Spotify spreads its wings – after Mix, it's time for private messages!

Spotify doesn't slow down. Following the recent introduction of the Mix feature, which allows users to mix playlists and create seamless transitions between tracks, the platform is adding another novelty. This time it's about direct messages (DMs) – a solution designed to make sharing music, podcasts, and audiobooks even easier.

Messages for Free and Premium

The new feature will be available to both free users and Premium account holders. Spotify has announced that Messages will be rolled out in selected countries starting this week and will appear on mobile devices for people over 16 years old.

Accessing messages is simple – just click the share icon in the Now Playing view while listening to a song, podcast, or audiobook and select a friend. Importantly, you will be able to chat not only with people on the same Spotify plan but also with those you have previously collaborated with on creating Blends, Jams, or Collaborative Playlists.

Everything in One Place

Spotify wants to consolidate content recommendations that often happen today through SMS or messaging apps like Messenger and WhatsApp. Now everything will be in the app – shared materials will go to the Messages inbox, hidden under the profile icon in the upper left corner. This will make it much easier to find a shared track or podcast after some time.

Privacy and Control

Conversations on Spotify are 1:1, support emojis, and are secured by industry-standard encryption. Users can accept or reject contact requests, block other accounts, and even completely turn off the Messages feature. Additionally, it is possible to report suspicious content or entire conversations, and Spotify states that it will actively scan messages for "harmful and illegal content."

What next?

It is still unknown whether artists will get access to Messages to communicate directly with fans. However, Spotify emphasizes that the new feature is intended to supplement sharing content on Instagram, WhatsApp, or TikTok, rather than replace it.

One thing is certain – the platform has significantly expanded its application in recent months. First Mix, now messages – if these solutions are well received, they could pave the way for even more social features in the future.

Source: The Verge