Panasonic W70A vs PHILIPS PUS9060

HDR on the Panasonic W70A unfortunately does not impress. Brightness at the level of 250–300 nits is simply too low to feel the true magic of cinematic effects in dynamic, bright scenes. Images that should "explode" with light appear rather flat, and fine details in bright areas often get lost in the average luminance of the panel. On the positive side, the HDR effect is at least stable. The TV does not suffer from excessive brightening nor does it lose details during sudden scene changes. Everything is predictable and calm, though unfortunately not very spectacular. Another issue is the color gamut coverage. The W70A is not equipped with an additional layer of quantum dots (often known as QLED), resulting in colors appearing rather mediocre. There is a lack of depth in reds, saturation in greens, and precision in rendering subtle shades.

The One is bright enough to enjoy movies recorded in HDR format. The average brightness of this model is about 500 nits, so we can count on a pleasant viewing experience for movies from streaming platforms without any issues. Of course, it could always be better, because when it comes to brightness, there is never too much for this type of content. Unfortunately, a disappointing surprise may be the DCI-P3 color gamut coverage offered by the PUS9060. Although the manufacturer boasts about using a QLED filter here (it’s actually PFS LED), it's hard to talk about any positive effects of its operation. 85% DCI-P3 color gamut coverage is definitely not a level to brag about in 2025 – especially in a television advertised as QLED.

The Panasonic W70A was tested in movie mode, which theoretically should guarantee the most natural image reproduction. Unfortunately, as is often the case with budget televisions, the reality proved far from ideal.

In HD (SDR) content, the white balance was severely disrupted by an excess of red and a noticeable drop in blue tones. The result? The image had a distinctly warm, even yellowish tint, which is clearly visible in the comparison photo. In the case of 4K HDR materials, the situation reversed. Here, the image became excessively cold and bluish, causing scenes to lose their naturalness and depth. The differences are visible even to the naked eye, especially in the bright parts of the image. The Colour Checker palette test confirmed our observations. Most color samples did not hit their intended points, "running away" towards warmer shades in SDR and cooler ones in HDR. As for brightness characteristics, both gamma and the EOTF curve showed significant problems. The image tended to excessively brighten certain areas, disrupting the balance and leading to a loss of details in darker and brighter regions.

In summary – the factory color reproduction settings in the Panasonic W70A leave much to be desired. The image is far from neutral, and the errors in white balance and gamma mean that a solid calibration is needed to extract the full potential from this television.

We tested the PUS9060 in the best factory mode it employs – of course, we’re talking about movie mode. Unfortunately, the best in this case doesn’t mean good. The picture in this mode was distinctly yellowed and leaned towards orange tones. The white balance on this TV was definitely too warm, resulting in an artificial, somewhat "sun-kissed" look for the entire scene. This directly translated to significant color errors, which in the worst cases exceeded a delta E value of 6 – thus, they were visible to the naked eye. The situation was the opposite in HDR mode, where the picture became too blue and too cold in appearance. Additionally, there was a slight increase in brightness – the gamma curve and EOTF suggested that the TV slightly brightens the image, which was also evident in the comparison photo below.

The Panasonic W70A, despite its limitations, gave us a lot of room to maneuver during calibration. Thanks to well-developed tools, we were able to achieve significantly better white balance in both HD (SDR) and 4K HDR content. The issues with excess red in SDR and overly cool images in HDR have disappeared. The gamma brightness characteristic has also improved, maintaining stability and avoiding excessive brightness or loss of detail in darker areas.

So where is the problem? Unfortunately, there are barriers that even professional calibration cannot overcome. Poor coverage of a wide color gamut means that the TV cannot fully reproduce colors in HDR materials. There is a lack of saturation, and subtle color transitions still appear somewhat "flattened." Another limitation is brightness management, which results from the use of an IPS panel. In the comparative photo featuring the actress's face in colorful clothing, it is clearly visible how some shades are noticeably muted, and colors lose their depth and brightness.

The calibration extracted everything it could from the W70A. The image is now much more natural, and the errors in the factory settings have been effectively corrected. Unfortunately, hardware limitations in the form of poor color gamut coverage and an average panel prevent us from achieving spectacular results, especially in HDR content.

Thanks to calibration in movie mode, we managed to completely eliminate the yellow-orange hue, which significantly improved the reception of the entire scene. The image has become much more visually pleasant, although it still falls short of reference settings. It may now appear slightly bluish, but it is still a significant improvement compared to the factory settings.

Unfortunately, we could not significantly improve the brightness characteristics, but that is more about the construction of the TV itself – the lack of local dimming limits the possibilities for precise brightness management. The PUS9060 simply cannot dynamically adjust luminance like more advanced models do. Nonetheless, after calibration, the overall reception is much more enjoyable, especially in film materials.

We checked how the Panasonic W70A performs in improving content of lower quality than 4K, and it must be admitted that the television does quite well in this regard. The "Zeroing Counter" function is responsible for smoothing tonal transitions. The optimal setting turned out to be the Average option, which effectively smooths out color gradation issues while not ruining the film grain. This is the setting we recommend for most users, as it provides a balance between improving the fluidity of transitions and maintaining the naturalness of the image.

As for image scaling, the Panasonic W70A performed really well. The test pattern with the model was positively evaluated – details on her clothing were well reproduced, and the contours of her face retained sharpness. In the background, we noticed slight "jaggies" on thin branches, but these are details that only a very observant eye will catch. However, it is worth noting a certain flaw of this model – the television has a tendency to overscan, which means slight cropping of the image edges. This is not a very intense phenomenon and for most users it will be practically unnoticeable, but if we care about perfect framing, it is worth keeping this in mind.

In the PUS9060, we find the latest version of the image processor called P5 Perfect Picture, which is designed to improve the picture - especially the imperfect ones. The TV features a distortion reduction function, which smooths out tonal transitions, that is, those "color joins" mentioned earlier. And this function does so very effectively - there is no strong color gradation, but unfortunately, it works aggressively enough that it sometimes dims desired elements, such as material textures or film grain. So this can be considered a compromise. We would not recommend using this function for movies, but for more casual content - such as YouTube or regular television - absolutely.

The P5 processor also improves the quality of lower resolution images, and it does this quite effectively. The test image with the model is very soft - sometimes even too much - but this can be easily adjusted with the sharpness slider to match personal preferences. It is also pleasing that the TV does not cut off edges in SD content - which unfortunately still happens in some TV models.

The Panasonic W70A is equipped with a 60 Hz panel, which immediately suggests that the television will perform best when watching movies, series, or everyday TV content. In more dynamic scenes, such as sports broadcasts or games, the panel's limitations become more noticeable. On the positive side, it is worth noting the presence of a motion smoother called "Effect," which offers three levels of adjustment - low, medium, and high.

Each of the settings allows you to adjust motion fluidity to your own preferences, minimizing motion blur and improving clarity in dynamic shots. In practice, the Medium setting seems to be the most versatile - it offers better fluidity without excessive "soap opera effect," which can look artificial in feature films. The High setting may work well for sports broadcasts, but in films, it can disrupt the natural character of movement.

PHILIPS PUS9060 is equipped with a 4K display with a 144 Hz refresh rate, so we can confidently say that it is suitable for both watching sports and playing games. And indeed, it is. But what about movies that are most often recorded at 24 frames? Like most of the TVs we tested with a refresh rate of 120 Hz and higher, the PUS9060 offers two sliders in the motion smoothness options. The “Smoothness” slider allows you to adjust the effect in movies – you can set the image to be smoother, resembling a theatrical effect (higher settings), or more cinematic, with a slight “jump” in frame rate (lower settings). Additionally, there is a function called "Motion Blur Reduction," which reduces blurring – and this is a very useful feature, especially when watching sports.

The Panasonic W70A is a television that will be more suitable for occasional gamers than for avid players. The 60 Hz panel does not allow for full utilization of the potential of new generation consoles, especially in dynamic titles. The lack of HDMI 2.1 somewhat limits its capabilities, but fortunately, we find features such as ALLM, which is automatic switching to game mode, and VRR, which helps minimize screen tearing. It's also worth noting the support for Dolby Vision in games and HGiG, which makes HDR more predictable and looks solid. It's just a pity that the Game Bar is missing. This feature is already standard in many televisions and provides quick access to the most important settings for gamers. The W70A holds up when it comes to gaming, but it has its limitations. It works well with calmer titles, while more demanding players may feel unsatisfied.

The PHILIPS PUS9060 is a true gaming monster – it has practically everything you could expect from a modern gaming television. It features VRR, ALLM, and also includes HGiG implementation, which helps set up HDR in games as the developers intended. The TV supports every possible resolution at 120 Hz, including 1080p, 1440p, and full 4K – so regardless of whether you’re playing on Xbox, PS5, or a PC, everything works as it should. There is also a simple Game Bar, which is a special menu for gamers that allows you to quickly check if the ALLM mode is indeed functioning in the lowest latency setting.

And of course – Ambilight TV. Let's be honest – without LEDs on the back, it’s not a true gaming device. 😉 The multicolored backlighting can really enhance the atmosphere, especially in the evening. It may not be to everyone's taste, but younger gamers will be thrilled – because it simply looks impressive.