Compare: Samsung QLED Q70D / Q74D / Q77D vs Panasonic W70A

Samsung Q70D performed in the test just as it should for its category – very well. The strongest points of the television are undoubtedly its efficiency when using a console and the colour reproduction after undergoing the calibration process. The former will certainly not allow gamers to remain indifferent to the range of benefits that Samsung Q70D can offer, and there are indeed many, including this almost exclusive feature for the manufacturer’s units – the ability to smooth out gameplay while maintaining a reasonable input lag, which allows titles running at 30 fps to perform like those at native 60 frames per second. In the context of gaming, one cannot forget the well-implemented HGIG mode, which, when correctly set up, is on par with games using Dolby Vision. One should also not overlook the ease of pairing the television with the Canal+ decoder, which is not such an obvious advantage, but we know that many people struggle with this issue. Staying on the topic of television, it must be acknowledged that the Samsung Q70D offers very good brightness in SDR materials for its price range, making daytime viewing more than comfortable. A downside for the tested television has to be the lack of Dolby Vision, which would have greatly enhanced the maximum brightness of the Samsung Q70D. One should also not overlook the construction flaws of the device, which may (though not necessarily) lead to light bleed, which can be noticed in dark conditions on less bright scenes. What cannot be taken away from Samsung Q70D is the fact that it features one of the better motion smoothing technologies in its price range, which works excellently in the context of sports events or fast-paced action scenes. The system that operates the television runs very smoothly, and the only complaint one might have is the lack of the Tidal app. In summary, the Samsung Q70D is a good continuation of the manufacturer's seventh series, which year after year gains – both in quality and popularity.

The Panasonic W70A draws attention primarily due to its advanced Google TV operating system, which gives access to a plethora of popular applications (YouTube, Netflix, Disney+, HBO Max, etc.). As for the picture, the IPS panel offers wide viewing angles, so colours do not lose intensity even when watching a film from a slight angle. Gamers will also not be disappointed, as it features VRR and ALLM, along with low input lag (around 12 ms) – all of this contributes to a pleasant experience for occasional gaming, despite the standard 60 Hz refresh rate.

However, it is worth noting that this is rather a basic model and has its limitations. The contrast and black levels are simply weak, which is a typical phenomenon for IPS panels, especially in dark rooms. A brightness level of around 270 cd/m² is also insufficient in brightly lit rooms, making the picture appear washed out. Certain shortcomings in the software itself cannot be overlooked either. Google TV is a great basis, but sometimes it happens that some settings are scattered in surprising places, and the quality of translations leaves much to be desired.

One must consider that the competition is offering more and more in a similar (or slightly higher) price range. Can the Panasonic W70A hold its ground in such an environment? On one hand, it tempts with a rich application base and decent support for gamers, but on the other hand, the market is flooded with more refined televisions equipped with better parameters. However, if wide viewing angles and easy access to Google TV services are a priority, it might be worth giving it a chance. Otherwise, it is advisable to look among competing models that often offer better black levels, higher brightness, and fewer annoying issues in the menu at a similar price.

Samsung Q70D and its related models, such as Q77D and Q74D, utilise a VA panel, which in itself should provide decent contrast. Typically, it is several times higher than in IPS/ADS screens that are not equipped with an advanced local dimming system. The contrast results, as you can see, are quite varied, which is caused by the non-uniformity of the panel. Therefore, at times we can achieve good contrast, whereas at other times it is significantly degraded, but generally fairly consistent, not counting light leakage. Let’s take a look at the film scenes we prepared from the films "Oblivion" and "Revenant". As we can see, in the first one, the lights are well separated from each other, which is a positive phenomenon, as visibility of details in the whites in further tests should be equally good. What stands out the most here is the unusual over-sharpening of smoke visible under the light and the navy black in the background. In the frame from the second film, the first thing that stands out is the uneven backlighting of our scene. It was quite significant and heavily affected the perceived image. Nevertheless, the details in the film were well visible.

The Panasonic W70A is equipped with an IPS panel, which unfortunately is not the best choice if we are looking for deep blacks and high contrast. Additionally, the lack of local dimming means that instead of pitch-black areas on the screen, we see rather silvery and navy-blue spots. In our tests, this was particularly evident on demanding dark scene test images. The contrast ratio, which hovers around 1000:1, is a result far from satisfactory – especially if we plan evening screenings in a darkened room. Scenes that should mesmerise with their depth of darkness instead look flat and lose their atmosphere.

The brightness that the Samsung Q70D can offer is at a fairly average level, although it cannot be said that the HDR effect will be unnoticeable. Any brightness above 400 nits allows for a clear distinction between SDR and HDR materials. As was the case in the paragraph about contrast and black levels, this time we can observe that the first scene, featuring a bright sun and a dark foreground, possesses the lowest luminance among the measured ones. The result, which can be considered very good for this price range and class of display, is the latter. In a scene where we see a large light source filling a significant part of the frame, the brightness of the television is at its highest, reaching nearly 500 nits. It is worth noting the quite low coverage of the wide DCI-P3 colour gamut, which occasionally results in noticeable gaps in the colour palette. Additionally, users can enjoy rich colours and high precision in shade reproduction, making movie screenings a special experience. It is also worth noting that the Q70D Samsung panel performs excellently in eliminating blur during dynamic action scenes, which enhances the viewing comfort of sports broadcasts or games.

HDR on the Panasonic W70A unfortunately does not impress. A brightness level of 250–300 nits is simply too low to feel the true magic of cinematic effects in dynamic, bright scenes. Images that should “burst” with light look rather flat, and fine details in bright areas often get lost in the average luminance of the panel. On the positive side, the HDR effect is at least stable. The television does not fall into excessive brightness or lose details during rapid scene changes. Everything is predictable and calm, although unfortunately rather unimpressive. Another issue is the colour gamut coverage. The W70A has not been equipped with an additional layer of quantum dots (often known as QLED), which means the colours appear rather mediocre. There is a lack of depth in reds, saturation in greens, and precision in reproducing subtle shades.

The best factory mode on the Samsung Q70D is "Filmmaker," and it was this mode that we used during all our tests. Before calibration, it had several flaws that effectively prevented it from conveying the director's intentions. In both SDR and HDR materials, the white balance was dominated by red and green. As a result, there was a characteristic yellow tint on the image, causing white to appear yellowed and resulting in skin tones that were noticeably too warm. The lowered gamma in standard colour gamut materials resulted in a significant drop in contrast, which was already not the highest. This caused detail in the blacks to be accentuated but also led to overexposure in brighter scenes. The EOTF curve, in this case, proved to be much better and only brightened those scenes with relatively low luminance. This was perfectly evident in the section where we measured the television's maximum brightness in HDR materials. At that point, the frame from the film "Billy Lynn" was unnaturally bright and lacking in depth.

The Panasonic W70A was tested by us in movie mode, which theoretically should guarantee the most natural image reproduction. Unfortunately, as is often the case with budget TVs, the reality proved far from ideal.

In HD (SDR) content, the white balance was severely disrupted by an excess of red and a noticeable drop in blue tones. The effect? The image had a distinctly warm, almost yellowish glow, which is clearly visible in the comparison photo. In the case of 4K HDR material, the situation reversed. Here, the image became excessively cold and bluish, causing scenes to lose their naturalness and depth. The differences are visible even to the naked eye, especially in the bright areas of the image. The Colour Checker palette test confirmed our observations. Most colour samples did not hit their intended points, "drifting" towards warmer shades in SDR and cooler ones in HDR. As for brightness characteristics, both gamma and the EOTF curve showed significant issues. The image tended to excessively brighten certain areas, disrupting balance and leading to a loss of detail in darker and lighter regions.

In summary – the factory colour reproduction settings in the Panasonic W70A leave much to be desired. The image is far from neutral, and errors in white balance and gamma mean that a solid calibration is needed to extract the TV's full potential.

Fortunately, Samsung provides a wide range of calibration tools in all its televisions, including 2-point and 20-point grey scale adjustment as well as advanced CMS. This allowed us to significantly improve the quality of SDR and HDR content. The vast majority of errors have been corrected, and the image that the Samsung Q70D now generates is definitely closer to the reference. Higher deltaE errors in wide dynamic range content are primarily due to the display's insufficient luminance.

Panasonic W70A, despite its limitations, provided us with considerable scope during calibration. Thanks to well-developed tools, we managed to achieve a significantly better white balance in both HD (SDR) and 4K HDR content. The issues with excess red in SDR and overly cool images in HDR have disappeared. The gamma brightness characteristic has also improved, maintaining stability and preventing excessive brightening or loss of detail in darker areas.

So where is the problem? Unfortunately, there are barriers that even professional calibration cannot overcome. Poor coverage of a wide color gamut means that the television cannot fully reproduce colours in HDR material. There is a lack of saturation, and subtle colour transitions still appear somewhat "flattened." Another limitation is brightness management, which results from the applied IPS panel. In the comparative image with the actress's face in colourful clothing, it is clearly visible how some shades are noticeably muted, and colours lose their depth and vibrancy.

Calibration has extracted from the W70A as much as possible. The image is now significantly more natural, and the errors in the factory settings have been effectively corrected. Unfortunately, hardware limitations in the form of poor colour gamut coverage and an average panel mean that even after calibration, we are unable to achieve spectacular effects, especially in HDR content.

Considering how important lighting is in films and series, the overlapping structures and the fluidity of tonal transitions constitute an extremely significant element in assessing the quality of the image. The colour grading in the tested television stands at a fairly decent level. It cannot be said to be outstanding, but it is also not bad. We assess it as adequate. Brighter scenes perform best here, showing the least amount of stuttering. In scenes recorded in darker settings, slight deficiencies in grading can already be noticed, although this is not an issue that would cause discomfort while watching. This may be disrupted by the bleed of the backlighting, which is clearly visible in the last image.

In terms of the smoothness of tonal transitions, the Panasonic W70A performs really well. Transitions between colours are smooth, without clear and annoying "bands" or sudden jumps in hue. Even more demanding scenes, where subtle gradients dominate, look surprisingly good. Of course, a trained eye will notice certain imperfections, especially in the lighter parts of the screen, where slight colour banding can be observed. However, this is not something that significantly impacts the perception of the image and will be practically unnoticed by most users.

Unfortunately, what spoils the overall effect is the unevenness of the backlighting of the panel, which is quite pronounced and can distract from the quality of the tonal transitions themselves. This is especially noticeable on uniform backgrounds, where the differences in brightness between particular areas of the screen become more apparent.

The function responsible for improving gradation has been named "Noise Reduction" in the menu. As we have confirmed, it is worth enabling, as it has a positive effect on tonal transitions. More importantly, it does not negatively affect the film grain or the fine details, which the competition sometimes "blesses" us with.

The image scaling on Samsung Q70D should be rated as average. The manufacturer does not intend to artificially sharpen the image, but rather to leave it naturally softened.

We checked how the Panasonic W70A performs when improving content of lower quality than 4K, and it must be said that in this regard, the television does quite respectably. The "Zeroing Counter" function is responsible for smoothing tonal transitions. The optimal setting turned out to be the Average option, which effectively smooths out issues with colour gradation while not ruining the film grain. This is the setting we recommend for most users, as it provides a balance between enhancing the smoothness of transitions and maintaining the naturalness of the image.

When it comes to image scaling, the Panasonic W70A performed really well. The test panel with a model was positively received – the details on her clothing were well reproduced, and the contours of her face retained clarity. In the background, we noticed slight "jaggies" on thin branches, but these are details that only a very keen eye would catch. However, it is worth noting a certain drawback of this model – the television tends to overscan, or slightly cropping the edges of the image. This is not a very intense phenomenon and will be practically unnoticeable for most users, but if we care about a perfect fit of the frame, it is worth keeping this in mind.

Samsung Q70D is the first model in the manufacturer's portfolio featuring a 120Hz panel. Consequently, its motion smoothing functions are more advanced than those in lower-tier models. Within the menu, we find three functions responsible for improving smoothness: "Motion Blur Reduction," "Judder Reduction," and "Clear Motion (LED)." We will discuss the third one later. The first function is responsible for sharpness in motion, while the second adjusts the level of smoothing. The smoother in Samsung Q70D performs satisfactorily, and each setting brings noticeable changes. Therefore, those who dislike the characteristic juddering in films or are avid sports viewers will be able to achieve a personalised level of smoothing. In the picture, we present a setting with slight smoothing, without the soap opera effect.

The panel used in Samsung Q70D features a fairly good response time for this type of display. Of course, it won't be as sharp as a proverbial razor, but at this price, it is a recommendable choice for all kinds of sports.

The Panasonic W70A is equipped with a 60 Hz panel, which immediately suggests that the television is best suited for watching films, series, or everyday TV content. In more dynamic scenes, such as sports broadcasts or games, the limitations of the panel become more noticeable. However, it is worth noting the presence of a motion smoother called "Effect", which offers three degrees of adjustment - low, medium, and high.

Each of the settings allows you to adjust the smoothness of motion to your own preferences, minimising motion blur and improving clarity in dynamic shots. In practice, the Medium setting seems to be the most versatile – it offers better fluidity without excessive "soap opera effect", which can look artificial in feature films. The High setting may work well for sports broadcasts, but in films, it can disrupt the natural character of motion.

The tested television is equipped with four HDMI 2.1 ports. Interestingly, all of them have a bandwidth of 40 Gbps; however, during the conducted tests, we did not find any negative effects related to this state of affairs. Moreover, and more importantly, Samsung Q70D supports all functions resulting from the aforementioned standard. This news will surely please all gamers, as it means that whether using a console or a PC, we can count on the highest possible comfort during gameplay. Given the typical absence of HDR Dolby Vision for this manufacturer, it is significant that the HGIG mode has been correctly implemented and there is no issue with setting the calibration checkerboard. We particularly note that Samsung, as the only manufacturer, allows gameplay with the smoothener turned on, without significant degradation. This means that titles running at 30 fps will be perceived like those with native 60 frames per second.

Samsung, as one of the first manufacturers, introduced the Game Bar to its televisions, which it has consistently refined since then. It contains all the necessary information regarding gameplay parameters that we can change "on the fly".

To summarise: Samsung Q70D performs excellently both with a console and a computer. All functions worked perfectly and there were no issues with them. The ability to enable the smoothener without a significant increase in input lag is a true game changer.

The Panasonic W70A is a television that is more suited to occasional gamers than to avid players. The 60 Hz panel does not allow for the full potential of next-generation consoles to be realised, especially in dynamic titles. The lack of HDMI 2.1 somewhat limits its capabilities, but fortunately, it features functions such as ALLM, which automatically switches to game mode, and VRR, which helps minimise screen tearing. It is worth noting the support for Dolby Vision in games and HGiG, which makes HDR more predictable and looks solid. It is just a shame that there is no Game Bar. This feature has become standard in many televisions and provides quick access to the most important settings for gamers. The W70A performs adequately for gaming, but it has its limitations. It will work well for calmer titles, but more demanding gamers may feel a lack of fulfilment.

The latency results in Samsung Q70D are at a high level, regardless of the signal or resolution. All gamers will certainly appreciate the manufacturer's efforts, which allow for a game running in 4K 120 Hz with HDR to have a mere 7 ms latency, which is virtually unnoticeable even in online games. It is worth adding that the lag with the smoothness enhancer switched on increases by about twice, which still means very comfortable gaming in this case.

In terms of signal delay, the Panasonic W70A performs really well. A score of 12 ms is a value that is practically below the threshold where noticeable lag can be mentioned. Gaming on this television is responsive, and character movements or reactions in games are instantaneous. Interestingly, even in Dolby Vision mode, which often presents issues with input lag, the television performed very well. This is a pleasant surprise, as many manufacturers struggle with this, and HDR often increases lag to a level that is noticeable during dynamic games.

After connecting the television to the computer and wanting to use it as a monitor, we can expect a low input lag of 13 ms, which is practically unnoticeable along the mouse-screen-eye line. Thanks to the correct implementation of chroma 4:4:4, the readability of fonts is at a high level, so one can confidently connect the Samsung Q70D to the computer as a monitor and anticipate comfortable work with text.

The subpixel arrangement is BGR, which does not negatively impact the use of the television as a monitor. However, since operating systems are not adapted to such a subpixel format, this may cause slightly less clear outlines. Nevertheless, this is practically negligible and only a handful of people may notice it.

The Panasonic W70A performs quite well as a monitor for work. Thanks to its IPS panel and support for 4:4:4 chroma, the text is clear, sharp, and readable. Even small fonts look good, without any blurriness or jagged edges. This television is really suitable for office work, browsing the internet, or writing documents.

Gaming on PC is a somewhat different story. The 60 Hz panel means that more dynamic titles do not look as smooth as they could on a screen with a higher refresh rate. The lack of support for G-Sync or FreeSync also doesn't help, so there may be issues with screen tearing.

Due to the VA panel, the performance of the Samsung Q70D in terms of viewing angles is its Achilles' heel. Even a slight shift from the axis results in a significant loss of contrast and a substantial degradation of colours.

As for a television with an IPS panel, the viewing angles on the Panasonic W70A are at a really good level. The image retains decent quality even when viewed at a greater angle. Colours do not significantly lose their saturation, and details remain well visible. Of course, everything comes at a price. In this case, it is the weaker blacks that become even more washed out when viewed at an angle. This is, however, a standard compromise in the case of IPS panels, and it is hard to consider this a surprise.

The satin finish of the panel in the Q70D allows for quite good performance in a strongly sunlit room. It is worth noting that the reflections do not extend beyond their source, thus not spilling over onto the rest of the panel. We also commend the maximum brightness of the television in SDR materials, which is 450 nits, allowing for comfortable content consumption during the day.

The Panasonic W70A is equipped with a satin matrix that manages to reduce light reflections to an average degree. Glare is not excessively bothersome, but in bright rooms, especially with direct sunlight, it can be noticeable. The main issue, however, is the brightness level of 270 cd/m². That's simply not enough to comfortably watch television in full sun. The image becomes washed out, and darker scenes lose detail and depth.

The operation of the Samsung Q70D is powered by the proprietary Tizen system. It is quite a well-known software, as the manufacturer has been developing it in its televisions for a really long time. Its main advantage is smooth performance and the absence of significant stutters, which we can confirm through conducted tests. The greatest downside, however, is its closed nature. Although the app store is quite extensive, we are still at the mercy of the manufacturer. Therefore, we will not be able to install missing items, even from a pendrive. A perfect example of this is this year's discontinuation of support for the Tidal app. On the other hand, a benefit, especially for users of Apple equipment, is the implementation of AirPlay, which allows for easy mirroring of content from a device to the television. Fortunately, Samsung has also provided the option to connect a keyboard and mouse for much quicker navigation through the television's menu. It is worth mentioning that the manufacturer has luckily included a remote that connects via Bluetooth this year, which often did not occur in the past. The Tizen system has one more advantage. It integrates very well with external devices such as the NC+ decoder or soundbars. The connection process is very quick and does not require any special skills.

In summary: The Tizen system is very smoothly functioning software, which is certainly a strong advantage of the television. Although more advanced users may complain about the lack of at least KODI, the rest will be satisfied.

The Panasonic W70A operates on the Google TV system, and it must be admitted that this is one of its strong points. There are really many applications – all popular streaming services, YouTube, and even lesser-known platforms. The system runs smoothly, and navigating the menu is intuitive and hassle-free. The remote has a built-in microphone, so voice search can be used in Polish. This is a significant advantage, especially when you need to quickly find a film or an application. Additionally, there is Bluetooth, which allows you to connect headphones or other wireless devices. However, there are some shortcomings. There is no AirPlay, which may be a problem for users of Apple devices. There is also a lack of USB recording options and picture-in-picture (PIP) functionality.

The Panasonic W70A makes up for this with the functionality of Google TV and simple handling. It has everything needed to use a Smart TV, but if someone is counting on more advanced options related to traditional television, they may feel a bit unsatisfied.

The built-in player Samsung Q70D is one of its major advantages. It handled almost all video and audio files prepared for the testing process excellently. The only exceptions in this regard are, of course, the Dolby Vision format (which is not surprising) and less popular codecs. Additionally, credit should be given for the support of Polish characters and the ability to change font colours. However, it performs worse with photo formats, as it only supports JPEG among the popular ones. There is definitely a lack of formats such as PNG or Apple's HEIC.

The built-in media player in the Panasonic W70A unfortunately has its limitations. First of all, it does not support Polish subtitles, which can be a significant problem for many people. Additionally, there are difficulties with playing certain file formats, which sometimes results in an error message or no sound.

Fortunately, thanks to the Google TV system, it is easy to install alternative media players that handle these shortcomings. In the Google Play Store, we can find several reliable applications that support both Polish subtitles and less popular video formats.

The built-in audio system Samsung Q70D, due to its slim design, is not among the most outstanding. The overall sound is fairly balanced, although we wouldn't advise increasing the volume above 2/4 of the scale. However, if we have a home cinema system, a number of codecs await us, notably featuring the most important ones, namely DTS-HD Master Audio and Dolby Atmos.

The sound from the Panasonic W70A is surprisingly decent for a television in this class. It is quite well balanced, and the low tones are slightly perceptible, which adds some depth when watching films or listening to music. The dialogues are clear, and the overall sound perception is clean and pleasant. Of course, one cannot expect cinematic experiences or powerful bass – it is still a standard audio system in a television, and the physical limitations of the slim design take their toll.

Samsung QLED Q70D / Q74D / Q77D vs Panasonic W70A

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

TV efficiency during daytime

Details about the matrix

TV features

Playing files from USB

Apps

Sound