Samsung QLED Q70D / Q74D / Q77D vs Sharp GP7

The brightness that the Samsung Q70D can offer is at a fairly average level, although it cannot be said that the HDR effect will be unnoticeable. Any brightness above 400 nits allows for a clear distinction between SDR and HDR materials. As was the case in the paragraph about contrast and black levels, this time we can observe that the first scene, featuring a bright sun and a dark foreground, possesses the lowest luminance among the measured ones. The result, which can be considered very good for this price range and class of display, is the latter. In a scene where we see a large light source filling a significant part of the frame, the brightness of the television is at its highest, reaching nearly 500 nits. It is worth noting the quite low coverage of the wide DCI-P3 colour gamut, which occasionally results in noticeable gaps in the colour palette. Additionally, users can enjoy rich colours and high precision in shade reproduction, making movie screenings a special experience. It is also worth noting that the Q70D Samsung panel performs excellently in eliminating blur during dynamic action scenes, which enhances the viewing comfort of sports broadcasts or games.

In terms of HDR, Sharp GP7 can pleasantly surprise us. A maximum brightness of around 500 nits is the threshold at which the real benefits of high dynamic range become visible. During our tests, we achieved stable values between 430 and 500 nits, which translated to clearer differentiation of elements in both bright and slightly darker scenes. Additionally, the DCI-P3 colour space coverage was around 95%, allowing for vibrant, visually pleasing colours. Of course, this is not the highest league, but considering this price range – it’s a big plus.

The best factory mode on the Samsung Q70D is "Filmmaker," and it was this mode that we used during all our tests. Before calibration, it had several flaws that effectively prevented it from conveying the director's intentions. In both SDR and HDR materials, the white balance was dominated by red and green. As a result, there was a characteristic yellow tint on the image, causing white to appear yellowed and resulting in skin tones that were noticeably too warm. The lowered gamma in standard colour gamut materials resulted in a significant drop in contrast, which was already not the highest. This caused detail in the blacks to be accentuated but also led to overexposure in brighter scenes. The EOTF curve, in this case, proved to be much better and only brightened those scenes with relatively low luminance. This was perfectly evident in the section where we measured the television's maximum brightness in HDR materials. At that point, the frame from the film "Billy Lynn" was unnaturally bright and lacking in depth.

Upon removing it from the box, in movie mode, GP7 does not perform poorly at all. In HD materials, we noticed slight disturbances in white balance – drops in red and blue, which made the image have a somewhat greenish hue. This is evident, for example, on the faces of characters, which become less three-dimensional. The gamma is somewhat brightened in places, resulting in less deep blacks. In 4K HDR content, a cooler, bluish tone additionally comes to the fore, making the colours appear less natural. On the other hand, looking from the perspective of "straight out of the box," these settings are not bad – only minor adjustments are needed, and with the help of specific tools, we will try to improve them.

Fortunately, Samsung provides a wide range of calibration tools in all its televisions, including 2-point and 20-point grey scale adjustment as well as advanced CMS. This allowed us to significantly improve the quality of SDR and HDR content. The vast majority of errors have been corrected, and the image that the Samsung Q70D now generates is definitely closer to the reference. Higher deltaE errors in wide dynamic range content are primarily due to the display's insufficient luminance.

Calibration really makes a difference in Sharp GP7. After making adjustments, we achieved a better white balance in HD content, and the colours began to appear much more natural, with minimal deviations and without a noticeable dominance of individual hues. In 4K HDR, the change is not as spectacular, but still noticeable. The gamma has been brought to a more neutral level, although there remains an issue with a slight boost in the brightest details on the screen. The lack of control over dynamic tone mapping limits our manoeuvrability, but nonetheless, it is a significant step forward compared to the factory settings.

The function responsible for improving gradation has been named "Noise Reduction" in the menu. As we have confirmed, it is worth enabling, as it has a positive effect on tonal transitions. More importantly, it does not negatively affect the film grain or the fine details, which the competition sometimes "blesses" us with.

The image scaling on Samsung Q70D should be rated as average. The manufacturer does not intend to artificially sharpen the image, but rather to leave it naturally softened.

The television is quite capable of scaling lower quality content. Our test patterns were well reproduced, and although there was minimal banding on fine, delicate shapes (for example, thin branches), it still looked satisfactory. Additionally, Sharp GP7 offers a "10-bit colour reproduction" feature to smooth tonal transitions in poor quality materials. It is useful, but at the cost of some details, so we recommend turning it on only when we are truly watching something subpar.

Samsung Q70D is the first model in the manufacturer's portfolio featuring a 120Hz panel. Consequently, its motion smoothing functions are more advanced than those in lower-tier models. Within the menu, we find three functions responsible for improving smoothness: "Motion Blur Reduction," "Judder Reduction," and "Clear Motion (LED)." We will discuss the third one later. The first function is responsible for sharpness in motion, while the second adjusts the level of smoothing. The smoother in Samsung Q70D performs satisfactorily, and each setting brings noticeable changes. Therefore, those who dislike the characteristic juddering in films or are avid sports viewers will be able to achieve a personalised level of smoothing. In the picture, we present a setting with slight smoothing, without the soap opera effect.

The panel used in Samsung Q70D features a fairly good response time for this type of display. Of course, it won't be as sharp as a proverbial razor, but at this price, it is a recommendable choice for all kinds of sports.

With a 60 Hz panel and an average response time, it’s hard to expect miraculous smoothness. In dynamic tests, such as the one with the “little green man”, it’s evident that the picture can stutter and occasionally lose sharpness. For watching films and series, this is acceptable, especially as you can make use of a motion smoother with three levels of adjustment. However, if we are keen on ultra-smooth sports broadcasts or super-responsive gaming, we may feel unsatisfied.

The tested television is equipped with four HDMI 2.1 ports. Interestingly, all of them have a bandwidth of 40 Gbps; however, during the conducted tests, we did not find any negative effects related to this state of affairs. Moreover, and more importantly, Samsung Q70D supports all functions resulting from the aforementioned standard. This news will surely please all gamers, as it means that whether using a console or a PC, we can count on the highest possible comfort during gameplay. Given the typical absence of HDR Dolby Vision for this manufacturer, it is significant that the HGIG mode has been correctly implemented and there is no issue with setting the calibration checkerboard. We particularly note that Samsung, as the only manufacturer, allows gameplay with the smoothener turned on, without significant degradation. This means that titles running at 30 fps will be perceived like those with native 60 frames per second.

Samsung, as one of the first manufacturers, introduced the Game Bar to its televisions, which it has consistently refined since then. It contains all the necessary information regarding gameplay parameters that we can change "on the fly".

To summarise: Samsung Q70D performs excellently both with a console and a computer. All functions worked perfectly and there were no issues with them. The ability to enable the smoothener without a significant increase in input lag is a true game changer.

Let's not kid ourselves – GP7 Sharp is not a television for the most demanding console gamers. Yes, it has ALLM which automatically switches the TV to low latency mode, but it lacks VRR or G-Sync. We also won't find any advanced menu to assist in selecting settings during gameplay. Dolby Vision in games? It's there, but with such a high input lag that it's hard to speak of comfort. If we play occasionally and are not aiming for the highest standards, it can be managed, but fans of technological innovations will be disappointed.