LG 55 B4 vs SAMSUNG OLED S90F (WOLED)

The HDR brightness performance of the LG B4 is impressive, even though it doesn't surpass 1000 nits. Its luminance stability is consistently strong across various scenarios, delivering a reliable viewing experience. The only instance where the TV shows slight weakness is in scenes with large areas of bright white, which has long been a challenge for OLED technology. However, perfect contrast, deep blacks, and excellent brightness ensure a fully immersive HDR experience. Furthermore, the TV’s remarkable 99% coverage of the DCI-P3 colour gamut enhances its colour vibrancy, making images appear rich and visually striking. This level of colour accuracy and brightness balance firmly places the LG B4 among the top choices for HDR content.

Does the S90F handle not only dark scenes but also bright parts of the image? Definitely yes. Stories about OLEDs as "dark screens" can slowly be regarded as a myth. The Samsung S90F, similar to the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value entirely sufficient to enjoy impressive and dynamic HDR images – both in movies and series. Most of the scenes we tested look stunning, with well-defined lights and high contrast. Of course, OLED technology still has its limitations – with very bright, full-screen sequences, such as the test card from the movie The Meg (5th image), the TV can noticeably dim the image. However, it's worth noting that such scenes are quite rare. One can say that the HDR effect is good enough that even mid-range OLED models, like the S90F, can provide a cinematic experience in the home living room.

The best factory preset offered by LG B4 is the "Filmmaker" mode, which we used throughout our testing. Straight out of the box, the TV delivered fairly accurate colour reproduction. However, the most significant issue in both SDR and HDR content was the white balance. In SDR, there was a noticeable red dominance, giving the image a distinct yellow tint, particularly evident in skin tones and whites. In HDR, this red hue persisted, but the lack of blue also introduced a greenish tint in certain scenes. Additionally, we observed some inconsistencies in grayscale and colour accuracy. Despite these shortcomings, the overall picture quality was still solid for most viewing scenarios.

Samsung S90F, like most modern TVs, offers many picture modes, but – in line with our testing tradition – we checked it in its best one, which is the Filmmaker mode. As a result, the image looks much more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially subdued – just closer to what you should see. Of course, "more correct" doesn’t mean "perfect." Our S90F sample unfortunately had significant issues with white balance, particularly in the blue color range, resulting in a slightly yellowish filter applied to most scenes. Someone might say that it looks more "cinematic" – because it's warmer – but let's be honest, George Lucas didn't film Star Wars in sepia 😉 (you'll find the comparison with the scene as always below).

Additionally, in HDR materials, there was a noticeable issue with brightness management. The EOTF curve showed a distinct "spike" in brightness – the TV brightened the image more than it should have, making some effects look too intense and diverging from the reference. Thankfully, some of these issues can be eliminated with professional calibration – you can read about its effects later in the review.

LG B4 has long been known for offering advanced calibration tools, and it remains one of the few manufacturers that allows such in-depth image adjustments. Thanks to these tools, we calibrated the device to an exceptional standard. The result was incredibly low deltaE errors, considered at a reference level. Both SDR and HDR content now display exactly as the filmmaker intended. This level of precision is one of the reasons LG TVs are frequently used as preview monitors in graphic design and post-production studios.

After calibration, we managed to eliminate almost all the aforementioned errors. Older movies in SDR quality finally look as they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics is returning to its rightful place (you're welcome, Star Wars fans), and the colors no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in an almost reference way. Yes, the most demanding users may notice minimal deviations in brightness, but to be honest – most viewers won't even notice that. And it’s no wonder, because the vast majority of errors are below the ΔE 3 threshold, which is below the visibility threshold. After calibration, the S90F (WOLED) becomes a truly excellent display – one that you can enjoy nearly perfect image quality on.

In this section, we will revisit the smooth transition function while also examining how the TV handles lower-quality content. As we’ve found, the setting responsible for smooth gradation is generally effective, though it does have its drawbacks. While the function works well in SDR content, it becomes less useful in HDR content. Even at the lowest setting, it can blur important details, so we advise against using it in such cases.

The image scaling on the LG B4 is assessed moderately positively. While there is no noticeable edge doubling, the image tends to be somewhat "soft." This can be adjusted by tweaking the sharpness slider to improve the clarity.

Digital image processing in the S90F:

Fortunately, Samsung, as in most of its models, can effectively deal with the unwanted posterization effect in the S90F. The function responsible for this element is noise reduction, which quite nicely smooths out tonal transitions and eliminates unnatural color joins – of course, within its capabilities. Unfortunately, it works quite aggressively, so using it comes with compromises. In addition to improving gradation, it may also remove film grain or gently soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you care about preserving the original texture of the material.

Image scaling in the S90F:

In this year's model, Samsung has implemented its own AI processor – NQ4 Gen3, which really manages quite well with upscaling. In our test scenes, the television effectively "pulled up" lower-quality content towards artificial 4K – the image was more pleasant to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind this entire AI marketing façade lies a certain shortcoming. The S90F does not handle overscan well. If you reach for truly archival materials – like a VHS tape of your parents' wedding – you must reckon with the fact that the lower part of the image may be cut off. The image adaptation function to the resolution simply does not work here as it should.

The maximum refresh rate on the LG B4 is 120 Hz, the bare minimum for those requiring high image fluidity. The manufacturer has equipped the TV with a multi-stage motion smoother called "TruMotion." This feature is split into two sliders: one controls the sharpness of moving images (De-Blur) and the other adjusts judder (De-Judder). Both sliders can be set between 0 and 10, with each level affecting the smoothness, so users can easily find their preferred setting.

The LG OLED B4 panel boasts an impressive average response time of 0.1 ms (based on our measurements), delivering an exceptionally clear image that surpasses the capabilities of LCD TVs, which often have response times of several milliseconds. This is particularly noticeable in the "UFO Test" images, where no trailing blur is visible behind moving objects.

S90F really handles motion great – after all, it's an OLED with a 144 Hz panel, so sports and games look simply amazing on it. The picture is smooth, clear, and there's no room for ghosting or blurring that sometimes plagues cheaper LCDs.

The TV is also equipped with motion smoothing settings that allow you to tailor everything to your liking. We have motion blur reduction and judder reduction – you can set it up to make the picture super smooth (even to that soap opera effect), or more cinematic, with the classic "choppiness" of 24 frames. The choice is yours; Samsung doesn't impose anything.

The LG B4 has four full HDMI 2.1 ports, each providing 48Gbps bandwidth. This ensures smooth activation of all relevant features without issues, making the television highly suitable for gaming. With its low input lag and extensive functionality, including well-implemented HGIG mode and Dolby Vision gaming with low latency, the B4 is a strong contender for gamers who demand high quality.

A standout feature is GameBar, which allows for on-the-fly adjustments without interrupting gameplay, as well as image adaptations for those with visual impairments. Another key point is that when VRR technology is enabled, the television maintains its contrast, thanks to the OLED panel's structure, though slight flickering in grey shades is to be expected.

In conclusion, the LG B4 is an ideal choice for gamers, seamlessly combining high performance with excellent gaming features. Its 120Hz panel and HDMI 2.1 ports make it a standout option for those seeking top-tier gaming experiences.

When it comes to gaming features – we have absolutely no complaints about the S90F. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The TV operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. It also includes Game Bar – a practical tool that allows you to quickly preview picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus is also noteworthy – Samsung’s proprietary motion smoother, which uniquely works well in games. The image feels smoother without any artificial effects or slowdowns.

It’s also worth mentioning the HGiG feature, which – surprisingly – works correctly. We mention this because Samsung clearly broke something in one of its recent updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it becomes virtually impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it’s worth keeping this in mind and regularly checking for new software versions and information from the manufacturer.