ability to customize motion fluidity in movies. Thanks to this function, the image can be set to be more frame-like or fluid, resembling a theatrical effect. This is a great solution for those who want to match the displayed content to their visual preferences. Gamers will also be pleased, as the TV, like most OLEDs, is equipped with a 120Hz panel. This provides extraordinary fluidity and image dynamics. Unfortunately, the Philips OLED769 lacks BFI (Black Frame Insertion) functionality, which could further improve motion fluidity and sharpness. Despite this limitation, it offers excellent visual experiences for cinema and gaming enthusiasts, one of its main strengths.

Like the U7Q, the E8Q model is a fast television designed for dynamic content. It supports 144 Hz refresh rates in 4K resolution, and if for some reason someone is still gaming in Full HD, it can achieve even 240 Hz. This is a significant advantage, especially for PC users looking for maximum fluidity. In everyday use, the television performs very well. The "Ultra Motion Smoothness" mode provides us with two sliders, allowing for personalized image settings – whether it’s more cinematic with preserved film frames or heavily smoothed, almost "series-like." It’s good that the manufacturer gives a choice here instead of imposing one style. On sports materials, live broadcasts, or in games – motion appears clean and stable. Sure, it’s not at the level of OLEDs, but for this price range, the E8Q performs really well.

The Philips OLED769 was created with gamers in mind, offering full compatibility with consoles and the highest-quality gameplay. The television received the maximum rating in this category, providing everything one could desire. With HDMI 2.1 ports fully supporting ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), the television ensures smooth and hassle-free gaming. ALLM automatically switches the TV to low latency mode, and VRR eliminates stuttering and screen tearing, resulting in fluidity and stability in gameplay. The Dolby Vision feature for gamers is another advantage, though it only works at 60 Hz. Most casual gamers are unlikely to feel the lack of a higher frequency, but more demanding users may have some reservations. This allows for enjoying a dynamic range of tones and realistic images, enhancing the gaming experience. PC gamers will also not be disappointed, as the Philips OLED769 offers full compatibility with Nvidia graphics cards, thanks to support for G-Sync. This technology synchronizes the TV's refresh rate with the graphics card, eliminating tearing and stuttering, translating to excellent image smoothness.

The Philips OLED769 is a television that perfectly meets the needs of gamers, offering a wide range of advanced features and technologies that significantly improve game quality and user comfort.

The Hisense E8Q does not hide its gaming pedigree. The specification alone reveals that we are dealing with a television that will work great as a gaming screen. Variable Refresh Rate (VRR)? Yes. Automatic low latency mode (ALLM)? It's there too. Additionally, there is impressive refreshment – 120 Hz in 4K or even 240 Hz in Full HD. Such a set is rare in this price segment. Everything works smoothly and without major surprises. The only missing element – like in the U7Q – remains support for HGiG. It's a pity, because this feature makes it easier to match the brightness curve to the capabilities of a particular television, improving visual consistency with the intentions of HDR game creators. Without it, one has to manually tweak the settings, which does not always yield a satisfying result.