Hisense U7KQ vs TCL C7K / QM7K

Describing the HDR effect in the Hisense U7KQ 100-inch model is not straightforward and requires context. In bright scenes, the TV achieves over a thousand nits of brightness, delivering vivid and realistic images that meet expectations for this class of equipment. However, performance declines in darker scenes. In mixed shots, like those in Gemini Man, the TV maintains a brightness level of 700 nits, providing good quality. The issue arises in very dark scenes with small light sources, where the TV limits its capabilities to preserve black levels. This results in a lack of the "WOW" effect, making such frames feel less like true HDR.

TCL C7K is one of the brightest MiniLED televisions in its price range. Under the best test conditions, the screen was able to achieve over 1200 nits, resulting in impressive, and at times blindingly bright scenes. And most importantly – this is not just a theoretical measurement. In practice, the brightest parts of movies can shine with true cinematic grandeur. Home HDR cinema fans should be truly pleased.

The impression is especially great in scenes with large areas of brightness – white skies, explosions, sun reflections, or magical sunsets can surprise with the intensity of light that rarely appears in this price range.

However, things get a bit worse when more challenging scenarios appear on the screen, which have been described in terms of contrast – meaning images full of details, with small bright elements against a dark background. In such cases, the C7K often chooses to retain black at the expense of brightness. An example? Scenes from the movies Sicario 2 or Life of Pi, where small light sources (like a distant lantern) can be less visible, and details in the lights are simply dimmed or blend into the background.

For many viewers, this may be an acceptable compromise – as we achieve deep blacks and pleasant image texture. Nevertheless, it is worth being aware that the visibility of small details in bright areas is not the strongest suit of this model. It is simply a technological limitation that still exists – even with over 300 zones.

The best factory mode we measured on the Hisense U7KQ was "Filmmaker." However, its performance still left room for improvement. Let's start with the gamma chart, which affects image depth and contrast. The orange line, which represents the REC.709 standard reference value, begins at 2.4. Looking at the white multi-point line that indicates the measured value, a noticeable drop to 2.0 indicates a decrease in contrast, making the image lack depth and resulting in a "milky" effect. Next, we checked the white balance, which, although minor, can drastically affect the overall image quality if poorly calibrated. Initially, the chart was fine, but red and blue began to dominate, giving all test materials an unpleasant tint. Fortunately, with the advanced colour management system (CMS) and 2- and 20-point grayscale adjustment tools, we managed to significantly improve SDR material performance, as reflected in low deltaE errors and well-calibrated gamma and white balance.

A new feature in TCL televisions for 2025 is the long-awaited Filmmaker mode, which until now could be found in most competitive brands. This is great news because this mode is considered the truest to the original vision of the creators and is often recommended by enthusiasts of good image quality. Unfortunately – as is often the case – the mere presence of this feature does not guarantee perfection. The Filmmaker mode in the TCL C7K is not free of flaws. One could point out the incorrect white balance, particularly the slight dominance of blue, which caused cool, somewhat grayish skin tones. But that was not the biggest problem. The main complaint was excessive brightness exposure, which is clearly visible on the gamma and EOTF graphs. The image was simply too bright, at times even blown out, which affected not only the plasticity of the scenes but also the overall viewing experience. Some details simply got lost, and the whole image looked as if someone had overdone it with the brightness slider. As always – we decided to see what could be squeezed out of it after calibration. And this is where things got really interesting...

In SDR mode, after calibration, the Hisense 100U7KQ performs excellently. Regarding colour reproduction there is nothing to criticise – both pastel and highly saturated colours are displayed according to the Rec. 709 standard, ensuring the image looks natural and in line with the director's intent. Viewers can enjoy an authentic visual experience, with colours and tonal subtleties faithfully represented.

In HDR mode, however, there is a noticeable boost in bright tones. The TV attempts to enhance the image, which can lead to an artificial brightening. This phenomenon becomes more apparent in real scenes, where bright areas of the image may be excessively brightened. While colours in HDR are generally good, they are intentionally over-boosted by the manufacturer, which can affect their naturalness.

This approach to HDR may not appeal to everyone, particularly those who value authenticity and fidelity to the original colours. However, for those who prefer more dynamic and vivid images, the boost in bright tones can add extra brilliance and impact to scenes.

After calibration, the TCL C7K showed itself in a really good light, especially when it comes to SDR content. We managed to fine-tune the white balance, color gamut, and brightness characteristics so precisely that color errors on the ColorChecker palette dropped below a value of 2. For the uninitiated – this is an almost perfect result, meaning that the image is very close to what the creators intended. Unfortunately, it was less impressive with 4K HDR content. Although we managed to slightly calm the white balance and correct its earlier errors, it is still evident that the TV has certain "MiniLED traits," especially in managing brightness. When we checked how the C7K performed with the EOTF curve on real movie scenes rather than just synthetic test patterns, it turned out that the screen still has a tendency to slightly brighten the entire image. This affects the overall experience – the black loses some depth, and the image becomes less contrasty than it should be. Despite these minor shortcomings in HDR content, the overall reception of materials – especially in SDR – is really very good. After calibration, the C7K can display an image that can successfully compete with much more expensive models. Good color tuning, natural skin tones, and pleasant brightness make movie sessions and everyday content viewing more than satisfactory.

Although the Hisense 100U7KQ is equipped with a feature to reduce posterisation called "Smooth Gradation," we did not notice a significant effect from its operation. Material subjected to strong compression, such as YouTube videos, still showed uneven, cut-off tonal transitions, which did not look particularly favourable. While this is the fault of the material itself and not the television, it would be beneficial if there were a function to mask these problems, similar to screens from competing brands.

The image scaling, which is crucial when playing lower resolution content, is average. Details are not excessively blurry, and the image is not "smeared," but there is noticeable aliasing on the edges of objects, such as branches, and a halo effect around characters and text. While the television performs fairly well, there is still room for improvement, particularly in the context of displaying lower-quality material.

The TCL C7K features a function that, according to the manufacturer, is supposed to smooth out unwanted color transitions – something like a rescue for less successful tonal shifts. It's called "Gradual Smoothing" and... well, it sounds ambitious, but in practice, it works very poorly. Regardless of whether we set it to low or high, the difference is minimal. What's worse – the function can remove elements from the image that should remain. Fortunately, film grain remains untouched, so at least it doesn't smooth everything indiscriminately, but still – it's better to just turn this option off.

As for scaling lower-resolution content, it's already better. SD and HD materials look quite decent, though sometimes we had the impression that the image loses sharpness and becomes too soft – as if something took away its clarity. Fortunately, at very low sources (e.g., 576p), there was no overscan effect, meaning the image was not artificially cropped – everything fit on the screen as it should.

The Hisense 100U7KQ TV correctly receives a 4K signal up to 144 Hz, allowing for very smooth images in high resolution. When the resolution is reduced to Full HD, the TV can handle up to 240 Hz, but this signal can only be obtained from a PC. However, the use of this feature is limited by several factors.

Firstly, Full HD resolution on a large TV screen may feel insufficient, affecting image quality. Additionally, the panel's response time isn't fast enough to fully utilise the 240 Hz refresh rate. As a result, at such a high refresh rate, significant overdrive occurs, leading to noticeable motion blur and "ghosting" behind moving objects.

The motion smoothing feature, which works up to 120 Hz, is also worth noting. This is especially useful for sports and movies where motion fluidity is crucial. The TV provides stable operation of this feature, minimising generated artefacts. Motion fluidity can be adjusted using two sliders – one for smoothness in movies and another for reducing blur in sports content.

In summary, while the Hisense 100U7KQ TV offers impressive image refresh rates, the panel's response time and resolution may affect the overall benefits of these features. Nevertheless, the motion smoothing function enhances the viewing experience of dynamic content.

TCL C7K handles motion smoothness really very well. The matrix used in it offers a refresh rate of 144 Hz, which already suggests that this TV is something more than just an ordinary "60 Hz" panel. Moreover – if we connect the C7K to a computer and set the resolution to Full HD. But we will write more about this in the paragraph about gamers and PC cooperation. Returning to everyday use – both sports and movies look very good here. Thanks to the fast panel and well-functioning motion smoother, the C7K is perfect for watching matches, but also for movie screenings. In the menu, we will find two sliders – blur reduction and flicker reduction – which allow us to adjust the motion smoothness effect to our own preferences. At lower settings, we get a more cinematic effect, with slight frame motion. At higher settings – the image becomes more theatrical, smooth to the point of exaggeration. Everyone can set it to their liking.

The Hisense U7KQ TV supports all the key features when using Xbox or PlayStation consoles, including high refresh rates, low input lag, and a game bar. Most of these features work well, providing a satisfying gaming experience.

However, VRR (Variable Refresh Rate) technology does not perform optimally. When activated, VRR disables the local dimming function, significantly reducing image quality. In VRR mode, the TV struggles with maintaining good contrast and high brightness in HDR, resulting in unsatisfactory image quality. As a result, VRR mode may be infrequently used by gamers due to these limitations.

Additionally, the TV does not support the HGIG (HDR Gaming Interest Group) mode, which optimises HDR image quality in games. Without this mode, tone mapping issues arise in the TV and the console, leading to lower-quality HDR games, which could affect the overall gaming experience.

In summary, while the Hisense U7KQ offers many features for gamers, certain key aspects, such as VRR performance and HGIG support, may not meet the expectations of more demanding users. Nonetheless, the TV supports most standard gaming functions, making it suitable for gamers.

TCL C7K is a TV that looks like the dream equipment for gamers on paper – and most importantly, it also performs well in practice. First, the good news: we have two HDMI 2.1 ports with full bandwidth, so we can easily connect both a console and a computer, taking full advantage of their capabilities. The panel itself supports 144 Hz refresh rate, which provides a significant advantage in dynamic games. Additionally, it comes with a full package of gaming features: VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode), and Dolby Vision support in games. There is also an HGiG mode, which allows for HDR effects that align with the creators' intentions. GameBar, which is an information bar for gamers. It operates quickly, looks clear (like a Nintendo console👌), and shows what’s most important: the current frame count, VRR status, and even HDR parameters.