Panasonic W70A vs Hisense S7NQ CanvasTV

HDR on the Panasonic W70A unfortunately does not impress. Brightness at the level of 250–300 nits is simply too low to feel the true magic of cinematic effects in dynamic, bright scenes. Images that should "explode" with light appear rather flat, and fine details in bright areas often get lost in the average luminance of the panel. On the positive side, the HDR effect is at least stable. The TV does not suffer from excessive brightening nor does it lose details during sudden scene changes. Everything is predictable and calm, though unfortunately not very spectacular. Another issue is the color gamut coverage. The W70A is not equipped with an additional layer of quantum dots (often known as QLED), resulting in colors appearing rather mediocre. There is a lack of depth in reds, saturation in greens, and precision in rendering subtle shades.

When it comes to the brightness of the television and how it handles bright elements while watching movies, it is just average—similar to contrast. The average brightness level of the Hisense S7NQ is around 500 nits. This is a value that allows you to feel the beginnings of true HDR, but it is definitely too little to speak of outstanding effects. However, the television deserves praise for color gamut coverage—movies look very colorful and vibrant. With the use of PFS LED (QLED) coating, the device can cover over 90% of the DCI-P3 color gamut and over 72% of the wider BT.2020 gamut. For a television in this class, these are truly very good results.

The Panasonic W70A was tested in movie mode, which theoretically should guarantee the most natural image reproduction. Unfortunately, as is often the case with budget televisions, the reality proved far from ideal.

In HD (SDR) content, the white balance was severely disrupted by an excess of red and a noticeable drop in blue tones. The result? The image had a distinctly warm, even yellowish tint, which is clearly visible in the comparison photo. In the case of 4K HDR materials, the situation reversed. Here, the image became excessively cold and bluish, causing scenes to lose their naturalness and depth. The differences are visible even to the naked eye, especially in the bright parts of the image. The Colour Checker palette test confirmed our observations. Most color samples did not hit their intended points, "running away" towards warmer shades in SDR and cooler ones in HDR. As for brightness characteristics, both gamma and the EOTF curve showed significant problems. The image tended to excessively brighten certain areas, disrupting the balance and leading to a loss of details in darker and brighter regions.

In summary – the factory color reproduction settings in the Panasonic W70A leave much to be desired. The image is far from neutral, and the errors in white balance and gamma mean that a solid calibration is needed to extract the full potential from this television.

Let's now check how the Hisense S7NQ CanvasTV performs in color reproduction in the best factory mode, which is Filmmaker. Right from the start, it is evident that it is definitely better than in dynamic or standard mode, but there are still a few things to nitpick. In terms of image quality from the HD signal, the colors are slightly inaccurate – there is a dominance of cooler shades of blue and a lack of red. Because of this, the image appears somewhat too cool.

A similar effect occurs with 4K content, but it is more noticeable there. The excessive exposure of blue tones and the lack of red make the image seem distinctly cold. However, the biggest issue with this television is not the colors themselves but rather the way brightness is managed. The tested unit slightly boosted the brightness compared to the reference value. The result is indeed better visibility of details, but at the cost of significantly brightened black – which makes the entire image seem more "flat."

A similar phenomenon was noticed in the 4K signal – the slightly inflated curve at the beginning of the EOTF graph shows that the television has a tendency to excessively expose certain scenes. Fortunately, this effect can be improved with professional calibration, which we will discuss in the next point.

The Panasonic W70A, despite its limitations, gave us a lot of room to maneuver during calibration. Thanks to well-developed tools, we were able to achieve significantly better white balance in both HD (SDR) and 4K HDR content. The issues with excess red in SDR and overly cool images in HDR have disappeared. The gamma brightness characteristic has also improved, maintaining stability and avoiding excessive brightness or loss of detail in darker areas.

So where is the problem? Unfortunately, there are barriers that even professional calibration cannot overcome. Poor coverage of a wide color gamut means that the TV cannot fully reproduce colors in HDR materials. There is a lack of saturation, and subtle color transitions still appear somewhat "flattened." Another limitation is brightness management, which results from the use of an IPS panel. In the comparative photo featuring the actress's face in colorful clothing, it is clearly visible how some shades are noticeably muted, and colors lose their depth and brightness.

The calibration extracted everything it could from the W70A. The image is now much more natural, and the errors in the factory settings have been effectively corrected. Unfortunately, hardware limitations in the form of poor color gamut coverage and an average panel prevent us from achieving spectacular results, especially in HDR content.

The results we achieved after calibrating the Hisense S7NQ are really very good. Thanks to the calibration, we were able to eliminate the excessive exposure of blue tones and the lack of red in the HD signal. A similar, although slightly weaker effect was also achieved with 4K HDR content. Brightness management in HD material has also improved – the television no longer has problems with overall image brightness issues.

However, there are things that cannot be overlooked. The characteristic of the EOTF curve has practically not changed, and the lack of local dimming means that the smallest elements on the screen will always be slightly overexposed. One simply has to accept this when choosing a television with a similar type of backlighting. Nonetheless, the final result is very good and should fully satisfy the vast majority of users.

We checked how the Panasonic W70A performs in improving content of lower quality than 4K, and it must be admitted that the television does quite well in this regard. The "Zeroing Counter" function is responsible for smoothing tonal transitions. The optimal setting turned out to be the Average option, which effectively smooths out color gradation issues while not ruining the film grain. This is the setting we recommend for most users, as it provides a balance between improving the fluidity of transitions and maintaining the naturalness of the image.

As for image scaling, the Panasonic W70A performed really well. The test pattern with the model was positively evaluated – details on her clothing were well reproduced, and the contours of her face retained sharpness. In the background, we noticed slight "jaggies" on thin branches, but these are details that only a very observant eye will catch. However, it is worth noting a certain flaw of this model – the television has a tendency to overscan, which means slight cropping of the image edges. This is not a very intense phenomenon and for most users it will be practically unnoticeable, but if we care about perfect framing, it is worth keeping this in mind.

It is equally important how the television handles tonal transitions on a poorer signal – for example, in older movies, television, or on YouTube. Unfortunately, despite the presence of the "Smooth and Gradient Picture" feature, which was supposedly intended to improve this aspect, its performance is truly lacking. It is barely noticeable that it has any real impact on the visibility of color transitions.

Image scaling also performs poorly. Yes, one can observe that the television tries to "stretch" the quality, but the final effect is far from ideal. The image often appears slightly jagged, which is especially noticeable in the case of tree branches in the background. Additionally, the Hisense S7NQ has a clear tendency to crop the image at lower resolutions, which can cause us to miss captions in the news or finer details of the image.

The Panasonic W70A is equipped with a 60 Hz panel, which immediately suggests that the television will perform best when watching movies, series, or everyday TV content. In more dynamic scenes, such as sports broadcasts or games, the panel's limitations become more noticeable. On the positive side, it is worth noting the presence of a motion smoother called "Effect," which offers three levels of adjustment - low, medium, and high.

Each of the settings allows you to adjust motion fluidity to your own preferences, minimizing motion blur and improving clarity in dynamic shots. In practice, the Medium setting seems to be the most versatile - it offers better fluidity without excessive "soap opera effect," which can look artificial in feature films. The High setting may work well for sports broadcasts, but in films, it can disrupt the natural character of movement.

When it comes to motion fluidity, the television performs really well. Although the S7NQ was mainly designed for displaying static elements – such as images – the manufacturer has utilized a panel with a refresh rate of 144 Hz. As a result, sports or games look really good on it.

For materials that are not recorded at a high frame rate, the manufacturer provided two features that allow you to adjust the picture to your own preferences. "Motion blur reduction" and "motion smoothing" operate on a 10-level scale, allowing you to choose between a more cinematic image – with characteristic frame jumps – and a smooth effect reminiscent of a "soap opera." How to set this up? That's a personal matter – we leave the decision to you.

The Panasonic W70A is a television that will be more suitable for occasional gamers than for avid players. The 60 Hz panel does not allow for full utilization of the potential of new generation consoles, especially in dynamic titles. The lack of HDMI 2.1 somewhat limits its capabilities, but fortunately, we find features such as ALLM, which is automatic switching to game mode, and VRR, which helps minimize screen tearing. It's also worth noting the support for Dolby Vision in games and HGiG, which makes HDR more predictable and looks solid. It's just a pity that the Game Bar is missing. This feature is already standard in many televisions and provides quick access to the most important settings for gamers. The W70A holds up when it comes to gaming, but it has its limitations. It works well with calmer titles, while more demanding players may feel unsatisfied.

Even though the S7NQ is an "image" type TV, you can actually play games on it. Really. It has almost everything (except for HGiG mode) that a modern gaming TV needs. The 144 Hz panel and two full-fledged HDMI 2.1 ports allow for seamless connection of two consoles, such as PlayStation 5 or Xbox Series X/S.

The TV supports automatic game mode (ALLM) and frame synchronization (VRR) without any stuttering or issues. It also handles high frame rates at lower resolutions without a hitch. We must commend Hisense for the very attractive Game Bar – it displays all available picture options, and additionally, we have the ability to zoom in on the mini-map or enable a crosshair (because sometimes someone might actually want to "aim" 😉).

The only missing element – as we mentioned earlier – is the lack of a proper implementation of HGiG mode. It is responsible for automatically setting the picture in games as the creators intended. It's a shame because that’s the only thing separating the Hisense S7NQ from being a full-fledged gaming "monster."